Amsoil: Difference between revisions
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==History== |
==History== |
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Founder, President and CEO of AMSOIL, Inc., Albert J. Amatuzio, was introduced to synthetic lubricants used in the jets he flew as a fighter pilot for the [[US Air Force]]. He later founded his company, AMZOIL which would later be changed to AMZOIL, Inc., which would later be changed to AMSOIL, Inc., due to trademark concerns brought forth by [[Pennzoil]]. Mr. Amatuzio went on to formulate a synthetic motor oil for use in automobiles in a joint effort with the [http://www.hatcocorporation.com/ Hatco Corporation].<ref>[http://findarticles.com/p/articles/mi_qa5322/is_200606/ai_n21391279/pg_3?tag=artBody It's not your father's motor oil]</ref> AMZOIL 10W-40 grade 100 percent synthetic motor oil became available to the general public in 1972 as the first [[Synthetic oil|synthetic motor oil]] in the United States to meet [[American Petroleum Institute]] (API) requirements. Today AMSOIL, Inc., markets the OE and XL line of API certified synthetic motor oil <ref>[http://eolcs.api.org/DisplayCompanyInfo.asp?CompanyID=226450 API EOLCS]</ref> as well as many other oil formulations which meet or exceed current API requirements. |
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As a jet fighter squadron commander, Lieutenant Colonel Albert J. Amatuzio had ample opportunity to witness synthetic lubricants in action. These oils are used exclusively in jet engines because of their extraordinary ability to reduce friction and wear on engine components, function dependably at severe temperature extremes and withstand rigorous and lengthy engine operation without chemical breakdown. |
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==Corporate structure== |
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Recognizing these same benefits would prove invaluable in combustion engines, Amatuzio began conducting serious research in the early 1960s. He soon developed and sold commercially available synthetic oils under a variety of names. The true milestone came in 1972 |
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AMSOIL markets their products through a [[Multi-Level Marketing]] (MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts. |
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when AMSOIL became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It set all-new standards for motor oil quality and outperformed conventional petroleum motor oils on all counts. It was clear from the start this innovative product would play a major role in redefining the performance capabilities of modern machinery and engines. |
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<ref>http://www.amsoil.com/company.aspx</ref> |
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AMSOIL also wholly owns and manages an MLM subsidiary called ALTRUM, which markets nutritional supplements. AMSOIL also owns a natural liquid organic fertilizer division called AGGRAND, used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming. |
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==Present== |
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The initial breakthrough 40 years ago was just the start. AMSOIL has gone on to formulate a wide selection of synthetic lubricating oils for all types of engine and gear applications, including those for specialized vehicles and severe operating conditions. In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance. |
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==AMSOIL defined MLM customer categories== |
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{{unreferenced section|date=October 2010}} |
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===Dealer=== |
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An Independent Dealer sells products to customers bypassing the typical price mark-up in general distribution. A Dealer, as with all of the following accounts, must be sponsored by another Dealer. The sponsoring Dealer receives a commission from sales of his sponsored Dealers and accounts. There are no territories to restrict Independent Dealers operations. |
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AMSOIL products are blended and packaged at the state-of-the-art AMSOIL Center in Superior, Wisconsin. It serves as the hub of a global distribution network; strategically located regional warehouses throughout North America ensure orders arrive as quickly and cost-effectively as possible. Bottles, cases, drums and totes bearing the AMSOIL label are shipped worldwide, and capacity is geared to meet projected market demands decades away. |
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===Preferred Customers=== |
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AMSOIL products are distributed through a network of independent Dealers who work hand-in-hand with their customers and accounts. Dealers help map out lubrication programs and identify ways to reduce costs. AMSOIL customers and accounts have the option of ordering from their servicing Dealer or ordering directly from AMSOIL INC. |
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A Preferred Customer (PC) is someone who wants to purchase AMSOIL products at wholesale cost, but is not interested in reselling AMSOIL products or sponsoring other accounts. An upgrade for a nominal fee and submitting signed documents can be initiated that will facilitate subscribing new accounts. |
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===Retail accounts=== |
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==Research and Validation== |
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Retail-On-The-Shelf Accounts (ROTS) are physical [[retail]] outlets such as an independent parts store, repair shop, or oil change shop that carry and retail AMSOIL products. These establishments must be sponsored by a dealer as the dealer gets a [[Commission (remuneration)|commission]] on everything the ROTS account purchases, except promotional products. |
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Laboratory research, field validation and research through racing are the backbone of AMSOIL product development. AMSOIL is staffed by specialists in every facet of synthetic lubricant technology. The chemical and engine-test laboratories are well-equipped with the sensitive analytical instruments needed to design and develop highly advanced synthetic technology. |
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===Commercial accounts=== |
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AMSOIL products are further proven in intensive real-world field demonstrations. Long-range studies have involved vehicles requiring the most severe lubricant applications: taxicabs, delivery fleets, police and emergency vehicles, over-the-road transports and heavy-duty construction and industrial machinery. |
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Commercial accounts (CAs) are for businesses that wish to be an end-user of AMSOIL products. Commercial accounts get a [[wholesale]] discount, much like PCs and ROTS, however, CAs are not authorized to resell AMSOIL products. |
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===Catalog customers=== |
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Results demonstrate AMSOIL products reduce engine wear, decrease maintenance time, maximize fuel efficiency and increase fleet cost-effectiveness. |
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Catalog customers (CRs) is the term used for individual customers who pay retail price for AMSOIL products. These customers can be serviced through a local dealer and physically receive the product from them. Or, this customer can order through AMSOIL directly and be assigned a local dealer in which case that dealer gets a commission on the commission credits assigned to the products of that customer's order. |
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==Distribution== |
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Additional testing takes place weekly on race tracks across North America. AMSOIL lubricants have helped racing teams operating off-road trucks, stock cars, high-powered boats, dirt bikes and snowmobiles capture countless checkered flags and season championships. AMSOIL believes that Racing is Research™, and uses the data its racing efforts generate to tailor its formulations for even greater levels of performance and protection. The products that dominate at the track are the same products available to every AMSOIL customer. |
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AMSOIL manufactures its products in [[Superior, Wisconsin]] and then ships these products to their regional [[Distribution (business)|distribution]] centers; AMSOIL has 14 of these centers worldwide. Once at the product distribution centers, the products are stored until they are ordered. Once ordered, the items are [[Drop shipping|drop shipped]] prepaid, directly to customers. |
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<ref>http://www.amsoil.com/company.aspx</ref> |
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==Industry Approved Lists, Certifications & Licenses== |
==Industry Approved Lists, Certifications & Licenses== |
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Revision as of 03:00, 17 January 2013
 | This article needs additional citations for verification. (July 2009) |
| Company type | Private |
|---|---|
| Industry | oil and chemical |
| Genre | Automotive service |
| Founded | 1972 |
| Founder | Albert J. Amatuzio |
| Headquarters | , |
Area served | United States, Canada, and the Commonwealth of Puerto Rico |
| Products | synthetic motor oil, synthetic grease, oil filters, air filters, natural fertilizers, nutritional products |
| Divisions | ALTRUM - Health Division of AMSOIL Inc. |
| Subsidiaries | AGGRAND |
| Website | http://www.amsoil.com/ |
AMSOIL Inc. is an American corporation based in Superior, Wisconsin that primarily formulates and packages synthetic lubricants and filters. The company's advertising slogan is The First in Synthetics.
History
Founder, President and CEO of AMSOIL, Inc., Albert J. Amatuzio, was introduced to synthetic lubricants used in the jets he flew as a fighter pilot for the US Air Force. He later founded his company, AMZOIL which would later be changed to AMZOIL, Inc., which would later be changed to AMSOIL, Inc., due to trademark concerns brought forth by Pennzoil. Mr. Amatuzio went on to formulate a synthetic motor oil for use in automobiles in a joint effort with the Hatco Corporation.[1] AMZOIL 10W-40 grade 100 percent synthetic motor oil became available to the general public in 1972 as the first synthetic motor oil in the United States to meet American Petroleum Institute (API) requirements. Today AMSOIL, Inc., markets the OE and XL line of API certified synthetic motor oil [2] as well as many other oil formulations which meet or exceed current API requirements.
Corporate structure
AMSOIL markets their products through a Multi-Level Marketing (MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts.
AMSOIL also wholly owns and manages an MLM subsidiary called ALTRUM, which markets nutritional supplements. AMSOIL also owns a natural liquid organic fertilizer division called AGGRAND, used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming.
AMSOIL defined MLM customer categories
|
Dealer
An Independent Dealer sells products to customers bypassing the typical price mark-up in general distribution. A Dealer, as with all of the following accounts, must be sponsored by another Dealer. The sponsoring Dealer receives a commission from sales of his sponsored Dealers and accounts. There are no territories to restrict Independent Dealers operations.
Preferred Customers
A Preferred Customer (PC) is someone who wants to purchase AMSOIL products at wholesale cost, but is not interested in reselling AMSOIL products or sponsoring other accounts. An upgrade for a nominal fee and submitting signed documents can be initiated that will facilitate subscribing new accounts.
Retail accounts
Retail-On-The-Shelf Accounts (ROTS) are physical retail outlets such as an independent parts store, repair shop, or oil change shop that carry and retail AMSOIL products. These establishments must be sponsored by a dealer as the dealer gets a commission on everything the ROTS account purchases, except promotional products.
Commercial accounts
Commercial accounts (CAs) are for businesses that wish to be an end-user of AMSOIL products. Commercial accounts get a wholesale discount, much like PCs and ROTS, however, CAs are not authorized to resell AMSOIL products.
Catalog customers
Catalog customers (CRs) is the term used for individual customers who pay retail price for AMSOIL products. These customers can be serviced through a local dealer and physically receive the product from them. Or, this customer can order through AMSOIL directly and be assigned a local dealer in which case that dealer gets a commission on the commission credits assigned to the products of that customer's order.
Distribution
AMSOIL manufactures its products in Superior, Wisconsin and then ships these products to their regional distribution centers; AMSOIL has 14 of these centers worldwide. Once at the product distribution centers, the products are stored until they are ordered. Once ordered, the items are drop shipped prepaid, directly to customers.