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{{Infobox company
{{Infobox company
| name = Rimowa GmbH
| name = Rimowa GmbH
| logo = [[Image:Rimowa logo.svg|200px]]
| logo = RIMOWA Logo.svg
| type = [[Gesellschaft mit beschränkter Haftung]]
| type = [[Gesellschaft mit beschränkter Haftung]]
| traded_as =
| traded_as =
| predecessor =
| predecessor =
| successor =
| successor =
| founder = Paul Morszeck
| founder = Paul Morszeck
| defunct =
| defunct =
| fate =
| fate =
| area_served =
⚫
| key_people = Alexandre Arnault, CEO<br>Dieter Morszeck, General Manager
| area_served =
| industry =
⚫
| key_people = Alexandre Arnault, CEO<br>Dieter Morszeck, General Manager
| industry =
| products =
| products =
| services =
| services =
| revenue =
| revenue =
| operating_income =
| operating_income =
| net_income =
| net_income =
| assets =
| assets =
| equity =
| equity =
| owner =
| owner =
| num_employees =
| num_employees =
| parent = [[LVMH]]
| parent = [[LVMH]]
| divisions =
| divisions =
| subsid =
| subsid =
| homepage = {{URL|http://www.rimowa.com}}
| homepage = {{URL|http://www.rimowa.com}}
| footnotes =
| footnotes =
| intl =
| intl =
| caption =
⚫
| foundation = 1898
| caption =
⚫
| location_city = [[Cologne]]
⚫
| foundation = 1898
⚫
| location_city = [[Cologne]]
| location_country = Germany
| location_country = Germany
| location =
| location =
| locations =
| locations =
}}
}}
[[File:Rimowa_Koffer_(Topas).jpg|thumb|A typical Rimowa suitcase]]
[[File:Rimowa_Koffer_(Topas).jpg|thumb|A typical Rimowa suitcase]]
Founded in 1898, Rimowa is one of the world’s leading brand in premium [[luggage]]<ref>{{Cite web|url=http://www.travelandleisure.com/style/travel-bags/best-luggage-brands|title=The Best Luggage Brands for Every Budget|last=|first=|date=August 21, 2017|website=Travelandleisure|access-date=}}</ref>, made of [[aluminium]] as well as [[polycarbonate]]. Since 2016, RIMOWA has joined the LVMH group with Alexandre Arnault<ref>{{Cite web|url=https://fashionista.com/2017/12/alexandre-arnault-rimowa-luggage|title=How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again|last=|first=|date=Dec 14, 2017|website=Fashionista|access-date=}}</ref>  becoming CEO of the company, which makes it the first German Maison of the LVMH Group<ref>{{Cite web|url=https://eprretailnews.com/2016/10/05/rimowa-to-become-the-first-german-maison-of-the-lvmh-group-5643232319/|title=RIMOWA to become the first German Maison of the LVMH Group|last=|first=|date=Oct 5, 2016|website=Eprretailnews|access-date=}}</ref>.
'''Rimowa''' GmbH, stylized as ''RIMOWA'', is a German manufacturer of [[luggage]] made of [[aluminium]] as well as [[polycarbonate]]. The name RIMOWA is derived from ''Richard Morszeck Warenzeichen''.

The headquarters as well as the production have been based in Cologne for around 120 years<ref>{{Cite web|url=https://www.crunchbase.com/organization/rimowa-gmbh#section-overview|title=Rimowa GmbH|last=|first=|date=|website=Crunchbase|access-date=}}</ref>.

Rimowa is known all over the world and used by notorious celebrities<ref>{{Cite web|url=https://www.forbes.com/sites/barrysamaha/2017/10/10/rimowa-aluminum-suitcases-80th-anniversary/#10694b653b27|title=Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases|last=|first=|date=|website=Forbes|access-date=}}</ref> for its high quality, which is due to a hand-working activity<ref>{{Cite web|url=https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rimowa_by_commission_and_bureau_borsche.php|title=How Luggage got its Groove Back|last=|first=|date=Feb 14, 2018|website=underconsideration|access-date=}}</ref>, its innovative ideas<ref>{{Cite web|url=http://www.surfacemag.com/the-list/profile/rimowa/|title=Rimowa|last=|first=|date=|website=Surfacemag|access-date=}}</ref>, and its ultra-lightweight luggage. Rimowa luggages are widely recognizable thanks to the iconic grooved pattern<ref>{{Cite web|url=https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_rimowa_by_commission_and_bureau_borsche.php|title=How Luggage got its Groove Back|last=|first=|date=Feb 14, 2018|website=underconsideration|access-date=}}</ref>, derived from the aluminium used for the first commercial aircraft, which has become the hallmark of the brand.

The name RIMOWA is derived from '''''Ri'''chard '''Mo'''rszeck '''Wa'''renzeichen''.


== History ==
== History ==
Founded in Cologne in 1898, the luggage and leather goods maker became known for its innovative, high-quality luggage. Richard Morszeck and his father Paul were the owners of the manufacturing company for suitcases when a fire destroyed all the materials used for production except for the aluminium stock. In 1937, Richard consequently created the first suitcase made entirely from aluminium, which offered the combined advantages of high durability with low weight.


==== a. Company history from foundation to the 120th anniversary ====
Today, Rimowa also produces luggage made of polycarbonate with the same distinctive ribbed contour design structure that has characterized the aluminum line since 1950.<ref>{{cite web|url=http://www.acontinuouslean.com/2011/03/31/rimowa-german-luggage-for-the-ages|title=Rimowa: German Luggage for the Ages|last=Williams|first=Michael|publisher=acontinuouslean.com|date=March 30, 2011|access-date=1 September 2017}}</ref> The products are manufactured in Germany, the Czech Republic, Canada, and Brazil.
In 1898, Paul Morszeck and Heinrich Görtz founded a luggage and leather goods company in Cologne called Görtz & Morszeck. By 1900, Paul Morszeck remained as the only director of the company.

In 1931, his son, Richard Morszeck, became involved in the company and registered the trademark RIMOWA at the Reich Patent Office in Berlin. In the 1930s, Richard had experimented with different materials and wanted to use his knowledge to make the case lighter and more stable.

In 1937, he developed an aluminum suitcase which offered the combined advantages of high durability with low weight. This is how the original Rimowa suitcase was introduced, a turning point for the company<ref>{{Cite web|url=https://www.forbes.com/sites/barrysamaha/2017/10/10/rimowa-aluminum-suitcases-80th-anniversary/#10694b653b27|title=Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases|last=|first=|date=Oct 10, 2017|website=Forbes|access-date=}}</ref>.

Shortly after, the factory buildings burned and all flammable materials were destroyed<ref>{{Cite web|url=https://www.forbes.com/sites/barrysamaha/2017/10/10/rimowa-aluminum-suitcases-80th-anniversary/#10694b653b27|title=Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases|last=|first=|date=Oct 10, 2017|website=Forbes|access-date=}}</ref>, leaving only aluminum. As a result, Rimowa used exclusively metal cases, which offered the combined advantages of high durability with low weight. The company buildings were rebuilt in 1946 and remained in Mathias-Brüggen-Straße, the company's headquarters until 1986, until they moved to the Richard-Byrd-Straße.

In 1972, Richard Morszeck's son, Dieter, joined the company at the age of 19. Dieter Morszeck, a former photographer, developed the first waterproof and dustproof camera case in 1976<ref>{{Cite web|url=https://www.forbes.com/sites/barrysamaha/2017/10/10/rimowa-aluminum-suitcases-80th-anniversary/#42daba2c3b27|title=Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases|last=|first=|date=Oct 10, 2017|website=Forbes|access-date=}}</ref>, suitable for both desert and tropical environments. In 1981, Dieter Morszeck took over management.

In 2008, Rimowa sold about 400,000 suitcases, about two-thirds were polycarbonate, still with the typical groove structure and TSA lock<ref>{{Cite web|url=https://www.gracefuldegrade.com/2017/05/rimowa-where-is-my-key-tsa-lock-on-a-rimowa/|title=Rimowa, where is my key? TSA-lock on a Rimowa.|last=|first=|date=|website=Gracefuldegrade|access-date=}}</ref>. In recent years, the demand for aluminum luggage has further increased. In 2013, the proportion of aluminum crates in total sales was approximately 45%. Rimowa produces in its own factories in Germany, Czech Republic, Canada and Brazil. In 2013, 5,800 cases were produced daily.

Since its early years, RIMOWA has always been an innovative company<ref>{{Cite web|url=http://www.surfacemag.com/the-list/profile/rimowa/|title=Rimowa|last=|first=|date=|website=Surfacemag|access-date=}}</ref>. New designs and technical advancement aiming to make their suitcases lighter, stronger and easier to use, are frequently released, such as the Multiwheel, the introduction of a resilient polycarbonate or the electronic tag<ref>{{Cite web|url=https://globenewswire.com/news-release/2006/12/19/352610/110623/en/RIMOWA-TANGO-Award-Winning-Innovation.html|title=Award-Winning Innovation|last=|first=|date=Dec 18, 2006|website=Globenewswire|access-date=}}</ref>.

In 2017, RIMOWA joined the LVMH Group and became its first German Maison, with Alexandre Arnault becoming CEO of the company<ref>{{Cite web|url=https://fashionista.com/2017/12/alexandre-arnault-rimowa-luggage|title=How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again|last=|first=|date=Dec 14, 2017|website=Fashionista|access-date=}}</ref>. LVMH took an 80% stake for 640 million euros<ref>{{Cite web|url=https://www.nytimes.com/2017/03/06/fashion/lvmh-rimowa-alexandre-arnault.html|title=Another Arnault takes charge|last=|first=|date=March 6, 2017|website=Nytimes|access-date=}}</ref>. A significant portion of the proceeds from the sale must be donated to a charitable foundation<ref>{{Cite web|url=https://r.lvmh-static.com/uploads/2017/11/2017-financial-documents.pdf|title=Financial Document|last=|first=|date=|website=LVMH-static|access-date=}}</ref>. The 20% of the share capital that has not been acquired is covered by a put option granted by LVMH, exercisable from 2020.

==== b. Partnerships ====
Rimowa has established partnerships with other well-known German brands, such as with Lufthansa, in 1998 for the centenary of the brand, or with Porsche in 1999. As part of the Porsche<ref>{{Cite web|url=https://www.rimowa.com/en-us/partnership|title=Partnership|last=|first=|date=|website=Rimowa|access-date=}}</ref> partnership, Rimowa regularly produces special series with alternative colours and designs. Since 2017, Rimowa made a big change in strategy from product placement to high-end collaborations and partnership such as with Fendi with an exclusive limited edition<ref>{{Cite web|url=https://www.lofficielmalaysia.com/fashion/fendi-partners-with-rimowa-for-limited-edition-luggage|title=Fendi partners with Rimowa for limited edition luggage|last=|first=|date=|website=Lofficielmalaysia|access-date=}}</ref>, Monocle and its army-green version<ref>{{Cite web|url=https://monocle.com/shop/bags-and-travel/other/rimowa-x-monocle-cabin-multiwheel/|title=Rimowa x Monocle cabin multiwheel|last=|first=|date=|website=Monocle|access-date=}}</ref>, Monclair and its customised set of luggages<ref>{{Cite web|url=http://www.glamasia.com/2016/08/30/rimowa-x-moncler-reinventing-iconic-topas-stealth/|title=Rimowa x Moncler reinventing iconic topas stealt|last=|first=|date=August 30, 2016|website=Glamasia|access-date=}}</ref> as well as ASSC (The Anti Social Social Club)<ref>{{Cite web|url=https://www.highsnobiety.com/p/anti-social-social-club-teases-rimowa-collaboration/|title=Anti Social Social Club Teases Rimowa Collaboration|last=|first=|date=|website=Highsnobiety|access-date=}}</ref>.


==== c. Famous users of Rimowa ====
On January 23, 2017, pursuant to the transaction agreement announced on October 4, 2016, French multinational luxury goods conglomerate [[LVMH]] acquired, for 640 million euros, an 80% stake in Rimowa. The 20% of the share capital that has not been acquired is covered by a put option granted by LVMH, exercisable from 2020. Rimowa will be fully consolidated with effect from January 2017. Rimowa’s revenue for 2016 is expected to exceed 400 million euros.
Thanks to 120 years of constant innovation and high-quality product, Rimowa has fostered good relationships amongst a creative elite and renowned celebrities. To mark the 80th anniversary of the Rimowa aluminium case, some of them were invited to present their own aluminium luggage and to invite us into the world of their personal travels, such as the well-known fashion designer [[Karl Lagerfeld]], award-winning director David Fincher, actress Fan Bingbing, artist Anne Imhof, editor in chief Carine Roitfeld, singer Lykke Li, designer Virgile Abloh, filmmaker [[Michael Moore]], entrepreneur [[Martha Stewart]], iconic chef [[Massimo Bottura]], curator [[Hans-Ulrich Obrist|Hans Ulrich Obrist]], design collective AMBUSH, architect [[Annabelle Selldorf]] and DJ and designer [[Nigo]]<ref>{{Cite web|url=https://www.forbes.com/sites/barrysamaha/2017/10/10/rimowa-aluminum-suitcases-80th-anniversary/#10694b653b27|title=Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases|last=|first=|date=Oct 10, 2017|website=Forbes|access-date=}}</ref><ref>{{Cite web|url=http://www.harpersbazaar.com.sg/fashion/rimowa-80-years-iconic-aluminium-case-sponsored/|title=Rimowa Celebrates 80 Years of Its Iconic Aluminium Case|last=|first=|date=November 25, 2017|website=Harpersbazaar|access-date=}}</ref>. Other celebrities from the worlds of art, fashion, media, or music are also historic Rimowa customers such as [[Pharrell Williams|Pharrel Williams]]<ref>{{Cite web|url=http://www.fashon.tv/2017/12/15/pharrell-williams-turn-rimowas-pop-party/|title=Pharrell Williams Turn up for Rimowa’s Pop-up Party|last=|first=|date=December 15, 2017|website=Fashon|access-date=}}</ref>, [[Bella Hadid]]<ref>{{Cite web|url=http://www.celebzz.com/bella-hadid-attends-rimowa-80th-anniversary-celebration-hosted-by-rimowa-alexandre-arnault-in-paris-france/|title=Bella Hadid attends Rimowa 80th anniversary celebration hosted by rimowa Alexandre Arnault in Paris|last=|first=|date=|website=Celebzz|access-date=}}</ref>, or [[Gwyneth Paltrow]]<ref>{{Cite web|url=http://www.whatweadore.com/gwyneth-paltrow-travels-with-rimowa/|title=Gwyneth Paltrow travels with Rimowa|last=|first=|date=|website=Whatweadore|access-date=}}</ref>.
<ref>[https://r.lvmh-static.com/uploads/2017/01/lvmh_financial-documents-_va.pdf LVMH 2016 Financial document]</ref>


==References==
==References==
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[[Category:Luggage brands]]
[[Category:Luggage brands]]
[[Category:Companies established in 1898]]
[[Category:Manufacturing companies established in 1898]]
[[Category:Luggage manufacturers]]
[[Category:Luggage manufacturers]]
[[Category:German brands]]
[[Category:German brands]]
[[Category:Manufacturing companies based in Cologne]]
[[Category:Manufacturing companies based in Cologne]]
[[Category:1898 establishments in Germany]]




Revision as of 15:56, 5 March 2018

Rimowa GmbH
Company typeGesellschaft mit beschränkter Haftung
Founded1898
FounderPaul Morszeck
Headquarters
Cologne
,
Germany
Key people
Alexandre Arnault, CEO
Dieter Morszeck, General Manager
ParentLVMH
Websitewww.rimowa.com
A typical Rimowa suitcase

Founded in 1898, Rimowa is one of the world’s leading brand in premium luggage[1], made of aluminium as well as polycarbonate. Since 2016, RIMOWA has joined the LVMH group with Alexandre Arnault[2]  becoming CEO of the company, which makes it the first German Maison of the LVMH Group[3].

The headquarters as well as the production have been based in Cologne for around 120 years[4].

Rimowa is known all over the world and used by notorious celebrities[5] for its high quality, which is due to a hand-working activity[6], its innovative ideas[7], and its ultra-lightweight luggage. Rimowa luggages are widely recognizable thanks to the iconic grooved pattern[8], derived from the aluminium used for the first commercial aircraft, which has become the hallmark of the brand.

The name RIMOWA is derived from Richard Morszeck Warenzeichen.

History

a. Company history from foundation to the 120th anniversary

In 1898, Paul Morszeck and Heinrich Görtz founded a luggage and leather goods company in Cologne called Görtz & Morszeck. By 1900, Paul Morszeck remained as the only director of the company.

In 1931, his son, Richard Morszeck, became involved in the company and registered the trademark RIMOWA at the Reich Patent Office in Berlin. In the 1930s, Richard had experimented with different materials and wanted to use his knowledge to make the case lighter and more stable.

In 1937, he developed an aluminum suitcase which offered the combined advantages of high durability with low weight. This is how the original Rimowa suitcase was introduced, a turning point for the company[9].

Shortly after, the factory buildings burned and all flammable materials were destroyed[10], leaving only aluminum. As a result, Rimowa used exclusively metal cases, which offered the combined advantages of high durability with low weight. The company buildings were rebuilt in 1946 and remained in Mathias-Brüggen-Straße, the company's headquarters until 1986, until they moved to the Richard-Byrd-Straße.

In 1972, Richard Morszeck's son, Dieter, joined the company at the age of 19. Dieter Morszeck, a former photographer, developed the first waterproof and dustproof camera case in 1976[11], suitable for both desert and tropical environments. In 1981, Dieter Morszeck took over management.

In 2008, Rimowa sold about 400,000 suitcases, about two-thirds were polycarbonate, still with the typical groove structure and TSA lock[12]. In recent years, the demand for aluminum luggage has further increased. In 2013, the proportion of aluminum crates in total sales was approximately 45%. Rimowa produces in its own factories in Germany, Czech Republic, Canada and Brazil. In 2013, 5,800 cases were produced daily.

Since its early years, RIMOWA has always been an innovative company[13]. New designs and technical advancement aiming to make their suitcases lighter, stronger and easier to use, are frequently released, such as the Multiwheel, the introduction of a resilient polycarbonate or the electronic tag[14].

In 2017, RIMOWA joined the LVMH Group and became its first German Maison, with Alexandre Arnault becoming CEO of the company[15]. LVMH took an 80% stake for 640 million euros[16]. A significant portion of the proceeds from the sale must be donated to a charitable foundation[17]. The 20% of the share capital that has not been acquired is covered by a put option granted by LVMH, exercisable from 2020.

b. Partnerships

Rimowa has established partnerships with other well-known German brands, such as with Lufthansa, in 1998 for the centenary of the brand, or with Porsche in 1999. As part of the Porsche[18] partnership, Rimowa regularly produces special series with alternative colours and designs. Since 2017, Rimowa made a big change in strategy from product placement to high-end collaborations and partnership such as with Fendi with an exclusive limited edition[19], Monocle and its army-green version[20], Monclair and its customised set of luggages[21] as well as ASSC (The Anti Social Social Club)[22].

c. Famous users of Rimowa

Thanks to 120 years of constant innovation and high-quality product, Rimowa has fostered good relationships amongst a creative elite and renowned celebrities. To mark the 80th anniversary of the Rimowa aluminium case, some of them were invited to present their own aluminium luggage and to invite us into the world of their personal travels, such as the well-known fashion designer Karl Lagerfeld, award-winning director David Fincher, actress Fan Bingbing, artist Anne Imhof, editor in chief Carine Roitfeld, singer Lykke Li, designer Virgile Abloh, filmmaker Michael Moore, entrepreneur Martha Stewart, iconic chef Massimo Bottura, curator Hans Ulrich Obrist, design collective AMBUSH, architect Annabelle Selldorf and DJ and designer Nigo[23][24]. Other celebrities from the worlds of art, fashion, media, or music are also historic Rimowa customers such as Pharrel Williams[25], Bella Hadid[26], or Gwyneth Paltrow[27].

References

  1. ^ "The Best Luggage Brands for Every Budget". Travelandleisure. August 21, 2017.
  2. ^ "How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again". Fashionista. Dec 14, 2017.
  3. ^ "RIMOWA to become the first German Maison of the LVMH Group". Eprretailnews. Oct 5, 2016.
  4. ^ "Rimowa GmbH". Crunchbase.
  5. ^ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes.
  6. ^ "How Luggage got its Groove Back". underconsideration. Feb 14, 2018.
  7. ^ "Rimowa". Surfacemag.
  8. ^ "How Luggage got its Groove Back". underconsideration. Feb 14, 2018.
  9. ^ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  10. ^ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  11. ^ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  12. ^ "Rimowa, where is my key? TSA-lock on a Rimowa". Gracefuldegrade.
  13. ^ "Rimowa". Surfacemag.
  14. ^ "Award-Winning Innovation". Globenewswire. Dec 18, 2006.
  15. ^ "How Alexandre Arnault Is Making a 120-Year-Old Luggage Brand Relevant Again". Fashionista. Dec 14, 2017.
  16. ^ "Another Arnault takes charge". Nytimes. March 6, 2017.
  17. ^ "Financial Document" (PDF). LVMH-static.
  18. ^ "Partnership". Rimowa.
  19. ^ "Fendi partners with Rimowa for limited edition luggage". Lofficielmalaysia.
  20. ^ "Rimowa x Monocle cabin multiwheel". Monocle.
  21. ^ "Rimowa x Moncler reinventing iconic topas stealt". Glamasia. August 30, 2016.
  22. ^ "Anti Social Social Club Teases Rimowa Collaboration". Highsnobiety.
  23. ^ "Rimowa Displays the Lasting Power of Its Iconic Aluminum Suitcases". Forbes. Oct 10, 2017.
  24. ^ "Rimowa Celebrates 80 Years of Its Iconic Aluminium Case". Harpersbazaar. November 25, 2017.
  25. ^ "Pharrell Williams Turn up for Rimowa's Pop-up Party". Fashon. December 15, 2017.
  26. ^ "Bella Hadid attends Rimowa 80th anniversary celebration hosted by rimowa Alexandre Arnault in Paris". Celebzz.
  27. ^ "Gwyneth Paltrow travels with Rimowa". Whatweadore.
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