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| parent = [[Warner Music Group]]
| parent = [[Warner Music Group]]
| founded = 2018
| founded = 2018
| founder =
| founder = 6ixBuzz
| status = Active
| status = Active
| distributor = [[Warner Music Canada]]
| distributor = [[Warner Music Canada]]
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Its second compilation, ''NorthernSound'', was released on December 13, 2019 and including vocal appearances from NorthSideBenji, [[Puffy L'z]], [[Prime Boys]], [[Pvrx]], [[Archee & French]].<ref>{{Cite web|url=https://talkofnaija.com/horrific-as-2-canadian-rappers-bvlly-and-why-s-shot-dead-just-a-few-hours-apart/|title=Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart|first=Dagana|last=Abul-Basit|date=December 25, 2019|accessdate=December 25, 2019}}</ref> The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.<ref>{{Cite web|url=https://www.hiphopcanada.com/6ixbuzz-northernsound/|title=6ixBuzz features some of Toronto's best on NorthernSound|date=December 13, 2019|website=HipHopCanada}}</ref> Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.<ref>{{Cite web|url=https://respect-mag.com/2020/01/hot-on-the-block-toronto-production-giant-jmak-speaks-on-latest-projects/|title=HOT ON THE BLOCK: Toronto Production Giant Jmak Speaks on Latest Projects|date=January 20, 2020}}</ref>
Its second compilation, ''NorthernSound'', was released on December 13, 2019 and including vocal appearances from NorthSideBenji, [[Puffy L'z]], [[Prime Boys]], [[Pvrx]], [[Archee & French]].<ref>{{Cite web|url=https://talkofnaija.com/horrific-as-2-canadian-rappers-bvlly-and-why-s-shot-dead-just-a-few-hours-apart/|title=Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart|first=Dagana|last=Abul-Basit|date=December 25, 2019|accessdate=December 25, 2019}}</ref> The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.<ref>{{Cite web|url=https://www.hiphopcanada.com/6ixbuzz-northernsound/|title=6ixBuzz features some of Toronto's best on NorthernSound|date=December 13, 2019|website=HipHopCanada}}</ref> Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.<ref>{{Cite web|url=https://respect-mag.com/2020/01/hot-on-the-block-toronto-production-giant-jmak-speaks-on-latest-projects/|title=HOT ON THE BLOCK: Toronto Production Giant Jmak Speaks on Latest Projects|date=January 20, 2020}}</ref>


The record label released the first single of 2020; "VVs" by [[Killy (rapper)|Killy]] featuring Houdini on April 10, 2020. The single comes after [[Warner Music Canada]] signed a joint-venture the label.<ref>https://www.complex.com/music/2020/04/killy-houdini-vvs</ref><ref>https://rhymejunkie.com/2020/04/10/hip-hop-killy-x-houdini-vvs-video/</ref>
In April 2020, the label announced a joint-venture record deal with [[Warner Music Canada]], coinciding with the release of the single ''VV's'' featuring [[Killy (rapper)|Killy]] and Houdini.<ref>https://www.complex.com/music/2020/04/killy-houdini-vvs</ref><ref>https://rhymejunkie.com/2020/04/10/hip-hop-killy-x-houdini-vvs-video/</ref>


=== Releases ===
=== Releases ===

Revision as of 09:00, 20 May 2020

6ixBuzz
Company typePrivately held
IndustryEntertainment, music
Genre
FoundedSeptember 22, 2012; 11 years ago (2012-09-22)
FoundersSB
MB
Headquarters
Toronto
,
Canada
Area served
Ontario
Website6ixbuzzent.com

6ixBuzz (pronounced six-buzz) is an entertainment and hip hop music[1] media platform based in Toronto, Canada. The company provides entertainment stories, comedy skits and music videos on its website, for which it has drawn comparisons to US-based WorldStarHipHop and UK-based SB.TV.[2][3] With over 300 videos uploaded, 50,000 subscribers and 20 million views, 6ixBuzz is the largest rap-based promotional YouTube channel in Canada.[4][failed verification]

History

6ixBuzz began as a meme and news page on Instagram in 2010 as a means of showcasing Toronto's rap and hip-hop underground, and gained over one million followers.[5] The company founders, who have not made themselves public and go by the aliases of "SB" and "MB", attribute the success of their online presence to the "lack of voice" of communities surrounding Canadian hip-hop culture.[6]

In 2018, Toronto mayor John Tory joined 6ixBuzz staff and filmmaker Director X to meet with members of the hip-hop community to discuss gun violence solutions and raise awareness on the issue,[7][failed verification] and politician Doug Ford has been noted for his interactions with the company.[8]

6ixBuzz TV was also involved with working with Rye Film Student Angelica Milash, who was involved in making music videos for the entertainment company.[9] In February 5, 2020, 6ixBuzz was reported to have been causing harm on businesses in Ontario due to its coverage on the Coronavirus outbreak 2020. A Markham based noodle shop named "Wuhan Noodle 1950" stated that they lost nearly two-thirds of their customer base in part due to an Instagram post by 6ixbuzz.[10] The post was eventually removed from the account on April 2.[11] 6ixBuzz was noted by The Varsity as introducing Toronto slang to a global audience in an article published on March 8, 2020.[12]

6ixBuzz Entertainment

6ixBuzz Entertainment
Parent companyWarner Music Group
Founded2018
Founder6ixBuzz
StatusActive
Distributor(s)Warner Music Canada
GenreHip hop, Canadian hip hop, trap
Country of originCanada
LocationToronto, Ontario

6ixBuzz launched a record label, 6ixBuzz Entertainment, in 2018 to produce compilation albums featuring Toronto hip-hop artists.[13] 6ixUpsideDown was released on October 19, 2018 and featured Pressa, Yung Tory, Big Lean, and Safe amongst other Toronto artists.[14] It peaked at number 87 on the Billboard Canadian Hot 100 on November 3, 2018 and remained on the charts for 1 week.[15][16] It contained production from artists exclusively from Toronto too, including the likes of Jmak, Jonah Zed, Pro Logic and more.

Its second compilation, NorthernSound, was released on December 13, 2019 and including vocal appearances from NorthSideBenji, Puffy L'z, Prime Boys, Pvrx, Archee & French.[17] The record featured the last work of Bvlly and Why-S before their deaths on December 24, 2019.[18] Jmak was listed as the executive producer of the album, contributing to the production for the majority of the album.[19]

In April 2020, the label announced a joint-venture record deal with Warner Music Canada, coinciding with the release of the single VV's featuring Killy and Houdini.[20][21]

Releases

Year Title Chart Position
2018 6ixUpsideDown Canadian Albums Chart (Billboard) 87[15]
2019 NorthernSound - -

References

  1. ^ "Who's behind 6ixbuzztv? How the brand is going from Instagram to international empire". The DMZ. July 16, 2019.
  2. ^ Weekes, Jabbari (July 12, 2018). "The Rise of 6ixBuzz TV From Wasteman Memes to Toronto's Hip-Hop Centre".
  3. ^ "6ixBuzz Features Some of Toronto's Best on New Project NorthernSound". Grimelight.blog. December 20, 2019.
  4. ^ Abraha, Lidia (August 15, 2018). "Why won't Toronto venues book hip-hop?". NOW Magazine.
  5. ^ Farrar, Elizabeth Louise (2019). "Rethinking drinking: an exploration of the discourses surrounding binge-drinking among first-year university students that live in residence" (PDF). Retrieved December 31, 2019.
  6. ^ Paige-Wilkinson, Raven (2019). "Diaspora's Dialect: Cultural Exchange and the Transformation of Jamaican Patois in the Greater Toronto Area" (PDF). Retrieved December 31, 2019.
  7. ^ Friend, David (July 8, 2018). "John Tory and Kardinal Offishall on Hip Hop Gun Violence in Toronto". CBC.ca. Retrieved December 17, 2019.
  8. ^ Pinkerton, Charlie (May 22, 2019). "Why is Doug Ford commenting on 6ixBuzz?". iPolitics.ca. Retrieved December 17, 2019.
  9. ^ "Rye film student is making waves in Toronto's film industry". The Eyeopener.
  10. ^ "6ixbuzz coronavirus coverage is doing harm, but so is the lack of diversity in traditional media". thestar.com. February 5, 2020.
  11. ^ https://toronto.citynews.ca/video/2020/04/01/family-says-stock-photo-spreads-stereotypes/
  12. ^ "Opinion: The revolution of Toronto slang". March 8, 2020.
  13. ^ "6ixbuzz". Billboard.
  14. ^ "6IXBUZZ - 6IXUPSIDEDOWN Canadian iTunes Chart". iTunes Charts. December 31, 2019.
  15. ^ a b "6ixbuzz". Billboard.
  16. ^ "Billboard Canadian Albums Chart". Billboard.
  17. ^ Abul-Basit, Dagana (December 25, 2019). "Horrific as 2 Canadian rappers Bvlly and Why-S shot dead just a few hours apart". Retrieved December 25, 2019.
  18. ^ "6ixBuzz features some of Toronto's best on NorthernSound". HipHopCanada. December 13, 2019.
  19. ^ "HOT ON THE BLOCK: Toronto Production Giant Jmak Speaks on Latest Projects". January 20, 2020.
  20. ^ https://www.complex.com/music/2020/04/killy-houdini-vvs
  21. ^ https://rhymejunkie.com/2020/04/10/hip-hop-killy-x-houdini-vvs-video/

Sources

External links

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