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::Not to deny the American market's importance, but the European market is surely just as important. The population of Europe is substantially greater than the US, has a somewhat similar level of wealth, and bottled water is immensely popular across the continent. The fact that Dasani's launch was entirely pulled in Europe (not just the UK) due to negative publicity definitely makes it a flop, as much as if the same events had taken place in the US.
::Not to deny the American market's importance, but the European market is surely just as important. The population of Europe is substantially greater than the US, has a somewhat similar level of wealth, and bottled water is immensely popular across the continent. The fact that Dasani's launch was entirely pulled in Europe (not just the UK) due to negative publicity definitely makes it a flop, as much as if the same events had taken place in the US.
::If a European brand of water had been completely withdrawn from the US due to bad publicity, I'm absolutely positive the english language Wikipedia would describe it as a flop.
::If a European brand of water had been completely withdrawn from the US due to bad publicity, I'm absolutely positive the english language Wikipedia would describe it as a flop.

Not implementing its products in the American market (if a company fails to after trying that is), would be a flop, yes. The company still outsells every European drink company in existence by far, even in Europe. But... it was still a flop in England, I don't think that is debatable. If it tried to implement its products in the European market but failed then it would be a flop there too.


== A joke... ==
== A joke... ==

Revision as of 13:46, 29 October 2007

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Alright, who changed Dasani to "Yummy water" throughout the article?

to 82.32.33.67: Dasani is just some brand of bottles water, not a sophisticated subject worthy a lengthy article. Hence I consider the current three paragraphs fully sufficient in order to no longer call it a stub. That's why I removed the stub mark. Why did you put it back in? -- sanders muc 22 Mar 2004

How can you get...

...bromide out of calcium chloride? I'm a little confused. Does Coca-Cola use some sort of alchemical process or something we've yet to even begin to comprehend? Jonathan Grynspan

I assume they're claiming that the tap water (from the Thames?) contained bromide ions, which reacted with the calcium chloride during the ozonation process to produce calcium bromate. No alchemy required, but maybe a little spin. ;) - toh 2005 June 28 19:55 (UTC)

Taste

This was the only bottled water I could get hold of upon arrival in the US (at the airport). I have never tasted such disgusting, processed-ish, slightly metallic-taste, un-thirst-quenching, horrible liquid. Give me good old Ballygowan any day! zoney talk 21:54, 30 Aug 2004 (UTC)


"Flop" or not?

Justinc, I've moved this thread here, in case others want to chime in... --Ds13 17:51, 5 October 2005 (UTC)[reply]

You removed category 'flops' from it but if you read the article it was a major flop in the UK, and in fact the entire European rollout was cancelled due to this. Justinc 10:15, 5 October 2005 (UTC)[reply]

Hi Justinc. Please don't make the "if I read the article" assumption. I've been an early and occasional contributor to this article so I'm aware that it was pulled from the UK and not released in other European nations. (I'm also not crazy about the taste of Dasani -- sometimes tapwater tastes better to me.)
Personal taste aside, Dasani is a global brand that has held significant presence and market share in much larger markets for five years or more. The UK bottled water market is very small, even compared to any other European nation[1], so the question is... is a big embarassment in a small market enough to label a global brand a "flop"? Perhaps -- I could probably be convinced with some other examples. But if you look at the other entries in the Flops category, Dasani looks like a winner to me. Incidentally, I saw a TV commercial for a new (?) line of Dasani drinks that are fruit flavored. Growth.
I certainly wouldn't dispute a label of "UK flops" or "European flops", but when Dasani is maintaining 2nd place in the huge North American water market[2], it seems wrong to stick it in a category with losers that don't exist in any form at all, anywhere, anymore. --Ds13 17:51, 5 October 2005 (UTC)[reply]
hmm, I think something can be a flop and not a flop at the same time, which it seems to be in this case. It was interesting that the UK failure meant that it was not released in Europe, and yet the publicity didnt spill into the US. It was one of the major marketing flops of history, just check out the press coverage. Justinc 00:46, 6 October 2005 (UTC)[reply]
It should be a flop - it was the biggest flop in the UK for some time. Magic Pickle 20:21, 27 January 2006 (UTC)[reply]

Not to deny the product's flop status in the UK in 2004, but in 3rd quarter 2005, Coke experienced a "37 per cent rise in global volumes for water brand Dasani".[3] Similarly, "in North America, which accounts for about 30 percent of Coke's total revenues, sales rose 3 percent, largely due to strong demand for Dasani bottled water and Powerade sports drinks."[4] Take it all with a grain of salt. And bromide. --Ds13 22:18, 27 January 2006 (UTC)[reply]

Not to deny the American market's importance, but the European market is surely just as important. The population of Europe is substantially greater than the US, has a somewhat similar level of wealth, and bottled water is immensely popular across the continent. The fact that Dasani's launch was entirely pulled in Europe (not just the UK) due to negative publicity definitely makes it a flop, as much as if the same events had taken place in the US.
If a European brand of water had been completely withdrawn from the US due to bad publicity, I'm absolutely positive the english language Wikipedia would describe it as a flop.

Not implementing its products in the American market (if a company fails to after trying that is), would be a flop, yes. The company still outsells every European drink company in existence by far, even in Europe. But... it was still a flop in England, I don't think that is debatable. If it tried to implement its products in the European market but failed then it would be a flop there too.

A joke...

If they can do this with water.. what do you think they do with their other products, which everyone already knows to be unhealthy(!)... water is supposedly a healthy drink, except, as it seems, when coca cola involve themselves with it. Treating tap-water with reverse osmosis is a joke, for several reasons (a) it is become standard practice in some areas for tap water anyway; it probably would have been cheaper just to use REAL spring water. Helzagood 01:16, 1 February 2006 (UTC)[reply]

Tap Water

Is it fair to say that Dasani is purified tap water when many of the US manufacturers have their own well and treat the water on site? "Tap water" seems to imply that they are piping in water from a community reservoir when that isn't always true. - Jablair51 23:11, 12 May 2006 (UTC)[reply]

"Fairness" aside, it all comes down to what we can cite from verifiable, reputable sources. The current claim of "tap water" isn't cited. That's bad. "Municipal water" may be a better way of saying it. That claim can at least be found at [5]. I'll make that edit now. Maybe some of those municipal sources are wells. --Ds13 01:05, 13 May 2006 (UTC)[reply]

Name?

Anyone have an idea where the name comes from? And, if someone does, wouldn't it be wise to include it in the article as, perhaps, a piece of trivia? 68.193.20.182 03:48, 16 May 2006 (UTC)[reply]

I agree. I probably comes from some water-realted term or the last name of some dude.--Count Mall 01:48, 30 April 2007 (UTC)[reply]

Picture

Does anyone have a better picture than the main one on the page? It's a horrible quality and contrasts.--Peregrine88 16:55, 3 August 2006 (UTC)[reply]

I agree that it needs to change. I don't have a picture, though. Paul Haymon 02:24, 4 September 2006 (UTC)[reply]

I made a new photo. It's not perfect, but probably better than the last one. Kristjans
Uh, where is it? :) Paul Haymon 11:40, 23 March 2007 (UTC)[reply]

Surname in Indian Subcontinent

Dasani is also a surname in the Indian Subcontinent. I would also be interested in knowing the origin of this as a Coca Cola product.


I've deleted this ridiculous passage from the article: Unlike beer, Dasani water has absolutely no alcoholic content what so ever. It keeps your body running smoothly. It's good, but many beleive that alcohol would make this beverage very much more popular among youngsters. The canadian government in 1999 decided that it would not be a wise idea to have proof on water, so the idea of "liquor water", or "eau d'alcool", was cancelled in Canada. 66.68.173.84 04:10, 11 December 2006 (UTC)[reply]

Canada

I've restored this line, which was removed during the "Yummy Water" vandalism and not restored. The mention of Quebec now makes sense. Rojomoke 14:40, 6 July 2007 (UTC)[reply]

Dasani was launched in Canada in 2000, a year after launching in the United States.

McDonalds

Can someone add that McDonalds sells Dasani bottled water? Specifically advertised to go with the salads (moreso in summer promotions). It would be intrestion to note this, in McDonalds futile attempt to have healthy options. They sell for $1.23 (with tax), and not sure on size. 16 oz? Bryse 18:39, 11 July 2007 (UTC)[reply]

Spring!

As of 2007, Dasani seems to have been supplanted by 'Spring!' (or simply 'Spring') water, which is also associated with Coca-Cola. Any more information on this? —Nahum Reduta 10:03, 4 October 2007 (UTC)[reply]

I'm still seeing Dasani about. I like it, so I pay attention to it... --StarChaser Tyger 08:34, 17 October 2007 (UTC)[reply]