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Revision as of 09:07, 26 April 2013
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| Type of business | Private |
|---|---|
Type of site | Social Networking |
| Available in | English |
| Founded | San Francisco, California, USA |
| Headquarters | , |
| Area served | Worldwide |
| Founder(s) | Jodee Rich |
| Key people | Jodee Rich, CEO |
| Employees | 33[1] |
| URL | peoplebrowsr |
| Advertising | No |
| Registration | Optional |
| Launched | 2006 |
| Current status | Active |
PeopleBrowsr is a Social Intelligence and Datamine company based in San Francisco,
It collects data from Twitter, Facebook Linkedin and other social platforms and indexes over 500M social profiles. It provides:
- The Brand Analytics Platform Kred for Brands
- The Real time Influence Scoring Kred
PeopleBrowsr works with advertising agencies, enterprise brand managers and social media strategists in the tech, entertainment, retail, software, automotive, airline, fashion, and news industries [2]
PeopleBrowsr is a global company with head quarters in San Francisco and offices in New York, Sydney, Manila and London.
History
PeopleBrowsr was established in 2006 by Jodee Rich with an international team of engineers.
In December 2008, PeopleBrowsr launched a deep search dashboard for managing and engaging with the social stream.[3] It was given enthusiastic reviews from social media experts including Scobleizer[4] Tim O'Reilly[5] and Brian Solis.[6]
In 2009, PeopleBrowsr extended its Smart Cache applications into analytics and sentiment reports as well as campaigns and work flow.
In 2010, PeopleBrowsr launched ReSearch.ly.[7] Research.ly later transitioned to become an element of PeopleBrowsr's comprehensive social analytics platform, Playground, which was officially announced in August 2011.[8]
In October 2011, the company debuted Kred for measuring Influence and Outreach on social networks.[9] Kred is the first social scoring system to provide dual scores as well as separate analyses of user influence across the entire network and within interest-based communities.
The company opened Social Media Command Centers in New York and San Francisco during Social Media Week 2011.[10]
Products and services
Kred
Kred is the measure for Influence online Kred scores are calculated real time, transparent and specific for each community. It calculates dual metrics for Influence and Outreach by analyzing a person's ability to inspire action and level of interaction with others. Influence, scored on a normalized 1,000 point scale, measures the ability to inspire action or influence others in the form of retweets, replies, likes, new follows and other actions. Outreach levels reflect generosity and increase each time a person initiates conversations, interacts with others or spreads their content.[11][12][13]
On August 21, 2012, Kred launched Kred Story, which uses social data and influence measurement to produce a personal visual stream from activity on a Twitter ID or hashtag.[14][15][16][17]
PeopleBrowsr experimental projects and ideas
PeopleBrowsr is engaged in research projects including the development of artificial intelligence and new social networking platforms.[18] PeopleBrowsr CEO Jodee Rich believes that the documenting of history in real time with social networking platforms is creating a wealth of data that can be used to help computers better understand human behavior. In this way, machines can be trained to mine the human data to learn behavior, rather than having to be taught how to think like humans.[19]
Litigation
In November 2012, PeopleBrowsr sued Twitter over a proposed shutdown of PeopleBrowser's access to the Twitter firehose, which was set to occur on November 30, 2012. [20] After PeopleBrowsr won an injunction to prevent the disconnection of the Twitter firehose, Twitter attempted to move the case into Federal court, which may have invalidated the injunction.[21] [22] In March 2013 PeopleBrowsr won a battle to keep the case within the California court system, thereby keeping the injunction in place and the firehose on for the moment. [23]
References
- ^ "PeopleBrowsr Inc.: Company Profile". LinkedIn. Retrieved 21 October 2011.
- ^ Lassica, J.D. (7 April 2010). "PeopleBrowsr: Find and act on Twitter conversations". SocialMedia.biz. Retrieved 2 November 2011.
- ^ [1] PeopleBrowsr goes alpha, Natalie Apostolou, 12 December 2008, Digital Media
- ^ [2] "Twitter and all social networks will never be the same thanks to PeopleBrowsr" Robert Scobleizer, December 5, 2008, Scobleizer
- ^ [3] Tim O'Reilly, "Why I love Twitter" November 29, 2008, O'Reilly Radar
- ^ [4] Brian Solis, "Tracking the Obama Inauguration across the social web: PeopleBrowsr helps you listen and engage" January 22, 2009, briansolis.com
- ^ [5] VentureBeat, "New Twitter tool, ReSearch.ly, lets you conduct searches on older tweets" Anthony Ha, December 2, 2010
- ^ [6] Mashable, "PeopleBrowsr Launches Deep Social Analytics Platform"
- ^ [7] TechCrunch, "You Might Have Klout, But What's Your Kred?"
- ^ [8] Bub.blicio.us, "A Chat About Listening", February 10, 2011
- ^ Newton, Casey. "PeopleBrowsr's Kred eyes social metrics precision". San Francisco Chronicle. Retrieved 22 August 2012.
- ^ Schonfeld, Erick. "You Might Have Klout, But What's Your Kred?". TechCrunch. Retrieved 22 August 2012.
- ^ Olanoff, Drew. "Klout has competition, Peoplebrowsr announces new social influence tracker, 'Kred'". The Next Web. Retrieved 22 August 2012.
- ^ Peterson, Tim. "Kred Story Tracks Social Influence 'Beyond being just a number'". Adweek. Retrieved 22 August 2012.
- ^ Isaac, Mike. "With New Kred and Klout Revamps, It's Makeover Season for Social Influence". All Things D. Retrieved 22 August 2012.
- ^ Carr, David. "Kred Tells The Story Of Social Media Influence". Information Week. Retrieved 22 August 2012.
- ^ Peak, Krystal. "Kred debuts feature to improve social footprint". Vator. Retrieved 22 August 2012.
- ^ [9] Mitchell Bingemann, May 26, 2010, The Australian
- ^ Mark Alvarez, Building a Collective Consciousness in the Cloud, June 29, 2010, L'Atellier.com
- ^ PeopleBrowsr sues Twitter over Firehose access, gets injunction, claims it is violating openness
- ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court
- ^ PeopleBrowsr Claims “Twitter Changed Position On Eve Of Discovery” Over Federal Jurisdiction Request
- ^ PeopleBrowsr vs. Twitter Legal Battle Returns to San Francisco Court