Wikipedia:Notability (organizations and companies)

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An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. All content must be verifiable. If no independent, third-party, reliable sources can be found on a topic, then Wikipedia should not have an article on it.

This page is to help determine whether an organization (commercial or otherwise), or any of its products and services, is a valid subject for a separate Wikipedia article dedicated solely to that organization or product. The scope of this guideline covers all groups of people organized together for a purpose, although people gathered for more specific purposes may be governed by more specific guidelines. For example, people gathered together for the purpose of making music are covered by WP:MUSIC.

Simply stated, an organization is a group of more than one person formed together for a purpose. This includes commercial and non-commercial activities, such as charitable organizations, educational institutions, hospitals, institutions, interest groups, social clubs, companies, partnerships, proprietorships, religious denominations, sects, etc.

This guideline does not cover small groups of closely related people such as families, entertainment groups, co-authors, and co-inventors covered by WP:Notability (people).

Decisions based on verifiable evidence

Main page: Wikipedia:Notability § Notability requires verifiable evidence

Notable means "worthy of being noted" or "attracting notice." Wikipedia bases its decision about whether an organization is notable enough to justify a separate article on the verifiable evidence that the organization or product has attracted the notice of reliable sources unrelated to the organization or product. Notability requires only that these necessary sources exist, not that the sources have already been named in the article.

No inherent notability

"Notable" is not synonymous with "fame" or "importance," and even organizations that editors personally believe are "important" are only accepted as notable if they can be shown to have attracted notice. No organization is exempt from this requirement, no matter what kind of organization it is. If the individual organization has received no or very little notice from independent sources, then it is not notable simply because other individual organizations of its type are commonly notable or merely because it exists (See "If it's not notable", below).

When evaluating the notability of organizations or products, please consider whether they have had any significant or demonstrable effects on culture, society, entertainment, athletics, economies, history, literature, science, or education. Large organizations are likely to have more readily available verifiable information from reliable sources that provide evidence of notability; however, smaller organizations can be notable, just as individuals can be notable, and arbitrary standards should not be used to create a bias favoring larger organizations.

No inherited notability

An organization is not notable merely because a notable person or event was associated with it. If the organization itself did not receive notice, then the organization is not notable. For example, if a notable person buys a restaurant, the restaurant does not "inherit" notability from its owner.

This works the other way as well. An organization may be notable, but individual members (or groups of members) do not "inherit" notability due to their membership.

Primary criteria

See also: WP:PSTS and Wikipedia:Notability § General notability guideline

A company, corporation, organization, school, team, religion, group, product, or service is notable if it has been the subject of significant coverage in secondary sources. Such sources must be reliable, and independent of the subject. A single independent source is almost never sufficient for demonstrating the notability of an organization.

Depth of coverage

The depth of coverage of the subject by the source must be considered. If the depth of coverage is not substantial, then multiple independent sources should be cited to establish notability. Trivial or incidental coverage of a subject is not sufficient to establish notability.

Deep coverage provides an organization with a level of attention that extends well beyond routine announcements and makes it possible to write more than a very brief, incomplete stub about an organization. Acceptable sources under this criterion include all types of reliable sources except works carrying merely trivial coverage, such as:

• sources that simply report meeting times, shopping hours or event schedules,
• the publications of telephone numbers, addresses, and directions in business directories,
• inclusion in lists of similar organizations,
• the season schedule or final score from sporting events,
• routine communiqués announcing such matters as the hiring or departure of personnel,
• brief announcements of mergers or sales of part of the business,
• simple statements that a product line is being sold, changed, or discontinued,
• routine notices of facility openings or closings (e.g., closure for a holiday or the end of the regular season),
• routine notices of the opening or closing of local branches, franchises, or shops,
• quotations from an organization's personnel as story sources, or
• passing mention, such as identifying a quoted person as working for an organization.

Audience

The source's audience must also be considered. Evidence of attention by international or national, or at least regional, media is a strong indication of notability. On the other hand, attention solely from local media, or media of limited interest and circulation, is not an indication of notability; at least one regional, national, or international source is necessary.

Independence of sources

A primary test of notability is whether people independent of the subject itself (or its manufacturer, creator, or vendor) have actually considered the company, corporation, product or service notable enough that they have written and published non-trivial, non-routine works that focus upon it.

Sources used to support a claim of notability include independent, reliable publications in all forms, such as newspaper articles, books, television documentaries, websites, and published reports by consumer watchdog organizations except for the following:

• press releases, press kits, or similar works;
• self-published materials;
• any material written by the organization, its members, or sources closely associated with it;
• advertising and marketing materials by, about, or on behalf of the organization;
• corporate websites or other websites written, published, or controlled by the organization;
• any material written or published by the organization, directly or indirectly;
• other works in which the company, corporation, organization, or group talks about itself—whether published by the company, corporation, organization, or group itself, or re-printed by other people.

Self-promotion and product placement are not routes to qualifying for an encyclopaedia article. Qualifying published works must be someone else writing about the company, corporation, club, organization, product, or service.

Once notability is established, primary sources and self-published sources may be used to verify some of the article's content. See Wikipedia:Autobiography for the verifiability and neutrality problems that affect material where the subject of the article itself is the source of the material.

Special note: advertising and promotion

Advertising is prohibited as an official Wikipedia policy. Advertising should be removed by following these steps, in order:

1. Clean up per Wikipedia:NPOV
2. Erase remaining advertising content from the article
3. Delete the article by listing it at Wikipedia:Articles for deletion if no notable content remains. However, if an article contains only blatant advertising, with no other useful content, it may be tagged per Wikipedia:Criteria for speedy deletion instead.

Alternate criteria for specific types of organizations

The following sections discuss alternate methods for establishing notability in specific situations. No organization is considered notable except to the extent that independent sources demonstrate that it has been noticed by people outside of the organization. These criteria constitute an optional, alternative method for demonstrating notability. Organizations are considered notable if they meet one of the following sourcing requirements

1. these alternate criteria,
2. the primary criteria for organizations, or
3. the general notability guideline

and they comply with the policy Wikipedia:What Wikipedia is not, especially with regards to exclusion of indiscriminate inclusion of information.

Non-commercial organizations

Organizations are usually notable if they meet both of the following standards:

1. The scope of their activities is national or international in scale.
2. Information about the organization and its activities can be verified by multiple, third-party, independent, reliable sources.

Additional considerations are:

• Nationally famous local organizations: Some organizations are local in scope, but have achieved national or even international notice. Organizations whose activities are local in scope (e.g., a school or club) can be considered be notable if there is substantial verifiable evidence of coverage by reliable independent sources outside the organization's local area. Where coverage is only local in scope, consider adding a section on the organization to an article on the organization's local area instead.
• Factors that have attracted widespread attention: The organization’s longevity, size of membership, major achievements, prominent scandals, or other factors specific to the organization should be considered to the extent that these factors have been reported by independent sources. This list is not exhaustive and not conclusive.

Local units of larger organizations

• In many cases a notable parent organization may have sub-chapters and sub-organizations that are not considered notable enough to warrant a separate article. Individual chapters of national and international organizations are usually not considered notable enough to warrant a separate article unless they are substantially discussed by reliable independent sources that extend beyond the chapter's local area.
• In many cases, a specific local chapter or sub-organization may be significant enough to mention within the context of an article about the parent organization, but not be considered notable enough for its own article. If the parent article grows to the point where information needs to be split off to a new article, remember that when you split off an article about a local chapter, the local chapter itself must comply with Wikipedia's notability guidelines, without reference to the notability of the parent organization. Take care not to split off a section that would be considered non-notable on its own. Splitting should occur as a top-down process. See {{splitsection}}.
• Aim for one good article, not multiple permanent stubs: Individual chapters, divisions, departments, and other sub-units of notable organizations are only rarely notable enough to warrant a separate article. Information on chapters and affiliates should normally be merged into the article about the parent organization. See Wikipedia:Merging.

Commercial organizations

Some commercial organizations meet Wikipedia notability guidelines but care must be taken in determining if they are truly notable or whether they are an attempt at using Wikipedia for free advertising. Wikipedia is used to by some editors to create articles on commercial organizations that overtly or covertly advertise a company.

Publicly traded corporations

There has been considerable discussion over time whether publicly traded corporations, or at least publicly traded corporations listed on major stock exchanges such as the NYSE, NASDAQ and other comparable international stock exchanges, are inherently notable. Consensus has been that notability is not automatic in this (or any other) case. However, sufficient independent sources almost always exist for such companies, so that notability can be established using the primary criterion discussed above. Examples of such sources include independent press coverage, analyst reports, and profiles by companies such as Hoover's (a commercial source). Accordingly, article authors should make sure to seek out such coverage and add references to such articles to properly establish notability.

Editors coming across an article on such a company without such references are encouraged to search (or request that others search) prior to nominating for deletion, given the very high likelihood that a publicly traded company is actually notable according to the primary criterion.

Chains and franchises

Many companies have chains of local stores or franchises that are individually pretty much interchangeable—for instance, a local McDonald's. Since there is generally very little to say about individual stores or franchises that is not true for the chain in general, Wikipedia should not have articles on such individual stores. In rare cases, an individual location will have architectural peculiarities that makes it notable, such as the Shell Service Station (Winston-Salem) or the McDonald's (Will Rogers Turnpike); however, a series of articles on every single Wal-Mart in China would not be informative. An exception can be made if a major event occured at a local store; however, this would most likely be created under an article name that describes the event, not the location (see San Ysidro McDonald's massacre for an example).

Products and services

See also: Wikipedia:Notability § Articles not satisfying the notability guidelines

Information on products and services should generally be included in the article on the company itself, unless the company article is so large that this would make the article unwieldy.

When discussion of products and services would make the article unwieldy, some editorial judgment is called for. If the products and services are considered notable enough, one option is to break out the discussion of them into a separate article following WP:Summary Style. If the products and services are not notable enough for their own article, the discussion of them should be trimmed and summarized into a shorter format, or even cut entirely.

Avoid creating multiple stubs about each individual product (PU-36 Explosive Space Modulator, Q-36 Explosive Space Modulator, R-36 Explosive Space Modulator, etc.) especially if there is no realistic hope of expansion.

If a non-notable product or service has its own article, be bold and merge the article into an article with a broader scope such as the company's article or propose it for deletion.

If it's not notable

Further information: [[:WP:FAILN]]

Although an organization that fails to meet the criteria of this guideline should not have a separate article, information about the organization may nevertheless be included in other ways in Wikipedia provided that certain conditions are met.

Content about the organization can be added into relevant articles if it:

• has the appropriate level of detail and significance for that article;
• avoids self-promotion; and
• only includes information that can be verified through independent sources.

For organizations local to a city, town, or county, content conforming to the above criteria may be added to articles for that locale.

See also

• Wikipedia:Naming conventions (companies)
• Wikipedia:Autobiography (for companies that are creating articles about themselves)
• Wikipedia:FAQ/Business
• Wikipedia:Wikipedia is not here to tell the world about your noble cause
• Wikipedia:Places of local interest
• Wikipedia:Run-of-the-mill, on the non-notability of run-of-the-mill organizations and routine media coverage