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==White Day in Japan==
==White Day in Japan==
In Japan, [[Valentine's Day#Asia| Valentine's Day]] is observed by members of the female gender who present chocolate gifts (either store-bought or handmade), usually to a member of the male gender, as an expression of love. On White Day, men who received a ''honmei-choco'' [[chocolate]] on Valentine's Day are expected to return the favor by giving gifts, usually more expensive. Sometimes the term {{nihongo|sanbai kaeshi|三倍返し|extra=literally, "thrice the return"}} is used to describe the generally recited rule that the return gift should be two- to three-times the cost of the Valentine's gift.<ref>[http://iroha-japan.net/iroha/A01_event/06_wd.html White Day - Japanese Culture Iroha Dictionary (in Japanese)]</ref>
In Japan, [[Valentine's Day#Asia| Valentine's Day]] is observed by members of the female gender who present chocolate gifts (either store-bought or handmade), usually to a member of the male gender, as an expression of love. On White Day, men who received a ''honmei-choco'' [[chocolate]] on Valentine's Day are expected to return the favor by giving gifts, usually more expensive. Sometimes the term {{nihongo|sanbai kaeshi|三倍返し|extra=literally, "thrice the return"}} is used to describe the generally recited rule that the return gift should be two- to three-times the cost of the Valentine's gift.<ref>[http://iroha-japan.net/iroha/A01_event/06_wd.html White Day - Japanese Culture Iroha Dictionary (in Japanese)]</ref>
DOESNT HAPPEN IN AMERICA THOUGH !


==Origins==
==Origins==

Revision as of 19:10, 28 February 2008

White Day (Japanese pseudo-anglicism[1]: ホワイトデー Howaito de; Korean: 화이트데이 Hwaiteudei; Chinese: 白色情人節) is a holiday created in Japan in 1980, celebrated on March 14, one month after Valentine's Day. South Korea and Taiwan also celebrate this day[citation needed].

White Day in Japan

In Japan, Valentine's Day is observed by members of the female gender who present chocolate gifts (either store-bought or handmade), usually to a member of the male gender, as an expression of love. On White Day, men who received a honmei-choco chocolate on Valentine's Day are expected to return the favor by giving gifts, usually more expensive. Sometimes the term sanbai kaeshi (三倍返し, literally, "thrice the return") is used to describe the generally recited rule that the return gift should be two- to three-times the cost of the Valentine's gift.[2] DOESNT HAPPEN IN AMERICA THOUGH !

Origins

There are many theories about the origins of White Day. According to one, the holiday began in 1965 when a marshmallow maker started marketing to men on the grounds that they should pay back the women who gave them chocolate and other gifts with marshmallows.

Soon thereafter, confectionery companies began to realize that they could capitalize on such a tradition as well, and began marketing white chocolate. Now, men give both white and non-white chocolate, as well as other edible and non-edible gifts, such as jewelry or objects of sentimental value, or white clothing like lingerie, to women from whom they received chocolate on Valentine's Day one month earlier.

See also

External links

References