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==Political issues==
==Political issues==
In June 2020, Sievert decided to pull all T-Mobile advertisements from [[Tucker Carlson Tonight]] because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"<ref>{{cite tweet |last=Sievert |first=Mike |user=MikeSievert |number=1270551871183155200 |date=9 June 2020 |title=Same. We aren’t running ads on that show and we won’t be running ads on that show in the future. Bye-bye, Tucker Carlson! |link=https://twitter.com/MikeSievert/status/1270551871183155200 |access-date=12 June 2020}}</ref><ref>{{cite news |last1=Gibson |first1=Kate |title="Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show |url=https://www.cbsnews.com/news/tucker-carlson-advertisers-leave-fox-news-show/ |accessdate=12 June 2020 |work=CBS News |date=12 June 2020}}</ref> Sievert also published an open letter about T-Mobile's diversity and equity programs.<ref>{{cite news |last1=Wagner |first1=Alex |title=T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity |url=https://www.tmonews.com/2020/06/t-mobile-ceo-mike-sievert-commits-significant-changes-increase-diversity/ |accessdate=25 August 2020 |work=TmoNews |date=10 June 2020}}</ref>
In June 2020, Sievert decided to pull all T-Mobile advertisements from [[Tucker Carlson Tonight]] because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"<ref>{{cite tweet |last=Sievert |first=Mike |user=MikeSievert |number=1270551871183155200 |date=9 June 2020 |title=Same. We aren’t running ads on that show and we won’t be running ads on that show in the future. Bye-bye, Tucker Carlson! |link=https://twitter.com/MikeSievert/status/1270551871183155200 |access-date=12 June 2020}}</ref><ref>{{cite news |last1=Gibson |first1=Kate |title="Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show |url=https://www.cbsnews.com/news/tucker-carlson-advertisers-leave-fox-news-show/ |accessdate=12 June 2020 |work=CBS News |date=12 June 2020}}</ref> Sievert also published an open letter about T-Mobile's diversity and equity programs.<ref>{{cite news |last1=Wagner |first1=Alex |title=T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity |url=https://www.tmonews.com/2020/06/t-mobile-ceo-mike-sievert-commits-significant-changes-increase-diversity/ |accessdate=25 August 2020 |work=TmoNews |date=10 June 2020}}</ref>

However, T-Mobile and its parent Deutsche Telekom happily did business with an Iranian regime, notorious for throwing gays off buildings, until Donald Trump threatened them with sanctions{{Citation needed|date=March 2021}}.


==References==
==References==

Revision as of 22:46, 18 March 2021

Mike Sievert
Born1968 or 1969 (age 54–55)[1]
Canton, Ohio, U.S.
EducationUniversity of Pennsylvania (BA)
TitleCEO of T-Mobile US
TermApril 1, 2020 – present

Michael Sievert is the president and CEO of T-Mobile US, and a member of the company's board of directors.[2][1][3] In November 2019, T-Mobile announced that Sievert, then-COO, would become the CEO of the company in May 2020.[1] Sievert ultimately entered the position a month earlier, on April 1, 2020, the same day T-Mobile closed its merger with Sprint.[4]

Career

Sievert started his career at Procter & Gamble.[2] He subsequently worked at IBM[2] and Clearwire.[5] He was also executive vice president (EVP) and chief global marketing and sales officer at E-Trade[6][7] and CEO of tablet gaming company Discovery Bay Games.[8] From 2002 to 2005, Sievert was EVP and CMO of AT&T Wireless.[9] He joined Microsoft's Global Windows Group as corporate vice president of product management in 2005, leading preparations for the release of Longhorn (later called Windows Vista).[10][6] In 2008 he co-founded Switchbox Labs,[9] a startup acquired by Lenovo in 2009.[11] In 2012, John Legere, T-Mobile's then-new CEO, hired Sievert as CMO.[12]

Sievert became COO of T-Mobile in 2015,[13] then became the company's president in 2018.[3][14] During this time, Sievert oversaw the "Un-carrier" marketing campaign, which sought to rebrand T-Mobile's public image[15] with a focus on no contracts, unlimited data, and other offerings.[16]

In October 2017, he joined the board of Canadian company Shaw Communications.[17]

Political issues

In June 2020, Sievert decided to pull all T-Mobile advertisements from Tucker Carlson Tonight because of rhetoric that criticized the Black Lives Matter movement. When announcing the move, Sievert tweeted, "Bye-bye, Tucker Carlson!"[18][19] Sievert also published an open letter about T-Mobile's diversity and equity programs.[20]

References

  1. ^ a b c FitzGerald, Drew (18 November 2019). "T-Mobile CEO John Legere to Step Down Next Year". The Wall Street Journal. Retrieved 26 November 2019.
  2. ^ a b c Pritchard, Edd (29 November 2019). "T-Mobile's next CEO, Mike Sievert, is a Canton native". CantonRep. Gannett. Retrieved 9 December 2019.
  3. ^ a b Levy, Nat (14 June 2018). "T-Mobile promotes Mike Sievert to president as Sprint acquisition process continues". GeekWire. Retrieved 26 November 2019.
  4. ^ Lee, Edmund (1 April 2020). "T-Mobile Closes Merger With Sprint, and a Wireless Giant Is Born". The New York Times. Retrieved 25 August 2020.
  5. ^ Frank, Blair Hanley (18 February 2015). "T-Mobile names Mike Sievert Chief Operating Officer". GeekWire. Retrieved 26 November 2019.
  6. ^ a b Rohde, Laura (1 March 2005). "Microsoft hires AT&T executive to manage Windows". Network World. Retrieved 26 November 2019.
  7. ^ Brooks, Khristopher J. (18 November 2019). "John Legere, colorful CEO of T-Mobile, to step down next year". CBS News. Retrieved 26 November 2019.
  8. ^ McDermott, John (20 November 2012). "T-Mobile Names Tech-Marketing Veteran as CMO". AdAge. Retrieved 26 November 2019.
  9. ^ a b DeGrasse, Martha (15 June 2018). "T-Mobile promotes Mike Sievert to president". FierceWireless. Retrieved 26 November 2019.
  10. ^ Orlowski, Andrew (18 March 2005). "New Microsoft Longhorn chief is indigestion expert". The Register. Retrieved 26 November 2019.
  11. ^ Shah, Agam (28 January 2009). "Lenovo buys mystery start-up company". Computerworld. Retrieved 26 November 2019.
  12. ^ Manskar, Noah (18 November 2019). "T-Mobile CEO John Legere is stepping down". New York Post. Retrieved 26 November 2019.
  13. ^ Fried, Ina (18 February 2015). "T-Mobile Promotes Mike Sievert to COO, Andrew Sherrard to Marketing Chief". Vox. Retrieved 26 November 2019.
  14. ^ Kastrenakes, Jacob (18 November 2019). "John Legere will step down as T-Mobile CEO next year". The Verge. Retrieved 26 November 2019.
  15. ^ Bergen, Mark (11 August 2014). "Pretty in Pink: How the CMO and the Un-CEO Roused T-Mobile". AdAge. Retrieved 26 November 2019.
  16. ^ Moritz, Scott (18 November 2019). "T-Mobile Taps Sievert to Succeed Turnaround CEO John Legere". Bloomberg. Retrieved 26 August 2020. In his seven years at T-Mobile, the 49-year-old executive ran the "uncarrier" campaign, which featured no contracts, unlimited data plans and free taco Tuesdays.
  17. ^ Aycock, Jason (26 October 2017). "Shaw adds to wireless focus, adding T-Mobile's Sievert to board". Seeking Alpha. Retrieved 8 December 2019.
  18. ^ Sievert, Mike [@MikeSievert] (9 June 2020). "Same. We aren't running ads on that show and we won't be running ads on that show in the future. Bye-bye, Tucker Carlson!" (Tweet). Retrieved 12 June 2020 – via Twitter.
  19. ^ Gibson, Kate (12 June 2020). ""Bye-bye Tucker Carlson!" T-Mobile CEO says as advertisers drop Fox News show". CBS News. Retrieved 12 June 2020.
  20. ^ Wagner, Alex (10 June 2020). "T-Mobile CEO Mike Sievert commits to 'significant changes' to increase diversity". TmoNews. Retrieved 25 August 2020.
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