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The firm uses [[cross-platform]] technology and [[location awareness]] to determine when and to whom advertisements should be sent.<ref>{{cite web|last=Minsker|first=Maria|title=4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)|url=http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=96101|publisher=CRM Magazine|accessdate=April 2, 2014}}</ref>
The firm uses [[cross-platform]] technology and [[location awareness]] to determine when and to whom advertisements should be sent.<ref>{{cite web|last=Minsker|first=Maria|title=4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)|url=http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=96101|publisher=CRM Magazine|accessdate=April 2, 2014}}</ref>
Clients are able to get [[Real-time web|real-time data]] on how well their [[Advertising campaign|campaigns]] are working, and to modify to better suit their [[demographics]].<ref>{{cite web|last=Sterling|first=Greg|title=Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising|url=http://internet2go.net/news/ad-networks/catalina-and-4info-offer-glimpse-future-mobile-advertising|publisher=Internet2Go|accessdate=July 3, 2013}}</ref> Through the company's [[proprietary software]] that aggregates consumer data, clients can track purchasing habits across many devices, and interact with customers instantly depending on their purchases in the past.<ref>{{cite web|last=Krzykowski|first=Matthaus|title=4info says its mobile ad business is exploding|url=http://venturebeat.com/2011/01/19/4info-mobile-display-ad-business|publisher=Venture Beat|accessdate=January 19, 2011}}</ref><ref>{{cite web|last=Minsker|first=Maria|title=4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)|url=http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=96101|publisher=CRM Magazine|accessdate=April 2, 2014}}</ref>
Clients are able to get [[Real-time web|real-time data]] on how well their [[Advertising campaign|campaigns]] are working, and to modify to better suit their [[demographics]].<ref>{{cite web|last=Sterling|first=Greg|title=Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising|url=http://internet2go.net/news/ad-networks/catalina-and-4info-offer-glimpse-future-mobile-advertising|publisher=Internet2Go|accessdate=July 3, 2013}}</ref> Through the company's [[proprietary software]] that aggregates consumer data, clients can track purchasing habits across many devices, and interact with customers instantly depending on their purchases in the past.<ref>{{cite web|last=Krzykowski|first=Matthaus|title=4info says its mobile ad business is exploding|url=http://venturebeat.com/2011/01/19/4info-mobile-display-ad-business|publisher=Venture Beat|accessdate=January 19, 2011}}</ref><ref>{{cite web|last=Minsker|first=Maria|title=4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)|url=http://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=96101|publisher=CRM Magazine|accessdate=April 2, 2014}}</ref>

In 2015, 4INFO and DMG Solutions announced a strategic alliance creating solutions to change the way marketers approach [[Multicultural_marketing|Multicultural Marketing]] in the United States and target specific audiences.<ref>{{cita web|título=4INFO and DMG Solutions Announce Strategic Alliance, Creating “4INFO Multicultural” Solutions|url=http://www.dmgsolutions.net/news-4info| editorial =DMG Solutions|fechaacceso=10 de junio de 2015}}</ref>


== References ==
== References ==

Revision as of 23:14, 13 June 2015

4INFO
Company typePrivate
IndustryMobile advertising, Online advertising
FoundedPalo Alto, California
(2004 (2004))
FounderPankaj Shah, Zaw Thet
HeadquartersSan Mateo, California, US
Key people
Tim Jenkins
Number of employees
65[1]
Websitewww.4info.com

4INFO is an American corporation that provides mobile advertising technology providing advertisement placement and tracking on multiple platforms, including computers, mobile phones, and end-point systems such as cash registers.[2] The company's products collect data on the extent to which its clients' customers are exposed to their advertisements.[3] Some of their clients include Chevrolet, Citibank, Walmart, and 1-800-Flowers.[4]

Operations

The company was founded in 2004 by Pankaj Shah[5] and Zaw Thet.[6] It originally focused on text-based SMS advertising and in 2006 won a Silicon Valley San Jose Business Journal emerging technology award for pioneering a wireless technology.[7][8][9] The company works in Mobile Search [10][11][12][13] and in SMS publishing and advertising.[14][15]

In 2008 4INFO was estimated to be the largest provider of business-to-consumer SMS content in North America by Nielsen,[16][17][18][19] claiming to send 80 million text messages a month in early 2009[20] and 200 million text messages a month in early 2010.[21] Nielsen rated 4INFO the largest provider of free, standard-rate, ad-supported SMS messages in 2009[22] and the fourth largest SMS U.S. Network.[23] In 2010 4INFO was the largest provider of free text message alerts and information in the U.S.,[24][25][26] and the largest SMS U.S. Network.[27][28][29] In 2010 it was also rated the second largest mobile advertising U.S. Network.[30] The company is an innovator in Mobile Ad Targeting.[31][32][33][34]

Today, the company is headquartered in San Mateo, California with other offices in the U.S.; in total, it employs 65 people.[35] Known for delivering advertising in SMS text messages, the company moved into mobile display ads.[36] 4INFO purchases anonymous data from internet providers, mobile network operators, and other information aggregate sources, which is used by their clients to send targeted advertisements.[37][38] The firm uses cross-platform technology and location awareness to determine when and to whom advertisements should be sent.[39] Clients are able to get real-time data on how well their campaigns are working, and to modify to better suit their demographics.[40] Through the company's proprietary software that aggregates consumer data, clients can track purchasing habits across many devices, and interact with customers instantly depending on their purchases in the past.[41][42]

In 2015, 4INFO and DMG Solutions announced a strategic alliance creating solutions to change the way marketers approach Multicultural Marketing in the United States and target specific audiences.[43]

References

  1. ^ "Inside View". InsideView. Retrieved March 25, 2014.
  2. ^ Minsker, Maria. "4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)". CRM Magazine. Retrieved April 2, 2014.
  3. ^ Sass, Erik. "4Info Bows New Mobile Targeting For Direct Mail, Online". Online Media Daily. Retrieved April 1, 2013.
  4. ^ Valentine, Scott. "4INFO Introduces AdHaven Mobile SMS Ad Server". Fierce Wireless. Retrieved February 10, 2009.
  5. ^ "Pankaj Shah founded 4INFO secures $8 M funds". SiliconIndia. Retrieved March 22, 2005.
  6. ^ Cook, Dena. "Zaw Thet Steps Down As 4INFO CEO". MediaPost. Retrieved November 14, 2011.
  7. ^ "Emerging tech award winners announced". Silicon Valley Business Journal. Retrieved November 14, 2006.
  8. ^ "Silicon Valley Tech Winners Announced". Venture Deal. Retrieved November 14, 2006.
  9. ^ Robert, Kao (2007-04-30). BlackBerry Pearl For Dummies. John Wiley & Sons. ISBN 9780470142370. Retrieved 2007. {{cite book}}: Check date values in: |accessdate= (help)
  10. ^ RAE-Dupree, Janet. "Changing the Way People Search". Inc. Retrieved December 1, 2006.
  11. ^ Wilson, Sara. "All Access". Entrepreneur. Retrieved April 1, 2007.
  12. ^ Ray, Ramon. "Time to 'Mobilize' Your Site?". Entrepreneur. Retrieved September 30, 2007.
  13. ^ Sterling, Greg. "Segmenting Local Mobile Search: The Major Players & Mobile Search Types". Search Engine Land. Retrieved August 27, 2007.
  14. ^ Kersting, Jonathan. "4INFO and Songwhale Partner to Expand Distribution of Mobile Entertainment Media". Tech Burgher. Retrieved March 24, 2009.
  15. ^ Ewan. "4INFO's stonkingly good deal with USA Today". Mobile Industry Review. Retrieved October 16, 2007.
  16. ^ Salz, Peggy Anne. "Mobile Advertising Landscape: 4INFO CEO Zaw Thet Ramps Up To Focus On Premium Publishers & Markets Beyond The U.S." Mobile Groove. Retrieved March 11, 2009.
  17. ^ Tsirulnik, Giselle (May 5, 2009). "Should brands use mobile ads to promote their Twitter feeds?". Mobile Marketer.
  18. ^ Khan, Mickey Alam. "GE, VCs invest $20M in SMS ad firm 4Info". Mobile Marketer. Retrieved January 22, 2009.
  19. ^ Brinkmann, Paul. "Arista, Sony pursue Myxer in copyright lawsuit". South Florida Business Journal. Retrieved March 12, 2009.
  20. ^ Steel, Emily. "4INFO Gets $20 Million". Digits. WSJ. Retrieved January 22, 2009.
  21. ^ Arrington, Michael. "4INFO Adds New Execs To Fuel 100% Growth/Quarter". TechCrunch. Retrieved May 3, 2010.
  22. ^ Khan, Mickey Alam. "Verizon Wireless blocks 4Info flagship SMS short code". Mobile Marketer. Retrieved December 7, 2009.
  23. ^ Stewart, Jon. "Global Mobile - Strategies for Growth". Nielsen. Retrieved October 6, 2009.
  24. ^ Moon, Bernard. "Lunsford Group Wireless Industry Snapshot 2010 Page 38". SparkLabs Global Ventures. Retrieved July 26, 2010.
  25. ^ Pinola, Melanie. "http://mobileoffice.about.com/od/phonesformobileworkers/tp/useful-things-to-do-with-regular-cell-phones.htm". About.com. Retrieved May 13, 2013. {{cite web}}: External link in |title= (help)
  26. ^ "SMS and Viral Video Presentations for Non-Profits". Single Tree Media. Retrieved 2014. {{cite web}}: Check date values in: |accessdate= (help)
  27. ^ "4Info and WAU Movil Partner to Offer Mobile Marketing Solutions to Latin America". Close-Up Media. Retrieved September 29, 2010.
  28. ^ Stutz, Randy. "Analysis of the FTC's Decision Not to Block Google's Acquisition of AdMob Page 9" (PDF). The American Antitrust Institute. Retrieved June 7, 2010.
  29. ^ "DMN University Digital Solutions Training Online Tutorial Page 31" (PDF). DMN University. Retrieved July 1, 2010.
  30. ^ Rusli, Evelyn. "4INFO Makes A Real Play For Display: AdHaven Platform Reaches 63 Million". TechCrunch. Retrieved November 2, 2010.
  31. ^ Fried, Justin. "New Technology Enables One-to-One Mobile Targeting". Search Engine Watch. Retrieved January 17, 2013.
  32. ^ Sterling, Greg. "Acxiom, 4INFO Announce Deal for CRM-Based Mobile Ad Targeting". Internet2Go. Retrieved August 13, 2013.
  33. ^ Andrew, Frank. "Acxiom's Audience Operating System Could Reinvent Data-Driven Marketing". Gartner. Retrieved September 26, 2013.
  34. ^ Neff, Jack. "Catalina Marketing Will Target Mobile Ads Based On In-Store Purchase History". Ad Age. Retrieved March 11, 2013.
  35. ^ "Inside View". InsideView. Retrieved March 25, 2014.
  36. ^ Krzykowski, Matthaus. "4info says its mobile ad business is exploding". Venture Beat. Retrieved January 19, 2011.
  37. ^ Babcock, Hannah. "ROI can be difficult for mobile advertisers to measure, but 4INFO has mastered it". Morningstar Communications. Retrieved June 6, 2013.
  38. ^ Sterling, Greg. "Acxiom, 4INFO Announce Deal for CRM-Based Mobile Ad Targeting". Internet2Go. Retrieved August 13, 2013.
  39. ^ Minsker, Maria. "4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)". CRM Magazine. Retrieved April 2, 2014.
  40. ^ Sterling, Greg. "Catalina and 4Info Offer a Glimpse into the Future of Mobile Advertising". Internet2Go. Retrieved July 3, 2013.
  41. ^ Krzykowski, Matthaus. "4info says its mobile ad business is exploding". Venture Beat. Retrieved January 19, 2011.
  42. ^ Minsker, Maria. "4INFO Launches AdHaven Bullseye MultiScreen (Video Interview)". CRM Magazine. Retrieved April 2, 2014.
  43. ^ "4INFO and DMG Solutions Announce Strategic Alliance, Creating "4INFO Multicultural" Solutions". DMG Solutions. Retrieved 10 June 2015.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=4INFO&oldid=666824293"