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'''Appboy Inc.''' is a mobile marketing company based in [[New York City]]. It develops [[customer relationship management]] and [[mobile marketing automation]] software that businesses use to manage their mobile applications.<ref name=fortune>{{cite news|last1=Clancy|first1=Heather|title=This Startup Helps Marketers Optimize Mobile Outreach|url=http://fortune.com/2016/06/30/appboy-mobile-marketing-series-c/|accessdate=20 September 2016|publisher=Fortune|date=June 30, 2016}}</ref> The company is headquartered in [[New York, New York]], with additional offices in [[San Francisco, California]] and [[London]].<ref name=fortune/> |
'''Appboy Inc.''' is a mobile marketing company based in [[New York City]]. It develops [[customer relationship management]] and [[mobile marketing automation]] software that businesses use to manage their mobile applications.<ref name=fortune>{{cite news|last1=Clancy|first1=Heather|title=This Startup Helps Marketers Optimize Mobile Outreach|url=http://fortune.com/2016/06/30/appboy-mobile-marketing-series-c/|accessdate=20 September 2016|publisher=Fortune|date=June 30, 2016}}</ref> The company is headquartered in [[New York, New York]], with additional offices in [[San Francisco, California]] and [[London]].<ref name=fortune/> |
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==Overview== |
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Appboy was founded in 2011 by [[Ghermezian family|Mark Ghermezian]]. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.<ref>{{cite news|last1=Rusli|first1=Evelyn|title=Heirs to Old Money Plunge Into Tech|url=http://dealbook.nytimes.com/2012/04/04/heirs-to-old-money-plunge-into-tech/?_r=0|accessdate=20 September 2016|publisher=New York Times|date=April 4, 2012}}</ref> That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.<ref>{{cite news|last1=Empson|first1=Rip|title=AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base|url=https://techcrunch.com/2011/11/23/appboy-raises-a-cool-million-to-let-app-developers-better-engage-and-understand-their-user-base/|accessdate=20 September 2016|publisher=TechCrunch|date=November 23, 2011}}</ref> |
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Appboy manages mobile applications for [[Tinder (app)|Tinder]], [[Domino's Pizza]], [[Urban Outfitters]], and [[SoundCloud]]. Appboy’s software processes approximately 2 billion messages per month between 420 million users.<ref name=fortune/> |
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==Funding== |
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| ⚫ | The company received $7.6 million in Series A funding in November 2013 (from [[Icon Ventures]], [[Michael Lazerow]], [[Blumberg Capital]], Accelerator Ventures, Bullpen Capital and [[Triple Five Group]]) and $15 million in Series B funding in October 2014 (from InterWest Partners, [[Icon Ventures]], [[Blumberg Capital]], [[Triple Five Group]] and [[IDG Ventures]]).<ref>{{cite news|last1=Perez|first1=Sarah|title=Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps|url=http://techcrunch.com/2013/11/06/appboy-raises-7-6m-series-a-to-bring-marketing-automation-tools-to-mobile-apps/|accessdate=6 November 2013|publisher=TechCrunch|date=6 November 2013}}</ref><ref>{{cite news|last1=Chapman|first1=Lizette|title=Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing|url=http://blogs.wsj.com/venturecapital/2014/10/02/appboy-raises-15-million-to-help-businesses-improve-mobile-marketing/|accessdate=2 October 2014|newspaper=Wall Street Journal|date=2 October 2014}}</ref> In May 2016, Appboy closed a $20 million Series C funding round, bringing the company's total funding to $42.5 million.<ref name=fortune/> |
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==References== |
==References== |
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Revision as of 02:36, 3 October 2016
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| Company type | Private company |
|---|---|
| Industry | Marketing software |
| Founded | 2011 |
| Founder |
|
| Headquarters | , United States |
| Products | Intelligent mobile-centric CRM platform |
Number of employees | 120 (2016)[1] |
| Website | www.appboy.com |
Appboy Inc. is a mobile marketing company based in New York City. It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[1] The company is headquartered in New York, New York, with additional offices in San Francisco, California and London.[1]
Overview
Appboy was founded in 2011 by Mark Ghermezian. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.[2] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[3]
Appboy manages mobile applications for Tinder, Domino's Pizza, Urban Outfitters, and SoundCloud. Appboy’s software processes approximately 2 billion messages per month between 420 million users.[1]
Funding
The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures).[4][5] In May 2016, Appboy closed a $20 million Series C funding round, bringing the company's total funding to $42.5 million.[1]
References
- ^ a b c d e Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
- ^ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". New York Times. Retrieved 20 September 2016.
- ^ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
- ^ Perez, Sarah (6 November 2013). "Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps". TechCrunch. Retrieved 6 November 2013.
- ^ Chapman, Lizette (2 October 2014). "Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing". Wall Street Journal. Retrieved 2 October 2014.
Further reading
- Levine, Barry (March 25, 2015). "Appboy becomes a grown-up competitor in the marketing world". VentureBeat. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - Perez, Sarah (January 9, 2013). "Appboy's New Customer Segmentation Product Helps Mobile App Developers Re-engage Users". TechCrunch. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - Warren, Christina (March 9, 2010). "Appboy Gets a New Design, iPhone App and Best Buy Partnership". Mashable. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - "Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps". App Developer Magazine. May 20, 2016. Retrieved September 20, 2016.