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According to Kraft's website, Grey Poupon was first made in 1777 in [[Dijon]], [[France]], when Maurice Grey met his associate, Auguste Poupon, a partner in what had hitherto been the Maison de Grey.[http://brands.kraftfoods.com/greypoupon/story]
According to Kraft's website, Grey Poupon was first made in 1777 in [[Dijon]], [[France]], when Maurice Grey met his associate, Auguste Poupon, a partner in what had hitherto been the Maison de Grey.[http://brands.kraftfoods.com/greypoupon/story]


In 1970, the directors of Grey Poupon and of another Dijon mustard firm, André Ricard, having earlier bought the popular Maille-label, formed a conglomerate called [[Maille (company)|S.E.G.M.A. Maille]]. Soon afterwards, the new company decided to phase out the Grey Poupon label in [[France]]. It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in [[Dijon]] itself. In 1946 the [[Heublein Company]] bought the American rights from the original company — and though it is prominently labeled as a [[Dijon]] [[Mustard (condiment)|mustard]], Grey Poupon is now made by [[Kraft Foods]]. In the US market.
In 1970, the directors of Grey Poupon and of another Dijon mustard firm, André Ricard, having earlier bought the popular Maille-label, formed a conglomerate called [[Maille (company)|S.E.G.M.A. Maille]]. Soon afterwards, the new company decided to phase out the Grey Poupon label in [[France]]. It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in [[Dijon]] itself. In 1946 the [[Heublein Inc.|Heublein Company]] bought the American rights from the original company — and though it is prominently labeled as a [[Dijon]] [[Mustard (condiment)|mustard]], Grey Poupon is now made by [[Kraft Foods]]. In the US market.


==Marketing==
==Marketing==

Revision as of 20:09, 19 June 2009

Grey Poupon

Grey Poupon is the largest selling Dijon mustard in the U.S.[1] The brand of Dijon-style mustard was originally owned and marketed in the U.S. by the Heublein Company and now owned and manufactured by Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine. It is made with brown mustard seed grown in Canada. The wine used is produced in upstate New York under the supervision of a rabbi, to ensure that the product maintains its kosher status. Grey Poupon became a popular mustard in the late 1970s and 1980s as American tastes broadened from the conventional American yellow mustards.

Grey Poupon mustard sold in Canada is not made by Kraft and is a product of France, made by Tillverkare A-M S I. The label, like all Canadian labels, is in both English and French unlike the label shown on the Kraft website. See www.greypoupon.se for a comparison. Kraft only states their mustard is made in accordance with the original recipe from Dijon, France, not that it's actually made in Dijon. Grey Poupon available in Canada is most likely not made from North American ingredients, and may not be kosher.

History

According to Kraft's website, Grey Poupon was first made in 1777 in Dijon, France, when Maurice Grey met his associate, Auguste Poupon, a partner in what had hitherto been the Maison de Grey.[1]

In 1970, the directors of Grey Poupon and of another Dijon mustard firm, André Ricard, having earlier bought the popular Maille-label, formed a conglomerate called S.E.G.M.A. Maille. Soon afterwards, the new company decided to phase out the Grey Poupon label in France. It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in Dijon itself. In 1946 the Heublein Company bought the American rights from the original company — and though it is prominently labeled as a Dijon mustard, Grey Poupon is now made by Kraft Foods. In the US market.

Marketing

Heublein increased the visibility and name recognition of their mustard brand with a 1980s commercial in which a Rolls Royce pulls up alongside another Rolls Royce, and a passenger in one (played by Ian Richardson) asks a passenger in the other (Paul Eddington), "Pardon me, would you have any Grey Poupon?" (A phrase first coined by Mark P. Wayne)

In 2007, Grey Poupon/Kraft company introduced three new specialty mustards: a coarse ground mustard, with whole mustard seeds; a spicy brown mustard, with diced yellow onions; and a honey mustard, with clover honey and spices.

Books

In Bret Easton Ellis's novel American Psycho, the central character, Patrick Bateman, eats a victim's brain with a little Grey Poupon.

Where the Heart Is, the 1995 novel by Billie Letts

Opera For Dummies, David Pogue & Scott Speck, 1997, p. 156

A Supposedly Fun Thing I'll Never Do Again (1997; in the title essay itself) by David Foster Wallace, p. 335

Film and Television

The commercial has been satirized in:

In Waynes World, Wayne says "Pardon me, do you have any Grey Poupon?" in an upper class English accent.

Politics

Representative Duke Cunningham, Republican of California, proclaimed "I took the Grey Poupon out of my cupboard" on the floor of the House denouncing French opposition to the Iraq war (March 5, 2003). The move was of questionable symbolic value, since Grey Poupon is a product of Kraft Foods, an American company.

Conservative political commentator Sean Hannity criticized President Barack Obama for preferring Grey Poupon on his hamburger at a casual eatery. Most commentators have mocked this incident because Grey Poupon is affordable and is also made by the American company Kraft.[2]

Music

Rapper Jay-Z mentions Grey Poupon in his song Cashmere Thoughts from his Resonable Doubt album, Jay says "I got the Grey poupon, you've been warned". Jim Jones, in his song We Fly High, mentions Grey Poupon. Lil' Wayne, in his song Boom off of his mixtape ''Da Drought 3'' also mentions Grey Poupon. Grey Poupon is mentioned by Jim Jones again, in the remix of "Two Step". Grey Poupon is also mentioned in the lyrics to the Aerosmith song Eat The Rich. In the MF Doom song Raedawn; Kanye West in the Common song "southside" on Common's album Finding Forever says, "people askin me do you have any Grey Poupon?"; and Nelly also mentions on T.I.'s CD T.I. vs T.I.P. when he says, "Yea you rollin' wit the King and the one, Country black folk in the Chevy passin' Grey Poupon." Rapper DMX has a line in his song "We In Here" featuring Swizz Beatz in which he refers to riding alongside a vehicle and not because he is asking about Grey Poupon. Joe Budden also makes a similar reference in his freestyle "Heartbeatology", in which he disses G Unit. It is also mentioned in rapper Big Daddy Kane's song Brooklyn Style...Laid Out. Also mentioned by Kanye West during Common's song "Southside" off of his 2007 album "Finding Forever". Kaedon Minor from Uncommon Value mentions Grey Poupon in "Situated". Fat Joe mentions it in his track "Crack House" feat Lil Wayne which is also featured in the video game Grand Theft Auto 4. Lupe Fiasco also mentions this on his "You, Me, Him, Her" freestyle.

And also by Weird Al Yankovic in his song Genius in France

Comics

  • Ziggy attempts to feed a group of birds in park. One of the birds says in disappointment, "What? No Grey Poupon?"
  • Rodney Carrington mentions Grey Poupon in his Stand-up routine.
  • Mark Lowry mentioned Grey Poupon in a stand-up routine.

See also

References

  1. ^ "The Story of GREY POUPON". Kraft Foods. Retrieved 2009-05-08.
  2. ^ http://www.towleroad.com/2009/05/sean-hannity-attacks-obama-for-ordering-dijon-mustard.html
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