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WMSR-FM: Difference between revisions

Coordinates: 35°01′48″N 87°47′06″W / 35.030°N 87.785°W / 35.030; -87.785
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Cleaned up layout and other matters.
WMSR has rebranded as "94.9 The X".
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| city = [[Collinwood, Tennessee]]
| city = [[Collinwood, Tennessee]]
| area = [[Florence-Muscle Shoals Metropolitan Area]]
| area = [[Florence-Muscle Shoals Metropolitan Area]]
| branding = ''The NEW Star 94.9''
| branding = ''94.9 The X''
| slogan = Modern Hit Music
| slogan =
| frequency = 94.9 [[MHz]]
| frequency = 94.9 [[MHz]]
| airdate = 1991
| airdate = 1991
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| class = C3
| class = C3
| facility_id = 50128
| facility_id = 50128
| callsign_meaning = '''W''' '''M'''uscle '''S'''hoals '''R'''adio or '''M''' uscle Shoals '''S''' ta '''R'''
| callsign_meaning = '''W''' '''M'''uscle '''S'''hoals '''R'''adio or '''M''' uscle Shoals '''S'''ta'''R'''
| former_callsigns =
| former_callsigns =
| affiliations =
| affiliations =
| owner = [[URBan Radio Broadcasting]]
| owner = [[URBan Radio Broadcasting]]
| sister_stations = [[WLAY (AM)|WLAY]], [[WLAY-FM]], [[WMXV]], [[WVNA (AM)|WVNA]], [[WVNA-FM]]
| sister_stations = [[WLAY (AM)|WLAY]], [[WLAY-FM]], [[WMXV]], [[WVNA (AM)|WVNA]], [[WVNA-FM]]
| webcast =
| webcast = [http://v6.player.abacast.net/1399 Listen Live]
| website = [http://www.star94fm.net www.star94fm.net]
| website = [http://www.949thex.com 949thex.com]
}}
}}
'''WMSR-FM''' (94.9 [[FM broadcasting|FM]]) is a [[radio station]] licensed to [[Collinwood, Tennessee]]. It is part of the [[Florence, Alabama|Florence]]/[[Muscle Shoals, Alabama]], radio market and is owned and operated by [[URBan Radio Broadcasting]]. As of August 30, 2013 the station flipped from [[contemporary hit radio]] (CHR) to [[adult album alternative]] (AAA), keeping the "Star" name.
'''WMSR-FM''' (94.9 [[FM broadcasting|FM]]) is a [[radio station]] licensed to [[Collinwood, Tennessee]]. It is part of the [[Florence, Alabama|Florence]]/[[Muscle Shoals, Alabama]], radio market and is owned and operated by [[URBan Radio Broadcasting]]. As of August 30, 2013 the station flipped from [[contemporary hit radio]] (CHR) to [[adult album alternative]] (AAA), keeping the "Star" name.
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Most of the airstaff remained following the format adjustments. The station retained the popular ''[[Kidd Kraddick in the Morning|Kidd Kraddick in the Morning Program]]'' (5 a.m. to 9 a.m. CST) and Paige Holland continued as mid-day hostess (9 a.m. to 3 p.m. CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7 p.m. to midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3 p.m. to 7 p.m. CST). Harley Quinn was added to the line-up as the station's overnight personality.
Most of the airstaff remained following the format adjustments. The station retained the popular ''[[Kidd Kraddick in the Morning|Kidd Kraddick in the Morning Program]]'' (5 a.m. to 9 a.m. CST) and Paige Holland continued as mid-day hostess (9 a.m. to 3 p.m. CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7 p.m. to midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3 p.m. to 7 p.m. CST). Harley Quinn was added to the line-up as the station's overnight personality.


Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10 a.m. and plays "10 songs that defined it". The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1 p.m. and Paige Holland highlights a diverse round of cover songs. In the 4 p.m. hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11 p.m. weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to [[post-rock]], [[ambient music]], [[trip hop]], [[stoner rock]], [[world music]] and various other subgenres of popular music.
Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10 a.m. and plays "10 songs that defined it". The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1 p.m. and Paige Holland highlights a diverse round of cover songs. In the 4 p.m. hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11 p.m. weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to [[post-rock]], [[ambient music]], [[trip hop]], [[stoner rock]], [[world music]] and various other subgenres of popular music.

On November 2, 2015 WMSR rebranded as "94.9 The X".<ref>[https://radioinsight.com/blog/headlines/netgnomes/95015/format-change-on-the-way-to-wmsr-muscle-shoals/ WMSR Relaunches as 94.9 The X]</ref>


==Former logo==
==Former logo==
[[Image:WMSR-FM logo.png|thumb|300px|left]]
[[Image:WMSR-FM logo.png|thumb|300px|left]]
{{clear left}}
{{clear|left}}

==References==
{{Reflist}}


==External links==
==External links==
* [http://www.star94fm.net/ WMSR-FM official website]
*[http://www.949thex.com/ WMSR-FM official website]
* {{FM station data|WMSR}}
*{{FM station data|WMSR}}


{{Florence-Muscle Shoals Radio}}
{{Florence-Muscle Shoals Radio}}

Revision as of 23:52, 3 November 2015

WMSR-FM
Broadcast areaFlorence-Muscle Shoals Metropolitan Area
Frequency94.9 MHz
Branding94.9 The X
Programming
FormatAAA
Ownership
OwnerURBan Radio Broadcasting
WLAY, WLAY-FM, WMXV, WVNA, WVNA-FM
History
First air date
1991
Call sign meaning
W Muscle Shoals Radio or M uscle Shoals StaR
Technical information
Facility ID50128
ClassC3
ERP7,100 watts
HAAT181 meters
Links
WebcastListen Live
Website949thex.com

WMSR-FM (94.9 FM) is a radio station licensed to Collinwood, Tennessee. It is part of the Florence/Muscle Shoals, Alabama, radio market and is owned and operated by URBan Radio Broadcasting. As of August 30, 2013 the station flipped from contemporary hit radio (CHR) to adult album alternative (AAA), keeping the "Star" name.

Most of the airstaff remained following the format adjustments. The station retained the popular Kidd Kraddick in the Morning Program (5 a.m. to 9 a.m. CST) and Paige Holland continued as mid-day hostess (9 a.m. to 3 p.m. CST). Afternoon drive personality Michelle Lockheart was moved to evenings (7 p.m. to midnight CST) with a new Afternoon program featuring the station's current music and program director Brian Rickman debuting (3 p.m. to 7 p.m. CST). Harley Quinn was added to the line-up as the station's overnight personality.

Additional programming on the station includes "The 10 @ 10" wherein the station spotlights a different year at 10 a.m. and plays "10 songs that defined it". The "Nineties At Noon" replaced the previous "Flashback Lunch". "Cover To Cover" airs at 1 p.m. and Paige Holland highlights a diverse round of cover songs. In the 4 p.m. hour Brian Rickman offers "Out of Context", a feature devoted to rare and particularly odd recordings from all genres. At 11 p.m. weeknights, Michelle Lockheart hosts "The 11th Hour", a feature dedicated to post-rock, ambient music, trip hop, stoner rock, world music and various other subgenres of popular music.

On November 2, 2015 WMSR rebranded as "94.9 The X".[1]

References

35°01′48″N 87°47′06″W / 35.030°N 87.785°W / 35.030; -87.785