Braze, Inc.: Difference between revisions
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Appboy was founded in 2011 by [[Ghermezian family|Mark Ghermezian]]. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.<ref>{{cite news|last1=Rusli|first1=Evelyn|title=Heirs to Old Money Plunge Into Tech|url=http://dealbook.nytimes.com/2012/04/04/heirs-to-old-money-plunge-into-tech/?_r=0|accessdate=20 September 2016|publisher=New York Times|date=April 4, 2012}}</ref> That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.<ref>{{cite news|last1=Empson|first1=Rip|title=AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base|url=https://techcrunch.com/2011/11/23/appboy-raises-a-cool-million-to-let-app-developers-better-engage-and-understand-their-user-base/|accessdate=20 September 2016|publisher=TechCrunch|date=November 23, 2011}}</ref> |
Appboy was founded in 2011 by [[Ghermezian family|Mark Ghermezian]]. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.<ref>{{cite news|last1=Rusli|first1=Evelyn|title=Heirs to Old Money Plunge Into Tech|url=http://dealbook.nytimes.com/2012/04/04/heirs-to-old-money-plunge-into-tech/?_r=0|accessdate=20 September 2016|publisher=New York Times|date=April 4, 2012}}</ref> That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.<ref>{{cite news|last1=Empson|first1=Rip|title=AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base|url=https://techcrunch.com/2011/11/23/appboy-raises-a-cool-million-to-let-app-developers-better-engage-and-understand-their-user-base/|accessdate=20 September 2016|publisher=TechCrunch|date=November 23, 2011}}</ref> |
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Appboy manages mobile applications for [[Tinder (app)|Tinder]], [[Domino's Pizza]], [[Urban Outfitters]], and [[SoundCloud]]. |
Appboy manages mobile applications for [[Tinder (app)|Tinder]], [[Domino's Pizza]], [[Urban Outfitters]], and [[SoundCloud]]. Appboy told ''[[Fortune (magazine)|Fortune]]'' in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.<ref name=fortune/> |
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==Funding== |
==Funding== |
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Revision as of 03:53, 3 October 2016
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| File:Appboy logo.png | |
| Company type | Private company |
|---|---|
| Industry | Marketing software |
| Founded | 2011 |
| Founder |
|
| Headquarters | , United States |
| Products | Intelligent mobile-centric CRM platform |
Number of employees | 120 (2016)[1] |
| Website | www.appboy.com |
Appboy Inc. is a mobile marketing company based in New York City. It develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications.[1] The company is headquartered in New York, New York, with additional offices in San Francisco, California and London.[1]
Overview
Appboy was founded in 2011 by Mark Ghermezian. Ghermezian left his job in the energy industry and raised $3 million from family and other investors in order to start the company.[2] That same year, Bill Magnuson and Jon Hyman joined the company as co-founders.[3]
Appboy manages mobile applications for Tinder, Domino's Pizza, Urban Outfitters, and SoundCloud. Appboy told Fortune in June 2016 that its software processes approximately 2 billion messages per month between 420 million users.[1]
Funding
The company received $7.6 million in Series A funding in November 2013 (from Icon Ventures, Michael Lazerow, Blumberg Capital, Accelerator Ventures, Bullpen Capital and Triple Five Group) and $15 million in Series B funding in October 2014 (from InterWest Partners, Icon Ventures, Blumberg Capital, Triple Five Group and IDG Ventures).[4][5] In May 2016, Appboy closed a $20 million Series C funding round, bringing the company's total funding to $42.5 million.[1]
References
- ^ a b c d e Clancy, Heather (June 30, 2016). "This Startup Helps Marketers Optimize Mobile Outreach". Fortune. Retrieved 20 September 2016.
- ^ Rusli, Evelyn (April 4, 2012). "Heirs to Old Money Plunge Into Tech". New York Times. Retrieved 20 September 2016.
- ^ Empson, Rip (November 23, 2011). "AppBoy Raises A Cool Million To Let App Developers Better Engage And Understand Their User Base". TechCrunch. Retrieved 20 September 2016.
- ^ Perez, Sarah (6 November 2013). "Appboy Raises $7.6M Series A To Bring Marketing Automation Tools To Mobile Apps". TechCrunch. Retrieved 6 November 2013.
- ^ Chapman, Lizette (2 October 2014). "Appboy Raises $15 Million to Help Businesses Improve Mobile Marketing". Wall Street Journal. Retrieved 2 October 2014.
Further reading
- Levine, Barry (March 25, 2015). "Appboy becomes a grown-up competitor in the marketing world". VentureBeat. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - Perez, Sarah (January 9, 2013). "Appboy's New Customer Segmentation Product Helps Mobile App Developers Re-engage Users". TechCrunch. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - Warren, Christina (March 9, 2010). "Appboy Gets a New Design, iPhone App and Best Buy Partnership". Mashable. Retrieved September 20, 2016.
{{cite web}}: Invalid|ref=harv(help) - "Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps". App Developer Magazine. May 20, 2016. Retrieved September 20, 2016.