Espresso Vivace: Difference between revisions
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| foundation = [[Seattle]], [[Washington (state)|Washington]], United States ({{Start date|1988}}) |
| foundation = [[Seattle]], [[Washington (state)|Washington]], United States ({{Start date|1988}}) |
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| location_city = [[Seattle]], [[Washington (state)|Washington]] |
| location_city = [[Seattle]], [[Washington (state)|Washington]] |
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| founders = David C. Schomer and Geneva Sullivan |
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| locations = 3 |
| locations = 3<ref>[http://espressovivace.com/index.php/retail Vivace Locations]</ref> |
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| num_employees = ~30 |
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| num_employees_year = 2016 |
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| homepage = {{URL|http://espressovivace.com}} |
| homepage = {{URL|http://espressovivace.com}} |
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| module = {{Infobox person |
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| name = David C. Schomer |
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| image = David Schomer - Mug Shots Video Shoot 03.jpg |
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| caption = |
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| birth_name = <!-- only use if different from name --> |
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| birth_date = {{Birth year and age|1956}} <!-- {{birth date and age|YYYY|MM|DD}} for living people supply only the year with {{Birth year and age|YYYY}} unless the exact date is already widely published, as per [[WP:DOB]]. For people who have died, use {{Birth date|YYYY|MM|DD}}. --> |
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| death_date = <!-- {{Death date and age|YYYY|MM|DD|YYYY|MM|DD}} (death date then birth date) --> |
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| death_place = |
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| nationality = |
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| other_names = |
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| occupation = [[United States Air Force|USAF]] electronics technician, [[Boeing]] meteorologist, coffee roaster |
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| years_active = Since 1989 |
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| known_for = [[Latte art]], cafe entrepreneur |
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| notable_works = |
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[[File:Vivace Latte.jpg|thumb|Latte art created at Espresso Vivace]] |
[[File:Vivace Latte.jpg|thumb|Latte art created at Espresso Vivace]] |
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'''Espresso Vivace''' is a [[Seattle]] area [[café|coffee shop]] and roaster known for its [[coffee]] and roasting practices. Vivace's owner, David Schomer,<ref>Allison, Melissa. [http://seattletimes.nwsource.com/html/businesstechnology/2003099339_vivace02.html Vivace founder, David Schomer is a coffee prophet]. ''Seattle Times.'' Sunday, July 2, 2006</ref> is credited with developing and popularizing [[latte art]] in the United States.<ref |
'''Espresso Vivace''' is a [[Seattle]] area [[café|coffee shop]] and roaster known for its [[coffee]] and roasting practices. Vivace's owner, David Schomer,<ref>Allison, Melissa. [http://seattletimes.nwsource.com/html/businesstechnology/2003099339_vivace02.html Vivace founder, David Schomer is a coffee prophet]. ''Seattle Times.'' Sunday, July 2, 2006</ref> is credited with developing and popularizing [[latte art]] in the United States.<ref name=Bonné2016/> |
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==David Schomer== |
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| ⚫ | Schomer |
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Espresso Vivace was founded in 1988 by former [[Boeing]] engineer David C. Schomer and [[Digital Equipment Corporation]] [[mainframe computer|mainframe technician]] technician Geneva Sullivan, who were married at that time.<ref name=Bonné2016/><ref name=Geiger2009/> Schomer credits Vivace's survival in a competitive market to his own "absolute fidelity" to the goal of "making a better cup", along with the equally important business acumen of Sullivan managing costs, maintaining the books and tax records, and avoiding financial pitfalls that often plague coffee entrepreneurs.<ref name=Richardson2016/> Espresso Vivaces's first incarnation was a coffee cart at 5th and Union, serving mainly financial industry workers, whom Schomer says did not consistently frequent the same cafes or pay close attention to quality.<ref name=Richardson2016/> Schomer and Sullivan opened a second location on South [[Broadway (Seattle)|Broadway]] in Capitol Hill, where customers took greater notice, though the Seattle Community College customers "didn't know any better" without other nearby coffee shops operating on the game gourmet level.<ref name=Richardson2016/> To make way for the [[Capitol Hill station|Capitol Hill light rail station]], they were forced to move, choosing a new location five blocks north, near "high-end housing" finding customers who were more able to appreciate gourmet coffee as an art form, and who were in the habit of becoming "rabidly loyal" to their favorite haunts.<ref name=Murakami2006/> Sullivan and Schomer's business partnership continued after their marriage divorce.<ref name=Bonné2016/> |
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| ⚫ | Schomer became known within the coffee industry for his innovations, such as how he customizes his grinders and [[espresso]] machines to achieve a more constant water temperature, which ultimately leads to a better cup of coffee.<ref>{{cite web |author=BW Smallbiz Gurus |url=http://www.businessweek.com/print/magazine/content/07_09/b4023448.htm?chan=gl |title=Higher Grounds |date=Winter 2007 |magazine=[[Bloomberg Businessweek]] |accessdate=November 27, 2011}}</ref> ''[[The Seattle Times]]'' said "Schomer is as influential in the gourmet coffee world as Starbucks CEO [[Howard Schultz]] is in the mainstream coffee industry." His methods have influenced latte making at Portland's [[Stumptown Coffee Roasters]], New York's Ninth Street Espresso and Los Angeles' [[Intelligentsia Coffee & Tea]]. Ninth Street's Kenneth Nye said Schomer's work developing his techniques, "was light-years ahead of the conversation at the time". Schomer thought that when he opened Vivace in 1988, he had "missed the peak" of the espresso explosion, when in fact his scientific exploration of extraction methods was not happening elsewhere. Besides training hundreds of baristas who went on to influence coffee shops across the country, Schomer published a book on espresso techniques in 1994, while writing columns for ''Café Ole'' magazine in the 1990s.<ref name=Romano2015>{{Citation |title= Vivace's David Schomer — not Starbucks — 'made coffee huge in Seattle' |date=October 22, 2015 |first=Tricia |last=Romano |newspaper=[[The Seattle Times]] }}</ref> [[Mark Pendergrast]] said that Schomer inherited the title of "world's most passionate espresso engineer" upon the death of Italian food chemist [[Ernesto Illy]] in 2008.<ref>{{citation |title= Uncommon Grounds: The History of Coffee and How It Transformed Our World |first= Mark |last= Pendergrast |page=360 |url=https://books.google.com/books?id=TUo981rkwkoC&pg=PA360 }}</ref> |
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== References == |
== References == |
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{{Reflist |
{{Reflist|refs= |
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<ref name=Bonné2016>{{cite web|url=http://www.nbcnews.com/id/3072720/ns/business-us_business/t/meet-espressos-exacting-master/ |title=Meet espresso's exacting master — Food Inc |first= Jon |last= Bonné |authorlink= Jon Bonné |website=[[NBC News]], [[MSNBC]] |date=May 9, 2003 |dead-url=no |archiveurl= http://www.nbcnews.com/id/3072720/ns/business-us_business/t/meet-espressos-exacting-master/ |archivedate= July 30, 2016 }}</ref> |
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<ref name=Richardson2016>{{Citation |title= Wake Up and Sell More Coffee: Fresh Ways to Make Money from Your Coffee Business |first1= John |last1= Richardson |first2= Hugh |last2=Gilmartin |url= https://books.google.com/books?id=NrmDCgAAQBAJ&pg=PT31 |publisher=[[Little, Brown Book Group]] |date= December 17, 2015 |isbn=9781472135971 |pages=131–135 }}</ref> |
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<ref name=Geiger2009>{{Citation |url= http://www.seattlemag.com/article/seattle-coffee-guide-personalities |magazine=[[Seattle Magazine]] |title= Seattle Coffee Guide: The Personalities; The people behind Seattle's coffee culture |first=Grace |last=Geiger |date= December 31, 2009 |dead-url=no |archiveurl= https://web.archive.org/web/20131030102013/http://www.seattlemag.com/article/seattle-coffee-guide-personalities |archivedate= October 30, 2013 }}</ref> |
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<ref name=Murakami2006>{{Citation |url= http://www.seattlepi.com/business/article/Whirr-of-Espresso-Vivace-soon-silenced-by-new-rail-1203675.php |title= Whirr of Espresso Vivace soon silenced by new rail; Capitol Hill coffee shop will give way to Sound Transit |first=Kery |last= Murakami |newspaper=[[Seattle P-I]] |date= May 16, 2006 }}</ref> |
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==Further reading== |
==Further reading== |
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Revision as of 20:30, 16 November 2017
An editor has nominated this article for deletion. You are welcome to participate in the deletion discussion, which will decide whether or not to retain it. |
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| Founded | Seattle, Washington, United States (1988) | ||||||||||||
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| Founders | David C. Schomer and Geneva Sullivan | ||||||||||||
| Headquarters | |||||||||||||
Number of locations | 3[1] | ||||||||||||
Number of employees | ~30 (2016) | ||||||||||||
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| Website | espressovivace | ||||||||||||
Espresso Vivace is a Seattle area coffee shop and roaster known for its coffee and roasting practices. Vivace's owner, David Schomer,[2] is credited with developing and popularizing latte art in the United States.[3]
David Schomer
Espresso Vivace was founded in 1988 by former Boeing engineer David C. Schomer and Digital Equipment Corporation mainframe technician technician Geneva Sullivan, who were married at that time.[3][4] Schomer credits Vivace's survival in a competitive market to his own "absolute fidelity" to the goal of "making a better cup", along with the equally important business acumen of Sullivan managing costs, maintaining the books and tax records, and avoiding financial pitfalls that often plague coffee entrepreneurs.[5] Espresso Vivaces's first incarnation was a coffee cart at 5th and Union, serving mainly financial industry workers, whom Schomer says did not consistently frequent the same cafes or pay close attention to quality.[5] Schomer and Sullivan opened a second location on South Broadway in Capitol Hill, where customers took greater notice, though the Seattle Community College customers "didn't know any better" without other nearby coffee shops operating on the game gourmet level.[5] To make way for the Capitol Hill light rail station, they were forced to move, choosing a new location five blocks north, near "high-end housing" finding customers who were more able to appreciate gourmet coffee as an art form, and who were in the habit of becoming "rabidly loyal" to their favorite haunts.[6] Sullivan and Schomer's business partnership continued after their marriage divorce.[3]
Schomer became known within the coffee industry for his innovations, such as how he customizes his grinders and espresso machines to achieve a more constant water temperature, which ultimately leads to a better cup of coffee.[7] The Seattle Times said "Schomer is as influential in the gourmet coffee world as Starbucks CEO Howard Schultz is in the mainstream coffee industry." His methods have influenced latte making at Portland's Stumptown Coffee Roasters, New York's Ninth Street Espresso and Los Angeles' Intelligentsia Coffee & Tea. Ninth Street's Kenneth Nye said Schomer's work developing his techniques, "was light-years ahead of the conversation at the time". Schomer thought that when he opened Vivace in 1988, he had "missed the peak" of the espresso explosion, when in fact his scientific exploration of extraction methods was not happening elsewhere. Besides training hundreds of baristas who went on to influence coffee shops across the country, Schomer published a book on espresso techniques in 1994, while writing columns for Café Ole magazine in the 1990s.[8] Mark Pendergrast said that Schomer inherited the title of "world's most passionate espresso engineer" upon the death of Italian food chemist Ernesto Illy in 2008.[9]
References
- ^ Vivace Locations
- ^ Allison, Melissa. Vivace founder, David Schomer is a coffee prophet. Seattle Times. Sunday, July 2, 2006
- ^ a b c Bonné, Jon (May 9, 2003). "Meet espresso's exacting master — Food Inc". NBC News, MSNBC.
{{cite web}}: Check|archiveurl=value (help); Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - ^ Geiger, Grace (December 31, 2009), "Seattle Coffee Guide: The Personalities; The people behind Seattle's coffee culture", Seattle Magazine, archived from the original on October 30, 2013
{{citation}}: Unknown parameter|dead-url=ignored (|url-status=suggested) (help) - ^ a b c Richardson, John; Gilmartin, Hugh (December 17, 2015), Wake Up and Sell More Coffee: Fresh Ways to Make Money from Your Coffee Business, Little, Brown Book Group, pp. 131–135, ISBN 9781472135971
- ^ Murakami, Kery (May 16, 2006), "Whirr of Espresso Vivace soon silenced by new rail; Capitol Hill coffee shop will give way to Sound Transit", Seattle P-I
- ^ BW Smallbiz Gurus (Winter 2007). "Higher Grounds". Bloomberg Businessweek. Retrieved November 27, 2011.
- ^ Romano, Tricia (October 22, 2015), "Vivace's David Schomer — not Starbucks — 'made coffee huge in Seattle'", The Seattle Times
- ^ Pendergrast, Mark, Uncommon Grounds: The History of Coffee and How It Transformed Our World, p. 360
Further reading
- David Schomer (1994). Espresso Coffee: Professional Techniques. Classic Day Publishing. ISBN 1-59404-031-1. David Schomer's book on professional espresso making.