LBC Express: Difference between revisions
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==Rebranding== |
==Rebranding== |
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The company silently re-branded on 2013 to highlight the emotional side of the business.<ref name="LBCtangible">{{cite web|url=http://www.tangible.com.sg/lbc/|title=LBC Logistic Philippines - Tangible: Asia’s leading Brand Consultants in Singapore|work=Tangible|accessdate=24 August 2014}}</ref> Along with the brand overhaul, the company also opted to change the old logo to complement the new look and feel of the establishment The new logo is called “Our Helpful World” representing the friendly smile of LBC employees and reminding them of their brand's 3C's (Certainty, Clarity, Convenience). In lieu to the re-branding, the company and its advertising partners also developed the new company tagline/slogan dubbed as "We like to move it". <ref name="MP">{{cite web |url=http://marketingpadawan.com/lbc-rebranding/ |title=A Closer Look Into LBC's Re-branding Program |date=April 13, 2014 |website=Marketing Padawan |publisher= |accessdate=August 24, 2013}}</ref> |
The company silently re-branded on 2013 to highlight the emotional side of the business.<ref name="LBCtangible">{{cite web|url=http://www.tangible.com.sg/lbc/|title=LBC Logistic Philippines - Tangible: Asia’s leading Brand Consultants in Singapore|work=Tangible|accessdate=24 August 2014}}</ref> Along with the brand overhaul, the company also opted to change the old logo to complement the new look and feel of the establishment The new logo is called “Our Helpful World” representing the friendly smile of LBC employees and reminding them of their brand's 3C's (Certainty, Clarity, Convenience). In lieu to the re-branding, the company and its advertising partners also developed the new company tagline/slogan dubbed as "We like to move it". <ref name="MP">{{cite web |url=http://marketingpadawan.com/lbc-rebranding/ |title=A Closer Look Into LBC's Re-branding Program |date=April 13, 2014 |website=Marketing Padawan |publisher= |accessdate=August 24, 2013}}</ref> <ref name="Mumbrella">{{cite web |url=http://www.mumbrella.asia/2013/11/lbc-express/ |title=LBC Express shows there’s more to logistics to Filipinos in ‘We like to move it’ rebrand |date=November 27, 2013 |website=Mumbrella Asia |publisher= |accessdate=November 24, 2014}}</ref> |
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==Milestones== |
==Milestones== |
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Revision as of 05:58, 24 November 2014
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| Company type | Private |
|---|---|
| Industry | Courier |
| Founded | Luzon Brokerage Company (1945) |
| Founder | Carlos Linggoy Araneta |
| Headquarters | Pasay City, Philippines |
Area served | Worldwide |
Key people | Santi Araneta |
| Products | Post delivery, express mail, freight forwarding, third-party logistics, wire transfers, cargo airline, remittance services |
Number of employees | 6,000 |
| Subsidiaries | LBC Remit Express, LBC Foundation, LBC Sports Development Corporation, LBC Mundial Corporation |
| Website | LBC Express |
LBC Express, Inc. (previously known as Luzon Brokerage Company) is a courier company based in the Philippines.
It operates scheduled commercial vehicle cargo services in currently and planned cargo airline services begin on May 31, 2014. As of 2009, LBC has over 1,020 branches in the Philippines, and over 60 branches in the United States and Canada.[1] It also has branches in Hong Kong, Brunei, Malaysia, Singapore, Japan, Germany, Spain, South Korea and Taiwan.
History
Luzon Brokerage Company was founded by Carlos Linggoy Araneta in the 1945 as a brokerage firm. With the help of his sons Juan Carlos, Santiago, and Fernando, Araneta expanded their family owned business and ventured into an air cargo agent and later as a forwarding service provider to clients. As a third party shipping provider, the company is responsible for dispatching shipments via asset-based carriers and arranges shipment space for their customers. The company continue to expand their logistic services and introduced the 24-hour or overnight delivery services in the country later on. [2] [1]
In 1985, The first branch of LBC outside the country was established in San Francisco, California, United States.Along with the opening of its US-based branch, the company introduced the famous “Balikbayan Box” and their money remittance service to cater to Overseas Filipino Workers (OFW). [1]
From personal services, the company also expand their reach and target business owners who are in need to delivery and logistic services.
Rebranding
The company silently re-branded on 2013 to highlight the emotional side of the business.[3] Along with the brand overhaul, the company also opted to change the old logo to complement the new look and feel of the establishment The new logo is called “Our Helpful World” representing the friendly smile of LBC employees and reminding them of their brand's 3C's (Certainty, Clarity, Convenience). In lieu to the re-branding, the company and its advertising partners also developed the new company tagline/slogan dubbed as "We like to move it". [4] [5]
Milestones
1945: The Luzon Brokerage Corporation is founded, specializing on domestic and international cargo transport and business-to-business liaison.
1973: LBC introduces the convenience of 24-hour door-to-door delivery.
1985: LBC opens up shop in San Francisco, California and introduces courier, Balikbayan Box, and money remittance services.
1990: LBC earned the monicker “Hari ng Padala.”
2005: LBC Express introduced the Branch Pick-up and Bills Payment service facilities.
2010: LBC celebrates its 60th year in operation by expanding capabilities to include logistics services for both loose cargo and container loads for businesses. A new Mail service is launched as well to respond to people’s need for a more secure channel for moving personal documents.
2013: LBC Express rebranded its image and most of its collaterals. The company changed its slogan from “Hari ng Padala” to “We like to move it.” The shipping company also reprised its logo to suit the new branding.
References
- ^ a b c "History Of LBC, The Philippine's Finest Courier Company". Retrieved 24 November 2014.
- ^ "CASE STUDY Elective 1, Intro. To Software Engineering". Retrieved 24 November 2014.
- ^ "LBC Logistic Philippines - Tangible: Asia's leading Brand Consultants in Singapore". Tangible. Retrieved 24 August 2014.
- ^ "A Closer Look Into LBC's Re-branding Program". Marketing Padawan. April 13, 2014. Retrieved August 24, 2013.
- ^ "LBC Express shows there's more to logistics to Filipinos in 'We like to move it' rebrand". Mumbrella Asia. November 27, 2013. Retrieved November 24, 2014.