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'''''One Magnificent Morning''''' ('''''OMM''''') is an [[United States|American]] [[Block programming|programming block]] that is programmed by [[Litton Entertainment]], and debuted on October 4, 2014 as a replacement for the animation block [[Vortexx]]. It airs Saturday mornings on the [[owned-and-operated station]]s and [[network affiliates|affiliates]] of [[The CW]]; the block features [[live action|live-action]] documentary and lifestyle series aimed at pre-teens and teenagers between the ages of 10 and 16, the same style of programming that Litton provides for competing blocks seen on [[American Broadcasting Company|ABC]] and [[CBS]]. All of the programs in the five-hour block are designed to meet federally-mandated [[Children's Television Act|educational programming guidelines]].
'''''One Magnificent Morning''''' is an [[United States|American]] [[Block programming|programming block]] that is programmed by [[Litton Entertainment]], and debuted on October 4, 2014 as a replacement for the animation block [[Vortexx]]. It airs Saturday mornings on the [[owned-and-operated station]]s and [[network affiliates|affiliates]] of [[The CW]]; the block features [[live action|live-action]] documentary and lifestyle series aimed at pre-teens and teenagers between the ages of 10 and 16, the same style of programming that Litton provides for competing blocks seen on [[American Broadcasting Company|ABC]] and [[CBS]]. All of the programs in the five-hour block are designed to meet federally-mandated [[Children's Television Act|educational programming guidelines]].


==History==
==History==
On June 5, 2014, The CW announced that it would discontinue its existing [[Children's television series#Saturday morning cartoon blocks|Saturday morning block]] [[Vortexx]], which was produced by [[Saban Brands]], in favor of ''One Magnificent Morning'', a new, five-hour block produced by [[Litton Entertainment]] and distributed by [[CBS Television Distribution]], that would feature live-action [[E/I|educational programming]] aimed towards teenagers and their parents. The move came as part of a growing shift by broadcast television networks towards [[non-fiction]] programming to fulfill the FCC-mandated E/I requirements; the previous year, Litton began producing ''[[CBS Dream Team]]'', a similar E/I block for sister network [[CBS]] (corporate parent [[CBS Corporation]] is a part-owner of The CW), and the company has also produced ''[[Litton's Weekend Adventure]]'' for [[American Broadcasting Company|ABC]]'s affiliates since September 2011.<ref name=deadline-dreamteam>{{cite web|url=http://deadline.com/2013/07/cbs-kids-programming-block-litton-547952/|title=CBS Slates Teen-Centric Programming Block For Saturdays|work=Deadline Hollywood|date=July 24, 2013|accessdate=October 17, 2014}}</ref><ref>{{cite web|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-litton-entertainment-saturday-teen-block-20130724,0,7010894.story|title=CBS partners with Litton Entertainment for Saturday teen block|last=James|first=Meg|work=Los Angeles Times|date=July 24, 2013|accessdate=July 25, 2013}}</ref><ref>{{cite web|url=http://www.broadcastingcable.com/news/syndication-and-distribution/litton-teams-cw-new-ei-block/131594|title=Litton Teams with The CW on New E/I Block|last=Albiniak|first=Paige|work=Broadcasting & Cable|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://blogs.denverpost.com/ostrow/2014/06/05/cw-adds-saturday-morning-teen-block/18898/|title=CW adds Saturday morning teen block|last=Ostrow|first=Joanne|work=The Denver Post|date=June 5, 2014|accessdate=June 5, 2014}}</ref>
On June 5, 2014, The CW announced that it would discontinue its existing [[Children's television series#Saturday morning cartoon blocks|Saturday morning block]] [[Vortexx]], which was produced by [[Saban Brands]], in favor of ''One Magnificent Morning'', a new, five-hour block produced by [[Litton Entertainment]] and distributed by [[CBS Television Distribution]], that would feature live-action [[E/I|educational programming]] aimed towards teenagers and their parents. The move came as part of a growing shift by broadcast television networks towards [[non-fiction]] programming to fulfill the FCC-mandated E/I requirements; the previous year, Litton began producing ''[[CBS Dream Team]]'', a similar E/I block for sister network [[CBS]] (corporate parent [[CBS Corporation]] is a part-owner of The CW), and the company has also produced ''[[Litton's Weekend Adventure]]'' for [[American Broadcasting Company|ABC]]'s affiliates since September 2011.<ref name=deadline-dreamteam>{{cite web|url=http://deadline.com/2013/07/cbs-kids-programming-block-litton-547952/|title=CBS Slates Teen-Centric Programming Block For Saturdays|work=Deadline Hollywood|date=July 24, 2013|accessdate=October 17, 2014}}</ref><ref>{{cite web|url=http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cbs-litton-entertainment-saturday-teen-block-20130724,0,7010894.story|title=CBS partners with Litton Entertainment for Saturday teen block|last=James|first=Meg|work=Los Angeles Times|date=July 24, 2013|accessdate=July 25, 2013}}</ref><ref>{{cite web|url=http://www.broadcastingcable.com/news/syndication-and-distribution/litton-teams-cw-new-ei-block/131594|title=Litton Teams with The CW on New E/I Block|last=Albiniak|first=Paige|work=Broadcasting & Cable|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://blogs.denverpost.com/ostrow/2014/06/05/cw-adds-saturday-morning-teen-block/18898/|title=CW adds Saturday morning teen block|last=Ostrow|first=Joanne|work=The Denver Post|date=June 5, 2014|accessdate=June 5, 2014}}</ref>


''Vortexx'' aired for the final time on September 27, 2014; it was the last remaining [[Children's television series#Saturday morning cartoon blocks|Saturday morning block]] across the major U.S. commercial broadcast networks that primarily featured non-educational programming. Such content has gradually fallen out of favor due to the E/I rules, as well as shifts in viewing habits towards [[cable channel]]s and subscription [[video on demand]] services for cartoons and other youth-oriented content. ''One Magnificent Morning'' debuted the following week on October 4, 2014, replacing Vortexx in its 7:00 a.m. to 12:00 p.m. timeslot.<ref>{{cite news|title=R.I.P. Saturday Morning Cartoons: Which was your favorite?|url=http://www.al.com/entertainment/index.ssf/2014/10/rip_saturday_morning_cartoons.html|accessdate=December 2, 2014|work=al.com|publisher=[[Advance Publications]]|date=October 3, 2014|quote=On Sept. 27, the CW network hammered the final nail in the coffin, airing its cartoon block "The Vortexx" consisting of "Sonic X," "Dragon Ball Z Kai," "Cubix," and other animated programs for the last time. Starting Oct. 4, "The Vortexx" will be replaced by "One Magnificent Morning," a five-hour block of live-action educational shows targeting teenagers and parents.}}</ref><ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref><ref name="CWLitton">{{cite web|url=http://www.tvnewscheck.com/article/76830/cw-joins-with-litton-for-sat-morning-ei-block|title=CW Joins with Litton for Sat. Morning E/I Block|last=Downey|first=Kevin|work=TVNewsCheck|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://www.c21media.net/cw-to-close-vortexx/|title=CW to close Vortexx|publisher=C21 Media|date=June 3, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://variety.com/2014/tv/news/the-cw-saturday-morning-educational-block-1201214287/|title=The CW to Debut New Saturday Morning Educational Block|last=Johns|first=Nikara|work=Variety|date=June 5, 2014|accessdate=June 5, 2014}}</ref> As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of ''Everyday Health'' and ''Culture Click'' (which both formerly aired on ''Litton's Weekend Adventure'') to CW stations, allowing those who depended on the ''OMM'' block to fulfill E/I guidelines to have programming before it started.<ref>{{cite web|url=http://www.kbtx.com/mycw8/home/headlines/CW-Announces-New-Saturday-Morning-Line--262389411.html|title=CW Announces New Saturday Morning Line-Up|work=[[KBTX-TV]]|publisher=[[Gray Television]]|date=June 9, 2014|accessdate=July 8, 2014}}</ref>
''Vortexx'' aired for the final time on September 27, 2014; it was the last remaining [[Children's television series#Saturday morning cartoon blocks|Saturday morning block]] across the major U.S. commercial broadcast networks that primarily featured non-educational programming. Such content has gradually fallen out of favor due to the E/I rules, as well as shifts in viewing habits towards [[cable channel]]s and subscription [[video on demand]] services for cartoons and other youth-oriented content. ''One Magnificent Morning'' debuted the following week on October 4, 2014, replacing Vortexx in its 7:00 a.m. to 12:00 p.m. timeslot.<ref>{{cite news|title=R.I.P. Saturday Morning Cartoons: Which was your favorite?|url=http://www.al.com/entertainment/index.ssf/2014/10/rip_saturday_morning_cartoons.html|accessdate=December 2, 2014|work=al.com|publisher=[[Advance Publications]]|date=October 3, 2014|quote=On Sept. 27, the CW network hammered the final nail in the coffin, airing its cartoon block "The Vortexx" consisting of "Sonic X," "Dragon Ball Z Kai," "Cubix," and other animated programs for the last time. Starting Oct. 4, "The Vortexx" will be replaced by "One Magnificent Morning," a five-hour block of live-action educational shows targeting teenagers and parents.}}</ref><ref name="OMM">{{cite web|url=http://www.deadline.com/2014/06/the-cw-saturday-morning-block-litton-entertainment/|title=The CW Sets 5-Hour Saturday Morning Block|work=Deadline Hollywood|date=June 6, 2014|accessdate=June 6, 2014}}</ref><ref name="CWLitton">{{cite web|url=http://www.tvnewscheck.com/article/76830/cw-joins-with-litton-for-sat-morning-ei-block|title=CW Joins with Litton for Sat. Morning E/I Block|last=Downey|first=Kevin|work=TVNewsCheck|date=June 5, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://www.c21media.net/cw-to-close-vortexx/|title=CW to close Vortexx|publisher=C21 Media|date=June 3, 2014|accessdate=June 5, 2014}}</ref><ref>{{cite web|url=http://variety.com/2014/tv/news/the-cw-saturday-morning-educational-block-1201214287/|title=The CW to Debut New Saturday Morning Educational Block|last=Johns|first=Nikara|work=Variety|date=June 5, 2014|accessdate=June 5, 2014}}</ref> As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of ''Everyday Health'' and ''Culture Click'' (which both formerly aired on ''Litton's Weekend Adventure'') to CW stations, allowing those who depended on the ''One Magnificent Morning'' block to fulfill E/I guidelines to have programming before it started.<ref>{{cite web|url=http://www.kbtx.com/mycw8/home/headlines/CW-Announces-New-Saturday-Morning-Line--262389411.html|title=CW Announces New Saturday Morning Line-Up|work=[[KBTX-TV]]|publisher=[[Gray Television]]|date=June 9, 2014|accessdate=July 8, 2014}}</ref>


==Programming==
==Programming==

Revision as of 05:46, 16 April 2015

One Magnificent Morning
File:One Magnificent Morning.jpg
NetworkThe CW
(from Litton Entertainment)
LaunchedOctober 4, 2014 (2014-10-04)[1]
Country of originUnited States
FormatSaturday morning E/I block
Running time5 hours[1]

One Magnificent Morning is an American programming block that is programmed by Litton Entertainment, and debuted on October 4, 2014 as a replacement for the animation block Vortexx. It airs Saturday mornings on the owned-and-operated stations and affiliates of The CW; the block features live-action documentary and lifestyle series aimed at pre-teens and teenagers between the ages of 10 and 16, the same style of programming that Litton provides for competing blocks seen on ABC and CBS. All of the programs in the five-hour block are designed to meet federally-mandated educational programming guidelines.

History

On June 5, 2014, The CW announced that it would discontinue its existing Saturday morning block Vortexx, which was produced by Saban Brands, in favor of One Magnificent Morning, a new, five-hour block produced by Litton Entertainment and distributed by CBS Television Distribution, that would feature live-action educational programming aimed towards teenagers and their parents. The move came as part of a growing shift by broadcast television networks towards non-fiction programming to fulfill the FCC-mandated E/I requirements; the previous year, Litton began producing CBS Dream Team, a similar E/I block for sister network CBS (corporate parent CBS Corporation is a part-owner of The CW), and the company has also produced Litton's Weekend Adventure for ABC's affiliates since September 2011.[2][3][4][5]

Vortexx aired for the final time on September 27, 2014; it was the last remaining Saturday morning block across the major U.S. commercial broadcast networks that primarily featured non-educational programming. Such content has gradually fallen out of favor due to the E/I rules, as well as shifts in viewing habits towards cable channels and subscription video on demand services for cartoons and other youth-oriented content. One Magnificent Morning debuted the following week on October 4, 2014, replacing Vortexx in its 7:00 a.m. to 12:00 p.m. timeslot.[6][7][1][8][9] As a consequence of the block launching three weeks after the traditional start of the syndication television season, Litton provided a temporary barter package of Everyday Health and Culture Click (which both formerly aired on Litton's Weekend Adventure) to CW stations, allowing those who depended on the One Magnificent Morning block to fulfill E/I guidelines to have programming before it started.[10]

Programming

Although One Magnificent Morning provides five hours of educational programming each week, which exceeds the three-hour minimum requirement defined under the Federal Communications Commission (FCC)'s Children's Television Act, some of The CW's owned-and-operated stations and affiliates continue to provide E/I-compliant programs acquired from the syndication market, mainly due to existing program distribution contracts; The CW Plus, in particular, continues to supply two hours of E/I-compliant syndicated programs within its national schedule following the block on Saturday afternoons, which further alleviate the service's cable-subchannel affiliates from the responsibility of purchasing the local rights to such programs.

The CW prefers the block to air from 7:00 a.m. to 12:00 p.m. in each time zone, though scheduling variances exist in certain markets in which the local CW station may air a portion or the entirety of the block on a same-day delay to a later time period, delay it to Sundays, or split the lineup between both weekend days. CW Plus stations in the Central, Mountain and Alaska time zones air the block one hour earlier or later, depending on the local time zone, as that service operates separate feeds based on the network's Eastern and Pacific time zone scheduling for primetime shows.

Current programming

  • Calling Dr. Pol (October 4, 2014–present)[7]
  • Dog Whisperer: Family Edition (October 4, 2014–present)[7]
  • Expedition Wild (October 4, 2014–present)[7]
  • Rock the Park (October 4, 2014–present)[7]

Upcoming programming

Former programming

  • The Brady Barr Experience (October 4, 2014–December 27, 2014)
  • Reluctantly Healthy (October 4, 2014–December 27, 2014)

References

  1. ^ a b c Downey, Kevin (June 5, 2014). "CW Joins with Litton for Sat. Morning E/I Block". TVNewsCheck. Retrieved June 5, 2014.
  2. ^ "CBS Slates Teen-Centric Programming Block For Saturdays". Deadline Hollywood. July 24, 2013. Retrieved October 17, 2014.
  3. ^ James, Meg (July 24, 2013). "CBS partners with Litton Entertainment for Saturday teen block". Los Angeles Times. Retrieved July 25, 2013.
  4. ^ Albiniak, Paige (June 5, 2014). "Litton Teams with The CW on New E/I Block". Broadcasting & Cable. Retrieved June 5, 2014.
  5. ^ Ostrow, Joanne (June 5, 2014). "CW adds Saturday morning teen block". The Denver Post. Retrieved June 5, 2014.
  6. ^ "R.I.P. Saturday Morning Cartoons: Which was your favorite?". al.com. Advance Publications. October 3, 2014. Retrieved December 2, 2014. On Sept. 27, the CW network hammered the final nail in the coffin, airing its cartoon block "The Vortexx" consisting of "Sonic X," "Dragon Ball Z Kai," "Cubix," and other animated programs for the last time. Starting Oct. 4, "The Vortexx" will be replaced by "One Magnificent Morning," a five-hour block of live-action educational shows targeting teenagers and parents.
  7. ^ a b c d e "The CW Sets 5-Hour Saturday Morning Block". Deadline Hollywood. June 6, 2014. Retrieved June 6, 2014.
  8. ^ "CW to close Vortexx". C21 Media. June 3, 2014. Retrieved June 5, 2014.
  9. ^ Johns, Nikara (June 5, 2014). "The CW to Debut New Saturday Morning Educational Block". Variety. Retrieved June 5, 2014.
  10. ^ "CW Announces New Saturday Morning Line-Up". KBTX-TV. Gray Television. June 9, 2014. Retrieved July 8, 2014.
  11. ^ a b c d Bibel, Sara (May 31, 2014). "The CW Replacing 'Vortexx' Saturday Morning Programming With Live Action 'One Magnificent Morning'". TV by the Numbers. Retrieved September 29, 2014.
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