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==Early life and education==
==Early life and education==
Robert Gene Moore was born in [[Portland, Oregon]] on February 15, 1929 to Ken and Doris Moore. He had a younger sister named Jeannie.<ref name="NYTObit">{{Cite news |url= https://www.nytimes.com/2024/02/13/business/bob-moore-dead.html |title=Bob Moore, Who Founded Bob's Red Mill, Is Dead at 94 |work= [[The New York Times]] |date=13 July 2024 |access-date=2024-02-14 |url-status=live |archive-date=2024-02-14 |archive-url=https://web.archive.org/web/20240214000026/https://www.nytimes.com/2024/02/13/business/bob-moore-dead.html }}</ref> He was raised in [[San Bernardino, California]]. His father had a job driving a [[Wonder Bread]] truck.<ref name="WaPoObit">{{Cite news |url=https://www.washingtonpost.com/obituaries/2024/02/12/bob-moore-red-mill-dead/ |title= Bob Moore, founder and face of Bob’s Red Mill, dies at 94| first= Harrison |last= Smith |date= 2024-02-12 |newspaper=[[The Washington Post]] |access-date=2024-02-13 |archive-date=2024-02-13 |archive-url= https://web.archive.org/web/20240213085027/https://www.washingtonpost.com/obituaries/2024/02/12/bob-moore-red-mill-dead/ |url-status=live }}</ref><ref name="NYTObit"/>
Robert Gene Moore was born in [[Portland, Oregon]] on February 15, 1929 to Ken and Doris Moore. He had a younger sister named Jeannie.<ref name="NYTObit">{{Cite news |url= https://www.nytimes.com/2024/02/13/business/bob-moore-dead.html |title=Bob Moore, Who Founded Bob's Red Mill, Is Dead at 94 |work= [[The New York Times]] |date=13 February 2024 |access-date=2024-02-14 |url-status=live |archive-date=2024-02-14 |archive-url=https://web.archive.org/web/20240214000026/https://www.nytimes.com/2024/02/13/business/bob-moore-dead.html }}</ref> He was raised in [[San Bernardino, California]]. His father had a job driving a [[Wonder Bread]] truck.<ref name="WaPoObit">{{Cite news |url=https://www.washingtonpost.com/obituaries/2024/02/12/bob-moore-red-mill-dead/ |title= Bob Moore, founder and face of Bob’s Red Mill, dies at 94| first= Harrison |last= Smith |date= 2024-02-12 |newspaper=[[The Washington Post]] |access-date=2024-02-13 |archive-date=2024-02-13 |archive-url= https://web.archive.org/web/20240213085027/https://www.washingtonpost.com/obituaries/2024/02/12/bob-moore-red-mill-dead/ |url-status=live }}</ref><ref name="NYTObit"/>


Moore graduated from high school and then served in the [[United States Army]] for three years, building roads and bridges on [[Enewetak Atoll]] in the [[Marshall Islands]].<ref name="WaPoObit"/>
Moore graduated from high school and then served in the [[United States Army]] for three years, building roads and bridges on [[Enewetak Atoll]] in the [[Marshall Islands]].<ref name="WaPoObit"/>

Revision as of 01:44, 15 February 2024

Bob Moore
Bob Moore
Moore in 2012
Born
Robert Gene Moore

(1929-02-15)February 15, 1929
DiedFebruary 10, 2024(2024-02-10) (aged 94)
Occupation(s)Cofounder and board member of Bob's Red Mill
Years active1974–2024
Spouse
Charlee Moore
(m. 1953; died 2018)
Children3

Robert Gene Moore (February 15, 1929 – February 10, 2024) was an American food executive. He and his wife Charlee founded Bob's Red Mill, a brand of whole-grain foods and baking products, in 1978. An illustration of Moore's face is found on all of the company's products, alongside the salutation "To Your Good Health".

Early life and education

Robert Gene Moore was born in Portland, Oregon on February 15, 1929 to Ken and Doris Moore. He had a younger sister named Jeannie.[1] He was raised in San Bernardino, California. His father had a job driving a Wonder Bread truck.[2][1]

Moore graduated from high school and then served in the United States Army for three years, building roads and bridges on Enewetak Atoll in the Marshall Islands.[2]

Career

Bob's Red Mill products on grocery store shelves.

After the Army, Moore worked as an electronics technician. He later managed gas stations in Gardena and Mammoth Lakes, California. He later moved with his wife to Sacramento, where he worked at Sears.[2]

Moore's drive for healthier foods started with his father's death of a heart attack at age 49, and his grandmother's healthy eating obsession. He began experimenting with stone-ground flours in the mid-1960s after reading John Goffe's Mill by George Woodbury, a book about an archeologist who rebuilt a flour mill and went into business with no prior experience.[3]

Bob, Charlee, and two of their sons, Bob Jr. and Ken, opened Moores' Flour Mill in Redding, California in 1974.[4][5] Following a desire to read the Bible in its original languages, they left their stone mill to their children to learn at a seminary school in Oregon. They originally intended this to be their retirement.[1] Soon after moving though, the couple came upon an old feed mill that was set to be torn down. They founded Bob's Red Mill Natural Foods in 1978 in the old feed mill in Milwaukie, Oregon.[6][7][4]

In 1988, the mill burned down.[8] The company reopened in 1989, growing to national distribution and, in 2000, international distribution.[6] Bob's Red Mill grew to $100 million in revenue by 2010, with business expanding globally. Moore transitioned the company to an employee stock ownership plan in 2010. By April 2020, the company was entirely owned by its more than 700 employees.[9][1]

Moore retired in 2018, remaining a board member at Bob's Red Mill until his death.[6]

Philanthropy

In 2011, the Moores donated $5 million to Oregon State University to develop a center to study whole grains called the Moore Family Center for Whole Grain Foods, Nutrition, and Preventive Health.[10] Their donation also helped establish the Charlee Moore Institute for Nutrition & Wellness at Oregon Health & Science University.[10]

Personal life

Moore married his wife, Charlee Lu Coote, in 1953. They had three sons together: Ken, Bob Jr., and David. She died in October 2018.[11] Bob Moore died at his home in Milwaukie, Oregon on February 10, 2024, five days before his 95th birthday.[12][2] He had nine grandchildren and six great-grandchildren at the time of his death.[6]

Moore was a Christian.[1] He was known for his white beard, red vest, bolo tie, and newsie cap, and playing the piano.[1][2][13][14]

References

  1. ^ a b c d e f "Bob Moore, Who Founded Bob's Red Mill, Is Dead at 94". The New York Times. 13 February 2024. Archived from the original on 2024-02-14. Retrieved 2024-02-14.
  2. ^ a b c d e Smith, Harrison (2024-02-12). "Bob Moore, founder and face of Bob's Red Mill, dies at 94". The Washington Post. Archived from the original on 2024-02-13. Retrieved 2024-02-13.
  3. ^ Snider, Suzanne (2011-04-26). "Bob Moore: a man with a mill and a mission". The Washington Post. Archived from the original on 2023-04-01. Retrieved 2024-02-11.
  4. ^ a b Moore, Bob (17 July 2010). "Still Minding the Mill". The New York Times. Archived from the original on 2022-12-12. Retrieved 2024-02-12.
  5. ^ Short, Bill (11 January 1975). "2 century-old millstone to grind flour in Redding". Record Searchlight. p. 28. Retrieved 14 February 2024 – via newspapers.com.
  6. ^ a b c d Jackson-Glidden, Brooke (12 February 2024). "The Founder of Bob's Red Mill, One of the Country's Most Famous Whole Grain Brands, Has Died". Eater Portland. Archived from the original on 13 February 2024. Retrieved 13 February 2024.
  7. ^ Slovic, Beth (February 11, 2024). "Founder of Bob's Red Mill, Bob Moore, dies at 94". oregonlive.com. Archived from the original on February 11, 2024. Retrieved February 11, 2024.
  8. ^ Mill Fire Coverage by Paul Linnman (Video). KATU (TV). 1988 – via YouTube.
  9. ^ Hayes, Kelly (12 February 2024). "Bob's Red Mill founder Bob Moore dies at 94". fox10phoenix.com. Archived from the original on 2024-02-12.
  10. ^ a b Canivel, Roy (13 February 2024). "Bob Moore, Founder of Bob's Red Mill Has Died, Leaving His Company to Its Employees". Inc. Retrieved 14 February 2024.
  11. ^ "Charlee Moore Obituary (1928 - 2018) - Portland, OR". The Oregonian. Archived from the original on 13 February 2024. Retrieved 13 February 2024 – via Legacy.com.
  12. ^ "Bob Moore, founder of an Oregon-based global food company, dies at 94". opb.org. Archived from the original on 2024-02-11. Retrieved 2024-02-11.
  13. ^ Bilow, Rochelle (12 May 2015). "Get to Know Bob, the Man Behind Bob's Red Mill Products". Bon Appétit. Archived from the original on 28 May 2023. Retrieved 14 February 2024.
  14. ^ Chew Hamilton, Katherine (17 February 2023). "Bob Moore of Oregon Whole Grains Company Bob's Red Mill Turns 94". Portland Monthly. Archived from the original on 14 February 2024. Retrieved 14 February 2024.