Daybreak (2010 TV programme): Difference between revisions
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In the second week viewing figures had fallen to 800,000.<ref>[http://www.dailymail.co.uk/tvshowbiz/article-1312260/Daybreak-hosts-Christine-Bleakley-Adrian-Chiles-fail-attract-bigger-audience.html Daybreak loses 200,000 viewers in a week as Christine Bleakley and Adrian Chiles fail to attract a bigger audience] ''Mail Online'', 15 September 2010</ref> |
In the second week viewing figures had fallen to 800,000.<ref>[http://www.dailymail.co.uk/tvshowbiz/article-1312260/Daybreak-hosts-Christine-Bleakley-Adrian-Chiles-fail-attract-bigger-audience.html Daybreak loses 200,000 viewers in a week as Christine Bleakley and Adrian Chiles fail to attract a bigger audience] ''Mail Online'', 15 September 2010</ref> |
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Many critics has commented with reason that [[BBC Breakfast]] is beating the ITV breakfast programme because daybreak only is broadcast weekdays and during the weekend CITV is broadcast in its place which means viewers lose the routine and daybreak viewers are forced to change their routine to a rival because daybreak isn't broadcast during the weekend. |
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==Studio== |
==Studio== |
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Revision as of 15:03, 20 September 2010
| Daybreak | |
|---|---|
 | |
| Presented by | Adrian Chiles Christine Bleakley |
| Country of origin | United Kingdom |
| Original language | English |
| Production | |
| Production location | The London Studios |
| Editors | Ian Rumsey Paul Connolly (Deputy) |
| Running time | 150 minutes (includes adverts) |
| Production company | ITV Breakfast |
| Original release | |
| Network | ITV Network (also on ITV1 HD) |
| Release | 6 September 2010 – Present |
| Related | |
| Lorraine | |
Daybreak is the new breakfast television programme for the ITV network anchored by Adrian Chiles and Christine Bleakley. It has replaced GMTV which aired its last weekday edition on Friday 3 September 2010. Daybreak was launched on Monday 6 September 2010.[1] The decision to replace GMTV with Daybreak follows the takeover of the company of the same name by ITV plc which now holds the majority of its shares.[2]
Background
The new programme is presented in a high-definition refurbished studio overlooking the River Thames.[3] It is produced from Studio 7 at The London Studios,[citation needed] the former home of London News Network's regional news programme London Tonight.[citation needed] The set was designed by Jonathan Paul Green.[4]
The advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV1. Adverts featuring presenters Adrian Chiles and Christine Bleakley were broadcast throughout the day from 30 August 2010.[5]
Launch day
The first edition of Daybreak was broadcast on 6 September 2010 and included an interview with Tony Blair[6] making his first live UK television interview since the publication of his memoirs, A Journey,[7] and a lead story by John Stapleton on the collapse of the Farepak Christmas savings club in 2006.[8] Other items featured included a report on cutbacks to the schools building programme, and the diabetes drug Avandia.[9]
There was a light-hearted feature where a child dubbed "Mini Driver" tested a £10,000 racing car.[9] The programme also featured a report from Forth Park Hospital in Kirkcaldy, Fife to meet parents of children born on the launch day of the programme.[7] Scotland correspondent Greg Easteal asked the father of a newborn baby called Max if he was willing to change his name to Adrian, in tribute to presenter Adrian Chiles. "Absolutely no chance," was the father's reaction.[9]
Views of regional locations around the UK were featured in the first edition along with a 'tour' of the new studio. Former GMTV host Kate Garraway appeared as Daybreak entertainment editor while former Sky News weather presenter Lucy Verasamy made her debut on the ITV network presenting the first weather forecasts on the programme. The new regular sports report was presented by Daybreak's sports editor, Dan Lobb who previously worked for GMTV.
Critical reception and ratings
On the launch day, Andrew Pettie of the Daily Telegraph commented "aside from its news hosts... and a smart mauve new studio, this could be any old edition of any breakfast show." He described the new set as 'a little sterile and unwelcoming for a breakfast show."[10] Neil Wilkes, editor of Digital Spy provided a blog on the first Daybreak programme.[11]
On 6 September 2010, the debut edition of Daybreak peaked at around 1.5 million viewers, averaging 1 million viewers for the 2.5 hours, an improvement on GMTV's final show. It was still beaten by BBC Breakfast which averaged a total audience of around 1.4 million viewers for the same slot.[12] Commenting on the figures, the Daily Mail claimed that "breakfast TV viewers haven't embraced Daybreak as had been initially hoped."[13]
In the second week viewing figures had fallen to 800,000.[14]
Many critics has commented with reason that BBC Breakfast is beating the ITV breakfast programme because daybreak only is broadcast weekdays and during the weekend CITV is broadcast in its place which means viewers lose the routine and daybreak viewers are forced to change their routine to a rival because daybreak isn't broadcast during the weekend.
Studio
At the launch, the presenters sat closely together on a curved purple sofa with an internally lit circular coffee table recalling a sunburst or flower in design. At its launch, the Daybreak studio had a mainly mauve and yellow colour scheme backlit by natural light from a window with a real-time view of the London skyline including St Paul's Cathedral and the Millennium Bridge. This produced a dark look before sunrise. A large analogue dial clock is mounted to presenters' left-hand side. The generic ITV blue and yellow dominates some parts of the news studio.[15]
Graphics
The main Daybreak logo is a white font on purple rectangle[citation needed] but towards the launch, took on a dark blue hue similar to the ITV generic look.[citation needed] The on-screen clock is in digital format with purple numbers on off-white rectangle surmounted by the blue-purple toned Daybreak digital on-screen graphics with a yellow stripe recalling the generic ITV1 look.[citation needed] This deeper blue colour dominated on the break bumpers used on the launch.[citation needed] The local news graphic and website retain a light purple coloured logo,[citation needed] contrasting with the bluer tone of the main Daybreak graphic used on the main programme.[citation needed] The same logo font is used for the Lorraine programme.[citation needed]
Title Sequence
The title sequence is a series of clips based on what happens at breakfast (eg. the Sunrise, a cup of tea, etc.).
On air team
Presenters
| Tenure | Name | Title | Other role(s) | Reference |
|---|---|---|---|---|
| 2010- | Adrian Chiles | Main presenter | Football presenter, ITV Sport | [16][17] |
| Christine Bleakley | ||||
| Tasmin Lucia Khan | News presenter | [18] | ||
| Kirsty McCabe | Weather presenter | Environment Correspondent | ||
| Lucy Verasamy |
Editors
| Tenure | Name | Title | Reference |
|---|---|---|---|
| 2010- | Kate Garraway | Entertainment Editor | [18] |
| Sue Jameson | Political Editor | ||
| Dr. Hilary Jones | Health Editor | ||
| Dan Lobb | Sports Editor | ||
| Phil Reay-Smith | Consumer Editor | ||
| Gráinne Seoige | Features Editor |
Reporters and Correspondents
| Tenure | Name | Title | Reference |
|---|---|---|---|
| 2010- | Richard Gaisford | Chief Correspondent | [18] |
| John Stapleton | Special Correspondent | ||
| Cordelia Kretzschmar | Senior News Correspondent | [19] | |
| Jonathan Swain | |||
| Lucy Watson | North of England Correspondent | ||
| Chris Ship | Political Correspondent | ||
| Gregg Easteal | Scotland Correspondent | [9] | |
| Carla Eberhardt | New York Correspondent | ||
| Ross King | LA Correspondent | [20] | |
| Nick Dixon | Correspondent | [19] | |
| Gavin Ramjaun | |||
| Tiffany Royce | [21] | ||
| Michelle Morrison | |||
| Gargy Patel | |||
| Sascha Williams | |||
| Steve Hargrave | Entertainment Correspondent | [18] | |
| Martin Lewis | Money Saving Expert | [22] |
Regulars
| Tenure | Name | Role | Slot | Reference |
|---|---|---|---|---|
| 2010- | Four Poofs and a Piano | Performance | Friday | [23] |
References
- ^ New ITV Breakfast show to be called Daybreak BBC News, 9 July 2010
- ^ ITV takes full control of breakfast TV broadcaster GMTV The Guardian, 26 November 2009
- ^ GMTV rebranded as 'Daybreak' Digital Spy, 9 July 2010
- ^ Daybreak SetDesign.tv, 6 August 2010
- ^ The Daybreak flash was just on ITV1 Twitter, 23 August 2010
- ^ Tony Blair on Daybreak Daybreak (ITV.com), 6 September 2010
- ^ a b New Daybreak show debuts on ITV BBC News, 6 December 2010
- ^ Farepak - four years on Daybreak (ITV.com), 6 September 2010
- ^ a b c d Adrian Chiles and Christine Bleakley interview Tony Blair on first Daybreak Mirror, 6 September 2010
- ^ Andrew Pettie 'Christine Bleakley and Adrian Chiles launch Daybreak, ITV, review' Daily Telegraph, 6 September 2010
- ^ 'Live blog: the first ever Daybreak' Digital Spy, 6 September 2010
- ^ 'Daybreak show lands audience of 1 million viewers' BBC News, 7 September 2010
- ^ 'Daybreak fails to ignite early morning ratings as it loses viewers battle to BBC Breakfast' Mail Online, 7 September 2010
- ^ Daybreak loses 200,000 viewers in a week as Christine Bleakley and Adrian Chiles fail to attract a bigger audience Mail Online, 15 September 2010
- ^ 'Christine Bleakley and Adrian Chiles cosy up on the sofa as Daybreak debuts on ITV' Mail Online, 6 September 2010
- ^ "A new dawn for GMTV". GMTV. 9 July 2010. Retrieved 9 July 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Sweney, Mark (9 July 2010). "ITV rebrands GMTV as Daybreak". The Guardian. Retrieved 9 July 2010.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ a b c d Daybreak Press Pack ITV.com, 31 August 2010
- ^ a b Daybreak Team TV Newsroom, 14 August 2010
- ^ Ross King TV Newsroom, 17 September 2010
- ^ Shooting Live: Sisters with Heart disease>[http://shootinglive.blogspot.com/2010/09/sisters-with-heart-disease.html Blogspot.com, 17 September 2010
- ^ Martin Lewis Daybreak, ITV.com, 17 September 2010
- ^ Four Poofs and a Piano Daybreak, ITV.com 17 September 2010
External links
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