Green company

Green Companies are companies which act, or claim to act, in a way which minimises damage to the environment.

As global warming continues apace and becomes an increasingly "hot" topic amongst world governments, more and more companies in the USA and abroad are doing their part to become environmentally more responsible or "green". Companies such as apple have showed some steps towards moving to a greener production environment by phasing out dangerous chemicals and other such materials.

Examples

Automotive

Automotive companies like Honda, which is independently developing two new alternative-fueled vehicle technologies such as the natural gas powered Civic and a hydrogen fuel cell powered model, or General Motors which is developing a potentially exciting new car called the Chevrolet "Volt", are very much aware of the damage that petroleum-burning vehicles can do to the environment as a whole - global warming notwithstanding.

Marketing/Advertising

Marketing and advertising firms are moving toward "green" solutions with the introduction and integration of digital advertising platforms. Digital platforms have been shown to consume far less carbon and are more environmentally friendly than print forms of advertising (see [1]). Digital Ad View [2] is a green company that is pioneering the use of digital screens to reach consumers in shopping malls thus replacing posters and other forms of environmentally harmful print advertising material.

Cell phone

Other companies such as GoVios Going Green, are doing their part by contributing a penny per minute of cell phone usage to environmental organizations. GoVios also stresses recycling used cell phones and their batteries as a way of keeping ground-water contaminating chemicals and heavy metals out of the environment.

Airlines

Even the commercial airlines are getting into the act by finding ways of either cutting back their fuel usage or reducing pollution from ground equipment. Continental Airlines has on staff some 13 environmental specialists, full-time, working to find ways its company can be greener. Continental has spent more than $16 billion during the past decade to bring into its fleet more efficient aircraft to replace aging, less efficient planes.

Petroleum

Suncor, a US-based oil company, was named a top performer among 23 global petroleum-producing firms with its environmentally responsible greenhouse gas management programs.

Household

S.C. Johnson Company, makers of such ubiquitous household items as Windex and Ziploc plastic bags was environmentally aware long before it became cachet to be so. Using its innovative "Greenlist" process which serves to evaluate what environmental impact certain raw materials used in producing its products can have, S.C. Johnson has been able to eliminate some 1.8 million pounds of volatile organic compounds and 4 million pounds of polyvinylidene chloride from commonly used household items.

Controversy

Supporters of green companies claim that it is far more economical to go green than it is to continue adding harmful chemicals to the atmosphere and the environment in general.

Opponents believe that the environmental claims of "green companies" are often exaggerated.

Sources

• CNNMoney.com
• Green Companies Directory