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{{Infobox single <!-- See Wikipedia:WikiProject_Songs -->
#REDIRECT [[Loveless (album)]] {{R from song}}
| Name = Only Shallow
| Cover = Only Shallow.jpg
| Artist = [[My Bloody Valentine (band)|My Bloody Valentine]]
| Album = [[Loveless (album)|Loveless]]
| B-side = "Sugar"/"Instrumental"
| Released = {{Start date|1992|03}}
| Format = [[CD single|CD]]
| Recorded = {{Start date|1989}}–{{Start date|1991}}
| Genre = [[Alternative rock]], [[Shoegazing|shoegaze]]
| Length = {{Duration|m=04|s=17}}
| Label = [[Creation Records|Creation]] (UK)<br />[[Sire Records|Sire]] (US)<br />[[Virgin Records|Virgin]] (FR)
| Writer = [[Kevin Shields]], [[Bilinda Butcher]]
| Producer = Kevin Shields, [[Colm Ó Cíosóig]]
| Chronology =
| Last single = "[[To Here Knows When]]"<br />(1991)
| This single = "'''Only Shallow'''"<br />(1992)
| Next single = "When You Sleep"<br />(1992)
}}


"'''Only Shallow'''" is a song by [[alternative rock]] band [[My Bloody Valentine (band)|My Bloody Valentine]]. It is the opening track and second [[Single (music)|single]] from the band's second studio album, ''[[Loveless (album)|Loveless]]'' (1991), released on [[Creation Records]]. Written by [[Kevin Shields]] and [[Bilinda Butcher]], "Only Shallow" features Shields' distinctive guitar sound—a technique known as "glide guitar"—characterized by heavy use of a [[tremolo bar]] while [[strum|strumming]].

==Origin and recording==
"Only Shallow" was recorded during the recording sessions for ''Loveless'', which took place over the course of three years in nineteen recording studios. Originally, producer [[Alan Moulder]] was hired for the sessions in 1989<ref>McGonigal, p. 45</ref> and was the sole [[Audio engineering|engineer]] frontman [[Kevin Shields]] trusted enough to perform tasks such as micing the [[amplifier]].<ref>McGonigal, p. 46</ref> Shields has since stated that all of the other engineers "with the exception of Alan Moulder and later Anjali Dutt—were all just the people who came with the studio...everything we wanted to do was wrong, according to them."<ref>McGonigal, p. 43-44</ref> During the spring of 1990, Anjali Dutt was hired to replace Moulder and assisted in the recording of vocals and several guitar tracks.<ref>McGonigal, p. 48</ref> During this period, My Bloody Valentine recorded in various studios, often spending just one day at a studio before deciding that it was unsuitable. In May 1990, the began recording at Protocol in [[Holloway, London]], which became their primary location.<ref>McGonigal, p. 59</ref> In July 1991, Creation agreed to relocate the production to Eastcoate studio and following the completion of the vocal tracks, "Only Shallow" was mixed by Kevin Shields and drummer [[Colm Ó Cíosóig]] with engineer Dick Meany at the Church in [[Crouch End]] during the autumn of 1991.<ref>McGonigal, p. 62</ref>

The vocal tracks for "Only Shallow" were recorded in Britannia Row and Protocol studios between May and June 1991. This was the first time vocalist [[Bilinda Butcher]] was involved in the recording of ''Loveless''. Shields and Butcher hung curtains on the window between the studio control room and the vocal booth, and only communicated with the engineers when they would acknowledge a good take by opening the curtain and waving. According to engineer [[Guy Fixsen]], "We weren't allowed to listen while either of them were doing a vocal. You'd have to watch the meters on the tape machine to see if anyone was singing. If it stopped, you knew you had to stop the tape and take it back to the top."<ref>{{cite book|title=The Creation Records Story: My Magpie Eyes Are Hungry for the Prize|last=Cavanagh|first=David|year=2000|publisher=[[Virgin Books]]|location=London|isbn=0-7535-0645-9|page=359|accessdate=7 May, 2012}}</ref>

Shields' guitar sound was recorded using a unique set-up. Speaking of the song's guitar sound to ''[[Guitar World]]'' in March 1992, he said: "that's just two amps facing each other, with tremolo. And the tremolo on each amp is set to a different rate. There's a mike between the two amps. I did a couple of overdubs of that, then I reversed it and played it backwards into a sampler. I put them on top of each other so they kind of merged in."<ref name="gw">{{cite journal|last1=Shields|first1=Kevin|last2=DiPerna|first2=Alan|year=1992|title=Bloody Guy|journal=[[Guitar World]] |issue=March 1992|pages=26-152|accessdate=7 May 2012}}</ref>

==Composition==
{{Listen
|filename = Only Shallow.ogg
|title = "Only Shallow"
|description = "Only Shallow" is one of two songs on ''Loveless'' that featured live performance by drummer Colm Ó Cíosóig.
}}
"Only Shallow" is written in Esus2, a [[Guitar tunings#Modal tunings|modal tuning]], with the main riff constructed from four [[barre chords]] (F5-G5-B♭5-C5). Kevin Shields uses a technique known as "glide guitar" throughout the song, characterized by heavy use of a [[tremolo bar]] while [[strum|strumming]], to create its distinctive sound.<ref name="gw" /> The main riff also uses [[Distortion (music)|distortion]] and [[Equalization (audio)|equalization]], sourced from Shields' [[Yamaha]] SPX 90 processing unit.<ref name="gw" /> The riff has been described as "wash of guitar effects and a hard strummed ringing bass line."<ref name="sm">{{cite web|title=My Blood Valentine: Only Shallow - Seconds - Stylus Magazine|url=http://www.stylusmagazine.com/articles/seconds/my-blood-valentine-only-shallow.htm|work=[[Stylus Magazine]]|last=Light|first=G.E.|date=21 August 2003|accessdate=7 May 2012}}</ref>

The song opens with "an immediately identifiable quick instrumental four count by Colm Ó Cíosóig on the [[snare]]."<ref name="sm" /> "Only Shallow" was one of the two songs that Ó Cíosóig performed on ''Loveless'', the other being "Touched." Ó Cíosóig was suffering from physical and personal problems during the album's recording, samples of various drum patterns that he was able to perform in his condition were recorded on other songs.<ref>McGonigal, p. 72</ref> The songs has one extensive use of a [[Sampler (musical instrument)|sampler]] during the intro and chorus, which according to Shields is mostly [[feedback]]: "we learnt from guitar feedback, with lots of distortion, that you can make ''any'' instrument, any one that you can imagine".<ref>{{cite journal|last1=Shields|first1=Kevin|last2=Gabriel|first2=Clive|year=1991|title=My Bloody Valentine feature|journal=Lime Lizard|issue=December 1991|accessdate=7 May 2012}}</ref>

==Release and reception==
"Only Shallow" was featured as the opening track to ''Loveless'', released on 4 November 1991. To accompany the album's release in the United States, [[Sire Records]]—which handled Creation's distribution in North America—releases "Only Shallow" as a [[promotional single]] in December 1991.<ref>{{cite web|title=my bloody valentine: to here knows web|url=http://www.mybloodyvalentine.net/releases/singles.html|work=mybloodyvalentine.net|accessdate=7 May 2012}}</ref> The single featured a [[radio edit]] of the song and the album version. Three months after its release, the song peaked at number 27 on ''[[Billboard (magazine)|Billboard]]''{{'}}s [[Alternative Songs|Modern Rock Tracks]],<ref name="bb">{{cite web|title=Only Shallow - My Bloody Valentine &#124; Billboard.com|url=http://www.billboard.com/song/my-bloody-valentine/only-shallow/1435965#/song/my-bloody-valentine/only-shallow/1435965|work=[[Billboard (magazine)|Billboard]]|accessdate=7 May 2012}}</ref> the only My Bloody Valentine song to chart in the United States to date. In March 1992, a retail version of the single was released in France and distributed free in the March 1992 issue of ''[[Les Inrockuptibles]]'' magazine.<ref>{{cite journal|year=1992|journal=[[Les Inrockuptibles]]|issue=March 1992|accessdate=7 May 2012}}</ref> The single featured the album version of "Only Shallow," and two [[b-side]]s: a ''Loveless'' outtake titled "Sugar" and an instrumental track.

Upon its release, "Only Shallow" received positive critical acclaim. ''[[Rolling Stone]]'' editor Ira Robbins called said that the song, and others like "When You Sleep," "Come in Alone" and "Soon," "send the listener falling weightlessly through space, a fantastic journey of sudden perspective shifts and jagged audio asteroids."<ref>{{cite web|title=My Bloody Valentine: Loveless : Music Reviews : Rolling Stone|url=http://www.rollingstone.com/artists/mybloodyvalentine/albums/album/231754/review/5941869/loveless|archiveurl=http://web.archive.org/web/20071210171541/http://www.rollingstone.com/artists/mybloodyvalentine/albums/album/231754/review/5941869/loveless|work=[[Rolling Stone]]|publisher=[[Wayback Machine]]|last=Robbins|first=Ira|date=5 March 1992|archivedate=10 December 2007|accessdate=7 May 2012}}</ref> [[Allmusic]] reviewer Stewart Mason has since called the song "a breathtaking start to a near-perfect album" and described it as a "disorienting haze of massively overdubbed and processed electric guitars."<ref>{{Allmusic|class=song|id=t2323918|label=Only Shallow|last=Mason|first=Stewart|accessdate=7 May 2012}}</ref>

==Music video==
The music video for "Only Shallow" was directed by frequent collaborator [[Angus Cameron (director)|Angus Cameron]].<ref>{{cite video|people=Kevin Shields, Bilinda Butcher, Debbie Googe, Colm Ó Cíosóig|year=1992|title=The Story of Creation|format=VHS|publisher=[[Warner Music Vision|Warner Reprise Video]]|accessdate=7 May 2012}}</ref> Cameron had previously directed the music video for My Bloody Valentine's previous single "Soon" and "Swallow" from the band's ''[[Tremolo (EP)|Tremolo]]'' EP, and would later direct the video for "To Here Knows When." The video features footage of the band performing the song interlaced with close-ups of Bilinda Butcher singing. The video also features rapid changes in the camera direction.

[[Stylus Magazine]] described the video as: "the only video which does not look like an outtake from cover shots for ''[[Isn't Anything]]'' and also the only one featuring "real" performance footage. To get a visual sense of what makes this song musically stunning, watch how Belinda [sic] Butcher's singing face montages to wildly cavorting guitar and bass frets and is interspersed with the subdued playing of the band."<ref name="sm" />

==Cover versions==
American instrumental band [[Japancakes]] covered "Only Shallow" on ''Loveless'' (2007), a tribute album covering the original ''Loveless'' in its entirity and replacing Butcher's vocals with [[steel guitar]] and distortion with a clean sound.<ref>{{cite web|title=Japancakes: Giving Machines / Loveless < PopMatters|url=http://www.popmatters.com/pm/music/reviews/49470/japancakes-giving-machines-loveless/|work=[[PopMatters]]|last=Dorr|first=Nate|date=10 October 2007|accessdate=7 May 2012}}</ref> Canadian drone metal band [[Nadja (band)|Nadja]] covered "Only Shallow" on the band's covers album ''When I See the Sun Always Shines on TV'' (2009),<ref>{{Allmusic|class=album|id=r1543323|label=When I See the Sun Always Shines on TV - Nadja|accessdate=7 May 2012}}</ref> slowing the song down and using [[Distortion (music)|digital distortion]].<ref>{{cite web|title=Nadja: "Only Shallow" (My Bloody Valentine cover) &#124; Tracks &#124; Pitchfork|url=http://pitchfork.com/reviews/tracks/11114-only-shallow-my-bloody-valentine-cover/|work=[[Pitchfork Media]]|last=Lee|first=Cosmo|date=16 March 2009|accessdate=7 May 2012}}</ref>

==Track listings==
;US promo CD ([[Sire Records|Sire]], 5191)
#"Only Shallow" (edit) – 3:46
#"Only Shallow" – 4:17

;French CD single ([[Virgin Records|Virgin SA]], 3239)
#"Only Shallow" – 4:20
#"Sugar" – 4:00
#"Instrumental" – 4:37

==Chart positions==
{| class="wikitable"
! Chart (1992)
! Peak<br />position
|-
| [[Alternative Songs|US ''Billboard'' Modern Rock Tracks]]<ref name="bb" />
| 27
|-
|}

==References==
;Bibliography
*{{cite book|title=My Bloody Valentine's Loveless (33 1/3)|last=McGonigal|first=Mike|year=2007|publisher=Continuum|location=New York|isbn=0-8264-1548-2}}

;References
{{reflist|2}}

{{My Bloody Valentine}}

[[Category:1992 singles]]
[[Category:My Bloody Valentine songs]]
[[Category:Creation Records singles]]
[[Category:Irish rock songs]]
[[Category:Irish rock songs]]
[[Category:English-language songs]]

Revision as of 19:10, 7 May 2012

"Only Shallow"
Song
B-side"Sugar"/"Instrumental"

"Only Shallow" is a song by alternative rock band My Bloody Valentine. It is the opening track and second single from the band's second studio album, Loveless (1991), released on Creation Records. Written by Kevin Shields and Bilinda Butcher, "Only Shallow" features Shields' distinctive guitar sound—a technique known as "glide guitar"—characterized by heavy use of a tremolo bar while strumming.

Origin and recording

"Only Shallow" was recorded during the recording sessions for Loveless, which took place over the course of three years in nineteen recording studios. Originally, producer Alan Moulder was hired for the sessions in 1989[1] and was the sole engineer frontman Kevin Shields trusted enough to perform tasks such as micing the amplifier.[2] Shields has since stated that all of the other engineers "with the exception of Alan Moulder and later Anjali Dutt—were all just the people who came with the studio...everything we wanted to do was wrong, according to them."[3] During the spring of 1990, Anjali Dutt was hired to replace Moulder and assisted in the recording of vocals and several guitar tracks.[4] During this period, My Bloody Valentine recorded in various studios, often spending just one day at a studio before deciding that it was unsuitable. In May 1990, the began recording at Protocol in Holloway, London, which became their primary location.[5] In July 1991, Creation agreed to relocate the production to Eastcoate studio and following the completion of the vocal tracks, "Only Shallow" was mixed by Kevin Shields and drummer Colm Ó Cíosóig with engineer Dick Meany at the Church in Crouch End during the autumn of 1991.[6]

The vocal tracks for "Only Shallow" were recorded in Britannia Row and Protocol studios between May and June 1991. This was the first time vocalist Bilinda Butcher was involved in the recording of Loveless. Shields and Butcher hung curtains on the window between the studio control room and the vocal booth, and only communicated with the engineers when they would acknowledge a good take by opening the curtain and waving. According to engineer Guy Fixsen, "We weren't allowed to listen while either of them were doing a vocal. You'd have to watch the meters on the tape machine to see if anyone was singing. If it stopped, you knew you had to stop the tape and take it back to the top."[7]

Shields' guitar sound was recorded using a unique set-up. Speaking of the song's guitar sound to Guitar World in March 1992, he said: "that's just two amps facing each other, with tremolo. And the tremolo on each amp is set to a different rate. There's a mike between the two amps. I did a couple of overdubs of that, then I reversed it and played it backwards into a sampler. I put them on top of each other so they kind of merged in."[8]

Composition

"Only Shallow"
"Only Shallow" is one of two songs on Loveless that featured live performance by drummer Colm Ó Cíosóig.
Problems playing this file? See media help.

"Only Shallow" is written in Esus2, a modal tuning, with the main riff constructed from four barre chords (F5-G5-B♭5-C5). Kevin Shields uses a technique known as "glide guitar" throughout the song, characterized by heavy use of a tremolo bar while strumming, to create its distinctive sound.[8] The main riff also uses distortion and equalization, sourced from Shields' Yamaha SPX 90 processing unit.[8] The riff has been described as "wash of guitar effects and a hard strummed ringing bass line."[9]

The song opens with "an immediately identifiable quick instrumental four count by Colm Ó Cíosóig on the snare."[9] "Only Shallow" was one of the two songs that Ó Cíosóig performed on Loveless, the other being "Touched." Ó Cíosóig was suffering from physical and personal problems during the album's recording, samples of various drum patterns that he was able to perform in his condition were recorded on other songs.[10] The songs has one extensive use of a sampler during the intro and chorus, which according to Shields is mostly feedback: "we learnt from guitar feedback, with lots of distortion, that you can make any instrument, any one that you can imagine".[11]

Release and reception

"Only Shallow" was featured as the opening track to Loveless, released on 4 November 1991. To accompany the album's release in the United States, Sire Records—which handled Creation's distribution in North America—releases "Only Shallow" as a promotional single in December 1991.[12] The single featured a radio edit of the song and the album version. Three months after its release, the song peaked at number 27 on Billboard's Modern Rock Tracks,[13] the only My Bloody Valentine song to chart in the United States to date. In March 1992, a retail version of the single was released in France and distributed free in the March 1992 issue of Les Inrockuptibles magazine.[14] The single featured the album version of "Only Shallow," and two b-sides: a Loveless outtake titled "Sugar" and an instrumental track.

Upon its release, "Only Shallow" received positive critical acclaim. Rolling Stone editor Ira Robbins called said that the song, and others like "When You Sleep," "Come in Alone" and "Soon," "send the listener falling weightlessly through space, a fantastic journey of sudden perspective shifts and jagged audio asteroids."[15] Allmusic reviewer Stewart Mason has since called the song "a breathtaking start to a near-perfect album" and described it as a "disorienting haze of massively overdubbed and processed electric guitars."[16]

Music video

The music video for "Only Shallow" was directed by frequent collaborator Angus Cameron.[17] Cameron had previously directed the music video for My Bloody Valentine's previous single "Soon" and "Swallow" from the band's Tremolo EP, and would later direct the video for "To Here Knows When." The video features footage of the band performing the song interlaced with close-ups of Bilinda Butcher singing. The video also features rapid changes in the camera direction.

Stylus Magazine described the video as: "the only video which does not look like an outtake from cover shots for Isn't Anything and also the only one featuring "real" performance footage. To get a visual sense of what makes this song musically stunning, watch how Belinda [sic] Butcher's singing face montages to wildly cavorting guitar and bass frets and is interspersed with the subdued playing of the band."[9]

Cover versions

American instrumental band Japancakes covered "Only Shallow" on Loveless (2007), a tribute album covering the original Loveless in its entirity and replacing Butcher's vocals with steel guitar and distortion with a clean sound.[18] Canadian drone metal band Nadja covered "Only Shallow" on the band's covers album When I See the Sun Always Shines on TV (2009),[19] slowing the song down and using digital distortion.[20]

Track listings

US promo CD (Sire, 5191)
  1. "Only Shallow" (edit) – 3:46
  2. "Only Shallow" – 4:17
French CD single (Virgin SA, 3239)
  1. "Only Shallow" – 4:20
  2. "Sugar" – 4:00
  3. "Instrumental" – 4:37

Chart positions

Chart (1992) Peak
position
US Billboard Modern Rock Tracks[13] 27

References

Bibliography
  • McGonigal, Mike (2007). My Bloody Valentine's Loveless (33 1/3). New York: Continuum. ISBN 0-8264-1548-2.
References
  1. ^ McGonigal, p. 45
  2. ^ McGonigal, p. 46
  3. ^ McGonigal, p. 43-44
  4. ^ McGonigal, p. 48
  5. ^ McGonigal, p. 59
  6. ^ McGonigal, p. 62
  7. ^ Cavanagh, David (2000). The Creation Records Story: My Magpie Eyes Are Hungry for the Prize. London: Virgin Books. p. 359. ISBN 0-7535-0645-9. {{cite book}}: |access-date= requires |url= (help); Check date values in: |accessdate= (help)
  8. ^ a b c Shields, Kevin; DiPerna, Alan (1992). "Bloody Guy". Guitar World (March 1992): 26–152. {{cite journal}}: |access-date= requires |url= (help)
  9. ^ a b c Light, G.E. (21 August 2003). "My Blood Valentine: Only Shallow - Seconds - Stylus Magazine". Stylus Magazine. Retrieved 7 May 2012.
  10. ^ McGonigal, p. 72
  11. ^ Shields, Kevin; Gabriel, Clive (1991). "My Bloody Valentine feature". Lime Lizard (December 1991). {{cite journal}}: |access-date= requires |url= (help)
  12. ^ "my bloody valentine: to here knows web". mybloodyvalentine.net. Retrieved 7 May 2012.
  13. ^ a b "Only Shallow - My Bloody Valentine | Billboard.com". Billboard. Retrieved 7 May 2012.
  14. ^ Les Inrockuptibles (March 1992). 1992. {{cite journal}}: |access-date= requires |url= (help); Missing or empty |title= (help)
  15. ^ Robbins, Ira (5 March 1992). "My Bloody Valentine: Loveless : Music Reviews : Rolling Stone". Rolling Stone. Wayback Machine. Archived from the original on 10 December 2007. Retrieved 7 May 2012.
  16. ^ Mason, Stewart. Only Shallow at AllMusic. Retrieved 7 May 2012.
  17. ^ Kevin Shields, Bilinda Butcher, Debbie Googe, Colm Ó Cíosóig (1992). The Story of Creation. Warner Reprise Video. {{cite AV media}}: |access-date= requires |url= (help); |format= requires |url= (help)
  18. ^ Dorr, Nate (10 October 2007). "Japancakes: Giving Machines / Loveless < PopMatters". PopMatters. Retrieved 7 May 2012.
  19. ^ When I See the Sun Always Shines on TV - Nadja at AllMusic. Retrieved 7 May 2012.
  20. ^ Lee, Cosmo (16 March 2009). "Nadja: "Only Shallow" (My Bloody Valentine cover) | Tracks | Pitchfork". Pitchfork Media. Retrieved 7 May 2012.
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