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{{about|the e-commerce software|the colour|Magenta|the electrical generator|Magneto}}
{{Infobox Software
|name = Magento
|logo = [[File:Magento logo.png|150px]]
|screenshot = [[File:Magento Admin Panel screenshot.jpg|275px]]
|caption = Magento Admin Panel <br/> (Community Edition, spanish)
|developer = Magento Inc.
|num_employees = 180+
|latest_release_version = <!-- If you update this, remember to also update [[List of content management systems]]--> Community edition 1.9.2.2 / Enterprise edition 1.14.2.0
|programming_language = [[PHP]]
|latest_release_date = {{release date|2015|05|01}}<ref name="magentocommerce.com">{{cite web | url=http://www.magentocommerce.com/download | title=Magento Community Edition | publisher=Magento | accessdate=15 June 2015}}</ref>
|latest_preview_version =
|released = {{release date and age|2008|3|31}}<ref name="magentocommerce.com"/>
|operating_system = [[Cross-platform]]
|genre = [[Content management system]], [[shopping cart software]]
|license = [[Open Software License|OSL Ver. 3]] / [[Academic Free License|AFL Ver. 3]]
|website = {{URL|magento.com}}
}}


'''Magento''' is an [[open-source]] [[content management system]] for [[e-commerce]] [[web sites]]. The software was originally developed by [[Varien Inc.]], a US [[private company]] [[headquarter]]ed in [[Culver City, California]], with assistance from [[volunteer]]s.

Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to [[eBay]], which is now the sole owner.

According to the research conducted by [[aheadWorks]] in May 2015, Magento's [[market share]] among the 30 most popular e-commerce platforms is about 29.8%.<ref>{{cite web |url = http://blog.aheadworks.com/2015/05/ecommerce-platforms-popularity-may-2015-two-platforms-take-half/|title = Ecommerce Platforms Popularity, May 2015: Two Platforms Take Half|publisher = aheadWorks|date = 25 May 2015|accessdate = 15 September 2015|author = Shatkov, Dmitry}}</ref>

Magento employs the [[MySQL]]/[[MariaDB]] relational database management system, the [[PHP]] programming language, and elements of the [[Zend Framework]].<ref>{{cite web | url=http://www.zend.com/topics/Magento-CS.pdf | title=Varien and the Magento eCommerce Platform | publisher=Zend | accessdate=17 January 2015}}</ref> It applies the conventions of [[object-oriented programming]] and [[model-view-controller]] architecture. Magento also uses the [[entity–attribute–value model]] to store data.<ref>{{cite web | url=http://www.magentocommerce.com/knowledge-base/entry/magento-for-dev-part-7-advanced-orm-entity-attribute-value/ | title=Magento for Developers: Part 7 - Advanced ORM - Entity Attribute Value | publisher=Magento | accessdate=17 January 2015 | author=Storm, Alan}}</ref>

==History==
Magento officially started development in early 2007.<ref name="ecopt2007">{{cite web | url=http://www.ecommerceoptimization.com/articles/interview-roy-rubin-about-magento-open-source-ecommerce/ | title=Interview: Roy Rubin About Magento Open Source eCommerce | publisher=eCommerce Optimization | date=2007-07-05 | deadurl=yes | archivedate=2007-07-12 | archiveurl=https://web.archive.org/web/20070712153813/http://www.ecommerceoptimization.com/articles/interview-roy-rubin-about-magento-open-source-ecommerce/ | location=United States}}</ref> Seven months later, on August 31, 2007, the first public beta version was released.

[[Varien Inc.|Varien]], the company owning Magento, formerly worked with [[osCommerce]]. It had originally planned to fork osCommerce but later decided to rewrite it as Magento.

In February 2011, [[eBay]] announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company.<ref>{{cite web | url=http://blog.magikcommerce.com/ebay-owns-49-of-magento-inc-confirmed/ | title=eBay Owns 49% Of Magento Inc – Confirmed | publisher=Magik | accessdate=17 January 2015}}</ref>

On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".<ref>{{cite web | url=http://mashable.com/2011/06/06/ebay-acquires-magento/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+%28Mashable%29 | title=eBay Acquires Open Source Ecommerce Company Magento | publisher=Mashable | date=6 June 2011 | accessdate=17 January 2015 | author=Warren, Christina}}</ref>

Yoav Kutner left Magento in April 2012 citing the vision for Magento having changed since the time of acquisition due to high level staff changes.<ref>{{cite web | url=http://techcrunch.com/2012/04/12/recently-departed-magento-cto-and-co-founder-ebay-doesnt-understand-the-meaning-of-open/ | title=Recently Departed Magento CTO And Co-Founder: eBay Doesn’t Understand The Meaning Of Open | publisher=TechCrunch | date=12 April 2012 | accessdate=17 January 2015 | author=Rao, Leena}}</ref>

As a result of the [[PayPal#Spin-off from eBay|breakup of eBay]] following [[Carl Icahn]]'s [[Corporate raid|raid]], Magento was spun out as an independent company by the [[Permira]] [[private equity]] fund on November 3, 2015.<ref>{{cite web|last1=Lavelle|first1=Mark|title=Letter from our CEO|url=http://magento.com/letter-from-our-ceo|website=Magento.com|accessdate=8 November 2015}}</ref>

In the autumn of 2015, it was discovered that a critical flaw in the system left users open to a [[ransomware]] attack. [http://www.theregister.co.uk/2015/11/09/ransomware_targeting_linux_charging_bitcoin/]

==Overview==
Magento provides two distinct platforms, Magento Community Edition and Magento Enterprise Edition. There were also two former platforms, Magento Professional Edition and Magento Go.

===Magento Community Edition===
Magento Community Edition is an open-source content-management system. Fitted with bundle of features, anyone can modify the core system of Community version.<ref>{{cite web | url=https://www.tisindia.com/blog/perfect-magento-edition-for-your-e-commerce-site/ | title=Pick the Perfect Magento Edition for Your E-Commerce Site, | publisher=tisindia | accessdate=6 June 2015 | author=Avinash Pathak}}</ref> Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community Edition has been developed and customized in order to provide a basic eCommerce platform. The latest version is 1.9.2 which was released on July 7, 2015.<ref>{{cite web | url=http://magento.com/blog/magento-news/magento-community-edition-192-now-available/ | title=MAGENTO COMMUNITY EDITION 1.9.2 IS NOW AVAILABLE | publisher=Magento | accessdate=7 July 2015}}</ref>

===Magento Enterprise Edition===
Magento Enterprise Edition is derived from the Magento Community Edition and has the same core files. Unlike Community Edition, this is not free, but has more features and functionality. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise Editions include hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. The latest version is 1.14.0.1 which was released on May 13, 2014.<ref>{{cite web | url=https://www.magentocommerce.com/product/enterprise-latest-version/ | title=Key Performance And Scalability Enhancements Of Magento Enterprise Edition 1.13 | publisher=Magento | accessdate=17 January 2015}}</ref><ref>{{cite web | url=http://www.magentocommerce.com/knowledge-base/entry/ee114-later-release-notes | title=Magento Enterprise Edition (EE) 1.14 Release Notes | publisher=Magento | accessdate=17 January 2015}}</ref>

===Magento Go===
Magento Go is a cloud-based eCommerce solution, which also includes web hosting by Magento Inc. This was launched in February 2011 in order to support small businesses as it has no need for software installation. Magento Go still has built-in modules and can add Magento extensions for more functionality, but is also the least customizable platform. The latest version is 1.1.2.3 which was released on March 28, 2014. On July 1, 2014, Magento Inc. announced that they would be shutting down the Magento Go platform on February 1, 2015.<ref>{{Cite web|title = eBay-Owned E-Commerce Platform Magento Shuts Down Services Aimed At Smaller Retailers|url = http://social.techcrunch.com/2014/07/03/ebay-owned-e-commerce-platform-magento-shuts-down-services-aimed-at-smaller-retailers/|website = TechCrunch|accessdate = 2015-10-06|first = Sarah|last = Perez}}</ref>

==Magento Features==
Magento supports a Web template system which generates multiple similar-looking pages and customizes theme

===Themes===
Magento provides a basic theme which sets up an eCommerce website. The theme is designed for customizing all pages by adding or editing the [[PHP]], [[HTML]] and [[CSS]]. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via [[FTP]] or [[Secure Shell|SSH]] and applying them using the backend admin system.

===Modules===
Magento developers have created Magento plugins which extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module's Extension Key through Magento Connect Manager.

===Integration===
Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.<ref>{{cite web | url=http://cofamedia.com/blog/project/magento-best-e-commerce-platform-market-today-bet/ | title=Is Magento the best e-commerce platform on the market today? You bet it is. | publisher=Cofamedia | date=5 January 2015 | accessdate=17 January 2015}}</ref>

==Magento "Imagine eCommerce" conference==
"Imagine eCommerce" is the annual Magento eCommerce conference that has run since 2011. The first event was held in February 2011 in Los Angeles with more than 600 Magento merchants, partners, and developers. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.<ref>{{cite web | url=http://www.imagineecommerce.com/ | title=Imagine 2015 | publisher=Magento | accessdate=17 January 2015}}</ref>


==Magento certification==
==Magento certification==

Revision as of 12:08, 18 November 2015

This article is about the e-commerce software. For the colour, see Magenta. For the electrical generator, see Magneto.
Magento
Developer(s)Magento Inc.
Initial releaseMarch 31, 2008; 16 years ago (2008-03-31)[1]
Stable release
Community edition 1.9.2.2 / Enterprise edition 1.14.2.0 / May 1, 2015 (2015-05-01)[1]
Repository
Written inPHP
Operating systemCross-platform
TypeContent management system, shopping cart software
LicenseOSL Ver. 3 / AFL Ver. 3
Websitemagento.com

Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.

Varien published the first general-availability release of the software on March 31, 2008. Roy Rubin, former CEO of Varien, later sold a substantial share of the company to eBay, which is now the sole owner.

According to the research conducted by aheadWorks in May 2015, Magento's market share among the 30 most popular e-commerce platforms is about 29.8%.[2]

Magento employs the MySQL/MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework.[3] It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entity–attribute–value model to store data.[4]

History

Magento officially started development in early 2007.[5] Seven months later, on August 31, 2007, the first public beta version was released.

Varien, the company owning Magento, formerly worked with osCommerce. It had originally planned to fork osCommerce but later decided to rewrite it as Magento.

In February 2011, eBay announced it had made an investment in Magento in 2010, worth a 49% ownership share of the company.[6]

On June 6, 2011, eBay announced that it would be acquiring the rest of Magento, which would join its new X.Commerce initiative. Magento's CEO and co-founder Roy Rubin wrote on the Magento blog that "Magento will continue to operate out of Los Angeles, with Yoav Kutner and me as its leaders.".[7]

Yoav Kutner left Magento in April 2012 citing the vision for Magento having changed since the time of acquisition due to high level staff changes.[8]

As a result of the breakup of eBay following Carl Icahn's raid, Magento was spun out as an independent company by the Permira private equity fund on November 3, 2015.[9]

In the autumn of 2015, it was discovered that a critical flaw in the system left users open to a ransomware attack. [1]

Overview

Magento provides two distinct platforms, Magento Community Edition and Magento Enterprise Edition. There were also two former platforms, Magento Professional Edition and Magento Go.

Magento Community Edition

Magento Community Edition is an open-source content-management system. Fitted with bundle of features, anyone can modify the core system of Community version.[10] Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Since the first public beta version was released in 2007, Community Edition has been developed and customized in order to provide a basic eCommerce platform. The latest version is 1.9.2 which was released on July 7, 2015.[11]

Magento Enterprise Edition

Magento Enterprise Edition is derived from the Magento Community Edition and has the same core files. Unlike Community Edition, this is not free, but has more features and functionality. This edition is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Enterprise has annual maintenance fees, neither Community nor Enterprise Editions include hosting. The Magento team develops Enterprise Edition by cooperating with users and third parties. The latest version is 1.14.0.1 which was released on May 13, 2014.[12][13]

Magento Go

Magento Go is a cloud-based eCommerce solution, which also includes web hosting by Magento Inc. This was launched in February 2011 in order to support small businesses as it has no need for software installation. Magento Go still has built-in modules and can add Magento extensions for more functionality, but is also the least customizable platform. The latest version is 1.1.2.3 which was released on March 28, 2014. On July 1, 2014, Magento Inc. announced that they would be shutting down the Magento Go platform on February 1, 2015.[14]

Magento Features

Magento supports a Web template system which generates multiple similar-looking pages and customizes theme

Themes

Magento provides a basic theme which sets up an eCommerce website. The theme is designed for customizing all pages by adding or editing the PHP, HTML and CSS. Magento users may install themes which change the display of the website or its functionality. Without loss of content or layout of pages, themes are interchangeable with Magento installations. Themes are installed by uploading theme folders via FTP or SSH and applying them using the backend admin system.

Modules

Magento developers have created Magento plugins which extend its basic built-in functionality. Magento users can install modules by downloading them, and uploading them to their server, or applying a module's Extension Key through Magento Connect Manager.

Integration

Magento allows users to integrate several different domain names into one control panel and manage more than one storefront at a time from a single admin panel.[15]

Magento "Imagine eCommerce" conference

"Imagine eCommerce" is the annual Magento eCommerce conference that has run since 2011. The first event was held in February 2011 in Los Angeles with more than 600 Magento merchants, partners, and developers. The goals of the “Imagine eCommerce” are sharing ecommerce ideas and providing networking opportunity sessions.[16]

Magento certification

There are four different Magento certifications. Three of them aim to prove developers' competency in implementing modules; one (Certified Solution Specialist) targets business users (consultants, analysts, project managers). Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of built-in applications. This certification is related with templates, layouts, Javascript, and CSS. Magento Developer certification is geared toward back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.[17]

See also

References

  1. ^ a b "Magento Community Edition". Magento. Retrieved 15 June 2015.
  2. ^ Shatkov, Dmitry (25 May 2015). "Ecommerce Platforms Popularity, May 2015: Two Platforms Take Half". aheadWorks. Retrieved 15 September 2015.
  3. ^ "Varien and the Magento eCommerce Platform" (PDF). Zend. Retrieved 17 January 2015.
  4. ^ Storm, Alan. "Magento for Developers: Part 7 - Advanced ORM - Entity Attribute Value". Magento. Retrieved 17 January 2015.
  5. ^ "Interview: Roy Rubin About Magento Open Source eCommerce". United States: eCommerce Optimization. 2007-07-05. Archived from the original on 2007-07-12. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  6. ^ "eBay Owns 49% Of Magento Inc – Confirmed". Magik. Retrieved 17 January 2015.
  7. ^ Warren, Christina (6 June 2011). "eBay Acquires Open Source Ecommerce Company Magento". Mashable. Retrieved 17 January 2015.
  8. ^ Rao, Leena (12 April 2012). "Recently Departed Magento CTO And Co-Founder: eBay Doesn't Understand The Meaning Of Open". TechCrunch. Retrieved 17 January 2015.
  9. ^ Lavelle, Mark. "Letter from our CEO". Magento.com. Retrieved 8 November 2015.
  10. ^ Avinash Pathak. "Pick the Perfect Magento Edition for Your E-Commerce Site,". tisindia. Retrieved 6 June 2015.
  11. ^ "MAGENTO COMMUNITY EDITION 1.9.2 IS NOW AVAILABLE". Magento. Retrieved 7 July 2015.
  12. ^ "Key Performance And Scalability Enhancements Of Magento Enterprise Edition 1.13". Magento. Retrieved 17 January 2015.
  13. ^ "Magento Enterprise Edition (EE) 1.14 Release Notes". Magento. Retrieved 17 January 2015.
  14. ^ Perez, Sarah. "eBay-Owned E-Commerce Platform Magento Shuts Down Services Aimed At Smaller Retailers". TechCrunch. Retrieved 2015-10-06.
  15. ^ "Is Magento the best e-commerce platform on the market today? You bet it is". Cofamedia. 5 January 2015. Retrieved 17 January 2015.
  16. ^ "Imagine 2015". Magento. Retrieved 17 January 2015.
  17. ^ "MAGENTO CERTIFICATION". Magento. Retrieved 17 January 2015.
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