Binaca (Indian brand): Difference between revisions
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==History== |
==History== |
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It was launched in 1951–52 as a toothpaste brand ''Binaca Top''.<ref name=sv91>{{cite book|last=Vachani|first=Sushil|title=Multinationals in India: strategic product choices|year=1991|publisher=Oxford & IBH Pub. Co.|isbn=8120405501|pages=103}}</ref> It sponsored an extremely popular music show on [[Radio Ceylon]] and later on [[All India Radio]], [[Binaca Geetmala]] which was hosted by noted radio personality [[Ameen Sayani]].<ref name=am93>{{cite book|last=Mitra|first=Ananda|title=Television and popular culture in India: a study of the Mahabharat|year=1993|publisher=Sage Publications|isbn=0803991347|pages=83}}</ref><ref name=thsept02>{{cite news|title=It's all in the name|url=http://www.hindu.com/thehindu/mag/2002/09/08/stories/2002090800070400.htm|accessdate=13 March 2012|newspaper=''[[The Hindu]]''|date=8 September 2002}}</ref> It was owned by [[Reckitt Benckiser]] which sold it to [[Dabur]] in 1996 for {{INRConvert|12|m}}.<ref name=thbl05>{{cite news|title=Dabur may brush off Binaca|url=http://www.thehindubusinessline.in/2005/02/08/stories/2005020802390400.htm|accessdate=13 March 2012|newspaper=''[[The Hindu Business Line]]''|date=8 February 2005}}</ref><ref name=tfe03>{{cite news|title=Dabur Extends LDM Brand To Foray into Herbal Toothpastes|url=http://www.financialexpress.com/news/dabur-extends-ldm-brand-to-foray-into-herbal-toothpastes/74982/0|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=7 April 2003}}</ref> |
It was launched in 1951–52 as a [[toothpaste] brand ''Binaca Top''.<ref name=sv91>{{cite book|last=Vachani|first=Sushil|title=Multinationals in India: strategic product choices|year=1991|publisher=Oxford & IBH Pub. Co.|isbn=8120405501|pages=103}}</ref> It sponsored an extremely popular music show on [[Radio Ceylon]] and later on [[All India Radio]], [[Binaca Geetmala]] which was hosted by noted radio personality [[Ameen Sayani]].<ref name=am93>{{cite book|last=Mitra|first=Ananda|title=Television and popular culture in India: a study of the Mahabharat|year=1993|publisher=Sage Publications|isbn=0803991347|pages=83}}</ref><ref name=thsept02>{{cite news|title=It's all in the name|url=http://www.hindu.com/thehindu/mag/2002/09/08/stories/2002090800070400.htm|accessdate=13 March 2012|newspaper=''[[The Hindu]]''|date=8 September 2002}}</ref> It was owned by [[Reckitt Benckiser]] which sold it to [[Dabur]] in 1996 for {{INRConvert|12|m}}.<ref name=thbl05>{{cite news|title=Dabur may brush off Binaca|url=http://www.thehindubusinessline.in/2005/02/08/stories/2005020802390400.htm|accessdate=13 March 2012|newspaper=''[[The Hindu Business Line]]''|date=8 February 2005}}</ref><ref name=tfe03>{{cite news|title=Dabur Extends LDM Brand To Foray into Herbal Toothpastes|url=http://www.financialexpress.com/news/dabur-extends-ldm-brand-to-foray-into-herbal-toothpastes/74982/0|accessdate=13 March 2012|newspaper=''[[The Financial Express (India)|The Financial Express]]''|date=7 April 2003}}</ref> |
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==Post acquisition== |
==Post acquisition== |
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Revision as of 03:50, 3 June 2013
Binaca is an oral hygiene brand that is marketed in India and owned by Dabur.[1]
History
It was launched in 1951–52 as a [[toothpaste] brand Binaca Top.[2] It sponsored an extremely popular music show on Radio Ceylon and later on All India Radio, Binaca Geetmala which was hosted by noted radio personality Ameen Sayani.[3][4] It was owned by Reckitt Benckiser which sold it to Dabur in 1996 for ₹12 million (US$140,000).[5][6]
Post acquisition
Dabur initially launched a toothpowder under the Binaca brand but withdrew within a year as sales volumes were low. Dabur appointed PricewaterhouseCoopers to sell the Binaca brand in 2002 and was looking at a valuation of approximately ₹200 million (US$2.4 million). However, after it was unable to sell the brand at the price it expected, it announced that it would revive the it by marketing a new herbal toothpaste under the Binaca brand.[5][7] Currently, Dabur markets toothbrushes under the Binaca brand.[1]
References
- ^ a b "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Retrieved 13 March 2012.
{{cite news}}: Italic or bold markup not allowed in:|newspaper=(help) - ^ Vachani, Sushil (1991). Multinationals in India: strategic product choices. Oxford & IBH Pub. Co. p. 103. ISBN 8120405501.
- ^ Mitra, Ananda (1993). Television and popular culture in India: a study of the Mahabharat. Sage Publications. p. 83. ISBN 0803991347.
- ^ "It's all in the name". The Hindu. 8 September 2002. Retrieved 13 March 2012.
{{cite news}}: Italic or bold markup not allowed in:|newspaper=(help) - ^ a b "Dabur may brush off Binaca". The Hindu Business Line. 8 February 2005. Retrieved 13 March 2012.
{{cite news}}: Italic or bold markup not allowed in:|newspaper=(help) - ^ "Dabur Extends LDM Brand To Foray into Herbal Toothpastes". The Financial Express. 7 April 2003. Retrieved 13 March 2012.
{{cite news}}: Italic or bold markup not allowed in:|newspaper=(help) - ^ "Dabur to extend Binaca to herbal toothpaste". The Hindu Business Line. 18 May 2004. Retrieved 13 March 2012.
{{cite news}}: Italic or bold markup not allowed in:|newspaper=(help)