Cocoa Krispies

Cocoa Krispies, a breakfast cereal produced by Kellogg's (known as Coco Pops in some countries outside of the US), is a cocoa manifestation of Rice Krispies. Made with milk chocolate, the cereal when placed in milk quickly turns the milk 'chocolatey'. With the exception of a few temporary movie-based cereals that Kellogg's has produced during the 2000s. The cereal was introduced in the United States in 1958.

United States

In the United States, the cereal was renamed Cocoa Rice Krispies in 2003 as Kellogg's endeavoured to unite their Rice Krispies variations under a single marketing schema.

Mascots

Kellogg's went through various mascots for Cocoa Krispies since it started in 1958. The first mascot was Jose the monkey. He was quickly replaced by Coco the elephant in 1959. In 1963, the Hanna-Barbera character, Snagglepuss, took over as the mascot. Ogg the caveman took over in 1968. In 1971, Tusk the elephant became the mascot of the cereal, and he remained until 1981. Snap, Crackle and Pop (the mascots of Rice Krispies) were the mascots for this cereal starting in 1981 In 1990, the mascot became Coco the monkey. Coco was a brown monkey who wore a blue cap and a white t-shirt with his name printed on it. Coco spoke with an Australian accent (although, it was a little hard to tell since in the commercials, he sang more often than he spoke). The commercials with Coco were exactly the same as the ones in the UK, basically stories about adventures he has in the jungle while other animals try to get his Krispies from him; being a very tricky monkey, Coco always found a way to get them back. Each commercial featured a catchy song (which was fundamentally the same song only with different lyrics). In 2001, Snap, Crackle and Pop returned as the mascots, and they are now the current mascots for Cocoa Krispies. In the UK, it's the monkey.

Theme Song

One variation of the theme song is as follows:

My name's Coco and I swing from the trees,
I live in the jungle, I'm a monkey you see.
When I get hungry I'll even eat leaves,
But I'd rather have a bowl of Cocoa Krispies.
I help myself often and I try to say please,
But I'm faster and the others they cannot catch me.
Oh yeah.
Announcer says, "It's hard to believe that Kellogg's Cocoa Krispies are a fun part of your complete breakfast but they are!
Keep your eyes open and a monkey you'll see,
And always have a bowl of Cocoa Krispies.

Other markets

File:Coco Pops Straws.jpg

Coco Pops straws

Several spin-off cereals using the "Coco Pops" name, such as Coco Pops Crunchers, Coco Rocks, and Coco Pop Straws have also been released by Kellogg's in some countries.

The cereal is known as Coco Pops in the United Kingdom, New Zealand, Ireland, Finland, Italy, Greece, Israel, France, South Africa, Hong Kong and Australia. It was briefly renamed in 1998 to Choco Krispies in line with Germany, where it is known by this name. However after falling sales and a telephone poll in which the British public voted, its name was reverted in 1999. In Australia, the advertising slogan "Just Like a Chocolate Milkshake, only Crunchy" is used, while in the United Kingdom, the slogan is "I'd rather have a bowl of Coco Pops". In these countries 'Coco Monkey' remains the mascot. [1]