Jingle: Difference between revisions
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Jingles are also the vital part of Radio. As radio is only concerned with the voice so Jingles played important role in every program of radio, All most all the radio ads are based on jingles for their identification. |
Jingles are also the vital part of Radio. As radio is only concerned with the voice so Jingles played important role in every program of radio, All most all the radio ads are based on jingles for their identification. |
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==Examples== |
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* [http://www.jinglestop.com Jinglestop Music Production] For Jingle Examples |
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* [http://www.reklammuzik.com Reklammuzik.com] For Tv Commercial Jingle Examples |
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==References== |
==References== |
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{{reflist}} |
{{reflist}} |
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Revision as of 09:20, 27 October 2010
Template:Globalize/USA A jingle is a short tune used in advertising and other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. For example, a disk jockey at a pop music radio station or chain of stations may sing a jingle for station identification purposes.
History
The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Product advertisements with a musical tilt can be traced back to 1923[1], around the same time commercial radio began in the United States. If one entity has the best claim to the first jingle it is General Mills, who aired the world’s first singing commercial. The seminal radio bite, entitled "Have You Tried Wheaties?", was first sung over the air on Christmas Eve of 1926 in the Minneapolis-St. Paul radio market.[2] It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:
Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.
The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, of the 53,000 cases of Wheaties breakfast cereal sold, 30,000 were sold in the Twin Cities market. After advertising manager Sam Gale pointed out that this was the only location where “Have You Tried Wheaties?” was being aired at the time, the success of the jingle was accepted by the company.[2] Encouraged by the results of this new method of advertising, General Mills changed its brand strategy. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly established the "Wheaties" brand nationwide.
After General Mills' success, other companies began to investigate this new method of advertisement. Initially, the jingle circumvented the ban on direct advertising that the National Broadcasting Company, dominant broadcasting chain, was trying to maintain at the time.[1] A jingle could get a brand’s name embedded in the heads of potential customers even though it did not fit into the definition of "advertisement" accepted in the late 1920s.
The art of the jingle reached its peak around the economic boom of the 1950s. The jingle was used in the advertising of branded products such as breakfast cereals, candy, snacks, soda pop, tobacco, and beer. Various franchises and products aimed at the consumers' self-image, such as automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste), and household cleaning products, especially detergent, also used jingles.
Alternative jingles
Jingles can also be used for parody purposes, popularized in Top 40/CHR radio formats primarily Hot30 Countdown, used primarily for branding reasons. Parody also allows radio networks to bypass copyright law through parody provisions. It brands the segment as both light-hearted and commercial, thus fulfilling its use as a branding component.[citation needed]
Television station idents have also introduced their own audio jingles to strengthen their brand identities, for example the melodic motifs of Channel 4's Fourscore or BBC One's 'Circle' idents.[3]
Jingles are also the vital part of Radio. As radio is only concerned with the voice so Jingles played important role in every program of radio, All most all the radio ads are based on jingles for their identification.
Examples
- Jinglestop Music Production For Jingle Examples
- Reklammuzik.com For Tv Commercial Jingle Examples
References
- ^ a b MWOTRC: Metro Washington Old Time Radio Club
- ^ a b http://www.generalmills.com/corporate/company/hist_radio.pdf
- ^ Audio Identities at imagedissectors.com, URL accessed September 3, 2010