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{{Short description|Largest global advertising agencies}} |
{{Short description|Largest global advertising agencies}} |
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The '''Big Six''' is the name colloquially given to the six largest [[advertising agencies|advertising]] and [[public relations]] agencies in the world by revenue: [[Publicis]], [[ |
The '''Big Six''' is the name colloquially given to the six largest [[advertising agencies|advertising]] and [[public relations]] agencies in the world by revenue: [[Publicis]], [[WPP plc|WPP]], [[Omnicom Group|Omnicom]], [[The Interpublic Group of Companies|IPG]], [[Dentsu]], and [[Havas]].<ref>{{Cite web |last=Bürgi |first=Michael |date=2024-02-12 |title=Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future |url=https://digiday.com/media-buying/media-buying-briefing-what-holding-companies-2023-earnings-so-far-tell-us-about-their-future/ |access-date=2024-04-11 |website=Digiday |language=en-US}}</ref><ref>{{Cite web |last=Spanier |first=Gideon |last2=March 2022 |first2=Campaign 09 |title=Big six global agency groups bounce back by adding 32,000 jobs in 2021 |url=https://www.prweek.com/article/1749222?utm_source=website&utm_medium=social |access-date=2024-04-11 |website=www.prweek.com |language=en}}</ref><ref>{{Cite web |title=Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP |url=https://www.campaignlive.co.uk/article/global-new-biz-spotlight-adobe-huawei-among-big-wins-publicis-wpp/1826902?utm_source=website&utm_medium=social |access-date=2024-04-11 |website=www.campaignlive.co.uk |language=en}}</ref><ref>{{Cite web |title=Publicis leads the big six (for now). Here’s how it managed to defy holdco malaise |url=https://www.thedrum.com/news/2024/02/06/publicis-leads-the-big-six-now-here-s-how-it-managed-defy-holdco-malaise |access-date=2024-04-11 |website=The Drum}}</ref> |
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== See also == |
== See also == |
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Revision as of 23:20, 11 April 2024
The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas.[1][2][3][4]
See also
References
- ^ Bürgi, Michael (2024-02-12). "Media Buying Briefing: What holding companies' 2023 earnings (so far) tell us about their future". Digiday. Retrieved 2024-04-11.
- ^ Spanier, Gideon; March 2022, Campaign 09. "Big six global agency groups bounce back by adding 32,000 jobs in 2021". www.prweek.com. Retrieved 2024-04-11.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Global new-biz spotlight: Adobe and Huawei among big wins by Publicis and WPP". www.campaignlive.co.uk. Retrieved 2024-04-11.
- ^ "Publicis leads the big six (for now). Here's how it managed to defy holdco malaise". The Drum. Retrieved 2024-04-11.