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</ref> are currently involved in this company.
</ref> are currently involved in this company.



==Controversy==
===Fijian Government Dispute===
===Fijian Government Dispute===
In 2007-2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per liter tax.<ref>[http://www.icenews.is/index.php/2008/07/26/fiji-government-yields-to-bottled-water-company-pressure/ Fiji government yields to bottled water company pressure], IceNews, Chris Bolwig, July 26, 2008.</ref> In December 2008, Fiji Water laid off 40% of its staff due to weakening sales.<ref>[http://www.businessweek.com/bwdaily/dnflash/content/jan2009/db20090130_552851.htm?chan=rss_topDiscussed_ssi_5 Bottled Waters Lose Their Effervescence], Business Week, January 30, 2009</ref>
In 2007-2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per liter tax.<ref>[http://www.icenews.is/index.php/2008/07/26/fiji-government-yields-to-bottled-water-company-pressure/ Fiji government yields to bottled water company pressure], IceNews, Chris Bolwig, July 26, 2008.</ref> In December 2008, Fiji Water laid off 40% of its staff due to weakening sales.<ref>[http://www.businessweek.com/bwdaily/dnflash/content/jan2009/db20090130_552851.htm?chan=rss_topDiscussed_ssi_5 Bottled Waters Lose Their Effervescence], Business Week, January 30, 2009</ref>

Revision as of 06:09, 24 March 2010

Fiji Water
CountryFiji
Sourceartesian aquifer
Typeartesian
pH7.5
Calcium (Ca)17
Magnesium (Mg)13
Silica (SiO2)85
TDS210
Websitehttp://www.fijiwater.com
All concentrations in milligrams per liter (mg/L); pH without units
File:FijiWaterDisplay.jpg
Fiji water for sale in a deli.

Fiji Water is a brand of bottled water from the Fiji Islands. The water comes from an artesian aquifer in the Yaqara Valley of Viti Levu. Fiji Water is available in 330ml, 500ml, 1 liter and 1.5 liter bottles.

History

The company was formed in 1996 by David Gilmour, one-time partner in Clairtone Sound Corporation Limited[1]. The first bottles were shipped to the United States in late 1997 and later became available in Europe and beyond[citation needed]. The billionaire industrial agriculture couple Stewart and Lynda Rae Resnick (affiliated with the companies Teleflora, POM Wonderful, pesticide manufacturer Suterra, and Paramount Agribusiness)[2] are currently involved in this company.


Fijian Government Dispute

In 2007-2008, disputes with the Fiji government over export duties led to legal cases, impounded shipments and a self-imposed industry-wide shutdown of Fijian water bottlers. The government eventually dropped its proposed 20-cent per liter tax.[3] In December 2008, Fiji Water laid off 40% of its staff due to weakening sales.[4]

Environmental and Social

File:Fiji water poster.jpg
A Fiji Water poster.

FIJI Water has been criticized for the environmental costs embedded in each bottle. The production plant runs on diesel fuel, 24 hours a day. The high-grade plastic used to make the bottles is transported from China to Fiji, and then (full of water) to the United States and other countries.[5] Activists have also claimed that "while thousands of Fijians do not have access to clean water", the company ships its bottled water thousands of miles to the United States and Europe.[6] In 2008, the company launched a promotional campaign and publicized intentions to become carbon negative, to reduce the size of its packaging 20% by 2010, and to explore recycling opportunities.[7][8][9]

See also

References

  1. ^ Sydney Morning Herald, "Hollywood couple buys Fiji Water for $63m", November 30, 2004
  2. ^ "Democratic lawmakers call on Senator Feinstein to retract water proposal". CAIVN. 2010. Retrieved 2010-02-20.
  3. ^ Fiji government yields to bottled water company pressure, IceNews, Chris Bolwig, July 26, 2008.
  4. ^ Bottled Waters Lose Their Effervescence, Business Week, January 30, 2009
  5. ^ Message in a Bottle
  6. ^ IceNews Covers Fiji Bottled Water Controversy
  7. ^ Fijigreen.com
  8. ^ "Environmental Stewardship for FIJI Water". CoolBusinessIdeas.com. 2008-10-03. Retrieved 2009-02-16.
  9. ^ "FIJI Water Becomes First Bottled Water Company to Release Carbon Footprint of Its Products" (Press release). FIJI Water. 2008-04-09. Retrieved 2009-02-16.