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'''360i''' is a [[digital agency]]{{R|wsj-steel}} founded in 1998.{{R|adweek-tng}} Its clients include [[Capital One]], [[The Coca-Cola Company|Coca-Cola]], [[Diageo]], [[H&R Block]], [[NBC Universal]], [[Oreo]], [[Oscar Mayer]] and [[UGG Australia]].{{R|360i-clients}}
'''360i''' is a [[digital agency]]{{R|wsj-steel}} founded in 1998.{{R|adweek-tng}} Its clients include [[Capital One]], [[The Coca-Cola Company|Coca-Cola]], [[Diageo]], [[H&R Block]], [[NBC Universal]], [[Oreo]], [[Oscar Mayer]], [[UGG Australia]] and [[Toyota]].{{R|360i-clients}} In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States -- and No. 1 digital agency -- in its annual Agency A-List issue.


In January 2010, 360i's former parent company, Innovation Interactive, was acquired by [[Dentsu]], making 360i a sibling agency to [[McGarryBowen]].{{R|wsj-dentsu|adage-dentsu}}
In January 2010, 360i's former parent company, Innovation Interactive, was acquired by [[Dentsu]], making 360i a sibling agency to [[McGarryBowen]].{{R|wsj-dentsu|adage-dentsu}}
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==References==
==References==
{{Reflist|colwidth=35em|refs=
{{Reflist|colwidth=35em|refs=
<ref name="alist-2013">{cite news|last=Schultz|first=EJ|url=http://adage.com/article/special-report-agency-alist-2013/360i-2-ad-age-s-agency-a-list/239309/|title=360i is No. 2 on Ad Age's Agency A-List|work=[[Advertising Age]]|date=2013-01-28</ref>
<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html|title=Dentsu in Talks to Buy Ad Firm|work=[[The Wall Street Journal]]|date=2010-01-26|accessdate=2010-03-30| archiveurl= http://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= 8 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="wsj-dentsu">{{cite news|last=Vranica|first=Suzanne|url=http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html|title=Dentsu in Talks to Buy Ad Firm|work=[[The Wall Street Journal]]|date=2010-01-26|accessdate=2010-03-30| archiveurl= http://web.archive.org/web/20100408113955/http://online.wsj.com/article/SB10001424052748704762904575025064277744920.html| archivedate= 8 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>
<ref name="adage-dentsu">{{cite web|last=Patel|first=Kunur|url=http://adage.com/digital/article?article_id=141743|title=Dentsu Acquires 360i, Taking a Big Digital Shop off the Table|work=[[Advertising Age]]|date=2010-01-25|accessdate=2010-05-24| archiveurl= http://web.archive.org/web/20100430193948/http://adage.com/digital/article?article_id=141743| archivedate= 30 April 2010 <!--DASHBot-->| deadurl= no}}</ref>

Revision as of 17:07, 4 February 2013

For the video resolution, see Low-definition television.
360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, U.S.
No. of locationsAtlanta
Detroit
San Francisco
Chicago
London, UK
Area servedWorldwide
Key peopleBryan Wiener (CEO)
Sarah Hofstetter (President)
Adam Kerj (CCO)
Jared Belsky (EVP)
Eric Bacolas ([Chief Talent Officer])
Dave Jacobs (GM)
Laura Mete Frizzell (SVP, Media Services)
Lee Maicon (SVP, Insights & Planning)
Kevin Geraghty (VP, Reporting & Analytics)
Oliver Bishop (CEO, 360i Europe)
Rob Connolly (360i UK)
Mark Avnet (Dean of 360iU)
IndustryMarketing & Advertising
ServicesSocial Media Marketing
Search Marketing (SEM & SEO)
Consumer Insights
Creative & Technology
Measurement & Analytics
Media Planning & Buying
Mobile Marketing
Strategy
Digital Education & Training
Employees500
ParentDentsu[1][2]
URLhttp://www.360i.com/

360i is a digital agency[3] founded in 1998.[4] Its clients include Capital One, Coca-Cola, Diageo, H&R Block, NBC Universal, Oreo, Oscar Mayer, UGG Australia and Toyota.[5] In 2013, Advertising Age named 360i the No. 2 advertising agency in the United States -- and No. 1 digital agency -- in its annual Agency A-List issue.

In January 2010, 360i's former parent company, Innovation Interactive, was acquired by Dentsu, making 360i a sibling agency to McGarryBowen.[1][2]

Awards

360i's awards include:

  • Advertising Age - Agency A-List 2011 | Best Places to Work in Media & Marketing
  • Fast Company "World's Most Innovative Companies" 2011
  • OMMA Agency of the Year 2010: Best Use of Search[6]
  • Hive Awards for Best Website & Best Web App — Marvel Create Your Own Comic, 2010[7]
  • Internet Advertising Competition (IAC) Award for Best Online Ad — Travel & Lodging, 2010[8]
  • DPAC Award for Best Social Engagement Campaign, 2009 (with Coca-Cola)[9]
  • OMMA Search Agency of the Year for 2007[10]
  • Google Marketing Machine Award for Q3 2007[11]
  • Interactive Media Award for Outstanding Achievement, Adidas Baseball Website[12]
  • Shorty Awards - Best Use of Social Media for a Consumer Product or Service, Dentyne[13]

Publications

360i has released white papers and POVs, keeps an updated industry blog, and has published four industry handbooks to date.

In 2009, 360i published its Social Marketing Playbook, described as "the first comprehensive report written by marketers for marketers that establishes a foundation for strategically approaching the growing social media landscape in order to devise programs that achieve measurable marketing objectives".[14]

In 2010, 360i published the Mobile Marketing Playbook, which covers all major mobile marketing subject areas, including search engine marketing and optimization, SMS, media planning, social marketing, application development and promotion, shopping and barcodes. This playbook outlines the transition of mobile marketing from an emerging media tactic to a critical component of digital marketing campaigns.

360i published two playbooks in 2011. The first, Couponing in the Digital Age, takes an in-depth look at the evolving coupons landscape and serves as a guide for consumer packaged goods brands on how to connect with digital-minded consumers who are increasingly shifting their couponing habits online.

The second playbook released in 2011,the Social Commerce Playbook, is a guide for marketers on the intersection of social media and commerce, outlining the shifting consumer shopping habits that are changing the way brands connect with people online.

In addition to published playbooks, 360i releases white papers, POVs providing insights on new industry trends and innovations as they unfold. These breaking news pieces can be found on 360i’s Insights page here: 360i.com/insights. In addition, 360i provides constant analysis on the ever-shifting digital landscape and consumer behavior in its blog, Digital Connections.

References

  1. ^ a b Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  2. ^ a b Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on 30 April 2010. Retrieved 2010-05-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "The Next Generation". Adweek. Retrieved 2010-03-26. Founded: 1998
  5. ^ "Featured Clients". 360i. Retrieved 2010-05-13.
  6. ^ Sullivan, Laurie. "OMMA's Agency of the Year 2010: Best Use of Search: 360i". MediaPost. Retrieved 2011-01-01.
  7. ^ "Hive Awards - The Winners". Hive Awards. Archived from the original on 14 May 2010. Retrieved 2010-05-13. Best Website & Best Web App 360i / Marvel Entertainment {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "IAC Awards - The Winners". IAC Awards. Archived from the original on 4 May 2010. Retrieved 2010-05-13. Best Online Ad - Travel & Lodging 360i / InterContinental Hotels Group {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  9. ^ "DPAC Awards - The Winners". DPAC Awards. Archived from the original on 13 February 2010. Retrieved 2010-03-26. Best Social Engagement Campaign The Coca-Cola Company / 360i - WINNER {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ "OMMA Recognizes 360i As Search Agency Of The Year". MediaPost. Retrieved 2010-03-26. MediaPost's OMMA, the magazine of online media, marketing and advertising, has selected 360i as its Search Agency of the Year.
  11. ^ "360i Wins Google's Marketing Machine Award For Q3 11/02/2007". MediaPost. Retrieved 2010-03-26. Google has honored 360i with its Marketing Machine Award, a quarterly award that recognizes one agency for their thought-leadership, account growth and teamwork (while using the search giant's ad platform).
  12. ^ "Interactive Media Awards - Winner Page". Interactive Media Awards. Retrieved 2010-03-26. This page confirms that 360i has received an award for Outstanding Achievement on October-14-08
  13. ^ "Best Use of Social Media for a Consumer Product or Service". Shorty Awards. Retrieved 2012-09-04.
  14. ^ "Digital Agency 360i Publishes First Ever "Social Marketing Playbook"" (Press release). BusinessWire. 2009-06-09. Retrieved 2010-03-26.
Cite error: A list-defined reference named "alist-2013" is not used in the content (see the help page).

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=360i&oldid=536545088"