Draft:INOV8: Difference between revisions
Requesting speedy deletion (CSD G11). |
AngliaSquare (talk | contribs) Submitting using AfC-submit-wizard |
||
| Line 1: | Line 1: | ||
{{Short description|Footwear manufacturer based in the UK}} |
|||
{{Draft topics|fashion|europe|business-and-economics}} |
|||
{{AfC topic|org}} |
|||
{{AfC submission|||ts=20240628153647|u=AngliaSquare|ns=118}} |
|||
{{db-spam|help=off}} |
{{db-spam|help=off}} |
||
{{Infobox company |
{{Infobox company |
||
Revision as of 15:36, 28 June 2024
 | Review waiting, please be patient.
This may take 3 months or more, since drafts are reviewed in no specific order. There are 1,944 pending submissions waiting for review.
Where to get help
How to improve a draft
You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Editor resources
Reviewer tools
|
| This draft may meet Wikipedia's criteria for speedy deletion because in its current form it serves only to promote or publicise an entity, person, product, or idea, and would require a fundamental rewrite in order to become encyclopedic. However, the mere fact that a company, organization, or product is a page's subject does not, on its own, qualify that page for deletion under this criterion. This criterion also does not apply where substantial encyclopedic content would remain after removing the promotional material as deletion is not cleanup; in this case please remove the promotional material yourself, or add the {{advert}} tag to alert others to do so. See CSD G11.
If this draft does not meet the criteria for speedy deletion, or you intend to fix it, please remove this notice, but do not remove this notice from pages that you have created yourself. If you created this page and you disagree with the given reason for deletion, you can click the button below and leave a message explaining why you believe it should not be deleted. You can also visit the talk page to check if you have received a response to your message. Note that this draft may be deleted at any time if it unquestionably meets the speedy deletion criteria, or if an explanation posted to the talk page is found to be insufficient. Note to administrators: this page has content on its talk page which should be checked before deletion. Administrators: check links, talk, history (last), and logs before deletion. Consider checking Google.This page was last edited by AngliaSquare (contribs | logs) at 15:36, 28 June 2024 (UTC) (2 months ago) |
| INOV8 Logo | |
| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | 2003 |
| Founder | Wayne Edy |
| Headquarters | Staveley, Cumbria, United Kingdom |
Area served | Worldwide |
| Products | Athletic shoes |
| Owner | Wayne Edy |
| Website | inov8.com |
INOV8 is a sportswear company that designs and markets shoes, apparel and equipment for running, hiking and physical fitness. It was founded in 2003 in Northern England and has its headquarters in the Lake District.
The company is owned by its founder Wayne Edy. He sold it to Descente, a Japanese sportswear maker, in 2015[1] and then bought it back again in 2020. The deal to buy it back was officially announced in 2021[2].
History
INOV8 was founded in 2003 by Wayne Edy, a Zimbabwean-born entrepreneur with more than 20 years of experience in the outdoor shoemaking industry. He risked most of his savings to launch his own brand.[3]
During the entirety of its first 20 years the brand was called INOV-8. In October 2023, the hyphen was removed, and the brand renamed INOV8.[4] At the same time, INOV8 replaced its original logo of a foot-shaped number eight with that of a bird’s talon.[5]
As of October 2023, INOV8 also redesigned the shape of all their future footwear, focusing on a more natural, anatomical fit with a wider toe-box.[6] It also removed the use of numbers in its shoe naming. The numbers had represented the weight of the shoes in grammes.
The first shoe launched by the brand in 2003 was the MUDROC 290, designed for trail running and fell running. It was light in weight and featured deep-cleated rubber studs, well suited to the off-road terrain in Northern England.
INOV8 designed its first hiking footwear in 2007, launching a boot called the ROCLITE 286 GTX. At the time, it was considered the lightest hiking boot in the market.[7]
INOV8 entered the fitness market in 2009, firstly in the US, with a shoe called the F-LITE 230. The shoe had originally been designed for fast mountain running, but its lightweight, agile, grippy design also suited fitness athletes working out in gyms.[8]
In 2014, the company won the Queen’s Award for Enterprise in International Trade[9], reflecting its growth globally.
In 2018, in collaboration with The National Graphene Institute at The University of Manchester, it launched the first sports shoes to contain graphene[10]. Infused into the rubber outsoles, INOV8 called the technology G-GRIP. Later, in 2022, it infused graphene into the foam midsoles of some of its shoes[11]. It called this technology G-FLY.
Products, Awards & Sponsorships
INOV8 products have won many awards throughout its years, including ‘Best Trail Shoe’ for the TRAILFLY G 270 V2 in the Runner’s World Gear Awards 2023[12] and ‘BEST HIKING BOOTS’ for the ROCLITE PRO G 400 GTX V2 in The Great Outdoors Gear Awards 2023.[13]
The company sponsors a variety of runners, hikers and fitness professionals. Its first athletes were primarily fell runners and trail runners, but their roster has expanded to include ultramarathon runners, obstacle course racing competitors, hikers and fitness athletes taking part in events such as The CrossFit Games.
References
- ^ https://sports-insight.co.uk/news/japanese-sportswear-company-takes-majority-share-in-inov-8/
- ^ https://www.oicompass.com/corporate-and-manda/wayne-edy-buys-back-inov-8-from-descente/87515.article
- ^ https://www.npr.org/2021/09/10/1036025272/inov-8-wayne-edy
- ^ https://sgbonline.com/inov-8-is-rebranding-to-inov8-updating-logo/
- ^ https://www.irunfar.com/inov8-rebranding-20th-anniversary
- ^ https://www.running-insights.com/news/inov8-rebrands-for-the-first-time-in-20-year-history/
- ^ https://www.livefortheoutdoors.com/hiking/walking-boots/so-you-think-you-know-inov-8/
- ^ https://www.outdoorsportswire.com/inov-8-appoint-top-crossfitter-to-marketing-team/
- ^ https://www.theoia.co.uk/member-news/inov-8-win-uks-most-coveted-business-award/
- ^ https://www.forbes.com/sites/leebelltech/2018/06/20/inov-8-launches-worlds-first-sports-shoes-made-from-graphene-dubbed-planets-strongest-material
- ^ https://newatlas.com/outdoors/inov-8-nitro-graphene-running-shoe/
- ^ https://www.runnersworld.com/uk/gear/g46102828/runners-world-gear-awards-2023/
- ^ https://www.thegreatoutdoorsmag.com/outdoor-gear-news/the-great-outdoors-gear-awards-2023/
External links
- Draft articles on fashion
- Draft articles on Europe
- Draft articles on business and economics
- AfC submissions on organisations existing today
- Pending AfC submissions
- AfC pending submissions by age/2 months ago
- AfC submissions by date/28 June 2024
- Sports equipment makers
- Athletic shoe brands
- Outdoor clothing brands