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{{singlechart|Germany|7|artist=Chris Brown|song=Yeah 3x|accessdate=2011-03-14}}
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|align="left"|[[Nielsen Company|German Airplay Chart]]<ref>[http://germancharts.com/airplay_charts.asp German Airplay Chart], Retrieved on 2011-06-03</ref>
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Revision as of 21:14, 3 June 2011

"Yeah 3x"
Song

"Yeah 3x" is a song by American recording artist Chris Brown, taken from his fourth studio album, F.A.M.E.. It was released as the lead single from the album on October 25, 2010. The uptempo dance-pop song was written by Chris Brown, DJ Frank E, Kevin McCall and Amber "SeVen" Streeter, with DJ Frank E also responsible for the song's production. Brown recorded "Yeah 3x" for his pop audience, because he felt he had been doing a lot of mix-tapes and urban records.

Critics praised the song for its club feel, and with some noting its similarities to Brown's 2008 single "Forever". An accompanying music video, directed by Colin Tilley showcases Brown in various dance sequences in a neighbourhood, and also features cameo appearances from Teyana Taylor, Kevin McCall and hip hop duo Future Funk, from the fifth season of America's Got Talent. Critics praised the video for being "fun", "kid-friendly" and for showcasing Brown's dancing talent. It was compared to Michael Jackson's "The Way You Make Me Feel" video clip (1987), and Janet Jackson's "Alright" video clip (1990).

Aside from amassing one million digital sales, "Yeah 3x" peaked at number fifteen on the U.S. Billboard Hot 100 and number twelve in Canada. Internationally, the single topped the New Zealand Singles Chart, and certified platinum there by the RIANZ. Additionally, it has charted in the top ten in countries such as the United Kingdom, Ireland and Australia, where it certified four times platinum by the ARIA.

Background and release

On September 2, 2010, Brown tweeted "Geeked UP!!! NEW SINGLE called ‘Calypso’ coming real soon produced by POLOW DA DON... this is a song that women have been missing from ME!!".[1] The single was set to be released as the follow-up to "Deuces", however those plans were changed when the song was replaced with "Yeah 3x" instead. Subsequently on September 14, 2010, a two-minute snippet of "Yeah 3x" premiered on San Francisco's Wild 94.9 FM station.[2] During an interview with Access Hollywood while on the set of filming the video for the song, Brown said:

"[Yeah 3x] was brought to me by DJ Frank E and I was just in the studio writing for other artists and myself. I heard the track and I was like man this is incredible ... it kind of gave me the Forever feeling so I wanted to do more of a song for my pop audience. I've been doing a lot of mix-tape stuff, a lot of urban records... the pop audience didn't really have anything to gauge from so I really wanted to give them this and I feel like Yeah 3x is something different, something new and it's just [a] positive record. It's not anything too over the top; it's just right where it needs to be."[3]

According to Brown, he wrote "Yeah 3x" in fifteen minutes with DJ Frank E, Kevin McCall and RichGirl's member, SeVen.[4] Two versions of the song were made available for download in the United States. The explicit version was released on October 25, 2010,[5] while the clean version was released the next day.[6] An extended play was made available via iTunes Stores in Australia and New Zealand on December 17, 2010, which included two remixes of "Deuces".[7][8]

Composition

Chris Brown - "Yeah 3x"
A sample of "Yeah 3x" featuring big synth cords and video game-type beats, described as the "perfect club banging anthem".
Problems playing this file? See media help.

"Yeah 3x" is an up-tempo dance-pop song with strong elements of europop and electro-house, produced by DJ Frank E.[9][10][11] The song features a thick bassline and consists of big synth chords and video game-type beats.[12][13][14] James Dinh of MTV News said the song "sounds like it could be an energetic little sister" to Brown's hit single, "Forever" (2008).[14] According to Robbie Daw of Idolator, "Yeah 3x" is a mixture of "Forever" and La Roux’s "Bulletproof" (2009).[15] Sean Michaels of The Guardian noted that the song was "inspired by David Guetta's hard eurodance sound."[16] Nick Levine of Digital Spy felt that DJ Frank E "chucked [into the song] some Usher, plenty of Taio [Cruz], a few scraps of Jay Sean, a bit of [The] The Black Eyed Peas and, because he's a crazy one, a splish-splosh-splash of Calvin Harris."[17] Lyrically, the song is about praising the object of Brown's affection and stays PG-rated with words about partying and having fun.[13][18]

Reception

Critical response

The song received generally positive reviews. Amar Toor of AOL Radio Blog said "with its electro-vibe and frenetic pulse, "Yeah 3x" sounds like the perfect club banging anthem to get any night off to a raucous start."[19] Editors from Rap-Up said that "Yeah 3x" could be the mainstream hit that puts Breezy back on the pop charts."[2] Megan Vick of Billboard added that "Brown's career has had its share of twists and turns, but "Yeah 3x" proves he can still turn out a speaker-bumping track."[12] Ed Easton Jr. of 92.3 Now noted that the song sounds like Brown's hit single "Forever" (2008), and said it's "another club banger that will have all the ladies screaming "Yeah" more than once while partying."[20] Bill Lamb of About.com commented the song "is melodic and fun and unlikely to make you want to change the radio station."[13]

Calvin Harris controversy

Scottish producer Calvin Harris claimed that "Yeah 3x" plagiarised his 2009 single "I'm Not Alone". Harris tweeted, "Choked on my cornflakes when I heard [the] new Chris Brown single this morning. Do you know what I mean?".[21] After receiving many abusive messages from Brown's fans after posting the comment, he later tweeted "I don't care that you call me a nobody. Stealing is still stealing, doesn't matter who you are! ... Because Chris Brown is an international celebrity doesn't make it OK to rip off a guy from [the] UK not many people have heard of."[21] When asked in an interview with Australia's Herald Sun if Brown knew him, Harris replied "Well, he's never heard of me, that's the funniest thing. But the producer he's worked with, DJ Frank E, has definitely heard of me. He's a respected producer, he's worked with Tiësto on a few tracks, perhaps that's where the link is. It's all a bit of fun."[22]

Chart performance

"Yeah 3x" made its U.S. Billboard Hot 100 chart debut at number thirty-three on November 13, 2010.[23] After weeks of ascending and descending the charts the single reached its peak position of number fifteen, giving Brown his eleventh top twenty hit in the United States.[24] Also in the U.S., "Yeah 3x" peaked at number seven on the Pop Songs chart.[25] In February 2011, "Yeah 3x" had officially sold one million digital copies in the United States.[26] In Canada, "Yeah 3x" entered the Canadian Hot 100 at number forty-two, and peaked at number twelve.[27][28] Internationally, the single topped the New Zealand Singles Chart, becoming Brown's most recent number one single in that country since 2008's "No Air" with Jordin Sparks.[29] It stayed at its peak position for one week, before losing the top spot to Britney Spears' "Hold It Against Me".[29] The song made its Australian Singles Chart debut at number seven, and has since peaked at number four.[30] It certified platinum in New Zealand by the RIANZ and 4x platinum in Australia by the ARIA.[31][32] In the United Kingdom, "Yeah 3x" made its UK Singles Chart debut at number ten on January 30, 2011, and has since peaked at number six.[33] It is Brown's highest charting release on the chart, since his 2008 single "Forever" peaked at number four.[34]

Music video

Background and synopsis

File:Yeah 3x Video Shot.jpg
Two frames showing Brown at a storefront called "Popin Pete's" (upper) and of the final dance sequence at a block party (lower).

The song's music video was directed by Colin Tilley[35] and was shot at the Universal Studios.[36] It features cameo appearances from Teyana Taylor, Kevin McCall and hip hop duo Future Funk, from the fifth season of America's Got Talent.[36] The video showcases Brown in various dance sequences, of which he performs different types of dance forms, including tricking, break dancing, and popping. The music video premiered on MTV on October 21, 2010.[37]

The opening scene begins with Brown walking down a street wearing a blue hoodie suit and white sneakers. The scene then shifts over to a backdrop of old-timey storefronts and brownstones, where a young boy tells his friends, he's bored. As the song starts to play, Brown makes an acrobatic entrance, as he flips onto the top of a truck, dressed in a black vest, trousers and a tie.[37] Another young boy then calls out "Hey it's Chris Brown", and kids in the neighborhood begin cheering, as Brown is there to save the day. He then leads the mob of kids, teenages and older residents down the street as he sings the song. When the first chorus nears, Brown begins his first dance sequence with two male back-up dancers, as the mob watch from behind.[37] Together, they pull off high mid-air twirls, each seemingly jumping several feet above the ground.[37]

Brown then follows a woman down the street as he continues to sing the song. He then runs into his next group of dancers, featuring four women dressed in tank tops and suspenders.[37] After that, Brown then runs to a storefront called "Popin Pete's", which is named after the man who Brown dances with to the next chorus.[37] During the bridge, Brown is dressed in an '80s-era blazer wearing a gold chain, and in one scene, he is standing beside Kevin McCall, holding a shiny boombox. Brown rallies the crowd from a fire escape just before someone opens a fire hydrant and unleashes a spray of water onto the crowd.[37] In the final scene, Brown appears in a peach jacket baring his chest, doing the last dance sequence with male and female back-up dancers at a block party. As the video ends, Brown spins, stops and looks off into the distance.

Reception

The video received a positive feedback from critics. Brad Wete of Entertainment Weekly said the video is a "genuinely a fun clip, absent of any overdone, sexed up R&B corniness".[10] Ed Easton Jr. of 92.3 Now was impressed with the video and rated it seven out of ten.[35] Bridget Daly of Hollyscoop was also impressed and said "[Not] only is the song awesome, but the video showcases what he's famous for in the first place: singing and dancing!"[38] Robbie Daw of Idolator compared the video to Michael Jackson's "The Way You Make Me Feel" clip (1987) and Janet Jackson’s "Alright" video clip (1990), and said "Brown is making a serious effort to polish up his commercial appeal once again with both a feel-good, sing-along song and an equally sunny video."[39] Bill Lamb of About.com said the video shows off Brown's "unique dancing talent, and it is well worth seeing."[13] Mariel Concepcion of Billboard simply called it a "kid-friendly clip".[40]

Track listing

  • Digital download[5]
  1. "Yeah 3x" - 4:01
  • Australia and New Zealand Digital EP[7][8]
  1. "Yeah 3x" - 4:01
  2. "Deuces" featuring Drake, T.I., Kanye West, Fabolous, Rick Ross & André 3000 (Remix) - 6:43
  3. "Deuces" featuring Drake & Kanye West (Remix) - 4:34
  • German CD Single[41]
  1. "Yeah 3x" - 4:01
  2. "Deuces" featuring Drake & Kanye West (Remix) - 4:34

Credits and personnel

"Yeah 3x" was recorded at The Record Plant in Los Angeles, California.[42]

Charts and certifications

Radio and release history

Radio adds

Country Date Format
United States[61] October 26, 2010 Rhythmic

Purchaseable release

Country Date Format Label
United States[5] October 25, 2010 Digital download Jive Records
Canada[62] Sony Music Entertainment
United Kingdom[63]
France[64]
Australia[65] November 15, 2010
New Zealand[66]
Australia[7] December 17, 2010 Digital remixes EP
New Zealand[8]
Germany[41] March 4, 2011 CD single Zomba

See also

References

  1. ^ "Chris Brown Announces New Single". Rap-Up. 2011-01-04. Retrieved 2011-01-04.
  2. ^ a b "New Music: Chris Brown - 'Yeah 3x' (Snippet)". Rap-Up. 2010-09-15. Retrieved 2011-02-12.
  3. ^ "Chris Brown Talks Yeah 3x, Being in a Better Place, Michael Jackson and The Future". Singersroom. 2010-10-24. Retrieved 2011-02-12.
  4. ^ Dinh, James (2010-09-28). "Chris Brown Teams With Drake, Kanye West, T.I. For 'Deuces' Remix". MTV News. MTV Networks. Retrieved 2011-02-12.
  5. ^ a b c "Yeah 3X - Single - Explict". United States iTunes Store. Apple Inc. Retrieved 2011-01-02.
  6. ^ "Yeah 3X - Single - Clean". United States iTunes Store. Apple Inc. Retrieved 2010-11-19.
  7. ^ a b c "Yeah 3X - EP - Australia". iTunes Store. Apple Inc. Retrieved 2011-01-02.
  8. ^ a b c "Yeah 3X - EP - New Zealand". iTunes Store. Apple Inc. Retrieved 2011-01-02.
  9. ^ "New Music: Chris Brown - 'Yeah 3x'". Rap-Up. 2010-09-27. Retrieved 2011-02-12.
  10. ^ a b Wete, Brad (2010-10-21). "Chris Brown dances through a block party in "Yeah 3x" video". Entertainment Weekly. Retrieved 2011-02-12.
  11. ^ Ziegbe, Mawuse (2010-10-21). "Chris Brown - Yeah 3X | Chris Brown". MTV News. MTV Networks. Retrieved 2011-02-12.
  12. ^ a b Vick, Megan (2010-11-30). "Chris Brown, "Yeah 3x"". Billboard. Prometheus Global Media. Retrieved 2011-02-12.
  13. ^ a b c d Lamb, Bill. "Chris Brown - Yeah 3X - Review of Yeah 3X Single by Chris Brown". About.com. The New York Times Company. Retrieved 2011-01-02.
  14. ^ a b Dinh, James (2010-09-15). "Chris Brown Embraces Pop Side On 'Yeah 3x'". MTV News. MTV Networks. Retrieved 2011-02-12.
  15. ^ Daw, Robbie (2010-09-15). "Chris Brown Lightens Up On New Pop Jam". Idolator. Buzzmedia. Retrieved 2011-02-12.
  16. ^ Michaels, Sean (2010-10-05). "Calvin Harris accuses Chris Brown of plagiarism". The Guardian. Guardian News and Media Limited. Retrieved 2011-02-12.
  17. ^ Levine, Nick (2011-01-23). "Music - Singles Review - Chris Brown - Yeah 3x". Digital Spy. Digital Spy Limited. Retrieved 2011-02-12.
  18. ^ Rogulewski, Charley (2010-09-16). "Chris Brown Ditches R&B on 'Yeah 3x'". The Boombox. AOL Inc. Retrieved 2011-02-12.
  19. ^ Toor, Amar (2010-10-06). "Chris Brown, 'Yeah 3x' - New Song". AOL Radio. AOL Inc. Retrieved 2011-02-12.
  20. ^ Easton Jr., Ed (2010-09-29). "Say Yeah 3 Times For Breezy". 92.3 Now. CBS Radio Inc. Retrieved 2011-02-12.
  21. ^ a b Izundu, Chi Chi (2010-10-04). "Calvin Harris says Chris Brown 'stole' his song". BBC Radio 1. Retrieved 2011-02-12.
  22. ^ Adams, Cameron (2010-11-25). "Q&A: singer Calvin Harris". Herald Sun. The Herald and Weekly Times. Retrieved 2011-02-12.
  23. ^ "Hot 100 - Week of November 13, 2010". Billboard. Prometheus Global Media. Retrieved 2011-02-12.
  24. ^ a b "Chris Brown Chart History (Hot 100)". Billboard. Retrieved 2011-02-12.
  25. ^ a b "Chris Brown Chart History (Pop Songs)". Billboard. Retrieved 2011-02-12.
  26. ^ Grein, Paul (2011-02-09). "Week Ending Feb. 6, 2011: Songs: Katy Stands Alone". Yahoo! Music. Yahoo! Inc. Retrieved 2011-02-12.
  27. ^ "Canadian Hot 100 - Week of November 13, 2010". Billboard. Prometheus Global Media. Retrieved 2011-02-12.
  28. ^ a b "Chris Brown Chart History (Canadian Hot 100)". Billboard. Retrieved 2011-02-12.
  29. ^ a b c "Chris Brown – Yeah 3X". Top 40 Singles. Retrieved 2011-02-12.
  30. ^ a b "Chris Brown – Yeah 3X". ARIA Top 50 Singles. Retrieved 2011-02-12.
  31. ^ a b "Latest Gold / Platinum Singles". RadioScope New Zealand. Retrieved 2011-01-02.
  32. ^ a b "ARIA Charts - Accreditations - 2011 Singles". Australian Recording Industry Association. Retrieved 2011-05-04.
  33. ^ "Chart Stats - Chris Brown - Yeah 3x". Chart Stats. Retrieved 2011-02-12.
  34. ^ "Chart Stats - Chris Brown". Chart Stats. Retrieved 2011-02-12.
  35. ^ a b Easton Jr., Ed (2010-10-21). "Chris Brown's "Yeah 3X" Video Premiere". 92.3 FM. CBS Radio, Inc. Retrieved 2010-11-19.
  36. ^ a b "Video: Chris Brown - 'Yeah 3X'". Rap-Up. 2010-10-21. Retrieved 2010-11-21.
  37. ^ a b c d e f g Ziegbe, Mawuse (2010-10-21). "Chris Brown's 'Yeah 3X' Video Premieres". MTV News. MTV Networks. Retrieved 2011-01-02.
  38. ^ Daly, Bridget (2010-10-21). "Chris Brown: "Yeah 3X" Music Video". Hollyscoop. DNA Group, Inc. Retrieved 2011-01-02.
  39. ^ Daw, Robbie (2010-10-21). "Chris Brown Offers Up A Kid-Friendly Video For Yeah 3x". Idolator. Buzzmedia. Retrieved 2011-02-12.
  40. ^ Concepcion, Mariel (2010-10-21). "Chris Brown's 'Yeah 3X' Video Premieres". Billboard. Prometheus Global Media. Retrieved 2011-02-12.
  41. ^ a b "Yeah 3x: Chris Brown". Amazon.de. Retrieved 2011-02-28.
  42. ^ F.A.M.E. (Media notes). Los Angeles, CA: Jive Records. 2011. {{cite AV media notes}}: |format= requires |url= (help); Unknown parameter |albumlink= ignored (help); Unknown parameter |artist= ignored (|others= suggested) (help)
  43. ^ "Chris Brown – Yeah 3X" (in German). Ö3 Austria Top 40. Retrieved 2011-04-14.
  44. ^ "Chris Brown – Yeah 3X" (in Dutch). Ultratop 50. Retrieved 2011-02-19.
  45. ^ "Chris Brown – Yeah 3X" (in French). Ultratop 50. Retrieved 2011-02-19.
  46. ^ "Chris Brown – Yeah 3x". Tracklisten. Retrieved 2011-02-26.
  47. ^ "Chris Brown – Yeah 3x" (in French). Les classement single. Retrieved 2011-04-07.
  48. ^ German Airplay Chart, Retrieved on 2011-06-03
  49. ^ "Chart Track: Week 7, 2011". Irish Singles Chart. Retrieved 2011-02-19.
  50. ^ "Nederlandse Top 40 – Chris Brown" (in Dutch). Dutch Top 40. Retrieved 2011-02-26.
  51. ^ "Chris Brown – Yeah 3x" (in Dutch). Single Top 100. Retrieved May 5, 2011.
  52. ^ "Chris Brown – Yeah 3X". VG-lista. Retrieved 2011-03-06.
  53. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company.
  54. ^ "ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201105 into search. Retrieved 2011-05-05.
  55. ^ "Chris Brown – Yeah 3x". Singles Top 100. Retrieved 2011-03-09.
  56. ^ "Chris Brown – Yeah 3X". Swiss Singles Chart. Retrieved 2011-03-09.
  57. ^ "Official Singles Chart Top 100". Official Charts Company.
  58. ^ "Chris Brown Chart History (Dance Club Songs)". Billboard. Retrieved 2011-02-26.
  59. ^ "ARIA Charts - End Of Year Charts - Top 100 Singles 2010". Australian Recording Industry Association. Retrieved 2011-01-07.
  60. ^ "The Official Swiss Charts and Music Community". Swisscharts.com. Hung Medien. Retrieved 2011-06-02. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  61. ^ "FMQB: Radio Industry News, Music Industry Updates, Arbitron Ratings, Music News and more!". FMQB. Friday Morning Quarterback Album Report, Inc. Retrieved 2011-01-03.
  62. ^ "Yeah 3X - Single - Canada". iTunes Store. Apple Inc. Retrieved 2010-11-19.
  63. ^ "Yeah 3x (Explict): Chris Brown". Amazon.co.uk. Retrieved 2011-02-07.
  64. ^ "Yeah 3x (Explict Version): Chris Brown: Amazon.fr: Téléchargement MP3". Amazon.fr. Retrieved 2011-01-03.
  65. ^ "Yeah 3X - Single - Australia". iTunes Store. Apple Inc. Retrieved 2010-11-19.
  66. ^ "Yeah 3X - Single - New Zealand". iTunes Store. Apple Inc. Retrieved 2010-11-19.
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