Social network aggregation: Difference between revisions
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Revision as of 18:14, 9 April 2008
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Social network aggregation refers to collecting a person's scattered assets such as messages, bookmarks and profiles on multiple social networks. As the use of social network software rises, some people are ending up using multiple social network services. Social network aggregators are software that provide tools or widgets to help collect a person's assets. Several startups are working to build such tools. Some startups are focusing on identity consolidation, while others are working on messaging consolidation and on tracking friends.[1]
Why social network aggregation?
The need for users to be a member of not just one but multiple social networks can be understood through Barry Wellman's concept of networked individualism.[2][3] A Pew Internet report, "The Strength of Internet Ties" explains networked individualism well.[4]
Rather than relying on a single community for social capital, individuals often must actively seek out a variety of appropriate people and resources for different situations.
Recent research data from Compete confirms that people tend to have multiple social network memberships. For example, 20% of MySpace members are also Facebook members. However, Wellman's research shows that multiple membership goes back to at least 1968, well before the development of the Internet.[3]
The Compete article provides some interesting data points (January 2008):
- 64% of Facebook members also belong to MySpace (MySpace has nearly three times the unique visitors of Facebook and a few years head start);
- Bebo, Hi5 and Friendster all share more than 49% of their members with MySpace;
- LinkedIn shares 42% of its members with Facebook and 32% with MySpace.
How it works
Social network aggregation platforms like Mybloglog, a Yahoo property, Plaxo, Jaiku or others, allow members to share their other social network activities like Twitter, Youtube, Stumbleupon, Digg, and other major platforms. One can also integrate their blog posts and comments in the aggregation platform. Everything is shown to other members, who subscribe to a particular community, in real time. Hence, eliminating the need to jockey around from one social media network to another, trying to keep an eye on one's interests. [5]
The technical work behind the scene is being done by an API application. For the API to be able to access a users actions from another platform, the user will have to give permission to the social agreegation platfrom, by specifying user id and password of the social media to be syndicated. This consept is similar to open id.
See also
- Barry Wellman
- Social network service
- Social network
- Social media
- List of social networking websites
- Web 2.0
References
- ^ Social network aggregators: Mashable.com website. http://slashdot.org/article.pl?sid=08/01/02/1314233&from=rss. Multiple social networking: TheBizOfCoding.com website.
- ^ Barry Wellman's concept of networked individualism: RecherchePolitique.gc.ca website.
- ^ a b Barry Wellman. 2001. The Persistence and Transformation of Community: From Neighbourhood Groups to Social Networks. Report to the Law Commission of Canada.
- ^ The Strength of Internet Ties: PewInternet.org website.
- ^ Social Aggregation: defragment your online life
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