Jaipur Rugs: Difference between revisions
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{{Infobox Company |
{{Infobox Company |
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|company_name = Jaipur Rugs |
|company_name = Jaipur Rugs Company Pvt. Ltd. |
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|company_logo = [[Image:Jaipur rugs logo.jpg|200px]] |
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|type = Carpet industry |
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|Industry = Handmade Carpet Industry |
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| foundation = 1978 |
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|founder = [[Nand Kishore Chaudhary]] |
|founder = [[Nand Kishore Chaudhary]] |
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| industry = Handmade Carpet Industry |
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|location_city = Jaipur |
|location_city = Jaipur |
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|location_country = India |
|location_country = India |
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Revision as of 23:23, 17 February 2012
| File:Jaipur rugs logo.jpg | |
| Industry | Handmade Carpet Industry |
|---|---|
| Founded | 1978 |
| Founder | Nand Kishore Chaudhary |
| Headquarters | Jaipur , India |
| Products | Floor coverings |
| Website | Jaipur Rugs |
Jaipur Rugs is a socio-economic business model[1] based at Jaipur, India dealing primarily in floor coverings. It is intended to connect the rural poor of India to the Affluent World through the traditional art of carpet weaving. Headquartered in Jaipur, they have their operations encompassing a rich 40,000 independent weaver base spanning 10 states across India.
Founder
N. K. Chaudhary is the Founder-Chairman & Managing Director of Jaipur Rugs. He founded the company in 1978 with just two looms and nine artisans. With his vision and under his leadership, Jaipur Rugs has evolved as a successful leader in the carpet industry. He has been awarded the Ernst & Young Entrepreneur of the Year Winners – 2010 for the best Start-up.[2]
Unique Social Business Model
Jaipur Rugs began with two looms in 1978. Traditionally carpet-weaving was an exploitative industry where the carpet-weaving used to take place through contractors. These contractors in turn get the weavers weave the carpets in return for measly wages for highly-skilled labour. Jaipur Rugs did away with the middlemen by establishing direct link between the weavers and the company. The Jaipur Rugs business model has connected rural poor with markets of the rich, through the development of a global supply chain, built around mobilizing human capability and skills at the grassroots level and finding steady jobs for rural men and women in the most depressed parts of India.
Accreditions
C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty. The Jaipur Rugs Case Study is acclaimed to be the best success story at the Bottom of the Pyramid.[3]
References
- ^ "Forbes India - The Magic Carpet". Business.in.com. Retrieved 2011-06-02.
- ^ "Ernst & Young Entrepreneur Of The Year Award 2010 winners announced - Ernst & Young - India". Ey.com. Retrieved 2011-06-02.
- ^ "The Top 5 List: Best New BoP Teaching Cases | Blog | NextBillion.net | Development through Enterprise". NextBillion.net. 2010-05-26. Retrieved 2011-06-02.
External links
- Times of India Article on Ernst & Young Award
- C.K.Prahalad Case study
- C.K.Prahalad Case study on Jaipur Rugs
- Vivek Wadhwa's article "Replicators, Innovators and Bill Gates"
- Business Week article "My Magic Carpet Ride In India"
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