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Removed poorly-written, unsourced, & promotional content. "Product range" section was essentially an advertisement and was removed entirely. "Development" section re-phrased in neutral tone.
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'''Motrio''' is a brand of automotive spare parts<ref>{{cite web |url=http://www.adlittle.com/downloads/tx_adlreports/ADL_OEM_After_Sales_Strategy_02.pdf |title=OEM After Sales Strategy |author=Gissler, Andreas |work=Automotive Insight |publisher=[[Arthur D. Little]] |accessdate=15 November 2012 |archive-url=https://web.archive.org/web/20160508232730/http://www.adlittle.com/downloads/tx_adlreports/ADL_OEM_After_Sales_Strategy_02.pdf |archive-date=8 May 2016 |url-status=dead }}</ref> launched by [[Renault]] in 1998<ref name="A1"/> covering both Renault/Dacia vehicles and other brands. The objective of Motrio is to propose an alternative range to Renault genuine parts. Motrio became also a multibrand network of repairers in 2003.<ref>{{cite web |url=https://www.apres-vente-auto.com/actualite/1793-table-ronde-lapres-vente-low-cost-selon-motrio |title=Table ronde l'après vente low cost selon Motrio |publisher=apres-vente-auto.com |date=18 October 2012 |accessdate=29 April 2019}}</ref>[[File:Motrio 20th anniversary logo.jpg|thumb|144x144px|Motrio 20th anniversary logo]]
'''Motrio''' is a brand of automotive spare parts<ref>{{cite web |url=http://www.adlittle.com/downloads/tx_adlreports/ADL_OEM_After_Sales_Strategy_02.pdf |title=OEM After Sales Strategy |author=Gissler, Andreas |work=Automotive Insight |publisher=[[Arthur D. Little]] |accessdate=15 November 2012 |archive-url=https://web.archive.org/web/20160508232730/http://www.adlittle.com/downloads/tx_adlreports/ADL_OEM_After_Sales_Strategy_02.pdf |archive-date=8 May 2016 |url-status=dead }}</ref> launched by [[Renault]] in 1998<ref name="A1"/> covering both Renault/Dacia vehicles and other brands. Motrio also introduced a multibrand network of repairers in 2003.<ref>{{cite web |url=https://www.apres-vente-auto.com/actualite/1793-table-ronde-lapres-vente-low-cost-selon-motrio |title=Table ronde l'après vente low cost selon Motrio |publisher=apres-vente-auto.com |date=18 October 2012 |accessdate=29 April 2019}}</ref>[[File:Motrio 20th anniversary logo.jpg|thumb|144x144px|Motrio 20th anniversary logo]]
==Development==
==Development==
Motrio was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.<ref name="A1">{{cite journal |author1=Hobbs, Simon |author2=Summers, Mike |author3=Gannac, Sébastien |title=The Evolution of the Automotive Spare Parts Distribution in the European Market |journal=Supply Chain Forum |volume=1 |issue=1 |pages=79 |year=2000 |publisher=Talence Cedex : Groupe ESC Bordeaux |issn=1624-6039 |url=http://www.supplychain-forum.com/documents/articles/ACF6A.pdf |display-authors=etal |access-date=2012-11-16 |archive-url=https://web.archive.org/web/20171215040045/http://www.supplychain-forum.com/documents/articles/ACF6A.pdf |archive-date=2017-12-15 |url-status=dead }}</ref> Today, it is present in 50 countries worldwide.<ref name="AL">{{cite web |url=http://www.theautochannel.com/news/2008/09/04/098619.html |title=With Motrio, Renault is Targeting Older Vehicles |publisher=Theautochannel.com |date=4 October 2008 |accessdate=15 November 2012}}</ref> The brand offers a variety of car parts, many of which are compatible with older vehicles.<ref name="AL" />
Motrio was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.<ref name="A1">{{cite journal |author1=Hobbs, Simon |author2=Summers, Mike |author3=Gannac, Sébastien |title=The Evolution of the Automotive Spare Parts Distribution in the European Market |journal=Supply Chain Forum |volume=1 |issue=1 |pages=79 |year=2000 |publisher=Talence Cedex : Groupe ESC Bordeaux |issn=1624-6039 |url=http://www.supplychain-forum.com/documents/articles/ACF6A.pdf |display-authors=etal |access-date=2012-11-16 |archive-url=https://web.archive.org/web/20171215040045/http://www.supplychain-forum.com/documents/articles/ACF6A.pdf |archive-date=2017-12-15 |url-status=dead }}</ref> Today, it is present in 50 countries worldwide.<ref name="AL">{{cite web |url=http://www.theautochannel.com/news/2008/09/04/098619.html |title=With Motrio, Renault is Targeting Older Vehicles |publisher=Theautochannel.com |date=4 October 2008 |accessdate=15 November 2012}}</ref> The brand offers a variety of car parts, many of which are compatible with older vehicles.<ref name="AL" />
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==Trade Fair==
==Trade Fair==
Motrio regularly participates to car trade fairs, such as:
Motrio regularly participates in car trade fairs, such as:
*Motrio Ireland Trade Fair (2018)
*Motrio Ireland Trade Fair (2018)
*Motor Show Portugal (2018)
*Motor Show Portugal (2018)

Revision as of 19:45, 29 June 2022

Motrio
OwnerRenault
CountryFrance
Introduced1998
Related brandsAutomotive parts, car maintenance service
MarketsWorldwide (50 countries)
TaglineCar care all the way
Websitewww.motrio.com

Motrio is a brand of automotive spare parts[1] launched by Renault in 1998[2] covering both Renault/Dacia vehicles and other brands. Motrio also introduced a multibrand network of repairers in 2003.[3]

Motrio 20th anniversary logo

Development

Motrio was created in 1998. The brand started in France and Italy, but later expanded to Germany, Spain, and Portugal by 2000.[2] Today, it is present in 50 countries worldwide.[4] The brand offers a variety of car parts, many of which are compatible with older vehicles.[4]

Motrio car service

In 2005, Motrio launched their website. Later that year, Motrio introduced Motelio, a management software for car dealers. Since January 2010, Renault was one of the first carmakers to introduce its own tires in France, Portugal, Germany, Turkey, Romania, Spain and Belgium,[5] under the Motrio brand.[6] The new product line was successful,[5] selling more than a million units in two years.[7]

Universal Products Motrio
Motrio car sponsoring 4L Trophy 2019

Sport Sponsorship

Since 2005, Motrio is sponsoring sports events, car crews and pilots.[8]

Trade Fair

Motrio regularly participates in car trade fairs, such as:

  • Motrio Ireland Trade Fair (2018)
  • Motor Show Portugal (2018)
  • Russia Motrio show (2018)
  • Equipauto France (2011) & Algeria (2017)
  • Colombia auto partes (2017)

References

  1. ^ Gissler, Andreas. "OEM After Sales Strategy" (PDF). Automotive Insight. Arthur D. Little. Archived from the original (PDF) on 8 May 2016. Retrieved 15 November 2012.
  2. ^ a b Hobbs, Simon; Summers, Mike; Gannac, Sébastien; et al. (2000). "The Evolution of the Automotive Spare Parts Distribution in the European Market" (PDF). Supply Chain Forum. 1 (1). Talence Cedex : Groupe ESC Bordeaux: 79. ISSN 1624-6039. Archived from the original (PDF) on 2017-12-15. Retrieved 2012-11-16.
  3. ^ "Table ronde l'après vente low cost selon Motrio". apres-vente-auto.com. 18 October 2012. Retrieved 29 April 2019.
  4. ^ a b "With Motrio, Renault is Targeting Older Vehicles". Theautochannel.com. 4 October 2008. Retrieved 15 November 2012.
  5. ^ a b Tutu, Andrei (29 April 2010). "Renault's Motrio Tire Range is Successful". Autoevolution.com. Retrieved 15 November 2012.
  6. ^ "Renault launches new Motrio tyre brand". whatcar.com. What Car?. 27 January 2011. Retrieved 15 November 2012.
  7. ^ "Renault Motrio tyre sales cross 1 million mark in two years of launch". Rushlane.com. 26 October 2012. Retrieved 15 November 2012.
  8. ^ Blancheton, Muriel. "Motrio veut la pôle position". Tolkster.
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