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A '''wrap''' is a variant of a [[taco]] or [[burrito]] which includes traditional [[sandwich]] fillings wrapped in a [[pita]] or soft flour [[tortilla]], a [[lavash]] or other soft [[flatbread]]. The wrap is also known as a "tortilla panacea." If a [[Mission Carb Balance tortillas|low-carb tortilla]] and filling are used, a wrap may serve as a [[low-carbohydrate]] alternative to sandwiches made with [[bread]].
A '''wrap''' is a variant of a [[taco]] or [[burrito]] which includes traditional [[sandwich]] fillings wrapped in a [[pita]] or soft flour [[tortilla]], a [[lavash]] or other soft [[flatbread]]. If a [[Mission Carb Balance tortillas|low-carb tortilla]] and filling are used, a wrap may serve as a [[low-carbohydrate]] alternative to sandwiches made with [[bread]].


Wraps have recently become popular with burger and sandwich restaurants. The tortilla is similar in size to those used for [[burrito]]s. Sometimes the tortillas are flavored, such as spinach-herb, [[chipotle]], or tomato-basil. The most popular wraps contain chicken, but shrimp and beef are served. Typical toppings include: shredded lettuce, diced tomato, pico de gallo, guacamole, saute mushrooms, grilled onions, bacon, shredded cheddar cheese, and ranch dressing.
Wraps have recently become popular with burger and sandwich restaurants. The tortilla is similar in size to those used for [[burrito]]s. Sometimes the tortillas are flavored, such as spinach-herb, [[chipotle]], or tomato-basil. The most popular wraps contain chicken, but shrimp and beef are served. Typical toppings include: shredded lettuce, diced tomato, pico de gallo, guacamole, saute mushrooms, grilled onions, bacon, shredded cheddar cheese, and ranch dressing.
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James Beaton, Chairman of Discovery Foods, a [[United Kingdom|UK]] based tortilla manufacturer, is credited with introducing wraps to the UK and is the only non Mexican or American to be a member of the hallowed "Tortilla Hall of Fame". {{Fact|date=February 2007}} The UK wrap market has grown substantially since 2004 with all major sandwich and fast food stores now selling wraps, as well as the emergence of Wrap it up!, the UK's first wrap restaurant.
James Beaton, Chairman of Discovery Foods, a [[United Kingdom|UK]] based tortilla manufacturer, is credited with introducing wraps to the UK and is the only non Mexican or American to be a member of the hallowed "Tortilla Hall of Fame". {{Fact|date=February 2007}} The UK wrap market has grown substantially since 2004 with all major sandwich and fast food stores now selling wraps, as well as the emergence of Wrap it up!, the UK's first wrap restaurant.


Beaton, however, did not actually invent the sandwich. Instead, [[Bobby Valentine]], former New York Mets manager, is credited with having first put a "sandwich in a tortilla" or a wrap sandwich on the menu of his Stamford, Connecticut restaurant. The sandwich and restaurant, Bobby V's, were featured on the Food Network in a segment during which he was credited with the invention. <ref>Chapman, Sharon. KCMets. February 18, 2007.[http://www.kcmets.com/Feature111201.html]</ref> However, it should be pointed out that Mexicans have been filling flour tortillas with various foods (including those typically associated with the wrap) for over a hundred years.
Beaton, however, did not actually invent the sandwich. Instead, Sami's Wrap-N-Roll in Boston invented the wrap in 1979, calling it the "roll-up sandwich". However, it should be pointed out that Mexicans have been filling flour tortillas with various foods (including those typically associated with the wrap) for over a hundred years.





Revision as of 04:07, 17 March 2008

A wrap is a variant of a taco or burrito which includes traditional sandwich fillings wrapped in a pita or soft flour tortilla, a lavash or other soft flatbread. If a low-carb tortilla and filling are used, a wrap may serve as a low-carbohydrate alternative to sandwiches made with bread.

Wraps have recently become popular with burger and sandwich restaurants. The tortilla is similar in size to those used for burritos. Sometimes the tortillas are flavored, such as spinach-herb, chipotle, or tomato-basil. The most popular wraps contain chicken, but shrimp and beef are served. Typical toppings include: shredded lettuce, diced tomato, pico de gallo, guacamole, saute mushrooms, grilled onions, bacon, shredded cheddar cheese, and ranch dressing.

The best things brought to the U.S. from Mexico are the tortilla and burrito. Now Americans steal it, and create this phenomenon called a wrap.

— George Lopez, [1]

Restaurants such as Sonic drive-in, Jason's Deli, Buffalo Wild Wings, and Subway serve wraps. KFC now serves its chicken in a wrap as menu choice, with lettuce, mayonnaise and salsa. McDonalds has recently introduced a snack wrap, with a fried chicken strip, lettuce, cheddar, and ranch dressing. This wrap is smaller than typical wraps, it is the same size as their breakfast burrito. Smokey Bones Barbeque and Grill has recently introduced a Portobello Chicken Wrap to broaden their selection of grilled menu items. The Staples Center has begun serving the famous Tower Wrap to its suites as a test market before rolling it out to the entire arena.

James Beaton, Chairman of Discovery Foods, a UK based tortilla manufacturer, is credited with introducing wraps to the UK and is the only non Mexican or American to be a member of the hallowed "Tortilla Hall of Fame". [citation needed] The UK wrap market has grown substantially since 2004 with all major sandwich and fast food stores now selling wraps, as well as the emergence of Wrap it up!, the UK's first wrap restaurant.

Beaton, however, did not actually invent the sandwich. Instead, Sami's Wrap-N-Roll in Boston invented the wrap in 1979, calling it the "roll-up sandwich". However, it should be pointed out that Mexicans have been filling flour tortillas with various foods (including those typically associated with the wrap) for over a hundred years.


References

  1. ^ O'Malley, Tim (Q3 2005). "Seizing the burning idea". American Venture Magazine. Retrieved 2007-08-18. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)