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'''123rf''' (part of Inmagine Group) is a stock content agency founded in 2005 which sells royalty-free images. In the past few years, 123RF expanded the portfolio to serve the growing market of the web-based content industry. In addition to over 78 million image marketing rights, the company also has databases for vector graphics, icons, fonts, video and audio files. The marketing is mainly carried out by about 350 employees from 40 offices around the world.<ref>{{cite web|url=http://www.vcnewsnetwork.com/malaysian-stock-photo-startup-123rf-acquires-thehungryjpeg-with-plans-to-go-ipo/ |title= Malaysian stock photo startup 123RF acquires TheHungryJPEG with plans to go IPO |publisher= VC News Network}}</ref>
'''123rf''' (part of Inmagine Group) is a stock content agency founded in 2005 which sells royalty-free images. In the past few years, 123RF expanded the portfolio to serve the growing market of the web-based content industry. In addition to over 90 million images in its library, the company also has a large collection of vector graphics, icons, fonts, video and audio files. The marketing is mainly carried out by about 350 employees from 40 offices around the world.<ref>{{cite web|url=http://www.vcnewsnetwork.com/malaysian-stock-photo-startup-123rf-acquires-thehungryjpeg-with-plans-to-go-ipo/ |title= Malaysian stock photo startup 123RF acquires TheHungryJPEG with plans to go IPO |publisher= VC News Network}}</ref>


== History ==
== History ==
In 2000, the founder, Andy Sitt had just quit his job at a British company that sold stock images in CDs while showing customers printed catalogues. Andy returned to his homeland, Malaysia and launched his e-commerce business by setting up Inmagine, which sold premium large-format photo prints.
In 2000, the founder, Andy Sitt, had just quit his job at a British company that sold stock images in CDs while showing customers printed catalogues. Andy returned to his homeland, Malaysia and launched his e-commerce business by setting up Inmagine, which sold premium large-format photo prints. Together with Stephanie Sitt as a cofounder and current CEO<ref>{{Cite news|url=https://vulcanpost.com/623351/123rf-stephanie-sitt-inmagine-group-startup/|title=5 Of The Most Common Startup Pain Points—Solved By This M'sian Startup Worth US$220 Mil|last=Tan|first=Tee May|date=2017-10-11|work=Vulcan Post|access-date=2017-11-19|language=en-US}}</ref>, Inmagine Group is one of the few technology companies to have bootstrapped globally.


Inmagine also produced proprietary content which required in-house photographers, graphic designers, make up artists and a sales team to cater to demand. In 2005, Inmagine set up 123RF, which offers royalty-free stock images, videos, as well as audio clips, from just US$1 to US$3 apiece. Unlike the previous business model, 123RF allows photographers around the world to sell their work on the platform on a royalty-free model.<ref>{{cite web|url= https://www.techinasia.com/malaysian-husband-wife-bootstrapped-worlds-top-stock-image-players|title=How Malaysian husband and wife bootstrapped one of the world’s top stock image players|publisher= Tech in Asia}}</ref>
Inmagine also produced proprietary content which required in-house photographers, graphic designers, make up artists and a sales team to cater to demand. In 2005, Inmagine set up 123RF, which offers royalty-free stock images, videos, as well as audio clips, from just US$1 to US$3 apiece. Unlike the previous business model, 123RF allows photographers around the world to sell their work on the platform on a royalty-free model.<ref>{{cite web|url= https://www.techinasia.com/malaysian-husband-wife-bootstrapped-worlds-top-stock-image-players|title=How Malaysian husband and wife bootstrapped one of the world’s top stock image players|publisher= Tech in Asia}}</ref>


Subsequently, Inmagine Group has expanded by building new businesses such as Stockunlimited.com, Designs.net and have also acquired TheHungryJPEG.com, Craftbundles.com and Pixlr.com.
Subsequently, Inmagine Group has expanded by building new businesses such as Stockunlimited.com, Designs.net and have also acquired TheHungryJPEG.com, Craftbundles.com, Pixlr.com, Vectr.com and Storyandheart.com.


== Acquisitions ==
== Acquisitions ==
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In April 2017, 123rf has acquired [[Pixlr]] , an online web-based image editor from [[Autodesk]] for an undisclosed sum.<ref>{{cite web|url=https://e27.co/123rf-acquires-pixlr-looking-secure-50m-monthly-active-users-20170425/ | title= 123RF acquires Pixlr, looking towards securing 50M monthly active users |publisher= e27 }}</ref>
In April 2017, 123rf has acquired [[Pixlr]] , an online web-based image editor from [[Autodesk]] for an undisclosed sum.<ref>{{cite web|url=https://e27.co/123rf-acquires-pixlr-looking-secure-50m-monthly-active-users-20170425/ | title= 123RF acquires Pixlr, looking towards securing 50M monthly active users |publisher= e27 }}</ref>

In November 2017, 123RF has acquired Vectr, a web-based vector editor and Story & Heart, a video education platform<ref>{{Cite web|url=https://www.dealstreetasia.com/stories/malaysia-inmagine-buys-us-companies-86336/|title=Malaysia: Digital stock media firm Inmagine Group buys two US companies|website=www.dealstreetasia.com|access-date=2017-11-19}}</ref>.


== References ==
== References ==

Revision as of 09:20, 19 November 2017

123rf
IndustryStock photography, stock footage , stock music
Founded2005; 19 years ago (2005)
FateActive
Headquarters,
Number of employees
350
ParentInmagine Group
Website123rf.com

123rf (part of Inmagine Group) is a stock content agency founded in 2005 which sells royalty-free images. In the past few years, 123RF expanded the portfolio to serve the growing market of the web-based content industry. In addition to over 90 million images in its library, the company also has a large collection of vector graphics, icons, fonts, video and audio files. The marketing is mainly carried out by about 350 employees from 40 offices around the world.[1]

History

In 2000, the founder, Andy Sitt, had just quit his job at a British company that sold stock images in CDs while showing customers printed catalogues. Andy returned to his homeland, Malaysia and launched his e-commerce business by setting up Inmagine, which sold premium large-format photo prints. Together with Stephanie Sitt as a cofounder and current CEO[2], Inmagine Group is one of the few technology companies to have bootstrapped globally.

Inmagine also produced proprietary content which required in-house photographers, graphic designers, make up artists and a sales team to cater to demand. In 2005, Inmagine set up 123RF, which offers royalty-free stock images, videos, as well as audio clips, from just US$1 to US$3 apiece. Unlike the previous business model, 123RF allows photographers around the world to sell their work on the platform on a royalty-free model.[3]

Subsequently, Inmagine Group has expanded by building new businesses such as Stockunlimited.com, Designs.net and have also acquired TheHungryJPEG.com, Craftbundles.com, Pixlr.com, Vectr.com and Storyandheart.com.

Acquisitions

In March 2017, 123rf has acquired TheHungry.JPEG, a UK-registered font and graphics marketplace for an undisclosed sum.[4][5]

In April 2017, 123rf has acquired Pixlr , an online web-based image editor from Autodesk for an undisclosed sum.[6]

In November 2017, 123RF has acquired Vectr, a web-based vector editor and Story & Heart, a video education platform[7].

References

  1. ^ "Malaysian stock photo startup 123RF acquires TheHungryJPEG with plans to go IPO". VC News Network.
  2. ^ Tan, Tee May (2017-10-11). "5 Of The Most Common Startup Pain Points—Solved By This M'sian Startup Worth US$220 Mil". Vulcan Post. Retrieved 2017-11-19.
  3. ^ "How Malaysian husband and wife bootstrapped one of the world's top stock image players". Tech in Asia.
  4. ^ "Malaysian stock photo startup 123RF acquires TheHungry.JPEG to grow design resources globally". e27..
  5. ^ "123RF acquires design marketplace TheHungryJPEG". www.dealstreetasia.com. Retrieved 2017-08-03.
  6. ^ "123RF acquires Pixlr, looking towards securing 50M monthly active users". e27.
  7. ^ "Malaysia: Digital stock media firm Inmagine Group buys two US companies". www.dealstreetasia.com. Retrieved 2017-11-19.