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| pages = 10
| pages = 10
}}</ref> and in 2004 [[Reuters]] cut its ownership interest in TIBCO Software from 49 percent to less than 10 percent. A year later, revenues reach a record high of $445 million.
}}</ref> and in 2004 [[Reuters]] cut its ownership interest in TIBCO Software from 49 percent to less than 10 percent. A year later, revenues reach a record high of $445 million.

==Greg the Architect==

[[Image:gregthearchitect.gif|thumb|Greg Opening Sequence]]
'''Greg the Architect''' is a fictional [[IT]] architect featured in video and print [[advertising|advertisements]]. First appearing in 2007 Greg became a sensation in [[viral marketing]]. The videos of Greg the Architect appeared on his own [[microsite]] and on [[YouTube]]. It was revealed later that it as the brainchild of [[Tibco Software]]<ref>
{{cite web
|url=http://www.biske.com/blog/?p=220
|title=Another Greg the Architect
|accessdate= 2008-10-16
|author= Todd Biske
|date= July 9, 2007
|format= HTML
|publisher=Todd Biske
}}</ref>. The campaign, developed in conjunction with the [[advertising agency]] Big Fat Brain to promote TIBCO, led to more than 81,000 views on YouTube. The Greg the Architect videos featured a besieged IT manager who is confused about how and why to implement [[SOA]]. Greg is played by an [[action figure]], as well as the rest of the cast and are unapologetically manipulated by unhidden human hands. Usually the closing scenes promoted resources for IT architects including definitions and best practices. Since launching, the videos have been mentioned in numerous industry blogs, including the [[Wall Street Journal]]<ref>
{{cite web
|url=http://blogs.wsj.com/biztech/2008/06/30/most-corporate-blogs-are-unimaginative-failures/
|title=Most Corporate Blogs Are Unimaginative Failures
|accessdate= 2008-10-16
|author= Ben Worthen
|date= June 30, 2008
|format= HTML
|publisher=Dow Jones & Company, Inc.
}}</ref><ref>
{{cite web
|url=http://blogs.wsj.com/biztech/2008/01/31/dolls-hate-tech-buzzwords-too/
|title=Most Dolls Hate Tech Buzzwords, Too
|accessdate= 2008-10-16
|author= Ben Worthen
|date= January 31, 2008
|format= HTML
|publisher=Dow Jones & Company, Inc.
}}</ref>.

The grassroots campaign was hailed as a critical success by many. And because of the videos' creativity, innovation and impact they garnered an IAC Award (Internet Advertising Competition) in March of 2007<ref>
{{cite web
|url=http://www.advertisingcompetition.org/iac/winner.asp?eid=5071
|title=Outstanding Achievement in Internet Advertising
|accessdate= 2008-10-16
|author=
|date= 2007
|format= HTML
|publisher=IAC The Web Marketing Association
}}</ref>. They were then honored with the BtoB Best Award for Best Online Campaign from BtoB Magazine<ref>{{cite journal
| author = Tequia Burt
| year = 2007
| month = October
| title = ‘BtoB’ honors campaigns of all shapes and sizes
| journal = BtoB
| quote =
| doi =
| volume =22
| pages =29
}}</ref>. "Greg" also won a Stevie Award for Best Corporate Film or Video in the Public Relations category at the 2007 American Business Awards<ref>
{{cite web
|url=http://www.breitbart.com/article.php?id=prnw.20070710.AQTU028&show_article=1
|title=TIBCO's 'Greg the Architect: SOA This. SOA That.' Honored With Stevie Award at 5th Annual American Business Awards(SM)
|accessdate= 2008-10-16
|author=
|date= 2007
|format= HTML
|publisher=Breitbart
}}</ref>.

As of late Greg the Architect has been showing up in print as a [[comic strip]] in many industry magazines covering SOA and [[BPM]]. The campaign was also written about in a book from Harvard Business Press entitled Groundswell<ref>{{cite journal
| author = Charlene Li and Josh Bernoff
| year = 2008
| month =
| title = Groundswell: Winning in a World Transformed by Social Technologies
| journal = Harvard Business Press
| quote =
| doi =
| volume =
| pages = 103-104
}}</ref> concerning marketing using social technology. In a blog written by the authors of Groundswell, Greg parodies himself<ref>
{{cite web
|url=http://blogs.forrester.com/groundswell/2008/10/the-power-of-ch.html
|title=The power of cheesy video
|accessdate= 2008-10-16
|author=Josh Bernoff
|date= 2008-10-07
|format= HTML
|publisher= Forrester Research, Inc.
}}</ref>.


==References==
==References==
Line 98: Line 181:
==External references==
==External references==
*[http://www.tibco.com/ Company site]
*[http://www.tibco.com/ Company site]
*[http://www.gregthearchitect.com Official Greg the Architect site]


[[Category:Software companies of the United States]]
[[Category:Software companies of the United States]]

Revision as of 17:42, 23 October 2008

TIBCO Software Inc.
Company typePublic (NASDAQ: TIBX)
IndustryComputer Software
Founded1985
HeadquartersPalo Alto, CA
Key people
Vivek Ranadive, founder, CEO, chairman
ProductsBusiness software
RevenueUS $577.39 million (2007)
Number of employees
1900 (April, 2008)
Websitewww.tibco.com

TIBCO Software Inc. is a software company, with headquarters in Palo Alto, California.

TIBCO Software Inc. develops software that enables a range of applications, databases, and platforms used by companies to work together. TIBCO’s products are branded as integration software, the middleware that joins systems within a business and connects the business's software to outside suppliers, vendors, and customers. Integration software is looked upon as an essential piece of operating a business online. TIBCO serves companies in the energy, manufacturing, retail, healthcare, and financial services industries. The company operates on a global level, with two dozen offices including North America, Europe, Asia, the Middle East, Africa and South America. TIBCO is a recognized leader in business process management and business integration software[1]. They also launched an award winning viral advertising campaign called, "Greg the Architect"[2].

The company's major commercial competitors are IBM[3], Oracle Corporation, and SAP AG.

Products

According to the company website, TIBCO develops solutions for the following: Application Integration, B2B Integration, Business Activity Monitoring, Business Intelligence, Business Process Management, Complex Event Processing, Data Integration, Enterprise Service Bus, Mainframe Integration, Master Data Management, Messaging, Rich Internet Application, SOA, System Monitoring and Management.

History

The entrance to TIBCO's headquarters at 3303 Hillview Avenue in Palo Alto, California

Vivek Ranadive, described as "a true visionary in a valley full of seers[4]," founded the company as Teknekron Software Systems in 1985 as a subsidiary of technology incubator Teknekron Corporation. Vivek also invented the patented Subject Based Addressing technology and built the Teknekron Information Bus and a Market Data Delivery System solution that also included products like MarketSheet (a kind of thick-client portal). This technology was revolutionary, and played a major role in the drive to replace green screens and digitize securities trading floors world-wide. In addition to Subject Based Addressing, TIB included many other common messaging concepts that have since become widely accepted, and as hardware and operating systems evolved, the TIB evolved from using broadcast messaging to using IP multicast groups.

In 1992 Teknekron Software begins courting customers outside the financial services sector. A year later Teknekron Software was acquired by Reuters Holdings PLC. In 1996 Teknekron Software changed its name to TIBCO Inc. (The Information Bus Company) and a year later is split into two companies, TIBCO Finance Technology Inc. and TIBCO Software Inc. In 1999 TIBCO Software completed its initial public offering of stock[5] and in 2004 Reuters cut its ownership interest in TIBCO Software from 49 percent to less than 10 percent. A year later, revenues reach a record high of $445 million.

Greg the Architect

File:Gregthearchitect.gif
Greg Opening Sequence

Greg the Architect is a fictional IT architect featured in video and print advertisements. First appearing in 2007 Greg became a sensation in viral marketing. The videos of Greg the Architect appeared on his own microsite and on YouTube. It was revealed later that it as the brainchild of Tibco Software[6]. The campaign, developed in conjunction with the advertising agency Big Fat Brain to promote TIBCO, led to more than 81,000 views on YouTube. The Greg the Architect videos featured a besieged IT manager who is confused about how and why to implement SOA. Greg is played by an action figure, as well as the rest of the cast and are unapologetically manipulated by unhidden human hands. Usually the closing scenes promoted resources for IT architects including definitions and best practices. Since launching, the videos have been mentioned in numerous industry blogs, including the Wall Street Journal[7][8].

The grassroots campaign was hailed as a critical success by many. And because of the videos' creativity, innovation and impact they garnered an IAC Award (Internet Advertising Competition) in March of 2007[9]. They were then honored with the BtoB Best Award for Best Online Campaign from BtoB Magazine[10]. "Greg" also won a Stevie Award for Best Corporate Film or Video in the Public Relations category at the 2007 American Business Awards[11].

As of late Greg the Architect has been showing up in print as a comic strip in many industry magazines covering SOA and BPM. The campaign was also written about in a book from Harvard Business Press entitled Groundswell[12] concerning marketing using social technology. In a blog written by the authors of Groundswell, Greg parodies himself[13].

References

  1. ^ Connie Moore (2006). "The Forrester Wave™: Human-Centric Business Process Management Suites, Q1 2006". Forrester Research, Inc. {{cite journal}}: Unknown parameter |month= ignored (help)
  2. ^ Charlene Li and Josh Bernoff (2008). "Groundswell: Winning in a World Transformed by Social Technologies". Harvard Business Press: 103–104. {{cite journal}}: Cite has empty unknown parameter: |month= (help)
  3. ^ Michael Vizard (1999). "TIBCO to Challenge IBM Portal Play". InfoWorld: 12. {{cite journal}}: Unknown parameter |month= ignored (help)
  4. ^ Information Age (2004). "The Renaissance of TIBCO". Information Age. {{cite journal}}: Unknown parameter |month= ignored (help)
  5. ^ Craig McGuire (1999). "TIBCO Full Speed Ahead Following IPO". Wall Street & Technology: 10. {{cite journal}}: Unknown parameter |month= ignored (help)
  6. ^ Todd Biske (July 9, 2007). "Another Greg the Architect" (HTML). Todd Biske. Retrieved 2008-10-16.
  7. ^ Ben Worthen (June 30, 2008). "Most Corporate Blogs Are Unimaginative Failures" (HTML). Dow Jones & Company, Inc. Retrieved 2008-10-16.
  8. ^ Ben Worthen (January 31, 2008). "Most Dolls Hate Tech Buzzwords, Too" (HTML). Dow Jones & Company, Inc. Retrieved 2008-10-16.
  9. ^ "Outstanding Achievement in Internet Advertising" (HTML). IAC The Web Marketing Association. 2007. Retrieved 2008-10-16.
  10. ^ Tequia Burt (2007). "'BtoB' honors campaigns of all shapes and sizes". BtoB. 22: 29. {{cite journal}}: Unknown parameter |month= ignored (help)
  11. ^ "TIBCO's 'Greg the Architect: SOA This. SOA That.' Honored With Stevie Award at 5th Annual American Business Awards(SM)" (HTML). Breitbart. 2007. Retrieved 2008-10-16.
  12. ^ Charlene Li and Josh Bernoff (2008). "Groundswell: Winning in a World Transformed by Social Technologies". Harvard Business Press: 103–104. {{cite journal}}: Cite has empty unknown parameter: |month= (help)
  13. ^ Josh Bernoff (2008-10-07). "The power of cheesy video" (HTML). Forrester Research, Inc. Retrieved 2008-10-16.

See also

Wikimedia Commons has media related to TIBCO Software.

IT Services

IT Services companies who use Tibco to develop solutions

External references

Retrieved from "https://en.wikipedia.org/w/index.php?title=TIBCO_Software&oldid=247211834"