Nutrilite: Difference between revisions
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{{Infobox Company |
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| company_name = Nutrilite | |
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| foundation = [[South California]] (1934) | |
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| location = [[Buena Park]], [[California]] |
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| key_people = [[Carl Rehnborg]], Founder (<br /> |
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Sam Rehnborg Ph.D., President<br /> |
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| industry = Manufacturing of nutritional supplement products | |
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| products = Nutritional supplements | |
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| homepage = [http://www.nutrilite.com] | |
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}} |
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'''Nutrilite''' is a brand of [[mineral]], [[vitamin]], and [[dietary supplements]] created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by [[Access Business Group]], a subsidiary of [[Alticor]] whose products are sold via the [[Amway]] and [[Amway Global]] Corporations worldwide. The Nutrilite brand is known as '''Nutriway''' in [[Denmark]], [[Finland]], [[Norway]], [[Sweden]], [[Turkey]], [[Australia]] and [[New Zealand]]. |
'''Nutrilite''' is a brand of [[mineral]], [[vitamin]], and [[dietary supplements]] created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by [[Access Business Group]], a subsidiary of [[Alticor]] whose products are sold via the [[Amway]] and [[Amway Global]] Corporations worldwide. The Nutrilite brand is known as '''Nutriway''' in [[Denmark]], [[Finland]], [[Norway]], [[Sweden]], [[Turkey]], [[Australia]] and [[New Zealand]]. |
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Revision as of 04:15, 19 January 2010
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| Industry | Manufacturing of nutritional supplement products |
|---|---|
| Founded | South California (1934) |
| Headquarters | Buena Park, California |
Key people | Carl Rehnborg, Founder ( Sam Rehnborg Ph.D., President |
| Products | Nutritional supplements |
| Website | [1] |
Nutrilite is a brand of mineral, vitamin, and dietary supplements created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand.
The founders of Amway began selling Nutrilite products in 1949. Amway bought a controlling interest in the company in 1972, and took over complete ownership in 1994.
In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International.[1]
In 2007, the Simply Nutrilite (later renamed Nutrilite Trim Advantage Body System) line was introduced. The idea of Simply Nutrilite was to make a diet line that people would enjoy. The line includes health bars, anti-oxidant, and vitamin supplements. In its first year, Simply Nutrilte Products sold 70 million dollars.
Nutrilite's vitamin and mineral products are distributed exclusively by Amway Global affiliates known as Independent Business Owners (IBO) in North America and Amway IBOs in more than 90 other countries and territories. Amway, Quixtar, and Access Business Group, are subsidiaries of Alticor. Nutrilite claims to be the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms, although Nutrilite states that their products may sometimes have ingredients from plants grown not at their own farms. However, these farms are held to the same quality standards as Nutrilite's own farms.[2] Nutrilite farming techniques include soil solarization, an integrated pest management system and utilize sustainable agricultural production systems. Nutrilite's organic farms are located in California, Washington State, Mexico, and Brazil.[3] Many Nutrilite products sold in other countries are also manufactured locally, for example in India.[4]
Spokespersons
As spokespersons for the brand, Nutrilite has signed 2006 World Male Athlete of the Year and former men's 100m sprint world record holder, 2008 Olympic gold medalist (4 x 100m relay) Asafa Powell of Jamaica; former 110m men's hurdles World Record Holder, Olympic and World Champion Liu Xiang of China; 2006 World Female Athlete of the Year, 2008 Olympic gold and bronze medalist(4 x 400m relay and 400m sprint respectively) Sanya Richards of the USA; FIFPro World Player of the Year of 2005 and 2006 Ronaldinho; and 2008 Olympic silver medalist in pole vault, Jenn Stuczynski of the USA.[5][6][7][8]
References
- ^ "NSF International Announces Dietary Supplements Certification Program". 2006. Retrieved 2006-12-25.
- ^ http://www.nutrilite.com/en-us/General/faq-products.aspx?
- ^ "Nutrilite Farms". 2006. Retrieved 2006-12-26.
- ^ Bhushan, Ratna (April 14, 2003). "Amway plans India as base to service Asian market". The Hindu Business Line.
- ^ Quixtar (2007). "Quixtar Welcomes Second World Record Setter as Nutrilite Spokesman". Retrieved 2007-09-05.
- ^ Quixtar (2007). "NUTRILITE brand powers ASAFA POWELL, World's fastest man and Global brand spokesman". Retrieved 2007-09-05.
- ^ Quixtar (2007). "World-class United States athletes join Team Nutrilite". Retrieved 2007-09-05.
- ^ Quixtar (2008). "International Soccer Superstar Ronaldinho Signs With Nutrilite". Retrieved 2008-03-19.