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[https://www.thepennyhoarder.com/ The Penny Hoarder] is an American personal finance website that publishes multimedia content about ways people can make and save money. Founder and CEO, Kyle Taylor, started the website in 2010.
'''The Penny Hoarder''' is an American personal finance website based in St. Petersburg, Florida. Owned by Taylor Media, The Penny Hoarder publishes multimedia content about the different ways people can make and save money. Founder and CEO, Kyle Taylor, started the website in 2010.<ref>{{cite web
|url=http://www.dealcrunch.com/blog/how-the-penny-hoarder-became-a-media-powerhouse/
|title=From a Hobby to a Booming Business: How Kyle Taylor Turned The Penny Hoarder into a Media Powerhouse
|author=Adam West
|date=23 February 2017
|publisher=Deal Crunch
|access-date=7 August 2017
}}</ref>


==History==
==History==


In 2004, Kyle Taylor was a political science major at the University of South Florida. He campaigned for Working America as a freshman, and later worked for Clean Water Action.<ref>{{cite web
In 2004, Kyle Taylor was a political science major at the University of South Florida. He campaigned for Working America as a freshman, and later worked for Clean Water Action. The next year, Taylor dropped out ahead of his second semester when he was offered a promotion and opportunity to work on a park bond campaign in Texas.<ref>{{cite web
|url=http://www.cnbc.com/2017/03/06/5-things-managing-political-campaigns-taught-me-about-being-a-ceo.html
|url=https://www.cnbc.com/2017/03/06/5-things-managing-political-campaigns-taught-me-about-being-a-ceo.html
|title=5 things managing political campaigns taught me about being a CEO
|title=5 things managing political campaigns taught me about being a CEO
|author=Kyle Taylor
|author=Kyle Taylor
|date=6 March 2017
|date=6 March 2017
|work=
|publisher=CNBC
|publisher=CNBC
|accessdate=27 July 2017
|access-date=7 August 2017
}}</ref> Taylor spent the next several years working on different campaigns across the country. Due to the nature of the work being sporadic and short-lived, he looked for side gigs while on the campaign trail to supplement, or in some cases replace, his income.<ref>{{cite web
}}</ref>
|url=https://mixergy.com/interviews/the-penny-hoarder-with-kyle-taylor/
|title=How The Penny Hoarder became a $20M dollar blog
|author=Andrew Warner
|publisher=Mixergy
|access-date=7 August 2017
}}</ref> Taylor returned to Florida after a few years on the road and started accepting gigs on Craigslist.<ref>{{cite web
|url=http://www.huffingtonpost.com/entry/penny-hoarder_us_5947e53ae4b0940f84fe306f
|title=Insights with Kyle Taylor, Founder of The Penny Hoarder, No. 1 fastest-growing private media company in the United States
|author=Elizabeth Laiza King
|date=21 June 2017
|publisher=HuffPost
|access-date=7 August 2017
}}</ref> With $50,000 worth of student-loan and credit-card debt, he started The Penny Hoarder to document the different ways he was making money.<ref>{{cite web
|url=http://www.businessinsider.com/escape-debt-build-20-million-in-revenue-company-in-6-years-2017-2
|title=How one man went from $50,000 in debt to running a $20 million-in-revenue company in 6 years
|author=Emmie Martin
|date=3 February 2017
|publisher=Business Insider
|access-date=7 August 2017
}}</ref>


In 2015, his umbrella company and media startup, Taylor Media, acqui-hired Socialexis, a blog management firm founded by Alexis Grant.<ref>{{cite press release
Taylor spent the next several years working on different campaigns across the country. Due to the nature of the work being sporadic and short-lived, he looked for side gigs while on the campaign trail to supplement, or in some cases replace, his income. He started The Penny Hoarder on Dec. 11, 2010, to document the different ways he was making money.
|last=Taylor

|first=Kyle
In 2015, his umbrella company and media startup, [https://www.taylormedia.com/ Taylor Media], acqui-hired Socialexis, a blog management firm founded by Alexis Grant. Taylor opened an office in Saint Petersburg, Florida, and began building an in-house team. <ref>{{cite web
|date=13 July 2015
|title=Taylor Media Announces Acqui-HIre
|url=https://www.thepennyhoarder.com/taylor-media-announces-acqui-hire/
|url=https://www.thepennyhoarder.com/taylor-media-announces-acqui-hire/
|location=St. Petersburg, Florida
|title= Taylor Media Acqui Hire
|publisher=The Penny Hoarder
|author=Kyle Taylor
|date=13 July 2015
|access-date=7 August 2017
}}</ref> Taylor opened an office in Saint Petersburg, Florida, and began building an in-house team.
|publisher=The Penny Hoarder
|accessdate=27 July 2017
}}</ref>


The Penny Hoarder is completely bootstrapped and brought in nearly $20 million in revenue in 2016. <ref>{{cite web
The Penny Hoarder is completely bootstrapped and brought in $20.8 million in revenue in 2016.<ref>{{cite web
|url=http://www.businessinsider.com/escape-debt-build-20-million-in-revenue-company-in-6-years-2017-2
|url=https://adexchanger.com/publishers/penny-hoarder-made-20-million-last-year-affiliate-marketing/
|title=The Penny Hoarder Made $20 Million Last Year Through Affiliate Marketing
|title=How one man went from $50,000 in debt to running a $20 million-in-revenue company in 6 years
|author=Emmie Martin
|author=Sarah Sluis
|date=3 Feb 2017
|date=28 February 2017
|publisher=Business Insider
|publisher=AdExchanger
|accessdate=27 July 2017
|access-date=7 August 2017
}}</ref> As of May 2017, The Penny Hoarder has 15 million unique monthly pageviews and 4.9 million Facebook likes.<ref>{{cite web
}}</ref>
|url=https://www.poynter.org/2017/this-penny-pinching-digital-media-company-is-on-track-to-bring-in-40-million-this-year/461239/
|title=This penny-pinching digital media company is on track to bring in $40 million this year
|author=Benjamin Mullin
|date=31 May 2017
|publisher=Poynter
|access-date=7 August 2017
}}</ref>


==Leadership==
==Leadership==

The Penny Hoarder is led by Kyle Taylor, founder and CEO; Alexis Grant, executive editor; and Vishal Mahtani, vice president of business operations.
The Penny Hoarder is led by Kyle Taylor, founder and CEO; Alexis Grant, executive editor; and Vishal Mahtani, vice president of business operations.


Prior to The Penny Hoarder, Grant worked as a reporter for the Houston Chronicle and an editor at U.S. News & World Report. She later founded Socialexis and [https://thewritelife.com/ The Write Life], a website for writers.
Prior to The Penny Hoarder, Grant worked as a reporter for the [[Houston Chronicle]] and an editor at [[U.S. News & World Report]]. She later founded Socialexis and The Write Life, a website for writers.


Mahtani is a digital marketing executive and entrepreneur. Before joining The Penny Hoarder, he was co-founder and CEO of Kindermint, a kids’ designer clothing reseller, that was acquired by ThredUp in Feb. 2015. <ref>{{cite web
Mahtani is a digital marketing executive and entrepreneur. Before joining The Penny Hoarder, he was co-founder and CEO of Kindermint, a kids’ designer clothing reseller, that was acquired by ThredUp in Feb. 2015.<ref>{{cite web
|url=https://pando.com/2015/02/23/thredup-acquires-kindermint-further-proving-that-pre-owned-and-premium-arent-mutually-exclusive/
|url=https://pando.com/2015/02/23/thredup-acquires-kindermint-further-proving-that-pre-owned-and-premium-arent-mutually-exclusive/
|title=ThredUp acquires Kindermint, further proving that pre-owned and premium aren't mutually exclusive
|title=ThredUp acquires Kindermint, further proving that pre-owned and premium aren't mutually exclusive
|author=Michael Carney
|author=Michael Carney
|date=23 Feb 2015
|date=23 February 2015
|publisher=Pando
|publisher=Pando
|accessdate=27 July 2017
|access-date=7 August 2017
}}</ref>
}}</ref>


Managing editor John Schlander was a 30-year veteran of the [[Tampa Bay Times]] before joining the editorial team in Aug. 2016.
Managing editor John Schlander was a 30-year veteran of the [[Tampa Bay Times]] before joining the editorial team in Aug. 2016.


==Content==
==Content==
The Penny Hoarder features news coverage, personal stories and original reporting with a personal finance angle. There’s a focus on reaching underserved readers who make less than the average household income and may feel alienated by most finance publications.<ref>{{cite web

|url=http://www.cision.com/us/2017/02/behind-the-headlines-with-lizabeth-landon-cole/
The Penny Hoarder features news coverage and original reporting with a personal-finance angle. There is a focus on personal stories, work-from-home job openings, side hustles, free food deals, and apps and tools aimed at helping readers make and save money.
|title=Behind the Headlines With Lizabeth Landon Cole
|author=Julia Rabin
|date=24 February 2017
|publisher=Cision
|access-date=7 August 2017
}}</ref>


The Penny Hoarder typically publishes more than 20 posts a week, with limited publishing on the weekends. Its sections include “Make Money,” “Deals,” “Food,” “Smart Money” and “Life.”
The Penny Hoarder typically publishes more than 20 posts a week, with limited publishing on the weekends. Its sections include “Make Money,” “Deals,” “Food,” “Smart Money” and “Life.”


In addition to written articles on the website, The Penny Hoarder produces original videos, infographics and photo essays. [[Daymond John]], [[Kevin Harrington (entrepreneur) | Kevin Harrington]] and Samantha DeBianchi are some of the businesspeople who have been interviewed for the site.
In addition to written articles on the website, The Penny Hoarder produces original videos, infographics and photo essays. [[Daymond John]], [[Kevin Harrington]] and Samantha DeBianchi are some of the businesspeople who have been interviewed for the site.

On June 1, 2017, [https://www.facebook.com/thepennyhoarder The Penny Hoarder’s Facebook page] reached 5 million likes.


==Awards==
==Awards==
In 2016, the Inc. 500 recognized The Penny Hoarder as the No. 32 fastest-growing private company and the No. 1 fastest-growing private media company in the country.<ref>{{cite web

|url=https://www.inc.com/profile/the-penny-hoarder?cid=full500016-list-32
In 2016, the Inc. 500 recognized The Penny Hoarder as the No. 32 fastest-growing private company and the No. 1 fastest-growing private media company in the country. <ref>{{cite web
|url=https://www.inc.com/profile/the-penny-hoarder?cid=full500016-list-32
|title=The Penny Hoarder
|title=The Penny Hoarder
|date=2017
|author=Inc. 5000
|publisher=Inc.
|date=2016
|access-date=7 August 2017
|publisher=Inc.
}}</ref> In Feb. 2017, The Penny Hoarder ranked No. 2 on Entrepreneur’s second annual Top Company Cultures list for small companies.<ref>{{cite web
|accessdate=27 July 2017
|url=https://www.entrepreneur.com/article/289219
}}</ref> In Feb. 2017, The Penny Hoarder ranked No. 2 on Entrepreneur’s second annual Top Company Cultures list for small companies. <ref>{{cite web
|title=Small-Sized Companies: The Best Company Cultures in 2017
|url=https://www.entrepreneur.com/article/289219
|author=Entrepreneur Staff
|title=Small-Sized Companies: The Best Company Cultures in 2017
|date=21 February 2017
|author=Entrepreneur Staff
|publisher=Entrepreneur
|date=21 Feb 2017
|access-date=7 August 2017
|publisher=Entrepreneur
}}</ref> In July 2017, the Tampa Bay Business Journal named Taylor Media (The Penny Hoarder) the seventh fastest-growing private company in the region.<ref>{{cite web
|accessdate=27 July 2017
|url=https://www.bizjournals.com/tampabay/news/2017/07/26/2017-fast-50-taylor-media-the-penny-hoarder.html
}}</ref>
|title=2017 Fast 50: Taylor Media (The Penny Hoarder)

|author=Jo-Lynn Brown
As of June 30, 2017, The Penny Hoarder has 71 employees and 15 million pageviews a month.
|date=26 July 2017
|publisher=Tampa Bay Business Journal
|access-date=7 August 2017
}}</ref>


== References ==
== References ==
<!-- Inline citations added to your article will automatically display here. See https://en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
<!-- Inline citations added to your article will automatically display here. See https://en.wikipedia.org/wiki/WP:REFB for instructions on how to add citations. -->
{{reflist}}
{{reflist}}

==External Links==
* {{official website|https://www.thepennyhoarder.com/}}

Revision as of 17:08, 7 August 2017

  • Comment: Too suggestive of an advertised business profile, notability cannot be inherited and companies are given no exceptions. SwisterTwister talk 21:34, 27 July 2017 (UTC)

The Penny Hoarder is an American personal finance website based in St. Petersburg, Florida. Owned by Taylor Media, The Penny Hoarder publishes multimedia content about the different ways people can make and save money. Founder and CEO, Kyle Taylor, started the website in 2010.[1]

History

In 2004, Kyle Taylor was a political science major at the University of South Florida. He campaigned for Working America as a freshman, and later worked for Clean Water Action. The next year, Taylor dropped out ahead of his second semester when he was offered a promotion and opportunity to work on a park bond campaign in Texas.[2] Taylor spent the next several years working on different campaigns across the country. Due to the nature of the work being sporadic and short-lived, he looked for side gigs while on the campaign trail to supplement, or in some cases replace, his income.[3] Taylor returned to Florida after a few years on the road and started accepting gigs on Craigslist.[4] With $50,000 worth of student-loan and credit-card debt, he started The Penny Hoarder to document the different ways he was making money.[5]

In 2015, his umbrella company and media startup, Taylor Media, acqui-hired Socialexis, a blog management firm founded by Alexis Grant.[6] Taylor opened an office in Saint Petersburg, Florida, and began building an in-house team.

The Penny Hoarder is completely bootstrapped and brought in $20.8 million in revenue in 2016.[7] As of May 2017, The Penny Hoarder has 15 million unique monthly pageviews and 4.9 million Facebook likes.[8]

Leadership

The Penny Hoarder is led by Kyle Taylor, founder and CEO; Alexis Grant, executive editor; and Vishal Mahtani, vice president of business operations.

Prior to The Penny Hoarder, Grant worked as a reporter for the Houston Chronicle and an editor at U.S. News & World Report. She later founded Socialexis and The Write Life, a website for writers.

Mahtani is a digital marketing executive and entrepreneur. Before joining The Penny Hoarder, he was co-founder and CEO of Kindermint, a kids’ designer clothing reseller, that was acquired by ThredUp in Feb. 2015.[9]

Managing editor John Schlander was a 30-year veteran of the Tampa Bay Times before joining the editorial team in Aug. 2016.

Content

The Penny Hoarder features news coverage, personal stories and original reporting with a personal finance angle. There’s a focus on reaching underserved readers who make less than the average household income and may feel alienated by most finance publications.[10]

The Penny Hoarder typically publishes more than 20 posts a week, with limited publishing on the weekends. Its sections include “Make Money,” “Deals,” “Food,” “Smart Money” and “Life.”

In addition to written articles on the website, The Penny Hoarder produces original videos, infographics and photo essays. Daymond John, Kevin Harrington and Samantha DeBianchi are some of the businesspeople who have been interviewed for the site.

Awards

In 2016, the Inc. 500 recognized The Penny Hoarder as the No. 32 fastest-growing private company and the No. 1 fastest-growing private media company in the country.[11] In Feb. 2017, The Penny Hoarder ranked No. 2 on Entrepreneur’s second annual Top Company Cultures list for small companies.[12] In July 2017, the Tampa Bay Business Journal named Taylor Media (The Penny Hoarder) the seventh fastest-growing private company in the region.[13]

References

  1. ^ Adam West (23 February 2017). "From a Hobby to a Booming Business: How Kyle Taylor Turned The Penny Hoarder into a Media Powerhouse". Deal Crunch. Retrieved 7 August 2017.
  2. ^ Kyle Taylor (6 March 2017). "5 things managing political campaigns taught me about being a CEO". CNBC. Retrieved 7 August 2017.
  3. ^ Andrew Warner. "How The Penny Hoarder became a $20M dollar blog". Mixergy. Retrieved 7 August 2017.
  4. ^ Elizabeth Laiza King (21 June 2017). "Insights with Kyle Taylor, Founder of The Penny Hoarder, No. 1 fastest-growing private media company in the United States". HuffPost. Retrieved 7 August 2017.
  5. ^ Emmie Martin (3 February 2017). "How one man went from $50,000 in debt to running a $20 million-in-revenue company in 6 years". Business Insider. Retrieved 7 August 2017.
  6. ^ Taylor, Kyle (13 July 2015). "Taylor Media Announces Acqui-HIre" (Press release). St. Petersburg, Florida: The Penny Hoarder. Retrieved 7 August 2017.
  7. ^ Sarah Sluis (28 February 2017). "The Penny Hoarder Made $20 Million Last Year Through Affiliate Marketing". AdExchanger. Retrieved 7 August 2017.
  8. ^ Benjamin Mullin (31 May 2017). "This penny-pinching digital media company is on track to bring in $40 million this year". Poynter. Retrieved 7 August 2017.
  9. ^ Michael Carney (23 February 2015). "ThredUp acquires Kindermint, further proving that pre-owned and premium aren't mutually exclusive". Pando. Retrieved 7 August 2017.
  10. ^ Julia Rabin (24 February 2017). "Behind the Headlines With Lizabeth Landon Cole". Cision. Retrieved 7 August 2017.
  11. ^ "The Penny Hoarder". Inc. 2017. Retrieved 7 August 2017.
  12. ^ Entrepreneur Staff (21 February 2017). "Small-Sized Companies: The Best Company Cultures in 2017". Entrepreneur. Retrieved 7 August 2017.
  13. ^ Jo-Lynn Brown (26 July 2017). "2017 Fast 50: Taylor Media (The Penny Hoarder)". Tampa Bay Business Journal. Retrieved 7 August 2017.
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