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{{merge|The Orchard (company)|discuss=Talk:IRIS Distribution#Merge_with_The_Orchard|date=May 2014}}
{{merge|The Orchard (company)|discuss=Talk:IRIS Distribution#Merge_with_The_Orchard|date=May 2014}}

{{Infobox company
| name = IRIS Distribution
| logo =
| logo_size =
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| logo_caption =
| logo_padding =
| image =
| image_size =
| image_alt =
| image_caption =
| native_name =
| native_name_lang = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{lang|[code]|[name]}}. -->
| former_name =
| type = [[Privately held company|Private]]
| industry = Digital marketing and distribution
| founded = {{start date|2003}} in [[San Francisco]], [[USA]]
| founders = Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
| hq_location =
| hq_location_city = San Francisco and New York City
| hq_location_country = USA
| area_served = Worldwide
| key_people = Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
| products = Distribution and promotion of digital music, ringtones, and video
| brands =
| services = technical, marketing, and legal services
| owner = [[The Orchard (company)|The Orchard]]
| website = {{URL|www.theorchard.com/}}
}}


'''IRIS Distribution''' (Independent Recording Industry Services) - now [[The Orchard (company)|The Orchard]] - is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more.
'''IRIS Distribution''' (Independent Recording Industry Services) - now [[The Orchard (company)|The Orchard]] - is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more.
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Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);<ref>[http://www.narip.com/index.php?option=com_content&task=view&id=614&Itemid=1 NARIP's 2009 Best In The Biz Winners.] Retrieved 2009-08-17.</ref> IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’
Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);<ref>[http://www.narip.com/index.php?option=com_content&task=view&id=614&Itemid=1 NARIP's 2009 Best In The Biz Winners.] Retrieved 2009-08-17.</ref> IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’

In May 2012 The Orchard, also a digital distributor, acquired IRIS Distribution. This consolidation came only two months after The Orchard had merged with IODA Distribution in March.<ref name="Orchard Acquires: Billboard">{{cite web|last1=Peoples|first1=Glenn|title=Exclusive: The Orchard Acquires IRIS Distribution|url=http://www.billboard.com/biz/articles/news/indies/1096900/exclusive-the-orchard-acquires-iris-distribution|publisher=Billboard|accessdate=24 February 2015|date=09 May 2012}}</ref>


==Labels Distributed by IRIS==
==Labels Distributed by IRIS==

Revision as of 08:05, 24 February 2015

IRIS Distribution
Company typePrivate
IndustryDigital marketing and distribution
Founded2003 (2003) in San Francisco, USA
FoundersMatt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
Headquarters
San Francisco and New York City
,
USA
Area served
Worldwide
Key people
Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel)
ProductsDistribution and promotion of digital music, ringtones, and video
Servicestechnical, marketing, and legal services
OwnerThe Orchard
Websitewww.theorchard.com

IRIS Distribution (Independent Recording Industry Services) - now The Orchard - is a digital music distribution and marketing firm based in San Francisco, CA and New York City. Co-founded by Matt Laszuk (CEO), Bryn Boughton (CMO) and Eric Ferraro (General Counsel) in 2003, IRIS distributes digital music, ringtones, and video to over 450 digital retailers in over 85 countries. It also promotes label catalogs through various outlets, including social networking sites, newsletters, and label profiles. The company offers its technical, marketing, and legal services to a wide range of independent artists and labels from all genres. Artists distributed by IRIS include She Wants Revenge, Le Tigre, Lou Reed, Mogwai, and many more.

History

After the launch of Apple’s iTunes digital music store, IRIS Distribution was founded in 2003 to support independent labels in entering the digital marketplace. IRIS originally began as a co-op for independent artists, but quickly became a distribution company specializing in facilitating negotiations between retail services and independent labels.

IRIS Distribution's first digital distribution deals were with Force Inc. and Megaforce Records.[1]

In 2007, IRIS expanded its services with the launch of BlinkerActive, a dedicated marketing arm devoted to music promotion and branded entertainment. Some of BlinkerActive’s clients include Scion/Toyota, Ninja Tune, Chemikal Underground, Surfdog Records, BYO Records, and Mack Avenue Records among others.

IRIS reported strong growth and profitability in 2008.[2]

Most recently, IRIS Distribution placed twice in The National Association of Record Industry Professionals’ poll, Best In The Biz (2009);[3] IRIS placed second in the ‘Best Digital Distribution Company’ category, and Bryn Boughton as ‘Top New Media Representative.’

In May 2012 The Orchard, also a digital distributor, acquired IRIS Distribution. This consolidation came only two months after The Orchard had merged with IODA Distribution in March.[4]

Labels Distributed by IRIS

This is not a complete list.

References

  1. ^ Morris, Chris. "Burnside Dials Up Online Solution For Its Labels." Billboard Magazine. December, 2003.
  2. ^ IRIS Distribution Sees Strong Growth and Profitability In 2008; Outlook Bright For 2009
  3. ^ NARIP's 2009 Best In The Biz Winners. Retrieved 2009-08-17.
  4. ^ Peoples, Glenn (09 May 2012). "Exclusive: The Orchard Acquires IRIS Distribution". Billboard. Retrieved 24 February 2015. {{cite web}}: Check date values in: |date= (help)

http://www.irisdistribution.com/press/Live365Podcast.pdf

http://www.prnewswire.com/news-releases/leading-independent-record-labels-select-iris-distribution-for-music-distribution-to-digital-retailers-75123127.html

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