Lee (brand): Difference between revisions
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'''Lee''' is a brand of [[denim]] [[jeans]] first produced in 1889 in [[Salina, Kansas]]. The company is currently headquartered in [[Merriam, Kansas|Merriam]] near [[Kansas City, Kansas]], and is owned by the [[VF Corp.|VF Corporation]]. The company states that they are "...a leading international [[Retailing|retailer]] and manufacturer of [[casual|casual wear]] and work wear." and that they have more than 400 employees in the United States.<ref name="history">[http://www.lee.com/our_company.asp# Lee History]</ref> |
'''Lee''' is a brand of [[denim]] [[jeans]] first produced in 1889 in [[Salina, Kansas]]. The company is currently headquartered in [[Merriam, Kansas|Merriam]] near [[Kansas City, Kansas]], and is owned by the [[VF Corp.|VF Corporation]]. The company states that they are "...a leading international [[Retailing|retailer]] and manufacturer of [[casual|casual wear]] and work wear." and that they have more than 400 employees in the United States.<ref name="history">[http://www.lee.com/our_company.asp# Lee History]</ref> |
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In 1996 the company founded [[Lee National Denim Day]] as part of [[National Breast Cancer Awareness Month]]. Working with the [[Entertainment Industry Foundation]], Lee National Denim Day has raised over $70 million to help fund [[breast cancer]] research programs.<ref>[http://www.denimday.com/about_us.aspx?id=33 Lee National Denim Day]</ref><ref>[http://www.eifoundation.org Women's Cancer Programs of EIF]</ref> |
In 1996 the company founded [[Lee National Denim Day]] as part of [[National Breast Cancer Awareness Month]]. Working with the [[Entertainment Industry Foundation]], Lee National Denim Day has raised over $70 million to help fund [[breast cancer]] research programs.<ref>[http://www.denimday.com/about_us.aspx?id=33 Lee National Denim Day]</ref><ref>[http://www.eifoundation.org Women's Cancer Programs of EIF]</ref> |
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==References== |
==References== |
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Revision as of 15:57, 6 March 2009
| Industry | Clothing |
|---|---|
| Founded | 1889 |
| Headquarters | Merriam, Kansas |
Number of employees | more than 400 people |
| Website | http://www.lee.com |
Lee is a brand of denim jeans first produced in 1889 in Salina, Kansas. The company is currently headquartered in Merriam near Kansas City, Kansas, and is owned by the VF Corporation. The company states that they are "...a leading international retailer and manufacturer of casual wear and work wear." and that they have more than 400 employees in the United States.[1]
History
The company was formed in 1889 by Harry David Lee as the Lee Mercantile Company at Salina, Kansas to produce dungarees and jackets. The growth of Lee was prompted by the introduction of the Union-All work jumpsuit in 1913 and their first overall in 1920.[1]
To help promote the brand the Buddy Lee doll was created in 1920. Originally it was used as advertising in store windows but was later sold and for a time was the second best selling doll in the US.[2]
Later in the 1920s Lee introduced a zipper fly and continued to expand. During the 1930s and 1940s the company became the leading manufacturer of work clothes in the US and in the 1950s expanded into casual wear. During the 1960s the company expanded to 51 countries and in 1969 was acquired by VF Corporation.[1]
In 1996 the company founded Lee National Denim Day as part of National Breast Cancer Awareness Month. Working with the Entertainment Industry Foundation, Lee National Denim Day has raised over $70 million to help fund breast cancer research programs.[3][4]
References
Citations
- Rodengen, Jeffrey L. (1998). The Legend of VF Corporation. Write Stuff Enterprises, Inc. ISBN 0-945903-38-3.
- Demim: From Cowboys to Catwalks; A Visual History of the World's Most Legendary Fabric. Aurum Press. 2002. ISBN 1-85410-791-7.
{{cite book}}: Unknown parameter|coauthors=ignored (|author=suggested) (help)
External Links
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