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'''Rachel Kum''' is an entrepreneur who co-founded [[Rachel K |Rachel K Cosmetics]], a Singapore-based cosmetics company which launched its multi award-winning [[[[CC cream]]]] (Color Control) and made it popular in Asia. She is also a [[beauty pageant]] titleholder who won the [[Miss Singapore Universe|Miss Singapore Universe 2009]] title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well.<ref>[http://www.missosology.org/2009/mu/rachel.html Winner of Miss Body Beautiful and Miss Personality <!-- Bot generated title -->]</ref> She represented Singapore as one of the 84 competing contestants<ref>http://www.missuniverse.com/members/profile/41021</ref> in the [[Miss Universe 2009]] pageant, which was held at the [[Atlantis Paradise Island]], in [[Nassau, Bahamas|Nassau]], [[Bahamas]] on August 23, 2009.<ref>[http://www.moderncelebs.com/2009/08/miss-singapore-2009-rachel-kum-walks.html Modern Celeb Walks The Runway<!-- Bot generated title -->]</ref><ref>[http://www.thebahamasweekly.com/publish/streaming-video/Miss_Universe_Tickets_NOW_on_Sale6987.shtml Rachel Featured in the Bahamas Weekly<!-- Bot generated title -->]</ref>
'''Rachel Kum''' is an entrepreneur who co-founded [[Rachel K |Rachel K Cosmetics]], a Singapore-based cosmetics company. She is also a [[beauty pageant]] titleholder who won the [[Miss Singapore Universe|Miss Singapore Universe 2009]] title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well.<ref>[http://www.missosology.org/2009/mu/rachel.html Winner of Miss Body Beautiful and Miss Personality <!-- Bot generated title -->]</ref> She represented Singapore as one of the 84 competing contestants<ref>http://www.missuniverse.com/members/profile/41021</ref> in the [[Miss Universe 2009]] pageant, which was held at the [[Atlantis Paradise Island]], in [[Nassau, Bahamas|Nassau]], [[Bahamas]] on August 23, 2009.<ref>[http://www.moderncelebs.com/2009/08/miss-singapore-2009-rachel-kum-walks.html Modern Celeb Walks The Runway<!-- Bot generated title -->]</ref><ref>[http://www.thebahamasweekly.com/publish/streaming-video/Miss_Universe_Tickets_NOW_on_Sale6987.shtml Rachel Featured in the Bahamas Weekly<!-- Bot generated title -->]</ref>


== Career ==
== Career ==
Born and bred in Singapore, Rachel is an explosive melange of different interests and abilities. Before winning the title in 2009, Rachel graduated in Finance and worked in a hedge fund company trading commodities first and then as a Brand Manager. After the title, Rachel decided to combine her passionate entrepreneurial spirit and her love for beauty to create her own cosmetic brand. The experience acquired through years of modelling and the desire to create a product that refines women’s self-confidence lead to the creation of [[Rachel K|Rachel K Cosmetics]]. The brand manufactures only the finest cosmetic products of the highest quality available anywhere in the international marketplace and reflects Rachel’s love for premium products and lifestyle. In early 2011, Rachel K was the first to launch a pioneering Mineral Color Control [[CC cream|(CC) cream]], offering all the benefits of its predecessor - the famed BB cream - in an improved formula, this innovative product provides 10 benefits in a single application. <ref>[http://www.mybeautyskincare.com/cosmetics/revitalize-your-skin-naturally-with-effective-cc-cream/ Revitalize Your Skin Naturally with CC cream<!-- Bot generated title -->]</ref><ref>[http://justmakeuptips.com/next-generation-mineral-cc-color-control-blemish-balm/1342 Makeup Tips - The New Color Control CC Cream! <!-- Bot generated title -->]</ref><ref>[http://www.moreyoung.com/beauty/cosmetics/next-generation-mineral-cc-color-control-blemish-balm/ New Color Control Cream from [[Rachel K]] <!-- Bot generated title -->]</ref><ref>[http://www.divaasia.com/article/7996 Power Woman Entrepreneur <!-- Bot generated title -->]</ref> The Rachel K CC cream has gone on to become the world's Number 1 bestselling CC cream which has earned a cult following with endorsements from leading make-up artists, most notably Zing, make-up extraordinaire to Hong Kong celebrities including Hollywood star Zhang Ziyi. <ref>[http://www.zingmakeup.com/blog/blog1.php Famous Hong Kong Faces Done by Zing<!-- Bot generated title -->]</ref> It is a favorite with beauty bloggers the world over and has been cited as the preferred [[CC cream]] by beauty queens from around the globe including the [[Miss Universe 2011]], [[Miss Ireland]], [[Miss Japan]] and [[Miss China]], to name a few. The popular CC cream was featured in multiple international magazines and news articles such as Cosmopolitan UK <ref>[http://www.cosmopolitan.co.uk/beauty-hair/beauty-and-the-backpack/must-try-beauty-trends-from-asia Rachel K CC cream in Cosmopolitan UK<!-- Bot generated title -->]</ref>, Vogue Brazil <ref>[http://vogue.globo.com/beleza/news-beleza/o-novo-bb-cream-vem-ai-o-cc-cream-versao-aprimorada-do-beauty-balm/ Rachel K CC cream featured in Vogue<!-- Bot generated title -->]</ref>, S. Moda <ref>[http://smoda.elpais.com/articulos/adios-bb-creams-hola-cc-creams/2197 Rachel K CC cream featured in S. Moda<!-- Bot generated title -->]</ref>, Glamour <ref>[http://www.glamour.com/beauty/blogs/girls-in-the-beauty-department/2012/08/cc-cream.html CC cream featured in Glamour<!-- Bot generated title -->]</ref>, Allure <ref>[http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2012/08/introducing-cc-creams.html CC cream featured in Allure<!-- Bot generated title -->]</ref> and BeautyStat <ref>[http://www.prweb.com/releases/2012/8/prweb9840595.htm Rachel K CC cream featured in BeautyStat<!-- Bot generated title -->]</ref>
Born and bred in Singapore, Rachel is an explosive melange of different interests and abilities. Before winning the title in 2009, Rachel graduated in Finance and worked in a hedge fund company trading commodities first and then as a Brand Manager. After the title, Rachel decided to combine her passionate entrepreneurial spirit and her love for beauty to create her own cosmetic brand. The experience acquired through years of modelling and the desire to create a product that refines women’s self-confidence lead to the creation of [[Rachel K|Rachel K Cosmetics]]. The brand manufactures only the finest cosmetic products of the highest quality available anywhere in the international marketplace and reflects Rachel’s love for premium products and lifestyle. In late 2010, Rachel K was the first to launch a pioneering Mineral Color Control [[CC cream|(CC) cream]], offering all the benefits of its predecessor - the famed BB cream - in an improved formula, this innovative product provides 10 benefits in a single application. <ref>[http://www.mybeautyskincare.com/cosmetics/revitalize-your-skin-naturally-with-effective-cc-cream/ Revitalize Your Skin Naturally with CC cream<!-- Bot generated title -->]</ref><ref>[http://justmakeuptips.com/next-generation-mineral-cc-color-control-blemish-balm/1342 Makeup Tips - The New Color Control CC Cream! <!-- Bot generated title -->]</ref><ref>[http://www.moreyoung.com/beauty/cosmetics/next-generation-mineral-cc-color-control-blemish-balm/ New Color Control Cream from [[Rachel K]] <!-- Bot generated title -->]</ref><ref>[http://www.divaasia.com/article/7996 Power Woman Entrepreneur <!-- Bot generated title -->]</ref> The Rachel K CC cream has gone on to become the world's Number 1 bestselling CC cream which has earned a cult following with endorsements from leading make-up artists, most notably Zing, make-up extraordinaire to Hong Kong celebrities including Hollywood star Zhang Ziyi. <ref>[http://www.zingmakeup.com/blog/blog1.php Famous Hong Kong Faces Done by Zing<!-- Bot generated title -->]</ref> It is a favorite with beauty bloggers the world over and has been cited as the preferred [[CC cream]] by beauty queens from around the globe including the [[Miss Universe 2011]], [[Miss Ireland]], [[Miss Japan]] and [[Miss China]], to name a few. The popular CC cream was featured in multiple international magazines and news articles such as Cosmopolitan UK <ref>[http://www.cosmopolitan.co.uk/beauty-hair/beauty-and-the-backpack/must-try-beauty-trends-from-asia Rachel K CC cream in Cosmopolitan UK<!-- Bot generated title -->]</ref>, Vogue Brazil <ref>[http://vogue.globo.com/beleza/news-beleza/o-novo-bb-cream-vem-ai-o-cc-cream-versao-aprimorada-do-beauty-balm/ Rachel K CC cream featured in Vogue<!-- Bot generated title -->]</ref>, S. Moda <ref>[http://smoda.elpais.com/articulos/adios-bb-creams-hola-cc-creams/2197 Rachel K CC cream featured in S. Moda<!-- Bot generated title -->]</ref>, Glamour <ref>[http://www.glamour.com/beauty/blogs/girls-in-the-beauty-department/2012/08/cc-cream.html CC cream featured in Glamour<!-- Bot generated title -->]</ref>, Allure <ref>[http://www.allure.com/beauty-trends/blogs/daily-beauty-reporter/2012/08/introducing-cc-creams.html CC cream featured in Allure<!-- Bot generated title -->]</ref> and BeautyStat <ref>[http://www.prweb.com/releases/2012/8/prweb9840595.htm Rachel K CC cream featured in BeautyStat<!-- Bot generated title -->]</ref>
Ever since the launch of [[Rachel K]] [[CC cream]], [[Chanel]] is the first international brand to sign on and have it retailing exclusively in [[China]].
Ever since the launch of [[Rachel K]] [[CC cream]], [[Chanel]] is the first international brand to sign on and have it retailing exclusively in [[China]].


Revision as of 08:42, 2 September 2012

Rachel Kum
Born
Rachel Janice Kum

(1985-04-08) April 8, 1985 (age 39)
Singapore
Height5 ft 7 in (1.70 m)
Beauty pageant titleholder
TitleMiss Singapore Universe 2009 (Winner)[1]

Rachel Kum is an entrepreneur who co-founded Rachel K Cosmetics, a Singapore-based cosmetics company. She is also a beauty pageant titleholder who won the Miss Singapore Universe 2009 title. At the Miss Singapore Universe 2009 pageant, Rachel won Miss Body Beautiful and Miss Personality as well.[2] She represented Singapore as one of the 84 competing contestants[3] in the Miss Universe 2009 pageant, which was held at the Atlantis Paradise Island, in Nassau, Bahamas on August 23, 2009.[4][5]

Career

Born and bred in Singapore, Rachel is an explosive melange of different interests and abilities. Before winning the title in 2009, Rachel graduated in Finance and worked in a hedge fund company trading commodities first and then as a Brand Manager. After the title, Rachel decided to combine her passionate entrepreneurial spirit and her love for beauty to create her own cosmetic brand. The experience acquired through years of modelling and the desire to create a product that refines women’s self-confidence lead to the creation of Rachel K Cosmetics. The brand manufactures only the finest cosmetic products of the highest quality available anywhere in the international marketplace and reflects Rachel’s love for premium products and lifestyle. In late 2010, Rachel K was the first to launch a pioneering Mineral Color Control (CC) cream, offering all the benefits of its predecessor - the famed BB cream - in an improved formula, this innovative product provides 10 benefits in a single application. [6][7][8][9] The Rachel K CC cream has gone on to become the world's Number 1 bestselling CC cream which has earned a cult following with endorsements from leading make-up artists, most notably Zing, make-up extraordinaire to Hong Kong celebrities including Hollywood star Zhang Ziyi. [10] It is a favorite with beauty bloggers the world over and has been cited as the preferred CC cream by beauty queens from around the globe including the Miss Universe 2011, Miss Ireland, Miss Japan and Miss China, to name a few. The popular CC cream was featured in multiple international magazines and news articles such as Cosmopolitan UK [11], Vogue Brazil [12], S. Moda [13], Glamour [14], Allure [15] and BeautyStat [16] Ever since the launch of Rachel K CC cream, Chanel is the first international brand to sign on and have it retailing exclusively in China.

Rachel was featured in multiple articles such as Power Women in Urban Straits Times for her entrepreneurship,[17], her Rachel K brand success story in Lianhe Wanbao, cover model for international lifestyle magazine, Adoh, for her charity work in Sri Lanka in November 2009,[18] advertised for Windows commercial in AXN Asia television,[19] featured as a cover story model for Club Med in Maldives throughout South East Asia, made multiple appearances in RazorTV lifestyle,[20] featured in Hong Kong Channel V with Lisa S. and a guest in a local entertainment talk show program, Entertainment on 5.[21] Rachel K Cosmetics launch was filmed by Channel News Asia which featured her special guest and friend, Eduardo Saverin (Co-founder of Facebook).[22] In September 2010, Rachel K Cosmetics was the main sponsor for 9 special contestants from Miss Universe 2009 for a promotional event for Formula 1 and Rachel K Cosmetics in Singapore, supported by Singapore Grand Prix and Resorts World Sentosa. Rachel K Cosmetics was also the main makeup sponsor for Miss Singapore Universe 2010 pageant and a supporting sponsor for the annual Singapore Jewellery Show 2010 in Marina Bay Sands held in Singapore in August 2010.[23] In September 2011, Rachel K collaborated with Singapore Grand Prix and Marina Bay Sands to sponsor Leila Lopes, Miss Universe 2011 and 8 other beauty queens from the Miss Universe pageant to promote Rachel K Cosmetics and grace the Formula One events in Singapore. [24]

Rachel K is now selling exclusively in Watsons Singapore and Watsons Hong Kong and selected retail outlets in Indonesia and Malaysia.

References

  1. ^ Miss Universe 2009 Contestant
  2. ^ Winner of Miss Body Beautiful and Miss Personality
  3. ^ http://www.missuniverse.com/members/profile/41021
  4. ^ Modern Celeb Walks The Runway
  5. ^ Rachel Featured in the Bahamas Weekly
  6. ^ Revitalize Your Skin Naturally with CC cream
  7. ^ Makeup Tips - The New Color Control CC Cream!
  8. ^ New Color Control Cream from Rachel K
  9. ^ Power Woman Entrepreneur
  10. ^ Famous Hong Kong Faces Done by Zing
  11. ^ Rachel K CC cream in Cosmopolitan UK
  12. ^ Rachel K CC cream featured in Vogue
  13. ^ Rachel K CC cream featured in S. Moda
  14. ^ CC cream featured in Glamour
  15. ^ CC cream featured in Allure
  16. ^ Rachel K CC cream featured in BeautyStat
  17. ^ http://www.divaasia.com/article/7996
  18. ^ Adoh Magazine Charity Work in Sri Lanka for Thalassemia
  19. ^ Windows Live on AXN Asia
  20. ^ Makeup Tutorials on RazorTV!
  21. ^ Celebrity Interview in Entertainment on 5
  22. ^ Millennials, Channel News Asia with Rachel Kum featuring Eduardo Saverin (Co-Founder of Facebook)
  23. ^ Cosmetic Supporting Sponsor for Luxury Jewellery Show at Marina Bay Sands
  24. ^ Miss Universe 2011 likes Rachel K CC Cream as featured in Asia Tatler

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