Josh (app): Difference between revisions
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{{Short description|Indian social media service}} |
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{{Use Indian English|date=April 2022}} |
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{{Use dmy dates|date=April 2022}} |
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{{Infobox software |
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| title = JOSH |
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| name = JOSH |
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| logo = |
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| logo_size = |
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| screenshot = |
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| screenshot size = |
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| collapsible = no |
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| caption = |
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| author = |
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| developer = VerSe Innovation Pvt. Ltd. |
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| released = {{Start date and age|df=yes|2020|9}} |
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| discontinued = No |
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| ver layout = stacked |
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*[[iOS]] |
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*[[Android (operating system)|Android]] |
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| language = {{hlist| |
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[[Hindi]]| [[Bengali language|Bengali]]| [[Bhojpuri language|Bhojpuri]]| [[Gujarati language|Gujarati]]| [[Kannada]]| [[Malayalam]]| [[Marathi language|Marathi]]| [[Odia language|Odia]]| [[Punjabi language|Punjabi]]| [[Tamil language|Tamil]]| [[Telugu language|Telugu]]| [[English language|English]]}} |
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| language count = 12 |
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| genre = {{plainlist| |
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*[[Social Media]] |
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*[[Video sharing]] |
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}} |
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| licence = [[Freeware]] |
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| website = {{url|https://myjosh.in/}} |
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}} |
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'''Josh''' is a video-sharing social networking service, owned by VerSe Innovation - an Indian technology company based in [[Bangalore]], [[India]].<ref name="2022 Funding">{{cite news |last1=Singh |first1=Manish |title=Dailyhunt and Josh apps parent firm raises $805 million at $5 billion valuation |url=https://techcrunch.com/2022/04/05/dailyhunt-and-josh-apps-parent-firm-raises-805-million-at-5-billion-valuation/ |access-date=9 April 2022 |work=[[TechCrunch]] |date=6 April 2022}}</ref> Josh is a made-in-India, short video app that was incidentally launched in the period immediately after the [[Censorship of TikTok| Indian Government banned TikTok]] and several other Chinese apps in June 2020.<ref name="TikTok Ban">{{cite news |last1=Rai |first1=Saritha |title=Short video app Josh, born after India’s TikTok ban, gets over Rs 6,000 crore funding |url=https://theprint.in/economy/short-video-app-josh-born-after-indias-tiktok-ban-gets-over-rs-6000-crore-funding/904839/ |access-date=9 April 2022 |work=[[The Print]] |date=6 April 2022}}</ref> The founders of the platform have promoted the app as the “Instagram for Bharat” referring to their focus on the Indian audience that speaks its own regional and state languages.<ref name="Founders Interview">{{cite news |last1=MOORTHY |first1= SWATHI| last2=SRIKANTH | first2=CHANDRA R |title=My competition is with users’ time spent on mobile phones: DailyHunt founder Virendra Gupta |url=https://www.moneycontrol.com/news/business/startup/my-competition-is-with-users-time-spent-on-mobile-phones-dailyhunt-founder-virendra-gupta-8321841.html |access-date=9 April 2022 |work=[[MoneyControl]] |date=6 April 2022}}</ref> As of April 2022, Josh has 150 million monthly active users.<ref name="2022 Funding"></ref> |
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'''Josh''' (translates into passion/fervour) is a made-in-India, short video app owned by VerSe Innovation Pvt. Ltd.<ref>{{Cite web|date=2020-12-22|title=Financial Express MSME Webinar 2021: Business Webinars, MSME Webinar by Entrepreneurs|url=https://www.financialexpress.com/msme-day/|access-date=2021-07-02|website=The Financial Express|language=en-US}}</ref> |
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Launched in September 2020, Josh is a "mega confluence of the country’s best creators, the biggest music labels, the hottest entertainment format, formidable user demographics and the largest local language platform" according to Umang Bedi, the project's co-founder.<ref>{{Cite web|first=Sindhu |last=Hariharan |date=9 Sep 2020|title=Dailyhunt launches short videos app Josh - Times of India|url=https://timesofindia.indiatimes.com/business/india-business/dailyhunt-launches-short-videos-app-josh/articleshow/78018409.cms|access-date=2021-07-02|website=The Times of India|language=en}}</ref> |
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Currently available in 12 Indian languages<ref>{{Cite web|date=2020-12-22|title=Financial Express MSME Webinar 2021: Business Webinars, MSME Webinar by Entrepreneurs|url=https://www.financialexpress.com/msme-day/|access-date=2021-07-02|website=The Financial Express|language=en-US}}</ref>, Josh is a creator-first, consumer-focused and content-forward short video app<ref>{{Cite web|last=Sehgal|first=Soumya|title=Dailyhunt launches ‘JOSH’ app: Creator-first, consumer-focused and content-forward|url=http://businessworld.in/article/Dailyhunt-launches-JOSH-app-Creator-first-consumer-focused-and-content-forward/11-09-2020-318555|access-date=2021-07-02|website=BW Businessworld|language=en}}</ref>, where users enjoy bite-sized videos up to 120 seconds ranging across various categories including viral, trending, glamour, dance, devotion, yoga and cooking among others. The app is available on Android and iOS.<ref>{{Cite web|title=Check Out India’s Most Popular TikTok Alternatives|url=https://gadgets.ndtv.com/apps/features/josh-moj-mitron-mx-takatak-public-chingari-tiktok-alternative-made-in-india-apps-video-sharing-download-top-popular-best-chinese-ban-2343039|access-date=2021-07-02|website=NDTV Gadgets 360|language=en}}</ref> |
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In December 2020, a RedSeer report rated Josh as the most preferred short-video app in India.<ref>{{Cite web|date=2020-12-08|title=Post TikTok ban, Dailyhunt’s Josh emerges as the most preferred short-form video app: RedSeer report|url=https://www.financialexpress.com/brandwagon/post-tiktok-ban-dailyhunts-josh-emerges-as-the-most-preferred-short-form-video-app-redseer-report/2145711/|access-date=2021-07-02|website=The Financial Express|language=en-US}}</ref> A more recent RedSeer report launched in April 2021, has recognized Josh as a leader both on influencer and end-user activity, driven by strong performance in the Hindi belt and tier-2 cities.<ref>{{Cite web|date=2021-04-22|title=Indian apps reach 97% of TikTok user levels|url=https://www.hindustantimes.com/business/indian-apps-reach-97-of-tiktok-user-levels-101619030781073.html|access-date=2021-07-02|website=Hindustan Times|language=en}}</ref> According to Sensor Tower data released in March 2021, Josh was at the fourth position amongst the most downloaded apps on Google Play Store globally between Jan to Mar 2021.<ref>{{Cite web|title=Josh, Moj among most downloaded apps globally on Google Play Store in March: Sensor Tower - Exchange4media|url=https://www.exchange4media.com/digital-news/josh-moj-among-most-downloaded-apps-globally-on-google-play-store-in-march-sensor-tower-112196.html|access-date=2021-07-02|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref> Today, Josh celebrates 100 million + downloads<ref>{{Cite web|title=HAVE HOMEGROWN APPS REPLACED TIKTOK?|url=https://impactonnet.com/cover-story/have-homegrown-apps-replaced-tiktok-7383.html|access-date=2021-07-02|website=Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.|language=en}}</ref>, 10 music labels, over 15 million user generated content (UGC) creators, 99 million monthly active users (MAUs), 48 million daily active users (DAUs) and 2+ billion video plays per day.<ref>{{Cite web|last=Viegas|first=Diana|date=2021-05-29|title=From the Gullies Of Karnal To Opening For Badshah: Here’s The Journey Of Hustler Vejeeta|url=https://www.scoopwhoop.com/tech/from-the-gullies-of-karnal-to-opening-for-badshah-here-s-the-journey-of-hustler-vejeeta/|access-date=2021-07-02|website=www.scoopwhoop.com|language=English}}</ref> |
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== History == |
== History == |
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Revision as of 06:34, 9 April 2022
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| Developer(s) | VerSe Innovation Pvt. Ltd. |
|---|---|
| Initial release | September 2020 |
| Available in | 12 languages |
| Type | |
| Licence | Freeware |
| Website | myjosh |
Josh is a video-sharing social networking service, owned by VerSe Innovation - an Indian technology company based in Bangalore, India.[1] Josh is a made-in-India, short video app that was incidentally launched in the period immediately after the Indian Government banned TikTok and several other Chinese apps in June 2020.[2] The founders of the platform have promoted the app as the “Instagram for Bharat” referring to their focus on the Indian audience that speaks its own regional and state languages.[3] As of April 2022, Josh has 150 million monthly active users.[1]
History
Launched in September 2020, under the aegis of the Atmanirbhar Bharat campaign, Josh is the brainchild of two of India’s leading entrepreneurial minds- Virendra Gupta (Founder, VerSe Innovation) and Umang Bedi (Co-founder, VerSe Innovation). Josh is VerSe’s commitment towards serving Bharat’s local language users, while expanding its family of apps focused on Bharat.
In just 45 days of its beta launch, this short video app had onboarded more than 200 top exclusive creators, four mega music labels (T-Series, Sony, Zee Music and Divo Music), over five million user-generated content (UGC) creators, recording more than a billion video plays per day, and over 21 minutes time spent per Daily Active User (DAU).
Technology and Content
Josh has a super app in the back-end where there’s common artificial intelligence (AI) and machine learning (ML) reinforcement learning based local language tech stack, common user identity platform, common ad-tech stack and a common go-to-market (GTM) team.[4] The app offers several challenges and allows users to create duets that can range from crooning to their favourite tunes or testing their acting skills with funny or romantic dialogues. Users can also share a video they like directly via WhatsApp.[5]
Today, Josh hosts 200+ exclusive and leading content creators, including India’s top favourites like Sameeksha Sud, Faisal Shaikh (Mr. Faisu), Ruhi Singh[6], Afsha Shah, Jubin Shah, and Vishal Parekh[7] among many others.
In February 2021, VerSe Innovation raised $100 million funding from Qatar Investment Authority, the sovereign wealth fund of the State of Qatar, and Glade Brook Capital Partners. The company plans to deploy the funding steadily in the continued scaling up of 'Josh'.
In December 2020, Josh’s parent company VerSe Innovation secured a funding of over $100 million from Falcon Edge Capital’s AlphaWave, Google, and Microsoft, turning it into a unicorn. Most of the investment from the latest round will be routed to the Josh app.[8]
Campaigns
In March 2021, Josh launched its first original IP ‘World Famous’- a mega talent hunt to recognize and celebrate India’s diverse, young talent.[9]
Partnerships
In February 2021, Saregama and Josh signed a music licensing deal, wherein Josh expanded its musical library with 1.3 lakh songs from Saregama in 25 different languages.[10]
Appointments
In March 2021, Josh set up Josh Studios and appointed Seher Bedi as the head of Josh Studios.[11]
References
- ^ a b Singh, Manish (6 April 2022). "Dailyhunt and Josh apps parent firm raises $805 million at $5 billion valuation". TechCrunch. Retrieved 9 April 2022.
- ^ Rai, Saritha (6 April 2022). "Short video app Josh, born after India's TikTok ban, gets over Rs 6,000 crore funding". The Print. Retrieved 9 April 2022.
- ^ MOORTHY, SWATHI; SRIKANTH, CHANDRA R (6 April 2022). "My competition is with users' time spent on mobile phones: DailyHunt founder Virendra Gupta". MoneyControl. Retrieved 9 April 2022.
- ^ "EXCLUSIVE: Dailyhunt is curating an entire family of 'Bharat' apps — claims it can push a new mobile app every three days". Business Insider. Retrieved 2 July 2021.
- ^ "Check Out India's Most Popular TikTok Alternatives". NDTV Gadgets 360. Retrieved 2 July 2021.
- ^ "Faisu, Sameeksha Sud And Ruhi Singh INTERVIEW: Trio Shares Their First Experience Feeling Like A Star- EXCLUSIVE". www.spotboye.com. Retrieved 2 July 2021.
- ^ "Check Out India's Most Popular TikTok Alternatives". NDTV Gadgets 360. Retrieved 2 July 2021.
- ^ "Financial Express MSME Webinar 2021: Business Webinars, MSME Webinar by Entrepreneurs". The Financial Express. 22 December 2020. Retrieved 2 July 2021.
- ^ "Josh launches mega talent hunt- World Famous". www.adgully.com. Retrieved 2 July 2021.
- ^ "Josh app expands its musical library with 1.3 lakh songs from Saregama in 25 different languages". Business Insider. Retrieved 2 July 2021.
- ^ www.ETTelecom.com. "Josh sets up Josh Studios, appoints Seher Bedi to head operations - ET Telecom". ETTelecom.com. Retrieved 2 July 2021.