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{{Short description|French Canadian TV channel}}
[[Image:Musimax.jpg|right| ]]
{{Infobox television channel
'''MusiMax''' is a [[Canada|Canadian]] [[French language]] [[cable television]] [[music]] [[television channel|channel]] operating out of [[Montreal]], [[Quebec]]. It is the sister channel of [[MusiquePlus]] and the French analogue to [[MuchMoreMusic]] (the sister station of [[MuchMusic]].) Its focus is oriented more toward the adult-contemporary and soft-rock market, interspersed with programming dedicated to classic rock, as well as many films. The channel is owned by [[Astral Media]] (50%) and [[CHUM Limited]] (50%).
| name = Max
| logo = Max TV Canada.png
| logo_caption = '''Max logo'''
| launch_date = {{Start date and age|1997|09|08}}
| language = [[Canadian French]]
| picture_format = [[1080i]] ([[High-definition television|HDTV]])<br /><small>(2010–present)</small><br>[[480i]] ([[Standard-definition television|SDTV]])<br /><small>(1997–present)</small>
| owner = [[Remstar Media Group]]
| country = [[Canada]]
| area = National
| headquarters = [[Montreal]], [[Quebec]]
| former_names = MusiMax (1997-2016)
| sister_channels = [[Elle Fictions]]
| website = {{URL|https://maxtele.ca}} {{in lang|fr}}
}}
'''Max''' is a [[Television in Canada|Canadian]] [[French language]] [[specialty channel]] owned by [[Remstar Media Group]], a division of Remstar. The channel primarily broadcasts entertainment programming, focusing on scripted television series and films.


Established in 1997 as '''MusiMax''' as a joint venture between [[CHUM Limited]] and Radiomutuel, it was originally conceived as a sister network to [[Elle Fictions|MusiquePlus]], and focused primarily on [[adult contemporary music]] (making it the French-language equivalent to [[Much (TV channel)|Much]]Music's then-sister network [[M3 (Canadian TV channel)|MuchMoreMusic]]). After the acquisition of CHUM by CTVglobemedia, Radiomutuel's successor [[Astral Media]] acquired CHUM's stake in MusiMax, marking its separation from common ownership with its English counterpart. When Astral was acquired by CTVglobemedia's predecessor [[Bell Media]] in 2013, MusiquePlus was sold to V Media Group, parent company of Quebec's [[V (TV network)|V network]].
⚫
==External link==
*[http://www.musimax.com/ Official Site]


As with its English counterpart, MusiMax was formerly oriented primarily towards music programming. Due to shrinking interest in music television because of the growth of online platforms, MusiMax increasingly focused on non-music programming targeting a young adult audience, such as scripted programming and films. In 2016, Remstar relaunched MusiMax as Max into its current format while M3 (the former MuchMoreMusic) was replaced into the Canadian version of Gusto, which was renamed into [[CTV Life Channel]] in 2019.
⚫
==See also==
⚫
*[[List of Quebec television channels]]
⚫
*[[List of Quebec television series]]
⚫
*[[List of Quebec musicians]]
⚫
*[[Music of Quebec]]
*[[Culture of Quebec]]


As a former [[Category A services|Category A service]], Max was required to be carried on the basic service of all digital television providers serving the province of Quebec. The channel was, and still is, typically offered optionally at the discretion of providers outside of the province.
{{Template:Astral Media}}
{{CHUM Limited}}


==History==
⚫
[[Category:Canadian television networks]]
[[File:Original MusiMax logo.png|left|thumb|Original logo used for only a few years during its inception]]
⚫
[[Category:Quebec television networks]]
CHUM Limited first pursued a license from the [[CRTC]] for [[MuchMoreMusic]]—an [[Adult contemporary music|adult contemporary]] counterpart to [[MuchMusic]]—in 1993, as part of a round of applications for new specialty channels. CHUM also proposed MusiquExtra, a French-language counterpart that would be a sister to [[MusiquePlus]]. The CRTC approved only [[Maclean-Hunter]] and [[Rawlco Communications]]' [[CMT (Canadian TV channel)|The Country Network]], denying all other applicants.<ref name="ottawacitizen1">{{Citation |last=Atherton |first=Tony |title=Country music channel tops list of CRTC TV applications Series |date=February 8, 1994 |periodical=[[Ottawa Citizen]] |pages=F1 |issn=0839-3222}}</ref>
[[Category:Astral Media]]

[[Category:CHUM Limited]]
CHUM submitted its proposals again in January 1996; they included both MuchMoreMusic and its French counterpart with Radiomutuel, now known as MusiMax, which proposed a service "designed for an adult audience that will be devoted to music in all its forms''".''<ref name=":0">{{Cite web |last=Government of Canada |first=Canadian Radio-television and Telecommunications Commission (CRTC) |date=1996 |title=ARCHIVED - Decision CRTC 96-614 |url=https://crtc.gc.ca/eng/archive/1996/DB96-614.htm |access-date=2023-03-02 |website=crtc.gc.ca}}</ref><ref name="torstar3">{{Citation |last=Zerbisias |first=Antonia |title=44 applicants seeking TV channel licences |date=January 13, 1996 |periodical=[[Toronto Star]] |pages=F3 |issn=0319-0781}}</ref> On September 4, 1996, the CRTC approved CHUM and Radiomutel's application for Musimax.<ref name=":0" /> The channel launched on September 8, 1997.<ref>[https://sec.theglobeandmail.com/report-on-business/the-history-of-chum/article24356700/ The history of CHUM], The Globe and Mail, 04-07-09</ref>
[[Category:Music video networks]]
[[File:MusiMax logo.svg|left|100px|thumb|Second logo introduced to more closely resemble the logo of its English sister-station, [[MuchMoreMusic]]]]

In June 1999, Astral Media announced it would take over Radiomutuel and gain control of Radiomutuel's assets including MusiMax shortly thereafter. In July 2006, [[CTVglobemedia]] announced it would acquire CHUM Limited. While the company initially planned to keep MusiquePlus and MusiMax, it instead elected to sell its stakes in the networks. On April 11, 2007, Astral Media announced that it would be acquiring the remaining 50% in MusiMax and MusiquePlus from CHUM Limited, giving it majority ownership. The sale was completed on June 30, 2007.

[[File:MusiMax 2013 logo.png|left|120px|thumb|Fourth logo, actually a variation of the third logo, used from 2013 to 2016.]]
On March 4, 2013, following the [[Competition Bureau]]'s approval of [[Bell Media]]'s takeover of Astral, Bell announced that it would sell MusiquePlus, MusiMax, and [[Family Channel (Canadian TV network)|Family]] and its [[Family Jr.|three]] [[WildBrainTV|sister]] [[Telemagino|networks]] in an attempt to relieve CRTC concerns regarding the takeover.<ref>[https://archive.today/20130411104628/http://www.montrealgazette.com/takeover+Astral+Competition+Bureau/8047451/story.html%23ixzz2Mc4u3Ja3 BCE takeover of Astral OK’d by Competition Bureau], ''[[The Montreal Gazette]]'' (via [[The Canadian Press]]), March 4, 2013.</ref> On December 4, 2013, [[Remstar]], owners of the French television system [[V (TV network)|V]], announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount through its subsidiary [[V Media Group]].<ref name=cp-remstarmusique>{{cite web|title=Bell Media signs deal to sell MusiquePlus and MusiMax to V Media Group|url=https://montrealgazette.com/business/Bell+Media+signs+deal+sell+MusiquePlus+MusiMax+Media+Group/9242635/story.html|work=Canadian Press|accessdate=4 December 2013|archive-url=https://web.archive.org/web/20131211201310/http://www.montrealgazette.com/business/Bell+Media+signs+deal+sell+MusiquePlus+MusiMax+Media+Group/9242635/story.html|archive-date=11 December 2013|url-status=dead|df=dmy-all}}</ref> On September 11, 2014, the CRTC approved the sale. The acquisition is valued at $15.5 million; to fund the purchase, Remstar will sell 15% stakes in V Media to [[Caisse de dépôt et placement du Québec|the Caisse]], [[Fonds de solidarité FTQ]] and a third unannounced investor, and sell $1.5 million in advertising time across MusiquePlus and MusiMax to Bell. Remstar also successfully applied to have the amount of music-oriented programming the channel must air reduced to 80%.<ref name=fa-approved>{{cite news|last1=Faguy|first1=Steve|title=CRTC approves V's purchase of MusiquePlus/MusiMax|url=http://blog.fagstein.com/2014/09/11/crtc-approves-v-mp-mm/|accessdate=13 September 2014|date=13 September 2014}}</ref><ref name=crtc-mpapproved>{{cite web|title=MusiquePlus and MusiMax - Change in effective control and licence amendments|date=11 September 2014 |url=http://www.crtc.gc.ca/eng/archive/2014/2014-465.htm|publisher=CRTC|accessdate=13 September 2014}}</ref> The sale was closed on September 16, 2014.<ref>{{cite web | url=http://vtele.ca/v/communiques/groupe-v-media-acquiert-musiqueplus-et-musimax-et-annonce-l-arrivee-de-nouveaux-partenaires-financiers_459.php | title=Noovo.ca &#124; la chaîne Noovo }}</ref>

On August 29, 2016, MusiMax rebranded as '''Max''', switching to a general entertainment format.<ref>{{cite web | url=http://mediaincanada.com/2016/08/10/musimax-rebrands-as-max/ | title=MusiMax rebrands as Max | website=[[Media of Canada]] }}</ref>

==Max HD==
On August 23, 2010, Astral launched a [[high-definition television|HD]] feed of MusiMax called MusiMax HD.<ref>MusiquePlus et Musimax en HD, enfin! {{in lang|fr}}</ref> It is available on [[Bell Fibe TV]], [[Cogeco]] and [[Vidéotron]]. On August 29th, 2016,Musimax HD rebranded to Max HD due to the name change.

==International distribution==
* [[Saint Pierre and Miquelon]] - distributed on SPM Telecom systems.

⚫
==See also==
⚫
* [[List of French-language Canadian television series]]
⚫
* [[List of Quebec musicians]]
⚫
* [[Music of Quebec]]
⚫
* [[Culture of Quebec]]


==References==
[[fr:MusiMax]]
{{reflist}}


⚫
==External links==
* {{Official website|https://maxtele.ca}} {{in lang|fr}}


{{Canada-tv-stub}}
{{DEFAULTSORT:Max}}
⚫
[[Category:Music video networks in Canada]]
[[Category:Television channels and stations established in 1997]]
⚫
[[Category:French-language television networks in Canada]]
[[Category:1997 establishments in Canada]]

Revision as of 18:14, 7 April 2024

Max
Max logo
CountryCanada
Broadcast areaNational
HeadquartersMontreal, Quebec
Programming
Language(s)Canadian French
Picture format1080i (HDTV)
(2010–present)
480i (SDTV)
(1997–present)
Ownership
OwnerRemstar Media Group
Sister channelsElle Fictions
History
LaunchedSeptember 8, 1997; 27 years ago (1997-09-08)
Former namesMusiMax (1997-2016)
Links
Websitemaxtele.ca (in French)

Max is a Canadian French language specialty channel owned by Remstar Media Group, a division of Remstar. The channel primarily broadcasts entertainment programming, focusing on scripted television series and films.

Established in 1997 as MusiMax as a joint venture between CHUM Limited and Radiomutuel, it was originally conceived as a sister network to MusiquePlus, and focused primarily on adult contemporary music (making it the French-language equivalent to MuchMusic's then-sister network MuchMoreMusic). After the acquisition of CHUM by CTVglobemedia, Radiomutuel's successor Astral Media acquired CHUM's stake in MusiMax, marking its separation from common ownership with its English counterpart. When Astral was acquired by CTVglobemedia's predecessor Bell Media in 2013, MusiquePlus was sold to V Media Group, parent company of Quebec's V network.

As with its English counterpart, MusiMax was formerly oriented primarily towards music programming. Due to shrinking interest in music television because of the growth of online platforms, MusiMax increasingly focused on non-music programming targeting a young adult audience, such as scripted programming and films. In 2016, Remstar relaunched MusiMax as Max into its current format while M3 (the former MuchMoreMusic) was replaced into the Canadian version of Gusto, which was renamed into CTV Life Channel in 2019.

As a former Category A service, Max was required to be carried on the basic service of all digital television providers serving the province of Quebec. The channel was, and still is, typically offered optionally at the discretion of providers outside of the province.

History

Original logo used for only a few years during its inception

CHUM Limited first pursued a license from the CRTC for MuchMoreMusic—an adult contemporary counterpart to MuchMusic—in 1993, as part of a round of applications for new specialty channels. CHUM also proposed MusiquExtra, a French-language counterpart that would be a sister to MusiquePlus. The CRTC approved only Maclean-Hunter and Rawlco Communications' The Country Network, denying all other applicants.[1]

CHUM submitted its proposals again in January 1996; they included both MuchMoreMusic and its French counterpart with Radiomutuel, now known as MusiMax, which proposed a service "designed for an adult audience that will be devoted to music in all its forms".[2][3] On September 4, 1996, the CRTC approved CHUM and Radiomutel's application for Musimax.[2] The channel launched on September 8, 1997.[4]

Second logo introduced to more closely resemble the logo of its English sister-station, MuchMoreMusic

In June 1999, Astral Media announced it would take over Radiomutuel and gain control of Radiomutuel's assets including MusiMax shortly thereafter. In July 2006, CTVglobemedia announced it would acquire CHUM Limited. While the company initially planned to keep MusiquePlus and MusiMax, it instead elected to sell its stakes in the networks. On April 11, 2007, Astral Media announced that it would be acquiring the remaining 50% in MusiMax and MusiquePlus from CHUM Limited, giving it majority ownership. The sale was completed on June 30, 2007.

Fourth logo, actually a variation of the third logo, used from 2013 to 2016.

On March 4, 2013, following the Competition Bureau's approval of Bell Media's takeover of Astral, Bell announced that it would sell MusiquePlus, MusiMax, and Family and its three sister networks in an attempt to relieve CRTC concerns regarding the takeover.[5] On December 4, 2013, Remstar, owners of the French television system V, announced that it would acquire MusiquePlus and MusiMax for an undisclosed amount through its subsidiary V Media Group.[6] On September 11, 2014, the CRTC approved the sale. The acquisition is valued at $15.5 million; to fund the purchase, Remstar will sell 15% stakes in V Media to the Caisse, Fonds de solidarité FTQ and a third unannounced investor, and sell $1.5 million in advertising time across MusiquePlus and MusiMax to Bell. Remstar also successfully applied to have the amount of music-oriented programming the channel must air reduced to 80%.[7][8] The sale was closed on September 16, 2014.[9]

On August 29, 2016, MusiMax rebranded as Max, switching to a general entertainment format.[10]

Max HD

On August 23, 2010, Astral launched a HD feed of MusiMax called MusiMax HD.[11] It is available on Bell Fibe TV, Cogeco and Vidéotron. On August 29th, 2016,Musimax HD rebranded to Max HD due to the name change.

International distribution

See also

References

  1. ^ Atherton, Tony (February 8, 1994), "Country music channel tops list of CRTC TV applications Series", Ottawa Citizen, pp. F1, ISSN 0839-3222
  2. ^ a b Government of Canada, Canadian Radio-television and Telecommunications Commission (CRTC) (1996). "ARCHIVED - Decision CRTC 96-614". crtc.gc.ca. Retrieved 2023-03-02.
  3. ^ Zerbisias, Antonia (January 13, 1996), "44 applicants seeking TV channel licences", Toronto Star, pp. F3, ISSN 0319-0781
  4. ^ The history of CHUM, The Globe and Mail, 04-07-09
  5. ^ BCE takeover of Astral OK’d by Competition Bureau, The Montreal Gazette (via The Canadian Press), March 4, 2013.
  6. ^ "Bell Media signs deal to sell MusiquePlus and MusiMax to V Media Group". Canadian Press. Archived from the original on 11 December 2013. Retrieved 4 December 2013.
  7. ^ Faguy, Steve (13 September 2014). "CRTC approves V's purchase of MusiquePlus/MusiMax". Retrieved 13 September 2014.
  8. ^ "MusiquePlus and MusiMax - Change in effective control and licence amendments". CRTC. 11 September 2014. Retrieved 13 September 2014.
  9. ^ "Noovo.ca | la chaîne Noovo".
  10. ^ "MusiMax rebrands as Max". Media of Canada.
  11. ^ MusiquePlus et Musimax en HD, enfin! (in French)
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