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'''Co-design''' or '''codesign''' is a product, service, or organization development process where designer professionals empower, encourage, and guide users to develop solutions for themselves. This process draws its roots from user. The practice of co-design has been around for nearly 40 years, drawing it's roots from participatory design.<ref>http://www.tandfonline.com/doi/pdf/10.1080/15710880701875068</ref> Co-design differs from for example [[participatory design]] in that it does not assume that any stakeholder a priori is more important than any other.<ref>Ehn, Pelle (1988). Work-oriented design of computer artifacts. Umeå,.
'''Co-design''' or '''codesign''' is a product, service, or organization development process where designer professionals empower, encourage, and guide users to develop solutions for themselves. Co-design encourages the blurring of the role between user and designer, focusing on the process by which the design objective is created. <ref>http://www.seainsideproject.com/wp-content/uploads/2011/12/CoCreation_Sanders_Stappers_08_preprint.pdf</ref> This process believes that by encouraging the trained designer and the user to develop solutions together, the final result will be more appropriate and acceptable to the user. It is generally recognized that the quality of design increases if the stakeholders' interests are considered in the design process.<ref>E.g. Albinsson, L., M. Lind, et al. (2007). Co-Design: An approach to border crossing, Network Innovation. eChallenges 2007, The Hague, The Netherlands. http://echallenges.org/e2010/outbox/eChallenges_e2007_ref_195_doc_3562.pdf</ref> Co-design is a development of [[systems thinking]], which according to [[C. West Churchman]] "begins when first you view the world through the eyes of another." <ref>Churchman, C. W. (1968). The systems approach. New York: Delacorte Press. p 231</ref>
</ref> It also differs from various [[user-centered design]] approaches in that it acknowledges that the client or beneficiary of the design may not be using the artifact itself.<ref>Norman, D. A., & Draper, S. W. (1986). User centered system design: new perspectives on human-computer interaction. Hillsdale, N.J.: L. Erlbaum Associates.</ref> Co-design encourages the blurring of the role between user and designer, making it's intentions similar to participatory design and user-centered design, but bringing greater focus to the design process. <ref>http://www.seainsideproject.com/wp-content/uploads/2011/12/CoCreation_Sanders_Stappers_08_preprint.pdf</ref>


The practice of co-design has been around for nearly 40 years, drawing it's roots from [[User-centered_design]] and [[Participatory_design|participatory design]].<ref>http://www.tandfonline.com/doi/pdf/10.1080/15710880701875068</ref> Co-design, however, differs from [[participatory design]] in that it does not assume that any stakeholder a priori is more important than any other.<ref>Ehn, Pelle (1988). Work-oriented design of computer artifacts. Umeå,.</ref> It also differs from various [[user-centered design]] approaches in that it acknowledges that the client or beneficiary of the design may not be using the artifact itself.<ref>Norman, D. A., & Draper, S. W. (1986). User centered system design: new perspectives on human-computer interaction. Hillsdale, N.J.: L. Erlbaum Associates.</ref>
In co-design there is an understanding that all human artifacts are designed and with a purpose. In co-design one tries to include those perspectives that are related to the design in the process. It is generally recognized that the quality of design increases if the stakeholders' interests are considered in the design process.<ref>E.g. Albinsson, L., M. Lind, et al. (2007). Co-Design: An approach to border crossing, Network Innovation. eChallenges 2007, The Hague, The Netherlands. http://echallenges.org/e2010/outbox/eChallenges_e2007_ref_195_doc_3562.pdf</ref> Co-design is a development of [[systems thinking]], which according to [[C. West Churchman]] "begins when first you view the world through the eyes of another." <ref>Churchman, C. W. (1968). The systems approach. New York: Delacorte Press. p 231</ref>


Co-design can be a helpful approach for trained designers aren't able to properly understand all the cultural, societal, or usage scenarios encountered by the user. C. K. Prahalad and Venkat Ramaswamy are usually given credit for bringing co-creation/co-design to the minds of those in the business community with the 2004 publication of their book, The Future of Competition: Co-Creating Unique Value with Customers. They propose:
Co-design can be a helpful approach for trained designers aren't able to properly understand all the cultural, societal, or usage scenarios encountered by the user. C. K. Prahalad and Venkat Ramaswamy are usually given credit for bringing co-creation/co-design to the minds of those in the business community with the 2004 publication of their book, The Future of Competition: Co-Creating Unique Value with Customers. They propose:

Revision as of 02:35, 20 December 2012

Co-design or codesign is a product, service, or organization development process where designer professionals empower, encourage, and guide users to develop solutions for themselves. Co-design encourages the blurring of the role between user and designer, focusing on the process by which the design objective is created. [1] This process believes that by encouraging the trained designer and the user to develop solutions together, the final result will be more appropriate and acceptable to the user. It is generally recognized that the quality of design increases if the stakeholders' interests are considered in the design process.[2] Co-design is a development of systems thinking, which according to C. West Churchman "begins when first you view the world through the eyes of another." [3]

The practice of co-design has been around for nearly 40 years, drawing it's roots from User-centered_design and participatory design.[4] Co-design, however, differs from participatory design in that it does not assume that any stakeholder a priori is more important than any other.[5] It also differs from various user-centered design approaches in that it acknowledges that the client or beneficiary of the design may not be using the artifact itself.[6]

Co-design can be a helpful approach for trained designers aren't able to properly understand all the cultural, societal, or usage scenarios encountered by the user. C. K. Prahalad and Venkat Ramaswamy are usually given credit for bringing co-creation/co-design to the minds of those in the business community with the 2004 publication of their book, The Future of Competition: Co-Creating Unique Value with Customers. They propose:

"The meaning of value and the process of value creation are rapidly shifting from a product and firm-centric view to personalized consumer experiences. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm." [7]

The phrase co-design is also used in reference to the simultaneous development of interrelated software and hardware systems. The term co-design has become popular in mobile phone development, where the two perspectives of hardware and software design are brought into a co-design process.[8]


People who are related to this concept are:


See also

References

  1. ^ http://www.seainsideproject.com/wp-content/uploads/2011/12/CoCreation_Sanders_Stappers_08_preprint.pdf
  2. ^ E.g. Albinsson, L., M. Lind, et al. (2007). Co-Design: An approach to border crossing, Network Innovation. eChallenges 2007, The Hague, The Netherlands. http://echallenges.org/e2010/outbox/eChallenges_e2007_ref_195_doc_3562.pdf
  3. ^ Churchman, C. W. (1968). The systems approach. New York: Delacorte Press. p 231
  4. ^ http://www.tandfonline.com/doi/pdf/10.1080/15710880701875068
  5. ^ Ehn, Pelle (1988). Work-oriented design of computer artifacts. Umeå,.
  6. ^ Norman, D. A., & Draper, S. W. (1986). User centered system design: new perspectives on human-computer interaction. Hillsdale, N.J.: L. Erlbaum Associates.
  7. ^ http://www.emeraldinsight.com/case_studies.htm/case_studies.htm?articleid=872899&show=html
  8. ^ International Conference on Hardware/Software Codesign and System Synthesis
  9. ^ http://calistoga.se/2007_innovation_networks.pdf
  10. ^ http://www.adm.hb.se/~ML/

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