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'''YASSA''' ({{lang-sh|Jugoslavenski asortiman sportskih artikala}}; {{lang-sh-Cyrl|Југословенски асортиман спортских артикала}}; {{lang-en|Yugoslav Assortment of Sport Articles}}) was a Yugoslav [[sportswear]] and [[sports equipment]] brand, manufactured by Varaždinska industrija svile, a textile company based in [[Varaždin]], [[SR Croatia]]. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in [[SFR Yugoslavia]]. The company was renamed to Vis Konfekcija in 1995.<ref name="yassa1">{{cite web|url=https://www.varazdinske-vijesti.hr/promo/vis-konfekcija-uspjesno-poslovanje-varazdinske-tekstilne-tvrtke-punih-65-godina-53115|title=VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina|language=hr| publisher=varazdinske-vijesti.hr|access-date=2021-08-29}}</ref>
'''YASSA''' ({{lang-sh|Jugoslavenski asortiman sportskih artikala}}; {{lang-sh-Cyrl|Југословенски асортиман спортских артикала}}; {{lang-en|Yugoslav Assortment of Sport Articles}}) was a Yugoslav [[sportswear]] and [[sports equipment]] brand, manufactured by Varaždinska industrija svile, a textile company based in [[Varaždin]], [[SR Croatia]]. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in [[SFR Yugoslavia]]. The company was renamed to Vis Konfekcija in 1995.<ref name="yassa1">{{cite news |url=https://www.varazdinske-vijesti.hr/promo/vis-konfekcija-uspjesno-poslovanje-varazdinske-tekstilne-tvrtke-punih-65-godina-53115 |title=VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina|language=hr| issn = 1333-9397 | newspaper = Varaždinske vijesti | publisher=Varaždinske vijesti d.d. |access-date = 18 June 2024}}</ref>


YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref>
YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.<ref name="yassa2">{{cite web|url=https://web.archive.org/web/20230510154435/http://www.yassa-sport.com/index.php?route=information/information&information_id=7|title=History|language=hr| publisher=yassa-sport.com|access-date=2021-08-29}}</ref>

Revision as of 08:38, 18 June 2024

YASSA
Company typeSubsidiary
IndustryTextile
Sports equipment
Founded1961; 63 years ago (1961)
Headquarters,
ProductsSportswear, clothing, footwear

YASSA (Serbo-Croatian: Jugoslavenski asortiman sportskih artikala; Serbo-Croatian Cyrillic: Југословенски асортиман спортских артикала; English: Yugoslav Assortment of Sport Articles) was a Yugoslav sportswear and sports equipment brand, manufactured by Varaždinska industrija svile, a textile company based in Varaždin, SR Croatia. The company was first created in 1929, and a new production facility was created in 1957, when the company was called Varaždinska industrija svile, konfekcije i kišobrana. With the YASSA brand they became one the largest sportswear manufacturers in SFR Yugoslavia. The company was renamed to Vis Konfekcija in 1995.[1]

YASSA was the partner of Yugoslav participants during various Olympic Games, and its name appeared at numerous domestic and international sporting events such as: the Olympic Games in Montreal, Moscow, Lake Placid, Sarajevo, Seoul, and the Mediterranean Games in Split.[2]

The author of the company's logo and visual identity, created in 1974, is Boris Ljubičić, one of the most prominent Croatian graphics designers.[3]

The Yassa brand was featured as one of the most recognizable Yugoslav brands in an art exhibition called Yugo.Logo, organized in 2023 in Zagreb by the Croatian Designer Society.[4]

References

  1. ^ "VIS KONFEKCIJA Uspješno poslovanje varaždinske tekstilne tvrtke punih 65 godina". Varaždinske vijesti (in Croatian). Varaždinske vijesti d.d. ISSN 1333-9397. Retrieved 18 June 2024.
  2. ^ "History" (in Croatian). yassa-sport.com. Retrieved 2021-08-29.
  3. ^ "Ljubičić, Boris". Hrvatska tehnička enciklopedija (in Croatian). Miroslav Krleža Institute of Lexicography. 13 January 2022. Retrieved 18 June 2024.
  4. ^ Kiš Terbovc, Patricia (23 May 2023). "Ognjen Ranković: 'Nevjerojatno, no još je nepoznato tko je autor najpoznatijeg logotipa u Jugoslaviji, onog za JAT'" (in Croatian). Retrieved 18 June 2024.