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Évasion

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Évasion
CountryCanada
HeadquartersSaint-Lambert, Quebec
Ownership
OwnerGroupe Serdy (91.7% & managing partner)
TVA Group (8.3%)

Évasion is a Canadian French language Category A specialty channel owned by Groupe Serdy and Groupe TVA. The channel broadcasts programming devoted to travel and adventure.

History

In May 1999, a consortium consisting of BCE inc. (50.1%), Serdy direct Inc. (19.9%), TVA Group Inc. (10%), Media Overseas (10%), and Pathé/Canal Voyage France (10%) were granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a television channel called Canal Évasion, described as "a national French-language television specialty service that is dedicated exclusively to tourism, adventure and travel."[1]

Logo used from 2000-2002. Shows the initial play-on usage of the accute accent above the É, which still carries forward with its current logo.
Evasion's logo, 2002-2008. This logo served as an inspiration for the current logo.

The channel was launched on January 31, 2000 as "Canal Évasion".[2]

After various acquisitions over the years,[3] ownership is held by the managing partner Groupe Serdy (formerly Serdy direct inc.) and Groupe TVA as a minority partner.

In December 2008, the channel unveiled a new image including a new logo and on-air presentation, including simplifiying its name by dropping the "Canal".

Évasion HD

On June 12, 2009, Serdy Direct launched an HD simulcast of Évasion.

References