WRDT

WRDT

File:WRDT-AM.jpg
Monroe, Michigan
Broadcast area	[1] (Daytime) [2] (Nighttime)
Frequency	560 kHz (HD Radio)
Branding	The Word AM 560
Programming
Format	Christian Talk & Teaching
Ownership
Owner	Crawford Broadcasting
History
First air date	July 12, 1956
Former call signs	WLLZ (4/1/96-8/11/03) WHND (c. 1974-4/1/96) WQTE (1959-c. 1974) WMIC (1956-1959)
Call sign meaning	Word Detroit
Technical information
Facility ID	25083
Class	D
Power	500 Watts (daytime) 14 Watts (nighttime)
Links
Website	http://www.wrdt560.com/

WRDT, known on the air as "The Word AM 560, Detroit's Christian Talk", is a radio station licensed to Monroe, Michigan, serving the Detroit metropolitan area. The station broadcasts in AM Stereo with 500 Watts daytime power and 14 Watts nighttime power from a transmitter located in Ferndale, MI. It shares the Greater Media tower with WCSX, WRIF & WMGC. Its low dial position and strongly directional signal give the station good coverage of the Detroit market, despite the low wattage.

WRDT is owned by Crawford Broadcasting with sister stations WMUZ 103.5 FM and WEXL 1340 AM.

Early History: WQTE

AM 560 went on the air in 1956 as WMIC, owned by the Monroe Auto Equipment Company, and originally featured some rock & roll music programming. In 1959, the station was purchased by Dick Jones, Ross Mulholland and the Brink family, and its calls were changed to WQTE. Originally, WQTE aired what would now be called an Adult Contemporary music format, but in 1960 the station made a shift to all-out Top 40, dubbing itself "Cutie Radio" and "Fabulous 56" and issuing a survey called "The Cutie Music Meter." WQTE personalities during this time included Tom Clay (who emceed popular dances for the station at Cobo Hall), and Ed McKenzie, best remembered to Detroit audiences as "Jack the Bellboy" on WJBK radio in the late 1940s and early 1950s. After a year of competing against WJBK, WXYZ, WKMH and, to a lesser extent, CKLW, for the ears of Detroit's teen audience, WQTE gave up on Top 40 and changed to an Easy Listening/MOR format, becoming a modest success. But early rock and roll music would be heard on AM 560 again.

Honey Radio

In 1974, new owners Greater Media switched WQTE from Easy Listening to Oldies of the 1950s and 1960s as WHND, "Honey Radio," shadowcasting WHNE 94.7 FM. "Honey Radio" was one of the first all-oldies stations in the nation and specialized in music from the first generation of rock and roll (1956-63), including, and especially, doo-wop, and featuring a playlist incorporating records that never made, or scored low on, the national charts in addition to the big hits of that era. WHND, like its FM counterpart, was completely automated in the first several years of its existence (using a syndicated format from Drake-Chenault called "Classic Gold"), but by 1980 the station had gone live. It took a few years for everything to gel, but by 1987, "Honey" had become not only an oldies station, but a re-creation of the sound of early 1960s Top-40 radio - the closest thing to be found today is XM Radio's "'60s On 6." Oldies fans loved WHND for its announcers, whom they perceived to be as passionate about the music as they themselves were, and for their strong community presence, with frequent remotes and "cruise" broadcasts around the area.

Initially, "Honey Radio" programming was also heard on sister station WHNE-FM 94.7, but in 1976 Greater Media changed format to Adult Contemporary on 94.7 as "Magic" WMJC. 94.7 is still owned by Greater Media as Classic rock WCSX. "Honey" continued as a standalone format on AM 560 for almost two more decades.

The End of Honey Radio and Format Changes

WHND picked up competition from a number of FM oldies stations during the late 1980s, including WKSG (102.7), CKLW-FM (93.9) and WOMC (104.3), with WOMC eventually coming to dominate in the format. On December 2, 1994, "Honey Radio" came to an end on WHND as Greater Media began to broker time on the station to local Spanish-language broadcasters. On April 1, 1996, WHND changed its calls to WLLZ, picking up the calls dropped by Detroit's 98.7 FM after its change from Rock to Smooth Jazz as WVMV. The format remained brokered Spanish, with recorded airchecks of old "Honey Radio" programming airing during non-sponsored times. Finally, in June 1997, Greater Media sold AM 560 to Crawford, who changed the format to Christian Talk as "AM 560, The WMUZ Word Station" (not IDing with the call letters, but with a positioner tying the station to Crawford's flagship contemporary Christian FM, WMUZ-FM 103.5). The WLLZ calls were changed to WRDT on August 11, 2003. The station remained AM Stereo even after the end of the oldies format.

AM 560 Today

WRDT's programming today consists chiefly of syndicated and brokered Christian talk shows such as Focus on the Family, with a few local shows such as "On The Word" with Pastor Emery Moss (aired Monday-Friday, 6 p.m.).

Sources

• Michiguide.com - WRDT History

External links

• Template:AMQ
• Template:AML
• WRDT in Nielsen Audio's AM station database
• Eric Berger's WHND/Honey Radio tribute site