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He is the current owner of the instagram account JJ otherwise Known as shredded for success. "If you don't sacrifice what you want, what you want will be the sacrifice."

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+He is the current owner of the instagram account JJ otherwise Known as shredded for success. "If you don't sacrifice what you want, what you want will be the sacrifice."
-{{Infobox person
-| name        = Willy Rizzo
-| image       = Willy Rizzo 2010.jpg
-| caption     = Willy Rizzo, 2010
-| birth_date  = {{Birth date|1928|10|22|df=y}}
-| death_date  = {{Death date|2013|2|25|df=y}} (aged 84)
-| birth_place = [[Naples]], [[Kingdom of Italy|Italy]]
-| death_place = Paris, France
-| occupation  = [[Photographer]], [[furniture designer]]
-| yearsactive = 1940s–2013
-| spouse      = Dominique Rizzo<br>[[Elsa Martinelli]] (1968–2013)
-}}
-'''Willy Rizzo''' (22 October 1928<ref>[http://www.fondationlecorbusier.fr/CorbuCache/2049_4013.pdf fondationlecorbusier.fr]</ref> – 25 February 2013<ref>{{cite web | url = http://www.telegraph.co.uk/culture/photography/9895457/Willy-Rizzo-celebrated-photographer-dies-at-84.html | title = Willy Rizzo, celebrated photographer, dies at 84 | last = Chilton | first = Martin | date = 2013-02-26 | work = The Telegraph | publisher = Telegraph Media Group Limited | accessdate = 2013-02-26}}</ref>) was an [[Italians|Italian]] photographer and designer.
-==Early career==
-Rizzo was born in [[Naples]], Italy. After he moved to France with his mother in the 1930s, his passion for [[photography]] began very early. From the age of twelve, in the Italian college at Sédillot Street, Paris, he began shooting portraits of his schoolmates with the Agfa Box given to him by his mother. Following World War II and the occupation of France, Rizzo was hired by [[Point de Vue]] and travelled to [[Tunisia]] to photograph the aftermath of the conflict in North Africa. Capturing the burned out husks of tanks set against low sunsets aroused the attention of ''[[Life (magazine)|Life]]'', who bought his report.
-Following this period, Willy Rizzo was recruited by ''[[France Dimanche]]'', a publication that covered the private life of celebrities, an arena Rizzo would come to know very well. Willy was sent to [[Cannes]] with unlimited funds to cover the first Film Festival. Due to his skill, charm and flair, he managed to capture images of princes, princesses, playboys and starlets in a manner unlike any other
-Attracted by the allure of the United States and the then still mythical world of the [[California]]n celebrity, Rizzo travelled to New York to work with the Black Star Agency in the developing America of the post-war years. During this time, he succeeded in capturing and reporting on [[Hollywood]] legends, such as [[Gregory Peck]] and [[Gary Cooper]].
-==''Paris Match''==
-In late 1948, Willy began an illustrious twenty-year career with ''[[Paris Match]]'' that would have him photograph some of the greatest names of the golden age of [[photojournalism]]. Married later to actress [[Elsa Martinelli]], Rizzo enjoyed unparalleled access to the stars; [[Brigitte Bardot]], [[Sophia Loren]], [[Marilyn Monroe]], [[Vivien Leigh]], [[Audrey Hepburn]], [[Jane Fonda]], [[Gene Kelly]], [[Fred Astaire]], [[Salvador Dalí]] and [[Pablo Picasso]] all found themselves in front of Rizzo’s lens. Willy photographed [[Marilyn Monroe]] in February 1962. He was one of the last photographers to take pictures of her. Assignments with ''Paris Match'' would also take him to the [[Nuremberg Trials]] and the [[French Indochina war]].
-==Furniture design==
-Imagination and necessity launched Willy Rizzo into the world of furniture design. As a photographer of playboys and starlets, he had a ready-made customer base eager to build their living quarters around an ultra-modern Rizzo piece and items that remain as timeless as his images.
-Rizzo’s original venture into furniture design began in Rome and took place during an often reported visit to a Roman hair salon on the [[Piazza di Spagna]] in 1966. By testing the hairdresser’s knowledge of local real estate agents, he ended up signing a six-month lease on an abandoned commercial apartment, barely habitable and without running water. Rizzo quickly set about turning the empty office into a living space, complete with brown and gold walls and custom-designed sofas, coffee tables, consoles and hi-fi storage units.
-Using a small group of local artisans recommended by the hairdresser who pointed him toward the accommodation, he completed the customised apartment, which acted as a template of sorts for the majority of his commissions to come.
-Though never his intention to become a furniture designer, Rizzo's friends, clients and contacts, many forming the upper crust of the fashion and film industries, fell in love with his creations and he was swamped with orders and requests.
-Fittingly, Rizzo’s first commission came from [[Ghighi Cassini]], the American Hearst newspaper [[columnist]] and [[socialite]] who coined the term "[[jet set]]" to describe the socialites and socialite lifestyle that Fellini immortalised in ''[[La Dolce Vita]]''. Willy’s work for Cassini effortlessly blended [[neoclassicism]] with [[Modernism|modern]] styles and its success brought a swathe of Italian high-society to him.
-Willy Rizzo was uniquely placed as a designer for the Dolce Vita, being himself a part of the world for which he was designing. Infamous playboys, such as Rodolfo Parisi, Gigli Rizzi and Franco Rapetti, were some of his earliest clients. [[Salvador Dalí]] commissioned a number of pieces, as did [[Brigitte Bardot]] for the interior of La Madrague in [[St. Tropez]]. Being a consummate [[playboy]] of the era, Rizzo’s client list is testament to how close his furniture was to the mark.
-By 1968, Willy’s work was in constant demand, leading to the setting up of his own firm and the establishment of a factory just outside Rome at [[Tivoli, Lazio|Tivoli]], which employed over 150 staff, including the original team from his early apartment transformation.
-Over the following ten years, Rizzo designed and produced more than thirty pieces of furniture, including the famous steel-banded [[travertine]] dining tables and [[bronze]] table lamps, all of which were handmade. He opened boutiques across France and Europe and had points of sale in [[New York City]], [[Miami]] and [[Los Angeles]]. However, in 1978, Rizzo gave it all up to return to photography, his first love.
-Willy Rizzo's furniture design channelled the sophistication of [[Mies van der Rohe]] and [[Le Corbusier]], his pieces combining clean, simple lines with bold geometric forms and a delicate handling of materials. His lack of formal training in furniture design placed him outside Italy’s strong, indigenous design traditions, making his style utterly unique at the time.
-While Rizzo bought into the [[modernist]] principles of functionality and simplified forms, he deliberately avoided mass production, modern materials and industrial design, despite designers such as [[Giò Ponti]] endorsing the movement. Rizzo remained focused on a doctrine of traditional materials and craftsmanship, a response to the contemporary cultural environment, as opposed to current design trends.
-“It was never about recreating classic styles in modern furniture, that wasn’t the point. It was about creating something new for a traditional setting,” Rizzo explains.
-Willy Rizzo's furniture is now widely exhibited, notably in the [[Metropolitan Museum]] in New York. He returned to [[furniture design]] for a period in the late 1980s and then again in the mid-2000s, in collaboration with [[Paul Smith (fashion designer)|Paul Smith]] and [[Mallett Antiques]]. In 2010, at the age of 82, he opened his first gallery in Paris with the help of his wife, Elsa and his son, Willy Rizzo, Jr.
-==References==
-* [http://www.willyrizzo.com/Biography-Willy-Rizzo Biography Willy Rizzo]. 2012 [Accessed 12 June 2012]
-* Nick Kilner (1997). Willy Rizzo. England: Mallet & Son Antiques Ltd. p4-11
-{{Reflist}}
-==External links==
-* [http://www.willyrizzo.com/ www.willyrizzo.com]&nbsp;— Official site
-* [http://mid-centuryonline.com/blog/willy-rizzo/ Mid-Century Online - Magazine | Willy Rizzo: The essence of La Dolce Vita]
-{{Authority control}}
-{{DEFAULTSORT:Rizzo, Willy}}
-[[Category:1928 births]]
-[[Category:2013 deaths]]
-[[Category:People from Naples]]
-[[Category:Italian photojournalists]]
-[[Category:Italian furniture designers]]
-[[Category:Burials at Père Lachaise Cemetery]]