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{{Infobox Company
{{Infobox Company
| company_name = Gold Pure Food Products Co., Inc.
| company_name = Gold Pure Food Products Co., Inc.

Revision as of 22:24, 31 May 2011

Gold Pure Food Products Co., Inc.
Company typePrivate
IndustryFood
Founded1932
FounderTillie Gold, Hyman Gold
HeadquartersHempstead, New York
Area served
United States
Productshorseradish, horseradish sauce, duck sauces, cocktail sauce, mustards, wasabi sauce, salsa, barbecue sauces, steak sauces, sweet and sour sauce, borscht, schav, cabbage soup
Websitewww.goldshorseradish.com

Gold Pure Food Products Co., Inc. is a family owned food manufacturing company located in Hempstead, New York. Primarily known for manufacturing horseradish, Gold’s is also known for condiments such as mustard, duck sauce, cocktail sauce, salsa, and wasabi sauce. Its primary markets are on the East Coast, however, many of Gold’s products can be found throughout the United States, and also Brazil, England, South Africa, Russia, Israel, and Australia. Gold's currently commands 70% share of the horseradish market.[1]

Gold's originated in 1932, and was founded by Tillie and Hyman Gold in their Brooklyn, New York apartment building, where Tillie grated and bottled horseradish by hand. Sons Morris, Herbert and Manny built up the business, and in 1956, relocated to a factory on McDonald Avenue, also in Brooklyn. In 1994, Gold’s made its permanent home in Hempstead. Presently, Gold’s is owned and operated by Morris’ children, Marc and Steve, and Herbert’s children, Neil and Howard.[2] Melissa, Steven's daughter, has been working there since 2002, bringing Gold's into its fourth generation.[3]

History

During The Great Depression, Polish immigrants Tillie and Hyman Gold lived in an apartment building on Coney Island Avenue in Brooklyn, New York. During that time, it was very common for people to grind their own horseradish by hand. In fact, Hyman's cousin sold horseradish from a space in the street he rented. However, in 1932, he got into an altercation with his landlord that threw him in jail, and wanted nothing more to do with horseradish.

File:White 6 oz. copy.jpg
A jar of Gold's prepared horseradish.

Hyman quickly bailed his cousin out of jail. In return, Hyman received the grinder his cousin used to grind the horseradish. He saw little use for the grinder, but his wife, Tillie, thought otherwise. To her, it presented a job opportunity, and a way to make profit in a time of such hardship. Before long, Tillie was grinding the horseradish by hand, and Hyman was using the local grocery shop's pushcart to deliver the product to local customers. Soon, their children, Morris, Herbert and Manny started helping their father with deliveries, using their bikes and the train as transportation.[4]

"My father and I would go by train and he would sell horseradish to the merchants in the area," Morris Gold said. "But I would stay in the station on train side of the turnstile because the profit would be that nickel fare."[5]

As the business started growing, they needed a bigger working space. So in 1956, Gold's built a custom factory from the ground up at 895-905 McDonald Avenue in the neighborhood of Kensington in Brooklyn, which they would call home until 1994, when they settled in Hempstead, New York. Not wanting to stray from their Brooklyn roots, Marc, Steve, Neil and Howard decided to rename the street where the factory currently sits to 1 Brooklyn Road in Hempstead, New York. Former Brooklyn Borough president Howard Golden talked about the move: "Gold's is a vital part of our borough's history. While we regret the departure of this local institution, its legendary horseradish has been, and will continue to be, a tradition that belongs to Brooklyn."[6]

Currently, Gold Pure Food Products Co., Inc. is in its fourth generation, and is home to the largest root cellar in the world. Gold's was quoted by Crain's New York Business Newspaper as "the largest player in the domestic market for processed horseradish," and "makes more horseradish at its plant than any other manufacturer in the country..."[7] In addition to horseradish, Gold's manufactures mustard, steak sauce, duck sauce, ketchup, cocktail sauce, wasabi sauce, and their newest product, New York Style Deli Mustard with reduced salt.[8][9]

Brands

Nathan's Famous

In 1996, Nathan's signed a license agreement with Gold Pure Food Products Co., Inc. to manufacture and distribute Nathan's Famous brand mustard and other condiments to stores throughout the United States.[10]

Baker Brands Mustard

In 1993, Gold Pure Food Products Co., Inc. agreed to purchase Baker Brands Mustard Co., a Manhattan concern that also made vinegar. "'The solution to increasing sales was to broaden our product line,' says Marc, a grandson of the founder. 'Since the natural sister item to horseradish was mustard - which peaks in summer because of salads and barbecues - we negotiated a purchase of Baker Brands Mustard in 1993.'"[11] In the mid-1990s, the New York Mets began using Gold's mustard at the concession stands.[12]

Gold's manufactures under the following brands:

References

  1. ^ Gallagher, Kevin (November 1996). Family-Run Gold's Pure Food Products To Celebrate 65 Years Of Grinding Horseradish. Griffin's Modern Grocer (United States): p. 44.
  2. ^ Brock, Carol (8 September 1992).The Horseradish That Came To Be As Good As Gold's. Daily News (New York): p. 1.
  3. ^ Ain, Stewert L.I. @ Work; Concerning The Market In Horseradish. New York Times (United States) April 10 2005
  4. ^ Lewis, Bea (8 April 1987). A Family That Knows Its Roots. Newsday (United States): p. 1
  5. ^ Kreda, Allan Associated Press (9 September 1996). Success Goes Back To The Roots For First Family Of Horseradish. Chicago Tribune (United States): p. 6
  6. ^ Peterson, Helen (10 February 1993). First Dodgers, & now Gold's, quit Brooklyn. Daily News (New York): p. KSI 2
  7. ^ Temes, Judy (14 January 1991). Brooklyn Family Seeks Gold In Hot Horseradish Market. Crain's New York Business (United States): p. 7.
  8. ^ Bard, Bernard (20 February 1990). Warm Tale Of A Family Business That'll Bring Tears To Your Eyes. New York Post (United States): p. 27.
  9. ^ Bernstein, James (20 September 2010). "Gold Looking to Cut the Mustard in New Market."Newsday (United States) p. A 26.
  10. ^ International Directory of Company Histories, Vol. 29. St. James Press, 1999.
  11. ^ Kreda, Allan (April/May 1997). Adding Spice to an Old Family Firm. Your Company (United States): p. 70.
  12. ^ Ziegel, Vic (28 March 2004). Mets get Gold stamp of approval. The Daily News (New York)

Sources

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