Nutrilite: Difference between revisions
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'''Nutrilite''' is a brand of [[mineral]], [[vitamin]], and [[dietary supplements]] |
'''Nutrilite''' is a brand of [[mineral]], [[vitamin]], and [[dietary supplements]] founded in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by [[Access Business Group]], a subsidiary of [[Alticor]] whose products are sold via over 3 million [[Amway]] Independent Business Owners (IBOs) and Distributors worldwide. The Nutrilite brand is known as '''Nutriway''' in [[Denmark]], [[Finland]], [[Norway]], [[Sweden]], [[Turkey]], [[Australia]] and [[New Zealand]]. |
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==History== |
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'''Early days of Nutrilite''' |
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Prior to 1934, there were no known multivitamin/multimineral supplements. People generally had no idea if they were getting enough nutrients in their daily diets. While working in China as a salesperson for [[Colgate]] between 1915 and 1927, Rehnborg observed that urban dwellers showed terrible signs of malnutrition<ref>http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php</ref>, such as scurvy and beriberi, but that this malnutrition was not as widespread among the poorer citizens in rural areas. Fresh fruits and vegetables were plentiful in farming communities, while diets practised in the cities included far more sugar, salt, and fat. |
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Rehnborg then began to study the relationship between health and nutrition and theorized that there were many plant-based substances critical to the human diet. He thought about making a plant-based supplement for the human diet and, on returning to the United States in 1927, set up a makeshift laboratory on California's Balboa Island to develop a multivitamin/multimineral product based on plant minerals. |
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Over the next six years, Rehnborg conducted experiments using different plant varieties. He developed a way to dry these plants while still preserving their important nutrients. He created a formulation of alfalfa, watercress, and parsley, which became the basis of his first product, produced in 1934.<ref>http://www.nutrilite.com/en-us/Nature/WhyNutrilite/our-history.aspx</ref> This marked the pioneering of the multivitamin/multimineral industry, the very first in North America and the world. Nutrilite was then known as California Vitamins, Inc. Nutrilite assumed its current name in 1939.<ref>http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php</ref> |
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'''Pioneer for Modern Multi-Level Marketing''' |
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In order to distribute his product, his wife, Edith Rehnborg (founder of Edith Rehnborg Cosmetics and subsequently [[Artistry]]), suggested that Rehnborg set up his own sales force of people — people who were already zealous consumers of Nutrilite themselves. This strategy created a constant need for Nutrilite to recruit and train new salespeople as the company expanded. In 1945, Rehnborg and his two main distributors came up with another idea that not only revolutionized the marketing of his nutritional supplements but also created a whole new multibillion dollar distribution industry. |
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Rehnborg's second revolutionary idea was a marketing plan that would allow salespeople both to sell the Nutrilite product and to recruit and train new salespeople — earning one line of income from their product sales and another line of income from the sales of the people they recruited and trained.<ref>http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php</ref> This marked what was to be known as the first multi-level marketing industry in the world. |
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'''40s to 60s''' |
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In 1949, Nutrilite Products, Inc. completes construction of a new Buena Park facility and consolidates all its packaging, compounding and shipping operations. [[Jay Van Andel]] and [[Rich DeVos]], founders of the modern [[Amway]] Corporation, become Nutrilite distributors. |
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Nutrilite sales continue to grow in the 50s and purchased land in Lakeview, California. Construction begins on new processing facilities. |
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'''70s and 80s''' |
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In 1972, Amway Corporation acquired a controlling interest in Nutrilite Products, Inc. and sales of Nutrilite products increase tremendously. Mentally and physically active until the end, Carl Rehnborg passed away at the age of 86. |
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'''90s and 2000s''' |
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Amway Corporation took complete ownership of Nutrilite in 1994. In 1998, Nutrilite and Amway acquired Fazenda Planato Grande in Brazil and a controlling interest in Trout Lake Farm in Washington state. |
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To bring Nutrilite to the next level in R&D, the Nutrilite Health Institute established the Scientific Advisory Board (SAB), consisting of leading scientists from around the world in areas of academia, industry, medicine and research. The SAB provides constructive scientific evaluation, advice and public opinion on specific topics. |
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The Nutrilite Health Institute Centre for Optimal Health in Buena Park opened in 2006. This 33,000 square feet world-class teaching and training facility serves as an extraordinary introduction to the philosophy behind the Nutrilite brand. |
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The founders of [[Amway]] began selling Nutrilite products in 1949. Amway bought a controlling interest in the company in 1972, and took over complete ownership in 1994. |
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In 2001, five Nutrilite products were the first dietary supplements to be certified by [[NSF International]].<ref>{{cite web | year = 2006 | url = http://www.nsf.org/business/newsroom/soe01-3/dietary.html | title = NSF International Announces Dietary Supplements Certification Program | accessdate = 2006-12-25}}</ref> |
In 2001, five Nutrilite products were the first dietary supplements to be certified by [[NSF International]].<ref>{{cite web | year = 2006 | url = http://www.nsf.org/business/newsroom/soe01-3/dietary.html | title = NSF International Announces Dietary Supplements Certification Program | accessdate = 2006-12-25}}</ref> |
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Revision as of 04:49, 19 January 2010
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| Industry | Manufacturing of nutritional supplement products |
|---|---|
| Founded | South California (1934) |
| Headquarters | Buena Park, California |
Key people | Carl Rehnborg, Founder (died 1973) Sam Rehnborg Ph.D., President |
| Products | Nutritional supplements |
| Website | www.nutrilite.com |
Nutrilite is a brand of mineral, vitamin, and dietary supplements founded in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via over 3 million Amway Independent Business Owners (IBOs) and Distributors worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand.
History
Early days of Nutrilite
Prior to 1934, there were no known multivitamin/multimineral supplements. People generally had no idea if they were getting enough nutrients in their daily diets. While working in China as a salesperson for Colgate between 1915 and 1927, Rehnborg observed that urban dwellers showed terrible signs of malnutrition[1], such as scurvy and beriberi, but that this malnutrition was not as widespread among the poorer citizens in rural areas. Fresh fruits and vegetables were plentiful in farming communities, while diets practised in the cities included far more sugar, salt, and fat.
Rehnborg then began to study the relationship between health and nutrition and theorized that there were many plant-based substances critical to the human diet. He thought about making a plant-based supplement for the human diet and, on returning to the United States in 1927, set up a makeshift laboratory on California's Balboa Island to develop a multivitamin/multimineral product based on plant minerals.
Over the next six years, Rehnborg conducted experiments using different plant varieties. He developed a way to dry these plants while still preserving their important nutrients. He created a formulation of alfalfa, watercress, and parsley, which became the basis of his first product, produced in 1934.[2] This marked the pioneering of the multivitamin/multimineral industry, the very first in North America and the world. Nutrilite was then known as California Vitamins, Inc. Nutrilite assumed its current name in 1939.[3]
Pioneer for Modern Multi-Level Marketing
In order to distribute his product, his wife, Edith Rehnborg (founder of Edith Rehnborg Cosmetics and subsequently Artistry), suggested that Rehnborg set up his own sales force of people — people who were already zealous consumers of Nutrilite themselves. This strategy created a constant need for Nutrilite to recruit and train new salespeople as the company expanded. In 1945, Rehnborg and his two main distributors came up with another idea that not only revolutionized the marketing of his nutritional supplements but also created a whole new multibillion dollar distribution industry.
Rehnborg's second revolutionary idea was a marketing plan that would allow salespeople both to sell the Nutrilite product and to recruit and train new salespeople — earning one line of income from their product sales and another line of income from the sales of the people they recruited and trained.[4] This marked what was to be known as the first multi-level marketing industry in the world.
40s to 60s
In 1949, Nutrilite Products, Inc. completes construction of a new Buena Park facility and consolidates all its packaging, compounding and shipping operations. Jay Van Andel and Rich DeVos, founders of the modern Amway Corporation, become Nutrilite distributors.
Nutrilite sales continue to grow in the 50s and purchased land in Lakeview, California. Construction begins on new processing facilities.
70s and 80s
In 1972, Amway Corporation acquired a controlling interest in Nutrilite Products, Inc. and sales of Nutrilite products increase tremendously. Mentally and physically active until the end, Carl Rehnborg passed away at the age of 86.
90s and 2000s
Amway Corporation took complete ownership of Nutrilite in 1994. In 1998, Nutrilite and Amway acquired Fazenda Planato Grande in Brazil and a controlling interest in Trout Lake Farm in Washington state.
To bring Nutrilite to the next level in R&D, the Nutrilite Health Institute established the Scientific Advisory Board (SAB), consisting of leading scientists from around the world in areas of academia, industry, medicine and research. The SAB provides constructive scientific evaluation, advice and public opinion on specific topics.
The Nutrilite Health Institute Centre for Optimal Health in Buena Park opened in 2006. This 33,000 square feet world-class teaching and training facility serves as an extraordinary introduction to the philosophy behind the Nutrilite brand.
In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International.[5]
In 2007, the Simply Nutrilite (later renamed Nutrilite Trim Advantage Body System) line was introduced. The idea of Simply Nutrilite was to make a diet line that people would enjoy. The line includes health bars, anti-oxidant, and vitamin supplements. In its first year, Simply Nutrilte Products sold 70 million dollars.
Nutrilite's vitamin and mineral products are distributed exclusively by Amway Global affiliates known as Independent Business Owners (IBO) in North America and Amway IBOs in more than 90 other countries and territories. Amway, Quixtar, and Access Business Group, are subsidiaries of Alticor. Nutrilite claims to be the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms, although Nutrilite states that their products may sometimes have ingredients from plants grown not at their own farms. However, these farms are held to the same quality standards as Nutrilite's own farms.[6] Nutrilite farming techniques include soil solarization, an integrated pest management system and utilize sustainable agricultural production systems. Nutrilite's organic farms are located in California, Washington State, Mexico, and Brazil.[7] Many Nutrilite products sold in other countries are also manufactured locally, for example in India.[8]
Spokespersons
As spokespersons for the brand, Nutrilite has signed 2006 World Male Athlete of the Year and former men's 100m sprint world record holder, 2008 Olympic gold medalist (4 x 100m relay) Asafa Powell of Jamaica; former 110m men's hurdles World Record Holder, Olympic and World Champion Liu Xiang of China; 2006 World Female Athlete of the Year, 2008 Olympic gold and bronze medalist(4 x 400m relay and 400m sprint respectively) Sanya Richards of the USA; FIFPro World Player of the Year of 2005 and 2006 Ronaldinho; and 2008 Olympic silver medalist in pole vault, Jenn Stuczynski of the USA.[9][10][11][12]
References
- ^ http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php
- ^ http://www.nutrilite.com/en-us/Nature/WhyNutrilite/our-history.aspx
- ^ http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php
- ^ http://thewellnessrevolution.paulzanepilzer.com/carlrehnborg.php
- ^ "NSF International Announces Dietary Supplements Certification Program". 2006. Retrieved 2006-12-25.
- ^ http://www.nutrilite.com/en-us/General/faq-products.aspx?
- ^ "Nutrilite Farms". 2006. Retrieved 2006-12-26.
- ^ Bhushan, Ratna (April 14, 2003). "Amway plans India as base to service Asian market". The Hindu Business Line.
- ^ Quixtar (2007). "Quixtar Welcomes Second World Record Setter as Nutrilite Spokesman". Retrieved 2007-09-05.
- ^ Quixtar (2007). "NUTRILITE brand powers ASAFA POWELL, World's fastest man and Global brand spokesman". Retrieved 2007-09-05.
- ^ Quixtar (2007). "World-class United States athletes join Team Nutrilite". Retrieved 2007-09-05.
- ^ Quixtar (2008). "International Soccer Superstar Ronaldinho Signs With Nutrilite". Retrieved 2008-03-19.