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[[File:Wingsofdesireposter.jpg|thumb|upright|[[Wings of desire]] movie poster, the film is called "Heaven above Berlin" in German]]
[[File:Wingsofdesireposter.jpg|thumb|upright|[[Wings of desire]] movie poster, the film is called "Heaven above Berlin" in German]]


'''Olim le Berlin''' ({{lang-he-n|עולים לברלין}}, progress towards Berlin) is a name of a Facebook website that coined a [[snowclone]] in 2014, and under the title '''milky protest''' caused some media interest in Israel and internationally. It means “Let’s ascend to Berlin” using the same rousing verb Jews reserve for [[aliyah]], a basic tenet of [[Zionism]].
'''Olim le Berlin''' ({{lang-he-n|עולים לברלין}}, progress towards Berlin) is a name of a Facebook website that coined a [[snowclone]] in 2014, and under the title '''milky protest''' caused some media interest in Israel and internationally. It means “Let’s ascend to Berlin” using the same rousing verb Jews reserve for [[aliyah]], a basic tenet of [[Zionism]]. The conflict itself is called '''battle of the ecliptic''' ({{lang-he-n|הקרב על המילקי}} in Israel, a pun refering to the quite successfull first commercial for [[Milky (pudding)|Milky pudding]] 1984 and the 2014 controversy.


== Origin ==
== Origin ==

Revision as of 00:21, 17 October 2014

Wings of desire movie poster, the film is called "Heaven above Berlin" in German

Olim le Berlin (Template:Lang-he-n, progress towards Berlin) is a name of a Facebook website that coined a snowclone in 2014, and under the title milky protest caused some media interest in Israel and internationally. It means “Let’s ascend to Berlin” using the same rousing verb Jews reserve for aliyah, a basic tenet of Zionism. The conflict itself is called battle of the ecliptic (Template:Lang-he-n in Israel, a pun refering to the quite successfull first commercial for Milky pudding 1984 and the 2014 controversy.

Origin

Milky in different flavors

An Israeli living in Germany uploaded a grocery bill from Berlin's Wedding district. Berlin has, even in Germany, the land of Aldi and other discount stores, a "poor but sexy" image and is well known for a comparably low cost of living.[1] It contained a variety of different products and a photo of a commercial 'pudding' with whipped cream. In Israel, this sort of Milky pudding, based on a former Danone product from the Strauss company, is among the most popular desserts. The Facebook site challenged Israelis to buy exact same list, as just the pudding is around the equivalent of 1 shekel in Germany, while in Israel 4 or 5 shekels would be needed.[2][3] The German magazine Spiegel Online referred to Exodus in the English variant of the article about the issue.[4] [5]

The Facebook site got thousands of likes within hours and was mentioned in various press and media articles. Some even challenged the credibility or Jewish background of the author in question, as the bill included a non-kosher mix of (however separate packages of) meat and dairy products. But the Spiegel journal confirmed his background during an interview, without revealing his true name.[3] The protest started right before Sukkot, relevant because the holiday asks for pilgrimage to Jerusalem. As in the 2011 Israeli housing protests and cottage cheese boycott, Israeli prices and income differences are still a problem.[6]

Reactions

In a first reaction Israel HaYom, which is close to the Netanyahu government, chided Berlin’s ascenders on its front page as an insult to all Holocaust survivors.[7] Later HaYom interviewed economist Gilad Afer, who named high import taxes and protected Israeli agriculture as reasons for the price level.[8] The author told Channel 2 about having received several thousand requests from Israelis interested in leaving their country.[9] He asked the German government to formally allow 25,000 temporary work visas for up to three years, consistent with current immigration policy.[9] He also appealed to German economists to help formulate a plan to get the Israeli housing and food markets more efficient.[9] According Times of Israel French blogger Frederique Schillo [10] Israel Channel 10 sent its economic expert Matan Hodorov to Berlin, for a comparative testing of the "milkies". Schillo refers to the spread of further "Olim le..." pages providing information for destinations for Israelis going abroad. [10]

Emigration taboo

Berlin Reichstag building

Berlin has a quickly growing Jewish community.[11] The German Tagesschau confirmed the issue based on a statement of Manuel Trajtenberg and opinion polls which deem emigration less taboo than in the past.[12]

Israeli band Shmemel's song parodying "Jerusalem of Gold" with the notion, 'Jacob went down to Egypt, because the rent was a third and salaries double - Reichstag of Peace, Euro and Light' also grew famous in the context.[7] According to Haaretz, the conflict is less about pudding prices than about the now shattered taboo of yerida, emigrating from Israel.[13]

Berlin is among the cities that now attract 'the type who made Tel Aviv cool', young, single, non-religious and often female graduates,[7] and Berlin is now deemed a safe place for Jews, according German tabloid Bild, [14] having among others a left leaning online magazine in Hebrew, Spitzmag.[15][10]

References

  1. ^ Berlin's 'poor but sexy' appeal turning city into European Silicon Valley, Rupert Neate in Berlin, The Guardian, Friday 3 January 2014 18.40 GMT
  2. ^ From Tel Aviv to Berlin: Social media takes notice of Israeli supermarket prices, again JPOST.COM STAFF 10/06/2014 11:25
  3. ^ a b Hype um israelischen Facebook-Post: Auf ins Pudding-Paradies! Von Raniah Salloum Spiegel 2014
  4. ^ An Israeli in Berlin: The chocolate pudding exodus, Spiegel 2014
  5. ^ Lebensmittelpreise, Billig in Berlin Schokopudding als Auswanderungsgrund: Israeli wirbt auf Facebook für Migration nach Europa, updated on 08.10.2014, 09:03, Jüdische Allgemeine
  6. ^ Israeli Band Shmemel Urges Aliyah — to Berlin Emily L. Hauser August 31, 2014, 3:30pm Jewish Daily Blog
  7. ^ a b c Jewish migration - Next year in Berlin - Some Israelis yearn for new lives in Germany Economist Oct 11th 2014
  8. ^ Teurer Schokopudding treibt Israelis nach Berlin Friday, 10 October 2014 quoted from israel heute
  9. ^ a b c Israel News, By JPOST.COM STAFF \10/10/2014 08:48 Israeli expats in Berlin appeal to Merkel for help in facilitating 'aliyah' to Germany
  10. ^ a b c La Milky Way vers Berlin, Frederique Schillo 13/10/2014, Times of Israel
  11. ^ Appello su Facebook: ”Berlino più economica di Tel Aviv, immigriamo” La Stampa, 11/10/2014 Maurizio Molinari
  12. ^ Israelis protestieren gegen hohe Preise Wegen "Milky" aus Tel Aviv nach Berlin? Stand: 07.10.2014 16:03 Uhr ARD Tel Aviv
  13. ^ The battle over the Milky, Who’s to blame for Israel’s high food prices? An old debate has been revived by a Facebook post showing a German version of a popular Israeli pudding — at a third of the price in a Berlin grocery. By Adi Dovrat-Meseritz 09:58 08.10.14 2 Haaretz
  14. ^ Wegen Schokopudding | Berlin-Revolution in Israel Bild 13.10.2014 - 19:24 Uhr
  15. ^ Spitz – das hebräische Magazin in Berlin
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